Marketing

Reaching for a higher brand purpose

Views - 46 Wednesday, 23 May 2018 00:00

Life is nothing but a beautiful balance. This is a realisation hallmarked by two of the world’s oldest and unbroken civilisations


Cambridge Analytica declares bankruptcy

Views - 17 Wednesday, 23 May 2018 00:00

Los Angeles (Variety.com): Cambridge Analytica -- the political-analytics firm at the center of Facebook’s recent user-data scandal


LG brings future of digital signage to SL

Views - 87 Friday, 18 May 2018 00:00

LG has launched a new line-up of digital solutions, bringing the future of digital signage to Sri Lanka. The launch


SLIM NASCO Awards entries now open

Views - 32 Friday, 18 May 2018 00:00

The National Sales Congress (NASCO) 2018, organised by Sri Lanka Institute of Marketing (SLIM), has gained national repute


SLRA Retail Academy to conduct ‘Leadership Excellence’ training

Views - 41 Friday, 18 May 2018 00:00

The Sri Lanka Retailers’ Association (SLRA) through is Retail Academy will conduct the annual ‘Leadership Excellence


Media Factory receives backing of Sri Lanka’s first media planner and veteran

Views - 46 Friday, 18 May 2018 00:00

Media Factory is a specialised media entity that had pioneered the concept of consolidating a client’s media


Square44 helps develop a fresh look for ‘Baby Cheramy’

Views - 43 Friday, 18 May 2018 00:00

Square44, the international branding & packaging design agency, once again partnered with another important brand from


BP keeps faith in WPP with global marketing communication contract

Views - 17 Monday, 14 May 2018 00:00

Reuters: WPP, which parted ways with its long-serving founder Martin Sorrell last month, said BP has named it as its marketing communication partner for the oil major’s Corporate, Fuels and Castrol business globally.


Cisco pulls all online ads from YouTube

Views - 14 Monday, 14 May 2018 00:00

Reuters: Network gear maker Cisco Systems Inc. is pulling all online ads from YouTube due to fears of the ads appearing on sensitive content on the platform, CiscoChief Marketing Officer Karen Walker said in a blog last week.


Google gives publishers controls to comply with EU privacy law

Views - 15 Monday, 14 May 2018 00:00

Reuters: Alphabet Inc’s Google has sent online publishers an update to its ad-serving platform, which allows them to select advertising tech vendors that comply with new European data privacy laws, news website Axios reported.


A decade of Brands Annual publications

Views - 28 Monday, 14 May 2018 00:00

Media Services, the publisher of the leading business magazine LMD, released its 10th edition of the Brands Annual recently.


London bans junk food ads on public transport to fight child obesity

Views - 16 Monday, 14 May 2018 00:00

London (Reuters) - London plans to ban junk food advertising on its entire public transport network to tackle child obesity, which is among the highest in Europe, Mayor Sadiq Kahn said on Friday (11 May).


CIM Sri Lanka partners with Serendib Flour Mills

Views - 30 Monday, 14 May 2018 00:00

The Chartered Institute of Marketing (CIM) Sri Lanka and Serendib Flour Mills Ltd. recently renewed a successful working partnership of three years by tying up again for the year 2018.


GroupM appoints Sameer Singh as CEO, South Asia

Views - 19 Wednesday, 9 May 2018 00:00

GroupM has announced the appointment of Sameer Singh (Sam Singh) as CEO of its South Asia operations – including India, Sri Lanka, Bangladesh and Pakistan.


CIM SL’s Second Talking Point for 2018 discusses ‘Role of Digital in PR’

Views - 19 Wednesday, 9 May 2018 00:00

The Chartered Institute of Marketing Sri Lanka hosted its Second Talking Point Program for 2018, titled ‘The Role of Digital in PR’ at the Union Ballroom,


Cyaniq.social: Defining an influencer-led approach to social media marketing

Views - 141 Wednesday, 9 May 2018 00:00

In a relatively short tenure of operation since its launch, Cyaniq.social has successfully championed a new dimension of social


The third law of CEO communication

Views - 118 Wednesday, 9 May 2018 00:00

The third law of CEO Communication is to deal out optimism.


