Marketing

Munchee wins SLIM-Nielsen People’s Export Brand of the Year

Views - 64 Tuesday, 26 March 2019 00:00

Munchee, the flagship brand of Ceylon Biscuits Limited (CBL), has won the prestigious ‘People’s Export Brand of the Year’ award at the recently concluded SLIM-Nielsen People’s Awards 2019. Annually highlighting and recognising the profound im


IAA Sri Lanka Chapter President Tharaka Ranwala highlights Sri Lanka at IAA World Congress

Views - 24 Tuesday, 26 March 2019 00:00

Playing a prominent role at the 44th IAA World Congress held in Kochi, India, IAA Sri Lanka Chapter President Tharaka Ranwala put the spotlight on IAA’s local chapter in Sri Lanka, and shared his strategic plans to ensure a dynamic tenure at the fo


SLIM Digis set to take nation by storm

Views - 56 Tuesday, 26 March 2019 00:00

SLIM Digis Awards 2018 ceremony celebrates Sri Lanka’s finest digital marketing work, innovation and talent, while recognising the region’s growing influence on the global digital industry. This is the first time the national marketing body has s


Interbrand announces Best Indian Brands 2019: Celebrate brave growth amidst change

Views - 41 Thursday, 21 March 2019 01:35

Interbrand, the world’s largest and most influential brand consultancy, has released its 2019 Best Indian Brands Report, the definitive guide to the Top 40 brands in India. Now in its sixth year, the Best Indian Brands Report complements Interbran


SLIM hits a homerun, with four prestigious awards at ‘Great Manager Awards’

Views - 102 Thursday, 21 March 2019 01:33

The national body for marketing in Sri Lanka, SLIM, bags yet another great win by securing an award for a ‘Company with Great Managers’ and three managers were awarded as ‘Great Managers’ at the prestigious ‘The Great Manager Awards 2018’


SLISM launches first Digital Customer Experience Management conference

Views - 81 Thursday, 21 March 2019 01:31

The Sri Lanka Institute of Service Management (SLISM) announced the inauguration of Sri Lanka’s first one-day ‘Digital Customer Experience Management Exchange’ (Conference), scheduled to be held on Thursday 4 April at Shangri-La, Colombo. The e


McLaren extend F1 partnership with Coca Cola

Views - 19 Monday, 18 March 2019 00:00

MELBOURNE (Reuters): Former champions McLaren have extended a partnership with Coca Cola after agreeing a short-term deal last year, the British-based Formula One team announced on Saturday. The deal with will be used to promote multiple Coca Cola dr


Two week long AMDT Festival of Creativity kicks off

Views - 48 Monday, 18 March 2019 00:00

AMDT School of Creativity, Sri Lanka’s highly-renowned institute for Creativity and Arts launches their ‘Festival of Creativity’ for the second consecutive year, fuelled by the purpose bridging the demands of the nation’s rapidly rising Creat


SLIM reaches yet another milestone: Celebrating 20 years in the hill country

Views - 41 Monday, 18 March 2019 00:00

The Sri Lanka Institute of Marketing (SLIM) has been in the forefront of educating and promoting the fraternity in all aspects of the profession. As the National body for Marketing in Sri Lanka SLIM has progressively been spreading its reach to diffe


SL to have South Asia’s first Epica Awards to recognise and reward local creative talent

Views - 27 Monday, 18 March 2019 00:00

The Sri Lankan Chapter of the Association of Accredited Advertising Agencies (4As) has partnered with the globally renowned Epica Awards to launch a special edition of the awards for the first time in Sri Lanka. The Sri Lankan Epica Awards Event wil


SLIM invites marketers to make proactive efforts to be inclusive and #Balanceforbetter

Views - 24 Wednesday, 13 March 2019 00:00

As part of the diversity and inclusion efforts of the institute, the Sri Lanka Institute of Marketing has organised a forum for marketers in line with International Women’s Day. As this year’s IWD theme #Balanceforbetter outlines; a balanced worl


