M One Group clinches 22 honours at the 2025 Effie Awards

• Cements its status as Sri Lanka’s integrated marketing effectiveness leader

M One Group has emerged as one of the biggest winners at the 2025 Effie Awards, securing a total of 22 recognitions across multiple categories. Regarded as the benchmark for marketing effectiveness, the Effie Awards honour campaigns that deliver measurable results and contribute directly to brand growth. M One Integrations clinched four Bronze Awards and seven Finalists. At the same time, its digital arm, Thinkfinity, secured four Bronze Awards and seven Finalist wins, showcasing the Group’s strength as a fully integrated agency capable of delivering results across ATL, BTL, digital, and experiential platforms.

M One Managing Director Janakantha Withanachchi said, “Our mission has always been to deliver result-oriented, brand-experiential campaigns that amplify presence and maximise ROI. Winning at the Effies confirms our belief that the best way to solve marketing challenges is through creative thinking, supported by strong strategy and seamless integration across all touchpoints.”

Among the most celebrated campaigns was “Sadaham Sabandiyawa – The Connection to Dhamma” for SLT Mobitel Ltd., which earned finalist recognition in Corporate Reputation, Seasonal Marketing (Product/Service), and Experiential Marketing (Hybrid). The campaign seamlessly blended cultural insight with technology, including QR-enabled Vesak lanterns that allowed users to access religious messages digitally, demonstrating how tradition and innovation can coexist to create meaningful brand engagement.

“Magaharinna Bari Wandanawa – The Pilgrimage You Can’t Miss Out On” for Sustagen was recognised across Seasonal Marketing and Social Good categories, earning both Finalist and Bronze honours. Meanwhile, “The Beauty Craving Challenge – Launching Jellegen” for Delmege Forsyth & Co. Ltd., was acknowledged in Influencer Marketing and Marketing Disruptor categories, reflecting the agency’s ability to turn product launches into culturally relevant conversations.

The Jellegen portfolio continued its winning streak with Bronze awards for “My Beauty Snack – Jellegen by Motha” in Health and Wellness (OTC) and “The Beauty Snack – Transforming a Dessert into a Daily Beauty Ritual” in Business/Product/Service Innovation. In experiential marketing, “Atlas World – Turning a Book Fair Visit into a Journey of Genius” for Atlas Axillia Co. Ltd., secured Bronze in on-ground sales activation, highlighting M One’s expertise in transforming live brand experiences into measurable commercial impact.

M One CEO Sancharitha Jayathilake said, “The marketing landscape has shifted toward hyper-personalisation, immersive experiences, and data-driven decision-making. Our strength is integrating ATL, BTL, digital, influencer engagement, and experiential marketing into a cohesive narrative. For instance, with our recent Jellegen campaign, we created personalised digital content journeys for thousands of consumers based on their beauty preferences and online behaviours. This allowed us to deliver tailored messages at just the right moment in their purchase journey, leading to engagement compared to standard campaigns. These Effie recognitions prove that effectiveness occurs when creativity meets measurable impact.”

As brands demand greater accountability and measurable returns, M One Group’s success at the 2025 Effie Awards demonstrates the power of integrated thinking, where creativity, technology, and strategy converge to drive lasting brand success. Looking ahead, M One aims to solidify its position as Sri Lanka’s leading omnichannel agency. With increasing adoption of AI-driven analytics, AR/VR experiences, and real-time consumer engagement tools, the agency is committed to pioneering campaigns that are both innovative and performance-driven.