Marketing

SLRA partners ‘Digital Retail’ Breakfast Forum conducted by Institute of Chartered Accountants

Views - 37 Thursday, 4 July 2019 01:25

The Sri Lanka Retailers’ Association (SLRA) partnered the ‘Digital Retail’ breakfast forum recently conducted by the IT Faculty of the Institute of Chartered Accountants under the New Normal Digital 5-Series sessions with speakers Daraz.lk Coun


SLIM calls for effective marcom work to reward at Effie Awards 2019

Views - 40 Thursday, 4 July 2019 01:23

Sri Lanka Institute of Marketing (SLIM), the organiser of the Effie Awards in Sri Lanka, recently announced entry submission for its 2019 competition at a press conference, followed by a workshop facilitated by senior Effie Jurors. Launched in 1968,


SLIM to provide DPMC staff with marketing knowledge

Views - 26 Thursday, 4 July 2019 01:20

The Sri Lanka Institute of Marketing (SLIM) has joined hands with David Pieris Motor Company Ltd. (DPMC) to offer the Preliminary Certificate in Marketing (PCM) to DPMC’s sales team branches based around the country. This collaboration between t


Young Lions team from Fonterra proud to represent Sri Lanka at Cannes Lions Festival 2019

Views - 29 Thursday, 4 July 2019 01:18

Last week, more than 50 young professionals from around the world came together to pitch ideas and showcase their leadership at the prestigious Young Lions Marketers Competition 2019 held at the Cannes Lions International Festival of Creativity in Fr


IMC and PR pioneer NGage banks on women leaders

Views - 30 Wednesday, 3 July 2019 00:00

NGage Strategic Alliance, the integrated marketing communications and public relations pioneer announced the appointment of two of its top women executives, Sheron Jayasundara and CFO Chamika Colonne, to the company’s board, with Jayasundara being


Sri Lanka’s first press release distribution system goes live

Views - 50 Monday, 1 July 2019 00:00

News Publisher, a new generation corporate communications agency, founded by Fiona Nanayakkara, launched www.NewsPublisher.Online on June 2019 – Sri Lanka’s first press release distribution system, which simplifies the use of corporate communicat


Communique PR aligns values to new-age socio-economic challenges

Views - 100 Monday, 1 July 2019 00:00

Communique PR, a vibrant, fresh public relations firm, spearheaded by Aravinda Indrajith, denoted that their core values as a public relations agency is aligned toward the new-age socio-eco communication challenges; which intricate sustainable commun


FITIS workshop on ‘Emotional Intelligence for Sales Professionals’

Views - 30 Monday, 1 July 2019 00:00

Federation of Information Technology Industry Sri Lanka (FITIS) has organised a workshop on ‘Emotional Intelligence for Sales Professionals’ on 4 July at 9 a.m. to 4.30 p.m. at Bartleet House, Colombo-2. The objective of this program is to educat


Thoughts on creativity: Innovate or stagnate?

Views - 77 Monday, 1 July 2019 00:00

The Optima Design profile states ‘All it takes is a revolutionary idea...’ Call them design revolutionaries if you will. Their mandate is to create audaciously bold work that makes their clients’ products rise above the others. Striving to be r


Is your brand fit?

Views - 553 Monday, 1 July 2019 00:00

I went through a personal transformation. I lost 18 kgs, reduced six inches on my waist and went from looking chubby and well-built to lean and mean. People noticed. I got good comments. And overall I felt energised and pumped up. The entire process


SLIM announces Brand Excellence Awards 2019

Views - 103 Wednesday, 26 June 2019 01:46

The Sri Lanka Institute of Marketing has announced the launch of the SLIM Brand Excellence Awards 2019. Besides members of the media, the press conference was attended by marketing and business leaders from the fraternity. The participants were brie


Adfactors PR moves to new office as it expands workforce, offerings

Views - 54 Wednesday, 26 June 2019 01:39

Adfactors Public Relations Lanka, in its fifth year of operations in the country, moved to its new office at Parkway Building in the Park Street Mews neighbourhood. The Park Street office will play a key role in the PR consultancy’s re-thinking its


Aussie watchdog readies clampdown on Google, Facebook

Views - 27 Wednesday, 26 June 2019 01:38

SYDNEY, AFP: Australia’s competition watchdog is poised to call for far-reaching new regulations on Facebook, Google and other tech giants which could have global ramifications for how they make money and choose the content people consume.


Leo Burnett celebrates 20 years of reaching for the stars

Views - 18 Wednesday, 26 June 2019 00:00

Leo Burnett, the most globally awarded agency in Sri Lanka, is celebrating 20 years of reaching for the stars. Pictured is the Leo Burnett team


Market Research Society of Sri Lanka appoints new team for 2019

Views - 145 Friday, 21 June 2019 00:00

Market Research Society (MRSSL) of Sri Lanka has appointed its Board of Directors under the Chairmanship of Sharang Pant. The new Executive Committee for the year 2019 was elected at the 6th Annual General Meeting of the Society held recently. Ro


Sri Lanka’s most valuable and strongest 2019 brands

Views - 82 Friday, 21 June 2019 00:00

The launch of Brand Finance’s most valuable and strongest brands provides a comprehensive review of Sri Lanka’s brand landscape. The 16th edition predicts possible changes based on brand strength and value performances, which can cause significan


Professionals recommend studying CIM at SLIM for academic and career success

Views - 44 Friday, 21 June 2019 00:00

Marketing is part and parcel of today’s world, which is driven by customer needs and wants. Each element of a business is interwoven within the scope of marketing, and thus even non-marketers tend to study the subject in order to groom themselves t


