Marketing

Pradeep takes over SLIM leadership with focus on ’’Towards 50 years of excellence’’

Views - 17 Friday, 6 April 2018 00:00

The Sri Lanka Institute of Marketing, incorporated by Act no. 41 of 1980 of the Parliament, elected Pradeep Edward


Interbrand announces Best Korea Brands 2018

Views - 26 Friday, 6 April 2018 00:00

Interbrand, the world’s largest and most influential brand consultancy, has announced Korea’s Top 50 leading brands.


WPP investigates CEO Sorrell for alleged misconduct, which he denies

Views - 20 Friday, 6 April 2018 00:00

LONDON (Reuters) - WPP is investigating an allegation of misconduct against Martin Sorrell, who has built the world’s


Commercial Bank ties with Takas.lk, delivers largest day of sales in eCommerce in Sri Lanka

Views - 474 Friday, 6 April 2018 00:00

Commercial Bank partnered with leading e-Commerce platform, Takas.lk, to give incredible savings to its credit card and debit card base for the months of March and April.


BOC retains prime spot in Sri Lanka’s 100 brand ranking

Views - 611 Wednesday, 4 April 2018 00:00

Brand Finance Lanka, the pioneering brand valuation and strategy firm, celebrated its 15th consecutive year of publishing Sri Lanka’s


Unilever claims major victory at SLIM Nielsen People’s Awards 2018

Views - 29 Wednesday, 4 April 2018 00:00

Unilever Sri Lanka, a company with an 80-year proud history in the country, once again dominated at the recently concluded SLIM Nielsen


Advertisers look to online ads for brand growth: Zenith

Views - 12 Tuesday, 3 April 2018 00:00

Reuters: Money spent on online advertising has risen rapidly, a leading forecaster said, despite talk about firms trimming digital ad budgets as they question the medium’s effectiveness. Zenith, owned by France’s Publicis, forecast that advertise


Publicis responds to ad market upheaval with push into consulting

Views - 17 Tuesday, 3 April 2018 00:00

LONDON (Reuters): France’s Publicis is responding to upheaval in the advertising market with a stepped-up drive to become a consulting partner to global advertisers online, banking on the new strategy to reverse sluggish growth and boost profits. T



Facebook crisis could bust digital-ad duopoly

Views - 18 Tuesday, 3 April 2018 00:00

LONDON (Reuters Breakingviews): Facebook’s crisis could turn digital advertising’s duopoly into a triopoly. Marketers spooked by a data-handling scandal are threatening to pull money from the social network, which together with Google parent Alph


Interbrand releases first-ever best Asian Brands Report

Views - 17 Tuesday, 3 April 2018 00:00

For the first time, Interbrand has released a comprehensive analysis of the best brands in Asia, compiling insights from Best Japan Brands, Best China Brands, Best Korea Brands and Best India Brands, while also examining how brands are growing within


Playboy deletes Facebook Pages, citing user-data scandal and ‘sexually repressive’ policies

Views - 43 Monday, 2 April 2018 00:00

Los Angeles (Variety.com): Playboy is leaving Facebook - for good, it says - with the social giant’s latest user-privacy scandal being the straw that broke the camel’s back for the media company.


Link Natural commences identity transformation to celebrate 35 years

Views - 49 Monday, 2 April 2018 00:00

Link Natural Products recently partnered with Brand Finance and Landor to capture its new vision for the next phase of growth. This was done by codifying the brand DNA for the purpose of its internal and external stakeholders.


Coca-Cola’s valued distributors congregate at Partner Distributor Convention

Views - 28 Monday, 2 April 2018 00:00

Coca-Cola Beverages Sri Lanka Ltd. (CCBSL) recently hosted its annual Distributor Partner Convention, recognising its longstanding distributors and rewarding top performances at a gala event of fellowship.


At 25 years, Bates Strategic Alliance envisions the future

Views - 25 Monday, 2 April 2018 00:00

Bates Strategic Alliance reputed as a pioneer in Integrated Marketing Communications and Public Relations now driving strongly in Digital,


Pradeep Edward elected as new SLIM President

Views - 465 Friday, 30 March 2018 00:00

The Sri Lanka institute of Marketing, incorporated by Act no. 41 of 1980 of the Parliament, elected Mr Pradeep Edward


Shift sends 10 young professionals for AdFest 2018

Views - 18 Friday, 30 March 2018 00:00

Pioneer digital communications agency Shift kick-started their 10th anniversary celebrations by sending a team of young professionals


SLIM calls on Sri Lanka’s sales personnel to put their best foot forward at NASCO 2018

Views - 43 Friday, 30 March 2018 00:00

The Sri Lanka Institute of Marketing (SLIM) has created a sense of anticipation by announcing the National Sales Congress


Sri Lanka Retail Academy to conduct 1st HR Breakfast Forum on 3 April

Views - 24 Friday, 30 March 2018 00:00

The Sri Lanka Retailers’ Association (SLRA) www.slra.lkis to holda breakfast forum titled ‘Is your HR future driven?’


