Marketing

SLIM Brand Excellence 2018 shines spotlight on SME sector

Views - 36 Tuesday, 2 October 2018 00:00

SLIM made history 16 years ago by introducing the first awards ceremony dedicated to recognising and rewarding the best brands and brand custodians. Today the awards campaign that began with 26 entries has far exceeded the expectations of its founde


Champs of HNBA felicitated at SLIM NASCO

Views - 22 Tuesday, 2 October 2018 00:00

Recognising the outstanding performance in the field of sales, champs of HNB Assurance PLC (HNBA) were awarded at the recently-held National Sales Congress (NASCO) organised by the Sri Lanka Institute Marketing (SLIM). From HNBA’s representatives,


Madison Avenue ad-buying practices under Federal scrutiny

Views - 23 Tuesday, 2 October 2018 00:00

Los Angeles (Variety.com): The opaque nature of media buying practices is under new scrutiny, with federal prosecutors in Manhattan believed to have opened an investigation into the matter, according to a report in The Wall Street Journal, and issuin


Storybook Founder/CEO Subhash Pinnapola to judge at Spikes Asia 2018

Views - 41 Friday, 28 September 2018 00:00

Ad industry veteran and Founder/CEO of Storybook Subhash Pinnapolawas elected as a jury member for Asia Pacific’s most inspiring creative festival, Spikes Asia 2018. Along with other panel members from 18 countries across the region, Subhash lauds


Phoenix Ogilvy the most effective communications group at 2017 Effies

Views - 39 Friday, 28 September 2018 00:00

The Phoenix Ogilvy Group became the most recognised communications group at the recent 2017 Effie Awards Sri Lanka with a collective tally of 22 medals. Leading the list was the campaign for Hemas and their Velvet body lotions which received the high


Survey Research Lanka shifts gears into overdrive with new CEO

Views - 23 Friday, 28 September 2018 00:00

Survey Research Lanka Ltd. was established as an independent marketing and social research consultancy 29 years ago. Despite many lucrative and tempting offers to partner multinational and regional giants, the company refused to take the predictable


SLIM: Serving the nation through national-level events

Views - 37 Friday, 28 September 2018 00:00

As the national body for marketing, the Sri Lanka Institute of Marketing (SLIM) organises six national level events annually, which focus on various aspects of marketing and a range of market segments, with the ultimate aim of positioning the field o


MullenLowe Sri Lanka ‘Most Effective Agency of the Year’ at the Effies

Views - 43 Thursday, 27 September 2018 01:16

MullenLowe Sri Lanka was recognised as the ‘Most Effective Agency of the Year’ at the 2017 Effie Awards held at the Water’s Edge recently. The Sri Lanka office of IPG’s MullenLowe Group emerged as the most awarded agency of the evening, walki


Dentsu Aegis Network’s Leah Marikkar Bazalgette to represent Colombo at LIA 2018 Awards Jury Board

Views - 47 Thursday, 27 September 2018 01:15

Leah Marikkar Bazalgette, Executive Director at Dentsu Aegis Network SL (DAN), has been nominated as a member of ‘The NEW and Social Influences’ jury at the global renowned 2018 London International Awards (LIA). The event is a global annual fest


CIM Sri Lanka-SLIM joint forum

Views - 49 Thursday, 27 September 2018 01:15

The Chartered Institute of Marketing Sri Lanka together with Sri Lanka Institute of Marketing (SLIM) will be hosting a joint forum under the theme ‘Economy 2019 – A Legislative and Corporate Viewpoint’on 27 September from 6 p.m. onwards at the


Global spending on digital marketing nears $ 100 b: Study

Views - 15 Tuesday, 25 September 2018 00:00

FRANKFURT (Reuters): Spending on digital marketing grew by 44% last year in the United States and Britain to $ 52 billion, a study has found, estimating that global outlays on such tactics are approaching $ 100 billion. In contrast to placing online


