Marketing

Leo Burnett MasterClass program kicks off for another year at ‘University of Advertising’

Views - 13 Monday, 6 August 2018 00:00

Leo Burnett has announced the commencement of its MasterClass program from 18 July at its office in Colombo.


PromoLanka Marketing awarded ‘Brand Leadership in Sri Lanka’

Views - 17 Monday, 6 August 2018 00:00

PromoLanka Marketing Ltd. – Sri Lanka’s premier hospitality solutions provider – walked away with top honours after being awarded the ‘Brand Leadership Award’ at the esteemed Best Brand Awards presented by the CMO Asia Council.


Sarva Colombo spearheads cult branding

Views - 57 Monday, 6 August 2018 00:00

Sarva Colombo recently concluded its recent Inspiration Session on ‘Cult Branding – The key to growth in tough economic times’ for clients, friends and members of the marcom community.


SLIM-PCM, celebrating 30 years in Sri Lanka, has 3rd inauguration for 2018

Views - 15 Monday, 6 August 2018 00:00

Marketers are an innovative breed of people who endeavour in anticipating, forecasting and fulfilling people’s needs and wants profitably.


Top Cola brand crashing globally; lesson for Sri Lanka

Views - 3447 Friday, 20 July 2018 00:00

We have heard the age old adage, if a brand is not in line to the trends of a customer, they will cease to exist over time.


The race to be the king of retail

Views - 1010 Friday, 20 July 2018 00:00

It’s been a turbulent and challenging couple of decades in developed markets with the physical act of shopping being


Publicis sales tumble; CEO doubles down on his strategy

Views - 21 Friday, 20 July 2018 00:00

PARIS (Reuters): France’s Publicis Groupe SA reported an unexpected drop in second quarter sales yesterday


Facebook tests augmented reality ads

Views - 14 Tuesday, 17 July 2018 00:00

Reuters: Facebook Inc. said last week it is testing augmented reality advertisements on its News Feed ahead of the holiday shopping season in the United States. The ads will let users virtually interact with different products - from trying on Michae


Top Twitter users lose 2% of followers on average as policy changes

Views - 5 Tuesday, 17 July 2018 00:00

San Francisco (Reuters): A Twitter Inc. policy change last week to increase the service’s credibility cost its 100 most popular users about 2% of their followers, on average, according to social media data firm Keyhole. Twitter is no longer countin


Research firm Second Curve debuts in Sri Lankan market

Views - 70 Tuesday, 17 July 2018 00:00

Humans are innovative creatures, always brewing new ideas, which are essential to our survival as a species. But as we evolve, so do our lifestyles and wants, manifesting over the last few decades in the form of consumerism. However consumerism, too,


SLIM announces Brand Excellence Awards 2018

Views - 237 Tuesday, 17 July 2018 00:00

By Rahel Kirinde SLIM yesterday announced the 17th edition of its Brand Excellence Awards, to be held in November. Brand custodians around the country were called on to submit entries before August 15, and requested to participate in the special work


IAA Sri Lanka Chapter hosts Media Mantra 2018

Views - 34 Tuesday, 17 July 2018 00:00

Accentuating its new positioning and commitment to education within the Sri Lanka market, the International Advertising Association (IAA) Sri Lanka Chapter recently held a workshop called ‘Media Mantra – To Win in a Connected World’ at Citrus W


SLIM signs MOU with XpressJobs.lk

Views - 23 Wednesday, 11 July 2018 00:00

The signing of an MOU between SLIM and XpressJobs.lk took place at SLIM Home recently with a view of opening up job


CIM Sri Lanka’s 4th Talking Point highlights digital transformation

Views - 364 Wednesday, 11 July 2018 00:00

The Chartered Institute of Management Sri Lanka held its fourth Talking Point recently, themed ‘Digital Transformation


CIM SL organises leadership seminar for Royal College prefects

Views - 27 Wednesday, 11 July 2018 00:00

The Chartered Institute of Marketing, Sri Lanka in collaboration with EDEX Careers organised a special leadership seminar on 13


How algorithms have added a scientific twist to marketing

Views - 14 Wednesday, 11 July 2018 00:00

AdWeek: Pablo Picasso, when discussing calculating machines said, “But they are useless. They can only give you answers


Interpublic to buy Acxiom’s marketing solutions division for $2.3 b

Views - 11 Tuesday, 10 July 2018 00:00

Reuters: US advertising firm Interpublic Group of Companies Inc. said yesterday it would buy data mining firm Acxiom Corp’s marketing solutions business for $2.3 billion in cash. The sale means that Little Rock, Arkansas-based Acxiom will part ways


FIFA sanctions Swedish FA for breach of media, marketing rules

Views - 13 Tuesday, 10 July 2018 00:00

SOCHI, Russia (Reuters): FIFA has fined the Swedish Football Association SFr 70,000 ($ 71,000) and warned it for breaching media and marketing regulations during the World Cup, the governing body said on Friday. FIFA said that it had previously asked


