Marketing

How does marketing add value to business?

Views - 19 Wednesday, 27 September 2017 00:00

“Marketing is too important to be left to the marketing department.” So – famously – said David Packard, co-founder of Hewlett-Packard. Today, this maxim still rings true. Indeed, it’s imperative that marketing not only succeeds in deliveri


Dentsu is top Network in 2017 Campaign Brief Asia Creative Rankings: Ogilvy & Mather rank second, f

Views - 19 Tuesday, 26 September 2017 00:00

The Most Awarded Network Table in the 2017 Campaign Brief Asia Creative Rankings has seen “order restored” with Dentsu rising back to top and displacing last year’s number one network, Ogilvy & Mather. BBDO is ranked #3 and the big improver thi


SLIM partners with Hayleys Advantis

Views - 31 Tuesday, 26 September 2017 00:00

Sri Lanka Institute of Marketing (SLIM) signed an MOU with Hayleys Advantis Ltd., appointing the latter as the exclusive logistics partner of SLIM flagship events, SLIM NASCO 2017 and SLIM Brand Excellence 2017.


Brands launch by SLIM DSBM students

Views - 58 Monday, 25 September 2017 00:00

Introduced by the Sri Lanka Institute of Marketing (SLIM), the Diploma in Strategic Brand Management (DSBM), which encompasses a vast curricular in regard to branding, is the foremost strategic branding qualification in Sri Lanka.


Local business to global success: Evening forum by Ja’pura Marketing Alumni Association

Views - 99 Monday, 25 September 2017 00:00

Finding the right opportunity, be different and being innovative can be identified as stumbling blocks for local investors who wants to concur the global business.


Young Spikes hat trick for Ogilvy Group Sri Lanka

Views - 180 Monday, 25 September 2017 00:00

The country’s leading and most diverse communication firm, Phoenix Ogilvy Group Sri Lanka won all three categories at the local Young Spikes Asia competition, which is aimed at creatives who are aged 30 or under and working in the advertising or co


The first law of CEO communication

Views - 34 Monday, 25 September 2017 00:00

The first law of CEO communication is for the leader to “be on message”. What does this mean? “Being on message” means that the leader crafts her message to her audience to create a positive image about or get something done for her organisat


India raises ‘offensive’ lamb advert with Australia

Views - 15 Monday, 25 September 2017 00:00

BBC: India has lodged a diplomatic protest with Australia over an advert depicting the Hindu god Ganesha enjoying lamb.


Ogilvy PR Sri Lanka wins top Asia Pacific award for Right to Information campaign

Views - 40 Friday, 22 September 2017 00:00

Ogilvy Public Relations Sri Lanka succeeded in finishing ahead of 1,200 of the best award entries from across the Asia Pacific region at the SABRE APAC Awards held in Hong Kong recently.


CIM Sri Lanka to hold its third Talking Point Program for this year on ‘Is Branding Losing its Relev

Views - 13 Friday, 22 September 2017 00:00

The Chartered Institute of Marketing (CIM) Sri Lanka will be hosting its third Talking Point Program for this year on 27 September at the Union Ballroom, Hilton Colombo Residences from 6 p.m. onwards.


10 Sri Lankan youth to attend Spikes Asia 2017

Views - 448 Friday, 22 September 2017 00:00

A team of 10 young creative personnel has been selected to represent Sri Lanka at the annual Young Spikes 2017 and Cheil Young Creative Academy at Spikes Asia 2017 next week in Singapore.


Eminent Jury Panel evaluates Effie entries

Views - 27 Friday, 22 September 2017 00:00

The round one and two judging of entries for Effie Awards 2016 has been completed by members of the Jury Panel led by Imal Fonseka, the iconic marketer who is Head of the Jury


Experts make case for why branding is essential for biz success

Views - 514 Wednesday, 20 September 2017 00:00

Experts believe that rapidly-expanding business dynamics call for crucial restructuring of corporate branding strategy and insisted that brands in the new millennium will need to be responsible and responsive to consumers and other stakeholders.


Pinterest growth quickens with international appeal; monthly users top 200 m

Views - 9 Tuesday, 19 September 2017 00:00

AFP: Pinterest has announced it has topped 200 million monthly users as growth at the online bulletin board picks up speed, especially outside the United States.


Ad world’s bling days may be over

Views - 10 Tuesday, 19 September 2017 00:00

London (Reuters Breakingviews): The advertising world’s bling days may be over. Revenues are stagnant and could stay that way given agencies’ over-exposure to slow-growing developed economies. That would force ad executives to wear the same hair


TBWA\Sri Lanka: Only awarded Sri Lankan agency at AD STARS  

Views - 0 Tuesday, 19 September 2017 00:00

TBWA\Sri Lanka continued its winning streak and was once again the only agency to be awarded metal at the prestigious AD STARS 2017 annual advertising festival, which took place in Busan, Korea recently. TBWA\Sri Lanka, recognised with 1 Silver and 5


Premium products put Apple’s brand value at risk

Views - 29 Friday, 15 September 2017 00:00

On its 10th anniversary since the launch of the first iPhone, Apple Inc. set out a vision to create an “entirely screen” experience in its newest product. One so immersive the device itself disappears. And so intelligent it can respond to a tap,