Global advertising expenditure to grow 4.5% in 2018

Views - 15 Tuesday, 25 September 2018 00:00

Reuters: Global advertising expenditure is predicted to reach $ 581 billion at the end of 2018, with most of the growth coming from sponsored content in search engines and social media ads, according to industry forecaster Zenith. Zenith, owned by Fr


FPA Sri Lanka installs smart condom machines

Views - 428 Tuesday, 25 September 2018 00:00

FPA Sri Lanka collaborates closely with the Ministry of Health on HIV prevention and elimination in Sri Lanka and access to condoms is seen as a major initiative that will promote safe sex and reduce the incidence of HIV/STDs and unwanted pregnancies


Comcast outbids Fox with $40 b winning offer for Sky

Views - 12 Tuesday, 25 September 2018 00:00

LONDON (Reuters): Comcast beat Rupert Murdoch’s Twenty-First Century Fox in the battle for Sky on Saturday after offering 30.6 billion pounds ($40 billion) in a dramatic auction to decide the fate of the pay-television group. The US cable giant bid


J. Walter Thompson’s Laojee campaign honoured with Sumathi Commercial of The Year Award

Views - 23 Tuesday, 25 September 2018 00:00

In the backdrop of building ethnic tension in 2017, Unilever’s Laojee commercial chose to tackle the issue of race with a moving depiction of inter-racial marriage and family acceptance; turning a divisive moment in time into an opportunity for Sri


“Driving Tomorrow’s Retail Today” to be explored at Sri Lanka Retail Forum 2018

Views - 113 Tuesday, 25 September 2018 00:00

Sri Lanka’s retail industry comes together to identify new trends and map out new strategies at its premier knowledge event, Sri Lanka Retail Forum 2018, which is to be held 17 and 18 October at Cinnamon Grand, Colombo. Sri Lanka Retail Forum provi


The authentic brand: Staying true, being great – Part 2

Views - 40 Friday, 21 September 2018 00:00

By Michel Nugawela Strongly authentic brands like Siddhalepa and Dilmah are powerful role models for sustaining relevance and remain attractive decades after they were created. They have a profound understanding of their reason for being – the inwa


Global leader in customer data science to speak at Sri Lanka Retail Forum 2018

Views - 47 Friday, 21 September 2018 00:00

Sri Lanka’s retail industry comes together to identify new trends and map out new strategies at its premier knowledge event, Sri Lanka Retail Forum 2018, which is to be held 17 and 18 October at Cinnamon Grand, Colombo. The Forum is organised by S


CBL big winner at SLIM NASCO once again

Views - 30 Friday, 21 September 2018 00:00

Ceylon Biscuits Ltd. (CBL), one of Sri Lanka’s largest FMCG conglomerates, was once again a big winner at the recent SLIM National Sales Congress (NASCO) Awards 2018. Having been recognised over and over again since the launch of SLIM NASCO 18 year


CDB continues winning streak at NASCO Awards

Views - 66 Friday, 21 September 2018 00:00

Proving yet again that CDB’s sales team remains an unparalleled force in sales leadership, Citizens Development Business Finance PLC (CDB) once more gained three prestigious awards at the annual NASCO Awards held at BMICH recently. A Gold award and


Bairaha Annual Sales Conference 2017/2018 ends on high note

Views - 46 Friday, 21 September 2018 00:00

Bairaha Farms PLC, Sri Lanka’s pioneer and leading chicken processors and suppliers, recently held its first ever national sales conference, the Bairaha Farms PLC Annual Sales Conference for 2017/2018, at The Kingsbury Hotel, Colombo. The sales con


LAUGFS Gas receives double win at SLIM NASCO 2018

Views - 19 Friday, 21 September 2018 00:00

Setting the benchmark high as the nation’s fastest growing energy service provider, LAUGFS Gas received two awards at the prestigious National Sales Congress (NASCO) 2018 organised by SLIM. These include the Silver Award in the National Sales Manag


