Marketing

NHRDC conducts customer care program at Department of Immigration

Views - 50 Friday, 11 January 2019 00:00

A lecture on ‘Customer Care’ conducted by Dammika Kalapuge was held at the main auditorium of the Department of Immigration and Emigration, with the participation of 170 officers serving at the Department of Immigration and Emigration and the Col


Huawei punishes employees for iPhone tweet blunder

Views - 26 Tuesday, 8 January 2019 00:00

HONG KONG (Reuters): China’s Huawei Technologies has punished two employees for New Year greetings sent on the smartphone maker’s official Twitter account using an iPhone, an internal memo showed. Huawei, whose P-series handsets compete with Appl


SLIM student endorses CIM lecturing prowess of SLIM by winning Sri Lankan prize

Views - 31 Tuesday, 8 January 2019 00:00

Marketing, apart from being a management process, is a way of life. Thus even non-marketers opt to study the subject to gain knowledge to be successful in their professional and personal lives. The Chartered Institute of Marketing (CIM) (UK) is the


SLIM maintains dual crowns at CA and NBEA Awards 2018

Views - 25 Tuesday, 8 January 2019 00:00

With its emphasis on constantly raising the bar and creating benchmarks for the marketing fraternity, the Sri Lanka Institute of Marketing (SLIM) clinched two accolades at the country’s most prestigious awards, which recognise the best practices de


Serena Williams to take Bumble’s woman-first message to Super Bowl

Views - 27 Tuesday, 8 January 2019 00:00

LOS ANGELES (Reuters): Tennis champion Serena Williams will star in a year-long marketing campaign for the Bumble social networking app that will kick off with a message of women’s empowerment during the 3 February Super Bowl, Williams told Reuters


Ogilvy Group’s Redworks makes headway

Views - 26 Tuesday, 8 January 2019 00:00

Redworks, a member of the Ogilvy Group, made significant strides in 2018 with some of its clients winning awards at the recently-concluded 54th CA Annual Report Awards Ceremony. Redworks is the specialised corporate communications arm of the Ogilvy


Sri Lanka’s best performing agency MullenLowe ends 2018 on a record high

Views - 37 Thursday, 3 January 2019 01:41

MullenLowe Sri Lanka ended 2018 on a record high in creative reputation and financial performance. The Sri Lanka office, a recently acquired company by the New York based IPG group was named by Campaign South Asia as the Creative Agency of the Year i


Wasaam Ismail appointed as CEO of Loops

Views - 91 Thursday, 3 January 2019 01:38

After serving as General Manager of Loops since January of 2015, Wasaam Ismail took over as CEO with effect from 1 January from Shehan Selvanayagam who will be relinquishing his position as CEO to take on the role of Group Managing Director in order


Marketing plays a key role to build sustainable entrepreneurs

Views - 50 Friday, 21 December 2018 00:00

Creating more and better jobs is an emerging challenge for the Sri Lankan economy. Indeed, it is an issue that concerns a diverse group of stakeholders in the country. For several years now a debate has been raging as to why Sri Lanka does not have


NDB launches first ever seasonal augmented reality campaign in Sri Lanka

Views - 96 Friday, 21 December 2018 00:00

National Development Bank (NDB) has been a benchmark for banks in financially empowering Sri Lanka through nearly four decades of excellence and experience. Through integrity, sincerity, accountability and creativity, NDB has been and aims to continu


NBA teams with Google for All-Star voting

Views - 23 Friday, 21 December 2018 00:00

REUTERS: Fans can vote for the 2019 NBA All-Star Game beginning Christmas Day. The NBA announced a partnership with Google designed to get more fans involved in balloting across multiple platforms. Voting ends on Martin Luther King Jr. Day, (21 Jan


Vodafone uses Smith’s ball- tampering shame in advertisement

Views - 37 Friday, 21 December 2018 00:00

Melbourne (Reuters): Disgraced former Australia captain Steve Smith has tied up with the local arm of Britain’s Vodafone Group in an advertising campaign that leverages the nation’s ball-tampering shame for marketing purposes. Smith, along with f