Dentsu Aegis Network promotes Ashish Bhasin to expanded Greater South cluster CEO

Views - 20 Wednesday, 13 March 2019 00:00

Dentsu Aegis Network, the global media and marketing communications conglomerate, has promoted Ashish Bhasin, currently Chairman and CEO, Dentsu Aegis Network – South Asia to the expanded role of CEO, Dentsu Aegis Network Greater South and Chairman


Dhammika Kalapuge reveals service secrets that bring repeat sales

Views - 78 Wednesday, 13 March 2019 00:00

The leading educational and inspirational trainer in facilitating ‘service quality’ programs, Dhammika Kalapuge presents yet another in the one-day program series titled ‘Service for Sales Excellence’ on Wednesday, 27 March at The Kingsbury.


SLIM Digis to raise the bar in digital prowess recognition

Views - 175 Wednesday, 13 March 2019 00:00

Sri Lanka Institute of Marketing, the national body of marketing in Sri Lanka and the organiser of Sri Lanka’s most acclaimed and reputed awards ceremonies – such as SLIM Brand Excellence awards, SLIM-Nielsen Peoples awards, SLIM NASCO awards


CICRA Campus inaugurates Executive Masters’ in Mass Communication

Views - 15 Friday, 8 March 2019 00:00

Addressing a long-felt need in Sri Lanka’s media and communications industry, CICRA’s campus in Colombohas announced the inauguration of an Executive Master’s degree programme in Mass Communication in collaboration with the Asia e-University (A


Emerging Media outdoor digital media partner for SO Sri Lanka IRONMAN 70.3 Colombo

Views - 33 Friday, 8 March 2019 00:00

Emerging Media Ltd. believes in connecting brands and businesses with people by combining the use of technology, insights, creativity and analytical expertise. Emerging Media gives clients the ultimate brand experience in the digital space with indoo


SLIM Diploma in Strategic Brand Management students conduct brand launch in Colombo

Views - 48 Friday, 8 March 2019 00:00

A brand launch initiated by SLIM took place on 2 February from 8:30 a.m. onwards at four local supermarkets around Colombo. The full day event was organised as a part of the practical project for the brand launch of the Diploma in Strategic Brand Man


12 power points about the evolving Sri Lankan consumer that will shape your brand and biz

Views - 54 Friday, 8 March 2019 00:00

As Sri Lanka steps-up to middle income status, Sri Lankans are stepping up to new opportunities and challenges. Based on their experience in working with brands and interacting with consumers on a regular basis, Breakthrough Business Intelligence Ltd


SLRA to launch ‘Retail Academy’ this year to build Sri Lanka’s retail capacity

Views - 32 Monday, 4 March 2019 00:00

Recognising the needs of the industry, Sri Lanka Retailers’ Association (SLRA) is planning to launch a retail institute which will create widespread opportunity for youth to enter the vibrant retail industry with professional qualifications. The SL


How to avoid a PR crisis

Views - 69 Monday, 4 March 2019 00:00

With an ever-evolving media landscape and the rise of social media in particular, a PR crisis can have serious repercussions on a brand and business. If proper management protocols are not in place, a small crisis can easily become a full-blown PR di


Advertising Veteran Ranil de Silva receives highest honour at IAA World Congress

Views - 49 Monday, 4 March 2019 00:00

Making Sri Lanka proud, Ranil de Silva, Sri Lanka’s best-known and highly-acclaimed advertising personality, was bestowed with the highest honour at the IAA Inspire Awards – an Honorary Life Membership Award – for his valuable contribution to t


Emerging Media – 10 years of success and innovation

Views - 97 Thursday, 28 February 2019 00:00

Emerging Media Ltd. will be marking its 10 years in business. Since its beginning the company has seized every change and major shift in outdoor digital display LED advertising and other digital platforms; as an opportunity to evolve, reinvent itself