Team MullenLowe wins Young Spikes Digital Competition

Views - 48 Wednesday, 19 September 2018 00:00

Leyanvi Mirando and Malithi Jayasinghe of MullenLowe Sri Lanka will be representing Sri Lanka at the upcoming Young Spikes 2018 held in Singapore. The duo beat 19 other teams in the digital category at the recently concluded Sri Lankan leg of the You


Enfection leads the way in Digital Content Marketing at Asian Games 2018

Views - 235 Wednesday, 19 September 2018 00:00

Colombo-based digital marketing agency, Enfection, has announced a creative content partnership with Canon Asia for the Asian Games 2018. This partnership makes Enfection the first Sri Lankan agency to be chosen to represent a regional powerhouse suc


DI and its digital agency Digibrush win big at WebAwards 2018

Views - 20 Wednesday, 19 September 2018 00:00

The official website of Ceylon Leather Products Ltd. (www.di.lk) has been recognised as the best website in the ‘fashion or beauty’ category at the prestigious WebAwards 2018. DI’s digital agency Digibrush, an experienced provider of integrated


Branding for start-ups

Views - 375 Wednesday, 19 September 2018 00:00

Ruchi Gunewardene, Managing Director of Brand Finance Lanka and Lulu Raghavan, Managing Director of Landor Mumbai provide branding insights for those entrepreneurs who are in the start-up phase of their businesses


Runipon.com: Coupon platform open for merchant registration

Views - 72 Monday, 17 September 2018 00:00

On every Friday evening, vast numbers of discounted leaflets occupied your gate-letterbox and also many received them by clipping from the Sunday newspapers.


Sri Lanka Retail Forum 2018 from 17-18 Oct.

Views - 124 Thursday, 13 September 2018 00:00

Sri Lanka Retail Forum – what has now become the nation’s leading retail sector forum – has returned for a second consecutive year, and registration for the forum opened yesterday (10 September). Owing to the overwhelming success seen at the fo


Japura Marketing Alumni Dinner Dance to create pulsating grooves once again in 2018

Views - 30 Thursday, 13 September 2018 00:00

The Annual Dinner Dance of the Marketing Alumni Association of Sri Jayewardenepura University, ‘Marketing Kings and Queens 2018’ will be held on 15 September from 6.30 p.m. onwards at Solis Hotel, Kotte. The dinner dance is organised by the Alum


People’s Leasing strikes Gold and Bronze once again at ‘SLIM NASCO 2018’

Views - 15 Thursday, 13 September 2018 00:00

People’s Leasing & Finance PLC (PLC), one of the foremost finance companies in Sri Lanka’s non-bank finance sector was conferred with a Gold and two Bronze awards at the 18th edition of the ‘SLIM NASCO 2018’ awards ceremony, held at the BMICH


Today's Columnists

New Year resolution: Attaining financial freedom in 2019!

Thursday, 24 January 2019

It is that time of the year when everyone, young and old is journaling their new-year resolutions, and reflecting on the past year. You might be disappointed if you are carrying forward a few resolutions from the past years. You could be thinking, wh


10-year challenge: Has Sri Lanka made progress in last decade to become financially-literate?

Thursday, 24 January 2019

The ’10-Year Challenge,’ Facebook’s latest social media phenomenon has taken the internet by a storm. People are posting a picture from 10 years ago alongside their current profile picture or some other photograph and the transformation through


Catwalk beyond 400 PPM – Consuming towards disaster!

Thursday, 24 January 2019

Catwalks sizzle! What’s on the catwalk – the skin, the silk, lycra parading endlessly broadcast to the world whatever new and popular in clothing and accessories and it also communicates desirable dimensions too in a not-too-subtle manner. Knowi


Rolling back big government – The next big challenge

Thursday, 24 January 2019

Preliminary estimates in the 2019 Budget to be presented on 5 March this year include an income of 2.5 trillion and a debt service requirements of a whopping 2.2 trillion, leaving only a net income of 0.3 trillion. As for expenditure, the Government


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