CMA Sri Lanka signs MOU with SLIM

Views - 54 Wednesday, 19 December 2018 00:00

Institute of Certified Management Accountants of Sri Lanka (CMA Sri Lanka) signed a Memorandum of Understanding with Sri Lanka Institute of Marketing (SLIM) to pursue opportunities for collaboration for CMA members and SLIM members to create synergy


Digibrush dominates digital retail industry with 3 Golds at SLT 01 Awards

Views - 412 Wednesday, 19 December 2018 00:00

In the past decade alone, numerous brands have taken steps towards digitalising their marketing practices. Effectively achieving this however, requires definitive expertise. Enter Digibrush, one of the fastest growing digital agencies in Sri Lanka. E


The Collaborator Network announces partnership, planned entry to cross-media marketing industry

Views - 95 Wednesday, 19 December 2018 00:00

Concluding the quarter on a high note, the Collaborator Network, Sri Lanka’s first social media influencer community announced plans to enter the cross-media marketing industry backed by significant partnerships with a number of local and foreign b


WPP to splash out to reboot world’s biggest ad group

Views - 36 Friday, 14 December 2018 00:00

London (Reuters): WPP will invest to hire new creative staff and reduce costs by cutting offices and jobs under a plan by new boss Mark Read to steer the world’s biggest advertising group back to growth. A company veteran who replaced founder Mart


SLIM holds Graduation Ceremony 2018 in grand style

Views - 71 Friday, 14 December 2018 00:00

The Graduation Ceremony of the Sri Lanka Institute of Marketing held at the Nelum Pokuna Mahinda Rajapaksa Theatre recently ended on an impressive note. With 47 years of experience under its belt, SLIM is the premier Institute for marketing educatio


Seven Media Group wins 7 awards including Best Digital Media Agency at SLT ZeroOne Awards 2018

Views - 60 Friday, 14 December 2018 00:00

Seven Media Group received yet another accolade when they were presented 7 awards including the Best Digital Agency for Government Institutions and NGO’s at the SLT ZeroOne Awards 2018.  Seven Media Group received the coveted awards for demonstrat


Sarva Colombo partners ‘Death to Dengue’ campaign

Views - 46 Friday, 14 December 2018 00:00

Sarva Colombo recently had the opportunity to put its expertise as “growth experts” to good use by joining hands with other agents of change in support of the ‘Death to Dengue’ initiative. This civil society-led campaign is the brainchild of


Ogilvy Media and Neo@Ogilvy win Bronze at Campaign Agency of the Year Awards 2018

Views - 48 Tuesday, 11 December 2018 00:34

Ogilvy Media, premier media agency, and Neo@Ogilvy, a leading digital agency in Sri Lanka, were awarded the ‘Rest of South Asia Media Agency of the Year – Bronze’ and the ‘Rest of South Asia Digital Agency of the Year – Bronze’ respective


Rocco’s secures Bronze for Brand of the Year at SLIM Brand Excellence Awards 2018

Views - 40 Tuesday, 11 December 2018 00:33

Rocco’s, a restaurant famous for its pizzas and Italian fare, won the Bronze Award – Brand of the Year, SME category at the SLIM Brand Excellence Awards 2018 ceremony held for the 17th consecutive year at the Shangri-La recently. SLIM Brand Ex


DentsuGrant’s Sampath Bank team wins ‘Achiever of the Year’ award

Views - 36 Monday, 10 December 2018 00:00

The highly successful Dentsu South Asia Conference was held amidst much fanfare at the Hilton Hotel in Colombo. The highlight of the conference was the Awards Night where the most successful teams were celebrated. DentsuGrant Sri Lanka were immensely


ComBank provides Internet Payment Gateway to online retail giant Daraz

Views - 39 Monday, 10 December 2018 00:00

The Commercial Bank of Ceylon has been appointed the Internet Payment Gateway (IPG) service provider to Daraz, South Asia’s premier online shopping market, to enable seamless online transactions for its large base of shoppers. The online payment p


Who is he?