Anthony Chelvanathan makes Cannes history

Views - 18 Tuesday, 10 July 2018 00:00

Anthony Chelvanathan made history by being the first-ever Sri Lankan to serve on the jury at the prestigious Cannes Lions International Festival of Creativity. Anthony joined a world-class panel of judges who evaluated and awarded the best work pres


SLRA-Sensei Lanka conduct ‘Leadership Excellence for Retail & Allied Professionals’ program

Views - 48 Thursday, 5 July 2018 00:00

The Sri Lanka Retailers’ Association (SLRA) Retail Academy, in partnership with Sensei Lanka, recently conducted its second consecutive ‘Leadership Excellence for Retail and Allied Professionals’ – a four-month training program complete with


Websites and online advertisers test limits of European privacy law

Views - 22 Tuesday, 3 July 2018 00:00

San Francisco (Reuters): Businesses engaged in online advertising are taking divergent approaches to a new European data protection law, with some shutting services to ensure compliance while others test the limits of what regulators will allow, a Re


Why are marketers blind to shopper marketing – II

Views - 239 Tuesday, 3 July 2018 00:00

Whether you are a brand manager in a FMCG company or retailer, creative agency or media practitioner – if you don’t win with shoppers, you don’t win. One the basic building blocks for developing an effective shopper marketing campaign is ‘Dat


Is it time to kill the consumer?

Views - 173 Tuesday, 3 July 2018 00:00

Remember the film WALL-E? I seem to remember it better and better every day now.The film painted a dystopian picture of a future Earth, inundated with garbage; and a small colony of obese humans confined to their loungers as they were plied continuou


Google killing off DoubleClick, AdWords names in rebranding of ad products

Views - 12 Monday, 2 July 2018 00:00

LOS ANGELES (Variety.com): Google is retiring its two most-recognised advertising brand names - DoubleClick and AdWords - as part of a broad rebranding of its ad products.


Twitter, Facebook launch tools to track advertising

Views - 14 Monday, 2 July 2018 00:00

Reuters: Twitter Inc. on Thursday made it easier for users to identify political campaign ads and know who paid for them, as social media platforms faced the threat of US regulation over the lack of disclosure on such spending.


Leo Burnett Sri Lanka celebrates 19 years of building powerful brands and meaningful partnerships

Views - 11 Monday, 2 July 2018 00:00

Leo Burnett Sri Lanka, the local office of the global advertising network Leo Burnett Worldwide recently celebrated its 19th anniversary of operations in Colombo.


Prestigious fine art brand Derwent appoints new distributor in Sri Lanka

Views - 7 Monday, 2 July 2018 00:00

Sri Lankan artists aspiring to transcend depth, colour and precision in their work now have the choice of the revered British fine art brand Derwent, with the appointment of Thef:;llstop as the brand’s new distributor.


eMarketingEye bags 12 awards at The Communicator Awards

Views - 186 Monday, 2 July 2018 00:00

eMarketingEye, the award-winning Sri Lankan digital marketing agency and a pioneer in the industry, continued its trend of winning prestigious awards on the international stage by bagging 12 wins at the 2018 edition of The Communicator Awards.


SLIM creates more opportunities for Effie contestants this year

Views - 12 Monday, 2 July 2018 00:00

Effie Awards Sri Lanka, organised by SLIM and celebrating its 10th milestone this year is all set to make an indent in the pages of Effie history, by introducing a series of new prerequisites in line with the Global blueprint, that will make a signif


CIM, CIM Sri Lanka launch postgraduate qualification to address skills gap in intl. marketing

Views - 25 Friday, 29 June 2018 00:10

The Chartered Institute of Marketing (CIM) and CIM Sri Lanka have launched a Postgraduate Diploma in Professional Marketing, a new qualification for marketers operating internationally. The course equips marketing leaders overseas with the skills to


Today's Columnists

The fish that swallowed the whale

Friday, 16 November 2018

This is an easy-peasy, elementary effort of an ordinary citizen to comprehend the mad scramble for power among the political class. It is undertaken in the belief that the crisis we face is an opportunity to reject the family kleptocracy of Mahinda R


Courting democracy; Housing disaster?

Thursday, 15 November 2018

A small step was taken by a sovereign court the day before yesterday. It was a giant leap for the supremacy of the Constitution over all three arms of government in a recently benighted Sri Lanka. As well as being the tangible proof of intra-governme


Sri Lanka’s Judiciary in its finest hour

Thursday, 15 November 2018

“We must never forget that the only real source of power we as judges can tap is the respect of the people” –Justice Thurgood Marshall


When scholars turn slayers of reason

Thursday, 15 November 2018

“… I think, that the intellectual is an individual endowed with a faculty of representing, embodying, articulating a message, a view, an attitude, philosophy or opinion to, as well as for, a public. And this role has an edge to it, and cannot be


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