Kantar unveils Sri Lanka’s Top 10 FMCG brands based on LMRB Household Panel

Views - 310 Friday, 15 September 2017 00:00

The latest Brand Footprint Study by Kantar World panel is now launched, recognising the Top 10 FMCG Brands on the basis of 12 month performance based on Kantar LMRB Household Panel, the iconic study which monitors consumer purchase behaviour of FMCG


North America ad spending growth tops Europe amid slowdown in UK

Views - 20 Friday, 15 September 2017 00:00

Reuters: Growth in North American advertising spending in 2017 is being lifted by Canada’s buoyant economy and is outpacing growth in Western and Central Europe where Britain’s political and economic uncertainty has weighed, a leading forecaster


SLIM holds 2nd inauguration of Post Graduate Diploma in Marketing for 2017

Views - 25 Friday, 15 September 2017 00:00

The Sri Lanka Institute of Marketing (SLIM) had its second inauguration of the Post Graduate Diploma in Marketing (PGDIM) program for the current year in July at the Sri Lanka Institute of Tourism and Hotel Management.


Facebook to clamp down on who can cash in on ads

Views - 16 Friday, 15 September 2017 00:00

COLOGNE, Germany (Reuters) - Facebook has tightened its rules on who can make money from advertising on its network, responding to criticism that it is too simple for providers of fake news and sensational headlines to cash in.


Lankan born globally acclaimed creative expert to visit Leo Burnett

Views - 524 Thursday, 14 September 2017 00:00

Anthony Chelvanathan, the globally recognized, Sri Lankan born Group Creative Director of Leo Burnett Canadais set to visit Sri Lanka to share his valuable expertise with the local Leo Burnett team. During his visit, Anthony will conduct a series of


CIM Sri Lanka networking event concludes on high note

Views - 26 Wednesday, 13 September 2017 00:00

The Chartered Institute of Marketing Sri Lanka hosted its second networking event for the year with key cricket icons – Cricket Superstar Aravinda De Silva, Ranjit Fernando, Cricket Commentator, Roshan Abeysinghe and Cricket Administrator Mohan De


How your firm can reignite sales growth

Views - 29 Wednesday, 13 September 2017 00:00

knowledge.insead.edu: Connecting with a fundamental consumer concern can give your brand purpose and create a platform for long-term profitable growth.


IAA set to present ‘Good vs. Gold’ featuring Leo Burnett Toronto’s Group Creative Director Anthony C

Views - 27 Wednesday, 13 September 2017 00:00

The International Advertising Association (IAA) Sri Lanka Chapter is set to present ‘Good vs. Gold’, an inspiring session featuring the globally acclaimed Group Creative Director of Leo Burnett Toronto, Anthony Chelvanathan.


Sri Lanka Retail Forum 2017 kicks off; best minds to share key insights today

Views - 65 Wednesday, 13 September 2017 00:00

Sri Lanka Retail Forum 2017, which was inaugurated last evening, has lined up the 20 best global and local retail industry minds to share their insights, make recommendations and discuss how Sri Lanka can transform itself into a regional retail hub,


Leo Burnett successfully completes fifth Masterclass program for industry interns

Views - 31 Friday, 8 September 2017 00:00

Leo Burnett Sri Lanka, the local office of the globally recognised advertising agency Leo Burnett Worldwide, recently completed the fifth annual Leo Burnett Masterclass program.


Laojee TVC’s social message promotes harmony amongst Sri Lanka’s communities

Views - 45 Friday, 8 September 2017 00:00

Unilever Sri Lanka’s latest Television Commercial (TVC) on ‘Laojee’ tea has garnered attention and respect, breaking through the clutter of media messaging.


CIM Sri Lanka partners with Emerging Media

Views - 21 Thursday, 7 September 2017 00:00

The Chartered Institute of Marketing Sri Lanka entered into a strategic partnership with Emerging Media Ltd., one of the leading digital signage and location based advertising solutions provider. The Memorandum of Understanding (MoU) signed between


CBL holds ‘Annual Distributor Convention and Star Awards Ceremony 2016/17’

Views - 35 Thursday, 7 September 2017 00:00

Ceylon Biscuits Ltd. (CBL) held its ‘Annual Distributor Convention and Star Awards Ceremony 2016/17’ recently at Eagles’ Lakeside Banquet and Convention Hall, Attidiya.


Today's Columnists

Constitutional reform – A reply to Dr. Wijeyadasa Rajapaksa

Wednesday, 22 November 2017

The lengthy article by Dr. Wijeyadasa Rajapakshe PC on constitutional reform published in the newspapers recently appears to contain several errors of fact and of law


Ranil’s reluctant tryst with truth

Wednesday, 22 November 2017

Twenty years ago in 1998, Dr. Jayadeva Uyangoda writing in the periodical ‘Frontline’ traced our peculiar path of progress in the 50 years of independence


Omni-Channel Synchroniser for banks and financial institutions: An vision to simplify banking

Wednesday, 22 November 2017

Today, as a society we are noticing a historical shift from cash-based transactions to digitisation of financial transactions, and from the use of traditional banking channels to e-channels.


Extending the net of AML/CFT: The need for public awareness

Tuesday, 21 November 2017

By Press Notice, the Central Bank of Sri Lanka (CBSL) through its Financial Intelligence Unit(FIU), has drawn the attention of the public to “Extraordinary Gazette Notification No. 2015/56 dated April 21, 2017 prescribing


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