Views - 36 Monday, 10 December 2018 00:00

Red could mean Santa, but then the current political landscape would have you thinking otherwise! Does it point to the coming (or rather the return) of a political heavyweight? One way or the other, this arresting hoarding teaser is grabbing plenty


Idea Group of Companies’ i-Roof ‘Best Innovative Brand of the year’ at SLIM Brand Excellence 2018

Views - 32 Monday, 10 December 2018 00:00

Idea Group of Companies offered the innovative roofing product ‘i-Roof’ to the marketplace. The brand ‘i-Roof’ was conferred as the ‘Best Innovative Brand of the Year’ at SLIM Brand Excellence – 2018. ‘SLIM Brand Excellence 2018’ wa


‘The Battle of Brain Champs’: SLIM Marketers Quiz 2018

Views - 40 Monday, 10 December 2018 00:00

The inaugural SLIM Marketers Quiz 2018, titled ‘The Battle of Brain Champs’, proved an exciting event with several corporate contestants pitting their intelligence against one another. Lanka Hospitals PLC Group Chief Executive Officer (GCEO) D


Leo Burnett wins Campaign Agency of the Year South Asia accolade for 7th consecutive year

Views - 27 Friday, 7 December 2018 00:00

Team Leo Burnett Sri Lanka celebrates its commendable victory of winning Campaign Agency of the Year South Asia awards for the seventh year in a row, every year consecutively since 2012, with a Silver for Creative Agency of the Year for 2018. The Ca


GroupM and Mindshare win Double Gold at Campaign Asia 2018 Awards!

Views - 54 Friday, 7 December 2018 00:00

GroupM Sri Lanka became the country’s most awarded media agency in 2018, successfully adding two more Gold awards to its collection at the Campaign Asia Agency of the Year Awards held in Mumbai on 4 December. The Rest of South Asia Media Agency of


MullenLowe Sri Lanka awarded Campaign South Asia Creative Agency of the Year Gold

Views - 61 Friday, 7 December 2018 00:00

MullenLowe Sri Lanka was awarded the Gold in the ‘Rest of South Asia Creative Agency of the Year’ category at the Campaign South Asia Agency of the Year Awards 2018 held recently in Mumbai, India. This accolade is a result of the consistency with


EY research shows consumer-facing companies risk irrelevance due to lack of transformation plans

Views - 31 Friday, 7 December 2018 00:00

Consumer-facing companies must change how they are transforming their businesses and take bold steps in order to remain relevant to the data and technology-enabled smart consumer, according to EY FutureConsumer.Now research that identified five busin


Today's Columnists

No more stones to break Sri Lankan bones

Friday, 19 April 2019

Trial by fire is not a new ordeal to Christian community. It predates Notre Dame and Nazism by millennia. In fact, a decade or so before Nero torched believers to light Roman avenues, Jewish religious leaders put Jesus-followers to the test as the Ch


Wounding the social psyche

Friday, 19 April 2019

In this article, I intend to discuss the serious wounds inflicted on the psyche of Sri Lankan society, which have not received adequate attention, but need immediate cure, for they might develop into a dangerous cancer if not treated without further


What 5G could be to Game of Thrones (and vice versa)

Friday, 19 April 2019

We will be hearing a lot about these two seemingly unrelated topics this month. In a hurriedly but meticulously organised event, Dialog Axiata recently demonstrated 5G applications for the first time in South Asia. 5G will be commercially available


On time – Only for a week! A must-change!

Thursday, 18 April 2019

We are in April and the month where we witness the declaration of a new year as per our traditional practice. It is that period of time when a huge majority of our population, which certainly can be counted in millions, intends to act in unison and q


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