Business Syndicate Group launches digital strategy arm: SyndicateX Digital LABS

Friday, 6 March 2026 00:02 - - {{hitsCtrl.values.hits}}

Business Syndicate Group President and CEO Chathuranga Abeywardena

In a digital landscape where brands are constantly striving to stand out, the Business Syndicate Group has taken a decisive step forward with the launch of its newest vertical: SyndicateX Digital LABS, a dedicated digital strategy arm designed to elevate how businesses approach their online presence. Introduced in October, this division aims to bridge the widening gap between traditional digital marketing and the strategic, insight-driven frameworks modern brands urgently need.

This new vertical goes far beyond standard digital marketing services. Rather than focusing solely on posting, boosting, or short-term engagement spikes, the team offers a holistic suite of services anchored in data-backed brand consultancy. Their work begins with comprehensive digital strategy development and extends into creative execution, performance marketing, realistic AI-powered content production, and even PR and Disaster Management strategy—a critical but often overlooked element in today’s real-time digital climate.

What sets this initiative apart is its philosophy. Instead of being another agency in an already-saturated market, SyndicateX Digital LABS is positioned as a strategic partner committed to reshaping brand narratives and enabling sustainable, measurable growth. The mission is not to follow trends but to build strategies grounded in analytics, consumer behaviour, and long-term brand value.

President and CEO Chathuranga Abeywardena said: “Our vision is to redefine what brands expect from digital partners. We are not here to repeat what everyone else is doing. We are here to challenge thinking, build strategies rooted in insight, and create digital ecosystems that genuinely move businesses forward.”

This vision is reflected in the team’s commitment to thinking differently, moving beyond the clichéd “out-of-the-box thinking” to deliver solutions that are original, meaningful and strategically sound. By offering brands a smarter, more purposeful approach to digital growth, the new vertical aims to drive outcomes that matter: financial success, lasting awareness, and authentic engagement.

Business Syndicate Group’s core management team brings 35+ years of combined experience across FMCG, Fashion, Retail, Banking and Finance and Tech Products ensuring that their insights and strategies are backed by decades of industry expertise.

As competition intensifies and digital audiences become more discerning, brands need partners capable of navigating complexity with clarity and creativity. With its innovative mindset and value-driven approach, SyndicateX Digital LABS is poised to become a transformative force in Sri Lanka’s digital marketing landscape and beyond.