Marketing

Colombo welcomes new generation corporate communications agency–News Publisher

Views - 38 Monday, 11 February 2019 00:00

News Publisher, a modern era corporate communications agency, driven by industry veterans who have mastered the pros of an agency offering, officially launched in January 2019 in Colombo, Sri Lanka. Offering a host of expertise to further industry ma


SLIM launches ‘Certificate in Entrepreneurial Marketing’

Views - 37 Monday, 11 February 2019 00:00

The Sri Lanka Institute of Marketing (SLIM) launched its latest educational program, the ‘Certificate in Entrepreneurial Marketing’ (CEM) on an impressivenote at a ceremony held recently at the BMICH, Colombo. The opening ceremony was well-attend


Chartered Institute of Marketing Sri Lanka Region to hold first Talking Point Program of 2019 on 13 Feb

Views - 148 Friday, 8 February 2019 00:00

The Chartered Institute of Marketing Sri Lanka Region will be hosting its first Talking Point Program for this year under the theme ‘Step up Sri Lanka’ on 13 February from 6 p.m. onwards at the Union Ballroom, Hilton Colombo Residences. It will b


An exceedingly good solution: Looking back on 30 years of brand valuation

Views - 32 Friday, 8 February 2019 00:00

It’s 1988 and the world looks very different to the world of 2018. Dell Computers have only just been rolled out to the market, Blackrock Asset Management has just been founded, Die Hard is the year’s biggest blockbuster and the concept of a Worl


Gucci pulls polo neck after ‘blackface’ claims

Views - 29 Friday, 8 February 2019 00:00

PARIS, AFP: Gucci pulled a black polo neck sweater from its shops Thursday after it sparked comparisons with racially offensive golliwog and “blackface” imagery. The “balaclava jumper” can be pulled up to the eyes with the mouth visible thr


Osaka sponsor withdraws controversial commercial

Views - 24 Friday, 8 February 2019 00:00

TOKYO (Reuters): Japanese noodle company Nissin removed a controversial commercial following a dispute over the skin colour of a cartoon character depicting tennis player Naomi Osaka. The commercial depicted Osaka, whose father is Haitian and mother


Leo Burnett wins prestigious Network Excellence Award

Views - 33 Friday, 8 February 2019 00:00

Continuing to shine amongst its global offices, Leo Burnett Sri Lanka and Toronto recently won the coveted White Pencil for Creative Excellence for HumanKind thinking at the network’s 21st Worldwide Agency of the Year Awards. The prestigious accol


‘SLIM Marketing Roks’ ready to roll

Views - 41 Wednesday, 6 February 2019 00:00

‘SLIM Marketing Roks’ is a power-packed and educative project designed by the Sri Lanka Institute of Marketing (SLIM), with a view to creating awareness among students on marketing and entrepreneurship. It further encourages them to give free rei


Ceylon Agro Industries recognises hard work of its sales force

Views - 32 Wednesday, 6 February 2019 00:00

Over 275 members of the dynamic sales force of Ceylon Agro Industries Ltd.– Pima Group Sri Lanka gathered together recently at the Hotel Ramada in Seeduwa, for the annual National Sales Conference. The primary focus of the conference was to recogn


Buzzoole creates influencer marketing benchmark to help industry with measurement and metrics

Views - 29 Wednesday, 6 February 2019 00:00

Influencer marketing platform Buzzoole has launched what it claims to be the industry’s first-ever benchmarking report, in an attempt to address common measurement issues around the effectiveness of influencer campaigns. Until now there has been no


75 countries launch WTO e-commerce talks

Views - 26 Wednesday, 6 February 2019 00:00

DAVOS, Switzerland (AFP): Ministers from 75 countries launched talks towards drawing up global e-commerce rules amid growing calls for technology to be more closely regulated internationally. The talks were announced by the EU’s top trade official,


ICC welcomes breakthrough in WTO e-commerce talks

Views - 26 Wednesday, 6 February 2019 00:00

ICC has welcomed a ministerial statement issued today announcing the start of formal WTO talks to establish global rules for e-commerce. The statement, supported by some 75 governments, represents a major step forward in efforts within the WTO to en


PIMA partners with zMessenger

Views - 32 Wednesday, 6 February 2019 00:00

An MOU was signed between the PIM Alumni Association and zMessenger, the No. 1 digital marketing entity in Sri Lanka recently, with Postgraduate Institute of Management Director Prof. Ajantha Dharmasiri signing on behalf of the PIM Alumni Association


SLIM Nielsen People’s Awards celebrates 13 years as the voice of the people

Views - 52 Wednesday, 6 February 2019 00:00

It’s that time of the year again, when the voices of the people announce the nation’s top brands and services. The SLIM Nielsen People’s Awards will take place on 27 February at Waters Edge. The awards are a unique concept where the citizens of


Make your organisations rainforests not plantations

Views - 64 Wednesday, 30 January 2019 00:01

I have been a part of many round table discussions on innovation and disruption and noticed that the topic is of interest to many. However, we end up talking solely about technology. We need to remember that technology cannot innovate or disrupt –


SLIM evening forum on 30 Jan. for sales and marketing professionals

Views - 39 Monday, 28 January 2019 00:58

SLIM, the national body for marketing in Sri Lanka is organising an evening forum exclusively for sales and marketing professionals on 30 January 2019 at the Hilton Residences (JAIC Hilton). CPM or Certified Professional Marketer status is conferred


More than 95,000 data breach complaints since EU GDPR rules kicked in

Views - 23 Monday, 28 January 2019 00:57

BRUSSELS (Reuters): Europe’s data protection regulators have received more than 95,000 complaints about possible data breaches, eight months after the adoption of a landmark EU privacy law, the European Commission said on Friday. The General Data P


