Front Page,Marketing

Brand as an anchor for global governance

Views - 142 Wednesday, 6 June 2018 00:00

As Sri Lankan companies and brands nurture global ambitions, they are faced with a plethora of choices – and challenges.


Sorrell plots comeback with new listed company after WPP exit

Views - 13 Wednesday, 6 June 2018 00:00

Reuters - Martin Sorrell is staging a comeback just six weeks after he was ousted from WPP, using the same formula


Sri Lanka has a lot of homework to do in terms of marketing: SLIM President

Views - 59 Friday, 1 June 2018 00:01

Pradeep Edward was elected the 40th President of the Sri Lanka Institute of Marketing at the recently-held Annual


Unilever and Mindshare’s Team Unilever win top global digital honours

Views - 519 Friday, 1 June 2018 00:00

Unilever Sri Lanka and Mindshare’s Team Unilever, a unit of GroupM Media Ltd. Sri Lanka, bagged the Gold Award


Bates-Burson duo first to represent Sri Lanka PR industry at Cannes Young Lions

Views - 59 Friday, 1 June 2018 00:00

Two young, creative IMC professionals from Bates Strategic Alliance’s Burson-Marsteller affiliated Public Relations’


Interbrand announces Best Japan Brands 2018

Views - 20 Thursday, 31 May 2018 00:00

Interbrand, the world’s largest and most influential brand consultancy, has announced Japan’s Top 40 Best Global Brands (brands with an overseas sales ratio over 30%) and Japan’s Top 40 Best Domestic Brands for 2018 (brands with an overseas s


Nine young professionals to represent SL at Cannes Lions Festival in France

Views - 91 Thursday, 31 May 2018 00:00

By Shannon Jayawardena Nine young professionals from the marketing communications industry are to represent Sri Lanka at the Cannes Lions Festival of Creativity in France next month. The representatives are the winners of this year’s local competi


Cyaniq.social set to host Sri Lanka’s first Instagram Collaborator Forum

Views - 273 Monday, 28 May 2018 00:00

With the rising popularity of the Instagram platform in Sri Lanka, Cyaniq.social, a premier proponent of the platform has announced plans to host the platform’s first Collaborator Forum in Sri Lanka on 22 June at the Galle Face Hotel.


Granton employees shine at Annual Achievers’ Night

Views - 56 Monday, 28 May 2018 00:00

Granton Group – a pioneer in innovative marketing, hosted its annual awards ceremony – The Granton – Innovage Achievers’ Night recently in recognition of the outstanding performance and service excellence of the employees who have played an i


SLIM inaugurates Strategic Brand Management Diploma for 2018

Views - 25 Monday, 28 May 2018 00:00

Diploma in Strategic Brand Management (DSBM) is the foremost strategic branding qualification in Sri Lanka introduced by the Sri Lanka Institute of Marketing (SLIM), the national body for marketing.


Money for nothin’ and pay for what you watch?

Views - 61 Friday, 25 May 2018 00:00

After nearly four decades of introduction of TV in Sri Lanka we still continue to enjoy watching free TV frequencies, compared


SLIM announces 2017 edition of Effie Awards

Views - 99 Friday, 25 May 2018 00:00

Sri Lanka Institute of Marketing (SLIM) on Monday announced the deadlines for the Effie Awards 2017 which would be held in Sri Lanka for the 10th consecutive year.


East West Marketing honours top performers in the sales force

Views - 29 Friday, 25 May 2018 00:00

East West Marketing (EMW), a subsidiary of Nawaloka Holdings honoured and rewarded high performers in the sales


Reaching for a higher brand purpose

Views - 51 Wednesday, 23 May 2018 00:00

Life is nothing but a beautiful balance. This is a realisation hallmarked by two of the world’s oldest and unbroken civilisations


Cambridge Analytica declares bankruptcy

Views - 19 Wednesday, 23 May 2018 00:00

Los Angeles (Variety.com): Cambridge Analytica -- the political-analytics firm at the center of Facebook’s recent user-data scandal


LG brings future of digital signage to SL

Views - 95 Friday, 18 May 2018 00:00

LG has launched a new line-up of digital solutions, bringing the future of digital signage to Sri Lanka. The launch


SLIM NASCO Awards entries now open

Views - 35 Friday, 18 May 2018 00:00

The National Sales Congress (NASCO) 2018, organised by Sri Lanka Institute of Marketing (SLIM), has gained national repute


