Marketing

CSE PRICE LIST -30/08/2018

Views - 8 Friday, 31 August 2018 00:10


Ceylinco Life’s Sales stars win 3 golds, 1 bronze at NASCO ’18

Views - 16 Wednesday, 29 August 2018 00:00

The top sales personnel of Ceylinco Life won three golds and a bronze at the 2018 National Sales Congress (NASCO)


NDB Digital wins at Golden Globe Tigers Awards 2018

Views - 16 Wednesday, 29 August 2018 00:00

NDB Digital recently won the Best Use of Social Media Marketing at the Golden Globe Tigers 2018 held at Taj Samudra, Colombo.


Fairfirst Insurance’s Thamindra wins gold at NASCO Awards 2018

Views - 12 Wednesday, 29 August 2018 00:00

Thamindra Fernando the Head of Corporate Business Development at Fairfirst Insurance topped at this year’s National


NDB Sales Manager wins Silver at NASCO Gala Awards

Views - 12 Wednesday, 29 August 2018 00:00

Associate Manager Niranjan Silva of the NDB Central Sales Team was felicitated with the Silver Award for the Best Territory


SLIM NASCO 2018 felicitates top sales professionals at gala awards ceremony

Views - 16 Wednesday, 29 August 2018 00:00

The prestigious National Sales Congress (NASCO) 2018, organised by the Sri Lanka Institute of Marketing (SLIM),


SLIM’s highest quality standards rewarded with two ISO certifications

Views - 8 Wednesday, 29 August 2018 00:00

Reinforcing its commitment to constant development, Sri Lanka Institute of Marketing (SLIM), the national body for marketing


Seylan Bank sweeps 5 awards at SLIM National Sales Congress 2018

Views - 18 Friday, 24 August 2018 00:00

Seylan Bank’s young sales force was bestowed with five awards at the recently concluded SLIM NASCO Awards 2018


Sarva Colombo celebrates 13 years of exponential growth

Views - 17 Friday, 24 August 2018 00:00

Thirteen years on from humble beginnings as an agency with just five employees, Sarva Colombo stands today as a force


New episode of SLIM Gamata Marketing launched in Southern region

Views - 17 Friday, 24 August 2018 00:00

The Sri Lanka Institute of Marketing (SLIM), in collaboration with the University of Ruhuna and INDECOS,


SLIM PGDIP inauguration creates leaders for the next generation

Views - 15 Friday, 24 August 2018 00:00

The Sri Lanka Institute of Marketing (SLIM) recently held its Inauguration for the 2nd intake of Postgraduate Diploma


Subhash Pinnapola of Storybook judges acclaimed W3 and Cresta International Advertising Awards

Views - 15 Friday, 24 August 2018 00:00

Industry veteran and Founder/CEO of Storybook, SubhashPinnapola earned distinguished positions on the judging panels


SLIM doubles entries for Effie Awards this year

Views - 13 Monday, 13 August 2018 00:05

SLIM has yet again managed to raise the bar. The 10th edition of Effie Awards is gathering momentum with the highest number of participant entries ever received in its decade long history. SLIM this year recorded close to 130 entries, which is more t


C.W. Mackie signs MOU with SLIM

Views - 27 Monday, 13 August 2018 00:04

The FMCG arm of C.W. Mackie PLC/Scan Products recently entered into a Memorandum of Understanding with Sri Lanka Institute of Marketing (SLIM), with the aim of professionally qualifying their sales force with a Diploma in Sales.


SLIM gears up to host NASCO Awards for 18th consecutive year

Views - 17 Monday, 13 August 2018 00:03

SLIM–National Sales Congress (NASCO) Awards 2018 is set to recognise and reward the nation’s top sales forces and most outstanding sales performers for the 18th consecutive year. The most anticipated annual event in Sri Lanka’s sales fraternity


Vision 8 Academy completes 100 Customer Relationship Management, Cross Selling training programs

Views - 74 Monday, 13 August 2018 00:01

Customer Relationship Management (CRM) is a broad approach for creating, maintaining and expanding customer relationships. CRM is the business strategy that aims to understand, anticipate, manage and personalise the needs of current and potential cus


CIM Sri Lanka to host Talk Point today on ‘Building and sustaining a brand – A captain’s viewpoint’

Views - 25 Monday, 13 August 2018 00:00

The Chartered Institute of Marketing Sri Lanka will be hosting its fifth Talking Point Program for this year under the theme ‘Building and sustaining a brand – A captain’s viewpoint’ on 13 August from 6 p.m. onwards at the Union Ballroom, Hil


Leo Burnett MasterClass program kicks off for another year at ‘University of Advertising’

Views - 12 Monday, 6 August 2018 00:00

Leo Burnett has announced the commencement of its MasterClass program from 18 July at its office in Colombo.