Facebook to use augmented reality to draw ads to Messenger app

Views - 19 Wednesday, 9 May 2018 00:00

Menlo Park (Reuters): Facebook Inc’s Messenger app launched an augmented reality feature on Tuesday to allow people to see products


Comcast to make $ 52.4 b cash bid for Fox

Views - 14 Wednesday, 9 May 2018 00:00

Comcast has officially notified the European Commission that it will make a bid for Sky.


Sri Lanka’s pioneering agency celebrates 60 years of building brands

Views - 115 Wednesday, 25 April 2018 00:00

Dentsu Grant celebrates their milestone 60th Anniversary, marking them as the longest running agency in the country


SLIM NASCO champions career in sales for youth

Views - 19 Wednesday, 25 April 2018 00:00

Placing a career in sales squarely in the limelight, the Sri Lanka Institute of Marketing’s (SLIM) National Sales Congress


Asia Pacific Institute of Digital Marketing extends training to Cambodia

Views - 26 Wednesday, 25 April 2018 00:00

The Asia Pacific Institute of Digital Marketing (APIDM) Sri Lanka’s premier educational institute with an outstanding team of resource


7 reasons why pop-up retail is the new TV

Views - 38 Wednesday, 25 April 2018 00:00

A growing trend in the past few years has been that of the pop-up store. They often appear out of nowhere on our high streets


Verizon sells Yahoo’s Flickr photo-sharing site to SmugMug

Views - 21 Monday, 23 April 2018 00:00

LOS ANGELES (Variety.com): Verizon is shedding another asset from its Oath division: The telco has sold photo-sharing service Flickr – which had been part of Yahoo – to SmugMug.


Ford tells WPP it will take bids from other ad agencies

Views - 17 Monday, 23 April 2018 00:00

LONDON (Reuters): Ford Motor Company said on Saturday it will take bids on some of its advertising managed by WPP, adding to uncertainty around the British ad giant after last week’s exit of founder Martin Sorrell.


SLIM unveils ‘Licence to Sell’ training program

Views - 25 Monday, 23 April 2018 00:00

‘License to Sell’ (LTS) is a program developed by SLIM Trainings to produce trained sales staff to the job market.


YouTube hit with another ad scandal, even as P&G returns to the platform

Views - 16 Monday, 23 April 2018 00:00

LOS ANGELES (Variety.com): The timing is certainly awkward: Procter & Gamble, a top-spending marketer, announced that it is resuming ad spending on YouTube – coming amid a new report the Google-owned video giant served ads for hundreds of advertise


WPP says no follow-up requests from UK watchdog over CEO investigation

Views - 12 Monday, 23 April 2018 00:00

LONDON (Reuters): WPP has had no further requests for information from Britain’s financial watchdog after answering initial questions about the firm’s investigation into Martin Sorrell, its recently departed chief executive, a company spokesman s


Cyaniq Global announces appointment of new Chief Executive ahead of expansion initiative

Views - 88 Monday, 23 April 2018 00:00

Cyaniq, the specialised writing service and full-scope communications consultancy recently announced the appointment of content strategist Rohitha Perera as the company’s new Chief Executive.


A modern update to David Ogilvy’s advertising Bible

Views - 27 Monday, 23 April 2018 00:00

For many people, and for many years, “Ogilvy on Advertising” was somewhat of a Bible on advertising.


Today's Columnists

Identifying traitors: I cannot wait until Dr. Padeniya presents his point scheme

Tuesday, 21 August 2018

Cause for excitement I am excited! A way of identifying and measuring a traitor is soon to be unveiled; by no less than the President of the GMOA! Hasn’t he also qualified in some department of neurology? All the more reason to justify my excitemen


The evils of translocating wild elephants

Tuesday, 21 August 2018

The subject of translocating wild elephants has been a much-debated topic recently, after the Department of Wildlife Conservation (DWLC), acting on the orders of the Minster for Wildlife, wanted to move the only two wild elephants habituating the Sin


Climate scientists cheating us to a $ 12 b/year economic loss in 2050

Monday, 20 August 2018

Local news media carried the disturbing pronouncement by World Bank economists to the effect that Sri Lanka will become an extremely hot territory with 30C temperature rise and $ 12 billion per year economic loss by 2050.


Singapore miracle – How SL could benefit from trade with Singapore

Monday, 20 August 2018

According to a media report released by President’s Media Division, a committee of experts has been appointed by the President to examine and report on ‘the practical impact and use of the proposed officer policy guidelines and recommendations on


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