SLIM strikes Gold and SAARC Merit award

Views - 23 Thursday, 28 February 2019 00:00

The Sri Lanka Institute of Marketing (SLIM) struck Gold when it clinched the highest honour under the category ‘Not to profit’ at the 54th Annual Report Awards hosted by The Institute of Chartered Accountants of Sri Lanka, recently. Following th


How marketing can get a seat at the board

Views - 148 Thursday, 28 February 2019 00:00

In today’s digital world where social media can be used to reach wide audiences and engage with them, reaching customers may not be such a challenge. Whilst awareness can be achieved through “boosting techniques” rather than through a brand str


eMarketingEye marks 12 years as Sri Lanka’s leading digital marketing agency

Views - 88 Tuesday, 26 February 2019 00:29

eMarketingEye (www.emarketingeye.com), the award-winning Sri Lankan digital marketing agency and a pioneer in the industry, reached a significant milestone as it celebrated its 12th anniversary recently. During the past year, the company made severa


HNB ties-up Johann Peries and JayanthiKuru-Utumpala as Brand Ambassadors

Views - 34 Tuesday, 26 February 2019 00:28

Celebrity mountaineers Johann Peries and Jayanthi Kuru-Utumpala, the first Sri Lankans to summit Mt. Everest, have inked a partnership with HNB, Sri Lanka’s largest private sector bank, as its Brand Ambassadors. Inspired by the mountaineering duo


Dentsu Grant Group appoints industry veteran Chalaka Gajabahu as Chief Operating Officer

Views - 272 Tuesday, 26 February 2019 00:27

Dentsu Grant Group has appointed Chalaka Gajabahu as Chief Operating Officer (COO), effective from February 2019. The new appointment comes during a time of Dentsu Grant Group completing its transition as part of the parent company DentsuAegis Netwo


Prashantha Robertson returns from Global Customer Experience Summit in London

Views - 30 Tuesday, 26 February 2019 00:27

Prashantha Robertson, who was a speaker at the Customer Experience Management in Telecoms Summit at Novotel West, London from 29 to 31 January returned to the island last week.  This premier global summit saw a gathering of over 400 attendees from a


Yukthi presents CEO Communication at Rotary World Convention

Views - 226 Tuesday, 26 February 2019 00:26

CEO Communication Specialist YKG Associates announced that its Managing Director and Lead Trainer Yukthi K. Gunasekera has been selected to train Rotary club leaders from over 200 countries and geographies in CEO Communication at this year’s world


CTC recognises star performers at annual Pinnacle Awards 2019

Views - 71 Friday, 15 February 2019 00:00

In felicitation of the company’s most outstanding Trade Marketing Executives (TMEs) and distributors, the Ceylon Tobacco Company PLC (CTC) organised The Pinnacle Awards 2019, an annual event held to celebrate their achievements. The Pinnacle Awards


Today's Columnists

Implementing SC Orders

Wednesday, 26 June 2019

The Supreme Court on 18 April has ordered six Ministries, their Secretaries and three Government authorities to take immediate several effective measures to be enforced in the design and construction of all parts of new buildings and services the pub


Need for an education revolution: Future of our kids and the nation is at risk – Part I

Wednesday, 26 June 2019

It is said that a country is only good as her people. A country belongs to her people. In a democratic country, people elect the leaders to manage the country on their behalf. Hence, to be hailed as a progressive country, it is paramount for a countr


Universalism versus tribalism

Wednesday, 26 June 2019

The most venerable Warakagoda Sri Gnanarathana Thero Mahanayake of the Asgiriya chapter has announced that his recent remarks, have been misconstrued and distorted. The authenticity of recorded information in cyber space is an inconvenient truth of t


A sermon on stoning

Tuesday, 25 June 2019

It is generally assumed we have passed the Stone Age, the Bronze Age, the Iron Age, the Industrial Age, and the Space Age.After a breath-taking dive in to the Digital Age, we are well on our way to the Age of Automation and Artificial Intelligence. N


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