PromoLanka Marketing awarded ‘Brand Leadership in Sri Lanka’

Views - 16 Monday, 6 August 2018 00:00

PromoLanka Marketing Ltd. – Sri Lanka’s premier hospitality solutions provider – walked away with top honours after being awarded the ‘Brand Leadership Award’ at the esteemed Best Brand Awards presented by the CMO Asia Council.


Sarva Colombo spearheads cult branding

Views - 55 Monday, 6 August 2018 00:00

Sarva Colombo recently concluded its recent Inspiration Session on ‘Cult Branding – The key to growth in tough economic times’ for clients, friends and members of the marcom community.


SLIM-PCM, celebrating 30 years in Sri Lanka, has 3rd inauguration for 2018

Views - 12 Monday, 6 August 2018 00:00

Marketers are an innovative breed of people who endeavour in anticipating, forecasting and fulfilling people’s needs and wants profitably.


Top Cola brand crashing globally; lesson for Sri Lanka

Views - 3392 Friday, 20 July 2018 00:00

We have heard the age old adage, if a brand is not in line to the trends of a customer, they will cease to exist over time.


The race to be the king of retail

Views - 977 Friday, 20 July 2018 00:00

It’s been a turbulent and challenging couple of decades in developed markets with the physical act of shopping being


Publicis sales tumble; CEO doubles down on his strategy

Views - 19 Friday, 20 July 2018 00:00

PARIS (Reuters): France’s Publicis Groupe SA reported an unexpected drop in second quarter sales yesterday


Facebook tests augmented reality ads

Views - 13 Tuesday, 17 July 2018 00:00

Reuters: Facebook Inc. said last week it is testing augmented reality advertisements on its News Feed ahead of the holiday shopping season in the United States. The ads will let users virtually interact with different products - from trying on Michae


Top Twitter users lose 2% of followers on average as policy changes

Views - 4 Tuesday, 17 July 2018 00:00

San Francisco (Reuters): A Twitter Inc. policy change last week to increase the service’s credibility cost its 100 most popular users about 2% of their followers, on average, according to social media data firm Keyhole. Twitter is no longer countin


Research firm Second Curve debuts in Sri Lankan market

Views - 65 Tuesday, 17 July 2018 00:00

Humans are innovative creatures, always brewing new ideas, which are essential to our survival as a species. But as we evolve, so do our lifestyles and wants, manifesting over the last few decades in the form of consumerism. However consumerism, too,


SLIM announces Brand Excellence Awards 2018

Views - 195 Tuesday, 17 July 2018 00:00

By Rahel Kirinde SLIM yesterday announced the 17th edition of its Brand Excellence Awards, to be held in November. Brand custodians around the country were called on to submit entries before August 15, and requested to participate in the special work


IAA Sri Lanka Chapter hosts Media Mantra 2018

Views - 29 Tuesday, 17 July 2018 00:00

Accentuating its new positioning and commitment to education within the Sri Lanka market, the International Advertising Association (IAA) Sri Lanka Chapter recently held a workshop called ‘Media Mantra – To Win in a Connected World’ at Citrus W


SLIM signs MOU with XpressJobs.lk

Views - 21 Wednesday, 11 July 2018 00:00

The signing of an MOU between SLIM and XpressJobs.lk took place at SLIM Home recently with a view of opening up job


Today's Columnists

IPS’s State of the Economy Report 2018 is a demonstration of its independent analysis of the economy

Monday, 22 October 2018

Economists are at the receiving end of society today when it comes to economic crises. They have been blamed not only for giving confusing advice, but also for failing to predict accurately the oncoming economic catastrophes.


Future competencies for Sri Lankans: Rhetoric and reality

Monday, 22 October 2018

I was humbly happy to be the first Sri Lankan to speak at Fiji Annual HR Convention. It gave me a wonderful opportunity to meet warm people of another island nation. With booming tourism and bountiful natural resources, it appears as one of the most


Challenges in preserving and promoting Pakistan’s Buddhist past

Saturday, 20 October 2018

The international media has been portraying Pakistan as a hotbed of Islamic fundamentalism, especially after the Americans carried out a surgical strike there to kill international terrorist and fugitive, Osama bin Laden.


Government’s cohabitation stuck in the past or what?

Friday, 19 October 2018

The appointment of career judge Nalin Perera as the new Chief Justice, who has served in the judiciary for over 30 years, provides a snapshot into President Maithripala Sirisena’s thought process, amidst various stories of clashes with his coalitio


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