Masters Advertising takes on a new look

Views - 19 Wednesday, 28 March 2018 00:00

Masters Advertising has been at the forefront of advertising for 55 years. With expertise in all things advertising, Masters


Advertisers look to online ads for brand growth: Zenith

Views - 13 Wednesday, 28 March 2018 00:00

Reuters - Money spent on online advertising has risen rapidly, a leading forecaster said, despite talk about firms trimming


zMessenger celebrates 15 years of digital excellence by bagging top regional award

Views - 188 Wednesday, 28 March 2018 00:00

zMessenger, the multiple-award winning full spectrum digital solutions agency in Sri Lanka, celebrated its 15th year


Dialog Television launches Adhub.lk, Sri Lanka’s first online media buying platform

Views - 538 Wednesday, 28 March 2018 00:00

Dialog Television, a subsidiary of Sri Lanka’s premier connectivity provider, Dialog Axiata PLC announced the launch


Spotify reveals 2 million people used hacked apps to suppress ads

Views - 15 Wednesday, 28 March 2018 00:00

Los Angeles (Variety.com): Spotify has restated key usage metrics for 2017 leading up to its IPO next month, claiming


Polls show Facebook losing trust

Views - 19 Tuesday, 27 March 2018 00:00

SAN FRANCISCO/LONDON (Reuters): Opinion polls published on Sunday in the United States and Germany cast doubt over the level of trust people have in Facebook over privacy, as the firm ran advertisements in British and US newspapers apologising to use


Interbrand releases ‘Growing Brands in Southeast Asia’ study

Views - 10 Tuesday, 27 March 2018 00:00

Interbrand Singapore has released an original study on growing brands in Southeast Asia, exploring key challenges and opportunities for marketers looking to build strong brands in the region. Interbrand surveyed 152 brand decision-makers from medium-


Ajinkya Pawar of Phoenix Ogilvy honoured with Atticus Award in Advertising

Views - 17 Tuesday, 27 March 2018 00:00

Ajinkya Pawar, Head of Planning, Phoenix Ogilvy Sri Lanka received the prestigious WPP Atticus Award from WPP Plc Chief Executive Officer Sir Martin Sorrell, at an award ceremony held recently in London. WPP Atticus Awards honour original published t


Sri Lanka Telecom appoints J. Walter Thompson Sri Lanka as lead agency

Views - 234 Tuesday, 27 March 2018 00:00

Sri Lanka Telecom appointed J. Walter Thompson Sri Lanka as lead creative agency partner, following a competitive pitch process. J. Walter Thompson Sri Lanka will support brand strategy and communications across Sri Lanka Telecom’s vast product por


SLIM Nielsen Peoples Awards reveal true voice of Sri Lanka

Views - 70 Tuesday, 27 March 2018 00:00

The crème de la crème of every industry in Sri Lanka recently gathered at Waters Edge for the 12th edition of the SLIM Nielsen Peoples Awards. Brand custodians, marketers, celebrities, insurance agents, bankers and financiers all gathered at one gr


Guththila Strategic Solutions celebrates 15 years of success

Views - 41 Thursday, 22 March 2018 00:00

Guththila Strategic Solutions, creative and communication agency, recently celebrated 15 years of creating ripples in the advertising industry through strategy driven, creative communication solutions. Having commenced operations in 2003, Guththila S


Today's Columnists

A 10-point guide on bank credit facilities that suit your business best

Tuesday, 19 June 2018

As a businessman when you visit a bank seeking credit facilities you are faced with a lot of banking jargon with which you are often not conversant. You tend to learn about them only when you start utilising such facilities. Further, if are young and


Dilemma 2: The Public Service

Tuesday, 19 June 2018

“The job of no minister, no official was secure for a day. Corrupt fools succeeded corrupt oafs in the highest positions in the land, and fools were removed to make room for imbeciles” – The Shadow of the Winter Palace, the Drift to Revolution


Craving a world with free migration of Homo sapiens

Monday, 18 June 2018

During the discussion time following the presentation of a paper by former diplomat Tamara Kunanayakam on the invasion of Sri Lanka’s economic policymaking by neoliberal economic thinkers two weeks ago, Colombo University’s economics don Lalithas


Sigmoid Curve and Sri Lanka: Significant signals

Monday, 18 June 2018

Sri Lanka, often named as the ‘Wonder of Asia,’ has many citizens wondering what is going on.


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