SLRA Retail Academy to conduct ‘Leadership Excellence’ training

Views - 62 Friday, 18 May 2018 00:00

The Sri Lanka Retailers’ Association (SLRA) through is Retail Academy will conduct the annual ‘Leadership Excellence


Media Factory receives backing of Sri Lanka’s first media planner and veteran

Views - 52 Friday, 18 May 2018 00:00

Media Factory is a specialised media entity that had pioneered the concept of consolidating a client’s media


Square44 helps develop a fresh look for ‘Baby Cheramy’

Views - 59 Friday, 18 May 2018 00:00

Square44, the international branding & packaging design agency, once again partnered with another important brand from


BP keeps faith in WPP with global marketing communication contract

Views - 17 Monday, 14 May 2018 00:00

Reuters: WPP, which parted ways with its long-serving founder Martin Sorrell last month, said BP has named it as its marketing communication partner for the oil major’s Corporate, Fuels and Castrol business globally.


Cisco pulls all online ads from YouTube

Views - 15 Monday, 14 May 2018 00:00

Reuters: Network gear maker Cisco Systems Inc. is pulling all online ads from YouTube due to fears of the ads appearing on sensitive content on the platform, CiscoChief Marketing Officer Karen Walker said in a blog last week.


Google gives publishers controls to comply with EU privacy law

Views - 16 Monday, 14 May 2018 00:00

Reuters: Alphabet Inc’s Google has sent online publishers an update to its ad-serving platform, which allows them to select advertising tech vendors that comply with new European data privacy laws, news website Axios reported.


A decade of Brands Annual publications

Views - 28 Monday, 14 May 2018 00:00

Media Services, the publisher of the leading business magazine LMD, released its 10th edition of the Brands Annual recently.


London bans junk food ads on public transport to fight child obesity

Views - 19 Monday, 14 May 2018 00:00

London (Reuters) - London plans to ban junk food advertising on its entire public transport network to tackle child obesity, which is among the highest in Europe, Mayor Sadiq Kahn said on Friday (11 May).


CIM Sri Lanka partners with Serendib Flour Mills

Views - 36 Monday, 14 May 2018 00:00

The Chartered Institute of Marketing (CIM) Sri Lanka and Serendib Flour Mills Ltd. recently renewed a successful working partnership of three years by tying up again for the year 2018.


GroupM appoints Sameer Singh as CEO, South Asia

Views - 20 Wednesday, 9 May 2018 00:00

GroupM has announced the appointment of Sameer Singh (Sam Singh) as CEO of its South Asia operations – including India, Sri Lanka, Bangladesh and Pakistan.


CIM SL’s Second Talking Point for 2018 discusses ‘Role of Digital in PR’

Views - 19 Wednesday, 9 May 2018 00:00

The Chartered Institute of Marketing Sri Lanka hosted its Second Talking Point Program for 2018, titled ‘The Role of Digital in PR’ at the Union Ballroom,


Cyaniq.social: Defining an influencer-led approach to social media marketing

Views - 159 Wednesday, 9 May 2018 00:00

In a relatively short tenure of operation since its launch, Cyaniq.social has successfully championed a new dimension of social


The third law of CEO communication

Views - 118 Wednesday, 9 May 2018 00:00

The third law of CEO Communication is to deal out optimism.


Today's Columnists

Laurels of ‘Living Together’: Refreshing reflections

Tuesday, 25 September 2018

It was a memorable evening with a mega gathering for a meaningfully different reason. It was not just another book launch with ego-boosting speeches about the author. It was also not an event where a popular politician coming late and preaching about


The fate of the rupee: Central Bank is caught with ‘Devil’s Alternative’

Tuesday, 25 September 2018

Not all are losing when the rupee depreciates The recent depreciation of the rupee against the US dollar in the market has apparently driven the entire nation to a panic mode. While it had been a field day for the media and opposition law makers, the


Southbound rupee and northbound CoL

Tuesday, 25 September 2018

The Sri Lankan Rupee hit a record low of 170 per $ last week, and the Minister of Finance warns of further depreciation. This is inevitable given the chaotic state of the nation’s economy. While the rupee turns south, CoL (cost of living) has no o


In the desert of Tamil films, actor Sivaji Ganesan was an oasis

Saturday, 22 September 2018

‘Indian Film,’ first published in 1963 and co-authored by former Columbia University Professor Erik Barnouw and his student Dr. Subrahmanyam Krishnaswamy, is considered a seminal study of the evolution and growth of Indian cinema. The book is cit


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