Marketing

Sri Lanka’s most awarded creative leader Subhash Pinnapola launches Storybook

Views - 33 Monday, 18 December 2017 00:00

Subhash Pinnapola, a veteran with 25 years of experience in the advertising field and arguably Sri Lanka’s most awarded creative leader, will be launching an independent creative company, Storybook; with a vision to usher in a new era in ad industr


Astron reaffirms excellence at SLIM NASCO 2017 for 4th consecutive year

Views - 21 Monday, 18 December 2017 00:00

Astron Ltd. – the leading pharmaceutical manufacturing, marketing and distribution company in Sri Lanka reaffirmed its excellence by emerging as the top winners in the Healthcare Category at the recently concluded National Sales Congress (NASCO) Aw


Burnetters in Malaysia at PlayShop 2017

Views - 32 Monday, 18 December 2017 00:00

Leo Burnett Sri Lanka, the local office of the global advertising network Leo Burnett Worldwide, recently conducted its annual PlayShop in Malaysia for four days.


Two young professionals from Leo Burnett Sri Lanka win Bronze at Young Spikes Media Competition

Views - 15 Thursday, 14 December 2017 00:00

Leo Burnett Sri Lanka’s Sarah Hassanally and Dilendri Wettewe recently won the Bronze award at the Young Spikes Media Competition, which took place in Singapore.


See, hear and feel the evolution of Visa through sensory branding

Views - 18 Thursday, 14 December 2017 00:00

San Francisco, CA: Visa has announced a suite of sensory branding that will support the Visa brand in an expanded universe of connected, payment-enabled devices.


Waves flip-flops make waves at SLIM Brand Excellence

Views - 20 Thursday, 14 December 2017 00:00

Waves, Sri Lanka’s only natural flip-flops, won the Merit Award for The Innovative Brand of the Year,


Brand Excellence – How it all started

Views - 219 Monday, 11 December 2017 00:36

Brand Excellence 2017 has just been concluded and it is good to see all the winners proudly displaying their trophies and accolades in recognition of their brand marketing strategies.


3W Consulting announces Sri Lanka’s first Green Belts in Retail

Views - 111 Monday, 11 December 2017 00:34

Three leading retail companies have successfully completed the Green Belt in Retail program initiated by 3W Consulting, Sri Lanka’s leading Enterprise Renewal and Management Consultants.


SLIM conducts second inauguration of Strategic Brand Management Diploma for 2017

Views - 15 Monday, 11 December 2017 00:32

The Sri Lanka Institute of Marketing (SLIM) had the second inauguration of its Diploma in Strategic Brand Management (DSBM) for 2017 at the SLIM Business School in Kithulwatta. Intakes are now open for persons who aspire to excel in Brand Management.


CIM SL Accredits Visahlam Further Education College, Jaffna as a Study Centre

Views - 47 Thursday, 7 December 2017 00:00

CIM Sri Lanka recognised as the first international branch of CIM UK, comprising the largest number of professional and student members outside the UK, recently granted its prestigious accreditation status to Jaffna’s Visahlam Further Education Col


Leo Burnett does it again by winning Gold for the Rest of South Asia at Campaign Asia Agency of the

Views - 13 Thursday, 7 December 2017 00:00

Leo Burnett Sri Lanka, the local office of the global advertising network Leo Burnett Worldwide, repeated its success and completed a hat-trick at the Campaign Asia Agency of the Year (AOY) awards by securing the third consecutive Gold for Agency of


Idea Group’s ‘Sivilima’ brand wins Gold for ‘Best Innovative Brand of the Year’ at SLIM Brand Excell

Views - 41 Thursday, 7 December 2017 00:00

At the recently concluded 16th annual SLIM Brand Excellence 2017, five leading brands along with the ‘Sivilima’ brand were nominated for the ‘Best Innovative Brand of the Year’ award, and surpassing its rivals, the Sivilima brand by the Idea


ACL Cables clinches Gold at SLIM NASCO 2017

Views - 14 Thursday, 7 December 2017 00:00

ACL Cables PLC, Sri Lanka’s No. 1 cable manufacturer, stamped its dominance yet again showcasing sales excellence by clinching Gold at the prestigious National Sales Congress (NASCO) Awards 2017, organised by Sri Lanka Institute of Marketing (SLIM)


BBDO Lanka wins ‘Rest of South Asia Creative Agency of the Year’ award for 3rd time

Views - 74 Thursday, 7 December 2017 00:00

BBDO Lanka was recognised as one of the most creative agencies in the region once again when it was awarded the ‘Rest of South Asia Creative Agency of the Year – Gold’ award by Campaign Asia-Pacific at its Agency of the Year 2017 awards. The So


Airtel’s 3rd consecutive win at SLIM-NASCO

Views - 55 Wednesday, 6 December 2017 00:00

Airtel’s sales team bagged a Gold and Bronze award at the recently concluded SLIM-NASCO Awards 2017. Airtel Territory Manager Vipul Rathnayake won the Gold in the Telecommunication Territory Manager category,


Kent Engineers adjudged at SLIM Brand Excellence Awards 2017

Views - 21 Wednesday, 6 December 2017 00:00

Kent Engineers was recently adjudged with a Bronze Award for ‘B2B Brand of the Year’ award category at the 16th SLIM Brand Excellence Awards held in November at the BMICH.


