HNB celebrates triple wins at Effie Awards Sri Lanka 2026

Wednesday, 18 March 2026 00:06 - - {{hitsCtrl.values.hits}}

From left: HNB Executive – Marketing Communications Dinuk Parameshwaran, Senior Manager – Marketing Communications Anuk de Silva, and Brand Manager – Digital Products Prathap Eashwarage with the awards

HNB PLC, has been honored with three distinguished accolades at the Effie Awards Sri Lanka 2026, reaffirming its position as a leader in creative, effective, and impactful marketing campaigns.

The Effie Awards are premier global accolades honoring the most effective marketing communication campaigns that drive tangible business results. Organised by Effie Worldwide, they recognise brands, agencies, and marketing teams that deliver measurable results through creative and strategic campaigns. Celebrating initiatives that engage audiences, influence behavior, and achieve tangible outcomes, the Effie Awards set the benchmark for marketing effectiveness and inspire organisations to create purposeful, impactful campaigns.

HNB’s achievements were driven by the success of the HNB Santa Brigade, a purpose-led Christmas campaign that took the gift of hearing to children with hearing impairments. The initiative was recognised for its strategic and heartfelt approach to community engagement, creating meaningful connections between the Bank and the communities it serves. The campaign also stood out for integrating HNB’s brand into the festive season while elevating customer relevance and experience. Further, was celebrated for its strong social impact, combining brand purpose with genuine goodwill by supporting children in need and contributing positively to communities across Sri Lanka.

HNB Vice President – Marketing and Corporate Communications Upul Adikari said: “These awards recognise purposeful vision and strategic thinking behind every campaign. We approach marketing as a platform for meaningful engagement and impactful communication, building strong community connections, delivering value to customers, and supporting societal progress. This recognition from the Effie Awards underscores that strategic creativity, insight, and purpose can combine to create real impact. It also inspires us to continue raising the bar by designing campaigns that are effective, socially driven, and forward-looking. I extend my heartfelt gratitude to our teams, whose passion, innovation, and dedication make achievements like this possible and drive HNB’s journey as a leader in impactful marketing in Sri Lanka.”

HNB’s success at the Effie Awards Sri Lanka 2026 emphasises the Bank’s leadership in marketing effectiveness and innovation. By blending insight, creativity, and social responsibility, HNB continues to set benchmarks in Sri Lanka’s financial and communications landscape, demonstrating that banking can inspire, engage, and positively impact everyday lives.