STAX Digital Customer Experience audit helps better understand digital maturity

Views - 62 Tuesday, 22 January 2019 00:00

In today’s fast-changing market landscape, customer intimacy is critical for every company’s success. While people and processes are important, digital maturity is fast becoming the differentiator in getting traction in a crowded market place. ST


Top 9 trends of marketing in Asia 2019 launched in Sri Lanka

Views - 54 Tuesday, 22 January 2019 00:00

Marketing is a way of life and an evolving subject. In the present digital era, the subject of marketing has evolved with rapid adaptation to cater to changing business scenarios in diverse regions of the world. Today, not only products and services,


Kantar Worldpanel enhances consumer panel in Sri Lanka

Views - 41 Friday, 18 January 2019 00:00

Kantar Worldpanel, the global expert in shoppers’ behaviour, announces the successful enhancement of the FMCG consumer panel service in Sri Lanka. In a joint initiative with Kantar LMRB, 300 new households have been added to the existing panel whic


McDonald’s loses ‘Big Mac’ trademark case to Irish chain Supermac’s

Views - 38 Friday, 18 January 2019 00:00

Reuters: McDonald’s Corp has lost its rights to the trademark “Big Mac” in a European Union case ruling in favor of Ireland-based fast-food chain Supermac’s, according to a decision by European regulators. The judgment, provided to Reuters by


MullenLowe announces digital collaboration with We Are Designers

Views - 228 Friday, 18 January 2019 00:00

MullenLowe, the largest creative-led integrated communications company in Sri Lanka, joined hands with Colombo based 360-degree full service digital agency, We Are Designers, to further strengthen its digital offering. This exclusive partnership come


Success story of a marketing-oriented entrepreneur

Views - 109 Friday, 18 January 2019 00:00

In the present Sri Lankan context more emphasis is on startup businesses due to the fact that the SME sector can help people thrive while enhancing the GDP of the country. Although there is a breed of potential entrepreneurs in Sri Lanka, some strugg


Beyonce drops lawsuit over ‘Feyonce’ items

Views - 33 Friday, 18 January 2019 00:00

LOS ANGELES (Reuters): A lawsuit brought by Beyonce over the sale of ‘Feyonce’ items to engaged couples has been dismissed at the singer’s request, court documents showed on Wednesday. The pop superstar had complained in a 2016 lawsuit that the


eMarketingEye ‘Best Digital Media Agency’ in Travel and Leisure Sector at SLT Zero One Awards 2018

Views - 295 Wednesday, 16 January 2019 00:00

eMarketingEye, the award-winning Sri Lankan Digital Marketing Agency and a pioneer in the industry, was nominated as the ‘Best Digital Media Agency’ in the ‘Travel & Leisure’ sector for the second year running at the SLT Zero One Awards 2018


Ransley Burrows adds creative firepower to Leo Burnett Sri Lanka

Views - 45 Wednesday, 16 January 2019 00:00

Leo Burnett Sri Lanka announced the appointment of Ransley Burrows as Chief Creative Officer with effect from 1 January this year. Owning the distinction of becoming one of the youngest creative directors at 26 years, Ransley brings extensive global


Ultimate customer convenience to drive Asia’s grocery market in 2019

Views - 483 Wednesday, 16 January 2019 00:00

According to IGD, the international grocery research organisation, Asian consumers are exceptionally open to new technology. The year 2019 will see digital and technological innovations in Asia, particularly those helping retailers to differentiate t


Kantar LMRB Household Panel unveiled as Kantar Worldpanel

Views - 87 Friday, 11 January 2019 00:00

The Kantar LMRB Household Panel has been an essential support system to all FMCG Marketers in Sri Lanka for over three decades. In November 2018, Household Panel further enhanced its offering to better cater to the needs of professionals by re-launch


SLIM announces Digi Awards 2018

Views - 261 Friday, 11 January 2019 00:00

Sri Lanka Institute of Marketing has announced its first digital marketing awards ceremony titled SLIM Digi 2018. The event is aimed at celebrating Sri Lanka’s best digital marketing work, innovation and talent, as well as recognise the region’s


Southern Smart Company launches e-commerce facility to enhance market of mosquito net ‘Smart Net’

Views - 40 Friday, 11 January 2019 00:00

Southern Smart Ltd. that manufactures the world-class mosquito net product ‘Smart Net’ celebrating its 21st anniversary launches e-commerce facility at the BMICH. On an invitation by Southern Smart Company Chairman H.M. Bandulasena, www.smartlk.c


Today's Columnists

No more stones to break Sri Lankan bones

Friday, 19 April 2019

Trial by fire is not a new ordeal to Christian community. It predates Notre Dame and Nazism by millennia. In fact, a decade or so before Nero torched believers to light Roman avenues, Jewish religious leaders put Jesus-followers to the test as the Ch


Wounding the social psyche

Friday, 19 April 2019

In this article, I intend to discuss the serious wounds inflicted on the psyche of Sri Lankan society, which have not received adequate attention, but need immediate cure, for they might develop into a dangerous cancer if not treated without further


What 5G could be to Game of Thrones (and vice versa)

Friday, 19 April 2019

We will be hearing a lot about these two seemingly unrelated topics this month. In a hurriedly but meticulously organised event, Dialog Axiata recently demonstrated 5G applications for the first time in South Asia. 5G will be commercially available


On time – Only for a week! A must-change!

Thursday, 18 April 2019

We are in April and the month where we witness the declaration of a new year as per our traditional practice. It is that period of time when a huge majority of our population, which certainly can be counted in millions, intends to act in unison and q


Columnists More