MullenLowe Sri Lanka appoints New Head of Strategic Planning

Views - 32 Wednesday, 6 December 2017 00:00

MullenLowe Sri Lanka announced the appointment of Abhishek Hariharan as Associate Vice President and Head of Strategic Planning


MindShare wins ‘Top of the Category’ award at SMARTIES Global Awards & SMARTIES Asia Pacific Awards

Views - 19 Monday, 4 December 2017 00:03

Proving their mettle once more, MindShare, a unit of GroupM Media Private Ltd. clinched the gold award at the SMARTIES Asia Pacific Awards and a silver award at the SMARTIES Global Awards (Messaging category) for the


Zafrana Nafees of Classic Travel adjudged among ‘Most Influential Global Marketing Leaders’

Views - 49 Monday, 4 December 2017 00:01

World Brand Congress, hosting the annual Global Marketing Excellence Awards, presented Zafrana Nafees at Classic Travel Ltd. with an award of being ranked among the ‘Most Influential Global Marketing Leaders’ at the


Integrate and measure digital marketing reach for better productivity

Views - 31 Monday, 4 December 2017 00:01

Integrate marketing communications agency, Bates Strategic Alliance & Strategic Alliance PR, hosted a workshop in Colombo last week for its key clients on ‘The Strategic Route to Digital Campaigns’, featuring engaging sessions with Zaheer Noorudd


Brands pull YouTube ads over images of children

Views - 18 Tuesday, 28 November 2017 00:00

LONDON (Reuters) - Lidl, Cadbury maker Mondelez , Diageo and other big companies have pulled advertising from YouTube after the Times newspaper found the video sharing site was showing clips of scantily clad children alongside the ads of major brand


Vindya Vithana speaks on ‘Millennials, Mobile and Marketing’ at Mobile and Digital Marketing Summit

Views - 86 Tuesday, 28 November 2017 00:00

Xtream Youth’s Chief Editor Vindya Vithana was one of the keynote speakers at the Mobile and Digital Marketing Summit 2017 organised by World Marketing Congress. The event was held at Taj Lands End, Mumbai on 24 November. Her speech on ‘Millenn


Alibaba goes offline with $2.9 b stake in China’s top grocer

Views - 26 Tuesday, 28 November 2017 00:00

BEIJING (Reuters) - Internet giant Alibaba Group Holding Ltd said it would invest HK$22.4 billion ($2.87 billion) for a major stake in China’s top hypermart operator, Sun Art Retail Group Ltd, part of a wider push into offline retail. As part of an


Atlas Axillia wins 2 Gold and a Bronze at SLIM-NASCO Awards 2017

Views - 21 Tuesday, 28 November 2017 00:00

At the recently-concluded SLIM-NASCO Awards 2017, Atlas Axillia won three prestigious Awards, proving once again its strength and capability in the sales arena. The SLIM National Sales Congress (NASCO) Awards annually recognise the country’s highes


Is Customer Experience Design the new religion?

Views - 193 Monday, 27 November 2017 00:50

You’ve got a great product. You’ve got well-trained and knowledgeable staff. Your facilities are spotless and you make sure they stay that way.


CTC continues to win big at prestigious National Sales Congress Awards 2017

Views - 45 Friday, 24 November 2017 00:00

The Ceylon Tobacco Company PLC (CTC) recently won three accolades at the annual National Sales Congress Awards (NASCO) 2017 organised by the Sri Lanka Institute of Marketing (SLIM).


Hameedia team sweeps Modern Retail sector at SLIM-NASCO 2017 Awards

Views - 31 Friday, 24 November 2017 00:00

The team from Hameedia, Sri Lanka’s leading menswear specialist, won multiple awards at the Sri Lanka Institute of Marketing (SLIM) National Sales Congress 2017.


CBL bags 6 awards including 3 Golds at NASCO 2017

Views - 21 Thursday, 23 November 2017 00:00

Ceylon Biscuits Ltd. (CBL), one of the largest fast moving consumer goods (FMCG) conglomerates in the food manufacturing industry in Sri Lanka, was among the top winners at the recently concluded SLIM National Sales Congress Awards 2017 (NASCO) in th


SLIM Marketers Summit 2017 a resounding success

Views - 41 Wednesday, 22 November 2017 00:00

The Marketers Summit 2017 held recently by the Sri Lanka Institute of Marketing (SLIM) at Waters Edge concluded on a successful note.


MRSSL kicks off Advanced Market Research Workshop with global experts

Views - 38 Wednesday, 22 November 2017 00:00

With the objective of enhancing the knowledge and skills of industry personnel and assisting professionals in the marketing arena to understand the impact of research in their business decision-making, the Market Research


Today's Columnists

Tamil actor Kamal Haasan stars in new role as political leader

Saturday, 24 February 2018

Srinivasan Kamal Haasan is one of India’s foremost film actors. Known popularly as Kamal, the talented and versatile thespian has not only excelled as an actor onscreen, but has successfully engaged in other cinematic spheres too. The multi-faceted


Yameen’s economic offensive to counter political adversity ahead of presidential poll

Saturday, 24 February 2018

The embattled Maldivian President Abdulla Yameen, who is facing intense political opposition both in and out of the country, hopes to win the September, 2018 presidential election using a combination of political belligerence and a strong economic pr


In the end, there was nothing

Saturday, 24 February 2018

Much more than a storm in a tea cup! To a non-discerning person, it all seemed like the final battle of the counter revolution. President Sirisena was up in smoke trying to oust Prime Minister Ranil Wickremesinghe for no articulated reason. He asked


Shouldn’t Govt. prevent parliamentary system from decay and destruction?

Friday, 23 February 2018

The wrong people teach us the best lessons. As a clever nation, we had always used our ballot and chased the wrong people


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