Ogilvy’s young talent take on the international creative stage

Views - 37 Friday, 14 June 2019 00:00

Sanoj Fernando and Pavithra Sandaruwani from Ogilvy Media, and Nonim Yasith Dayaratne and Tharushi Sarathchandra from Geometry Global, two companies under the Ogilvy Group Sri Lanka, emerged winners at this year’s Young Lions competition in Colombo


Dankotuwa most loved houseware brand in Sri Lanka

Views - 42 Friday, 14 June 2019 00:00

Dankotuwa Porcelain PLC, renowned for its luxurious and elegant porcelain tableware was adjudged as the most loved houseware brand this year by Brand Finance. Globally recognised for its luxurious and elegant porcelain tableware – one with remarkab


Two Burnetters to fly Sri Lankan flag high at Cannes

Views - 31 Wednesday, 12 June 2019 00:00

Two young Burnetters from Leo Burnett Sri Lanka, part of the globally acclaimed agency Leo Burnett Worldwide are set to represent the island at the upcoming Cannes Lions International Festival of Creativity. Kaishika Rodrigo and Aneeka Seneviratne e


HighVoltagePR marks three years of success

Views - 51 Wednesday, 12 June 2019 00:00

Offering unsurpassed PR services to the nation, with affordability, creativity and quality which bring expected results to their clients, HighVoltagePR has reached heights and kept its promises, with the agency now pushing into its third successful y


SLIM expands marketing education across the island

Views - 35 Monday, 10 June 2019 00:00

The national body for marketing in Sri Lanka, the Sri Lanka Institute of Marketing (SLIM), has partnered with several provincial educational institutes in a bid to extend marketing education to all regions of the country. The tremendous growth and de


Newton Lanka continues winning streak with awards at ACEF 2019

Views - 228 Monday, 10 June 2019 00:00

Newton Lanka Ltd., a young, innovative and highly motivated digital agency, brought home two awards from the Eighth Global Customer Engagement Awards 2019 held recently in Mumbai, India. The agency bagged Gold in the Creativity Category for a campaig


SLIM NDSM grooms confidence of sales professionals

Views - 45 Monday, 10 June 2019 00:00

There was an era when a successful salesman was defined as an individual who could sell a refrigerator to an Eskimo. But now the whole concept has evolved and a modern-day sales professional is an ambassador of a company who possesses a socially resp


SLIM NASCO Awards: Ultimate seal of sales excellence opens entries for 2019 edition

Views - 151 Monday, 10 June 2019 00:00

The most anticipated event in Sri Lanka’s annual corporate calendar, the National Sales Congress (NASCO) 2019, organised by Sri Lanka Institute of Marketing (SLIM), is inviting applications for the SLIM NASCO 2019 awards. As the premier event dedic


Seven Media Group, the first Sri Lankan agency to receive recognition from Facebook

Views - 64 Tuesday, 4 June 2019 00:00

Seven Media Group, a 100% homegrown and Sri Lankan-owned agency, received recognition from Facebook at the Facebook Asia Pacific Partner Summit 2019 held recently in Singapore. This was in recognition for the social value created by Seven Media Grou


SLIM’s PCM, the stepping stone for your corporate career

Views - 37 Tuesday, 4 June 2019 00:00

Marketers are an innovative breed of people who endeavour to anticipate, forecast and fulfil people’s needs and wants profitably. Therefore, they help enhance the standard of living in society. Youngsters who yearn to enter the fascinating world of


JAT Holdings eyes ‘#AChairWorthFightingFor’ in its latest digital campaign

Views - 48 Tuesday, 4 June 2019 00:00

Isobar Sri Lanka, the digital agency from the house of Dentsu Aegis Network (DAN), and its creative arm Response, have partnered with JAT Holdings to launch the latter’s latest digital campaign, ‘#AChairWorthFightingFor’. For the record, Dents


SLIM Effie Awards returns, highlighting effectiveness and results

Views - 82 Thursday, 30 May 2019 00:00

By Divya Thotawatte Celebrating and inspiring the advertising industry of Sri Lanka, the 11th edition of the Sri Lanka Institute of Marketing (SLIM) Effie Awards is to be held this year with a new focus – the effectiveness of campaigns, said organi


Leo Burnett, the only Sri Lankan agency to win at ADC Awards

Views - 42 Thursday, 30 May 2019 00:00

Leo Burnett Sri Lanka together with Leo Burnett Toronto recently won several awards at the prestigious Art Director’s Club (ADC) Annual Awards program. The agencies secured a Silver, Bronze and three Merits for their iconic ‘Petal Paint’ campai


Today's Columnists

Emerging signals of a US recession

Wednesday, 21 August 2019

US stocks plunge on fears of an economic downturn Last week’s turbulence in financial markets was a reaction to the fresh evidence of a possible recession in the US economy. The Dow Jones Industrials Average dropped a whopping 800 points or 3% last


The 1915 pogrom: Where were all the women?

Wednesday, 21 August 2019

The 1915 anti-Muslim pogrom in Sri Lanka (then Ceylon) is usually analysed through the lenses of ethnicity, religion, or class. Gender – and specifically women – appears to be absent in the narratives on this colonial-era conflict. Such absence i


The meaning of our slogans

Wednesday, 21 August 2019

Sri Lankans undoubtedly are inclined towards slogans, and the time of elections is the high season. They appear everywhere; on walls, bus stands, huge boulders, vehicles and even on the garments worn by the campaigners. Usually we are given somewhat


“Doing something” about social media?

Wednesday, 21 August 2019

Since the tragic terrorist incidents and pogroms of April and May, concerns about social media have been reverberating throughout our society. We are under pressure to “do something,” even without fully understanding the problems we seek to solve


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