Marketing

SLIM NASCO attracts record high entries as judging process begins

Views - 666 Monday, 24 July 2017 00:02

As entries closed for the eagerly awaited National Sales Congress (NASCO) 2017, The Sri Lanka Institute of Marketing (SLIM) which organises the annual event, proudly announced that this year witnessed the highest number of entries in the history o


Chartered Institute of Marketing Sri Lanka Graduation Ceremony and Membership Investiture 2017 on F

Views - 708 Monday, 24 July 2017 00:01

The Graduation Ceremony and the Membership Investiture of the Chartered Institute of Marketing Sri Lanka is scheduled to be held on 28 July from 5 p.m. onwards at the BMICH, Committee Room B-Lotus. This year 132 students will graduate, whilst eigh


Ads which perpetuate sexist stereotypes to be banned in Britain

Views - 637 Thursday, 20 July 2017 00:08

LONDON  (Thomson Reuters Foundation): Advertisements which perpetuate gender stereotypes or mock people for not conforming to such norms could be banned under new rules, Britain’s advertising watchdog said on Tuesday. It said ads that


Ads heading for Messenger home screens globally

Views - 632 Thursday, 20 July 2017 00:05

AFP: Facebook on Tuesday said that advertisements will begin popping up on Messenger home screens globally after promising tests with users in Australia and Thailand. “Messenger ads are going global,” the Facebook-owned mobile messag


Fiona Munasinghe wins Gold Award for Marketing among Top 50 professional and career women in Sri Lan

Views - 670 Thursday, 20 July 2017 00:05

Women in Management (WIM) in partnership with IFC, a member of the World Bank Group, has presented Fiona Juriansz Munasinghe the Gold award in the ‘Marketing’ category at the 2017 ‘Top 50 Professional & Career Women Awards&rs


Google redesigns mobile search app with personalised ‘feed’

Views - 635 Thursday, 20 July 2017 00:05

San Francisco (Reuters): Google on Wednesday announced an overhaul of its search app on mobile phones to include a personalised feed of links about hobbies, travel, sports and other topics, a move that puts the search company into more direct comp


Holmes Pollard & Stott wins ‘Advertising Agency of the Year’ award

Views - 541 Thursday, 20 July 2017 00:02

The leading advertising company Holmes Pollard & Stott (HPS) has won the ‘Advertising Agency of the Year’ award at the Golden Globe Tigers 2017 (Sri Lanka Edition) for Excellence and Leadership in Branding and Marketing. The event


Hasrath Munasinghe receives CMO Asia Council felicitation for marketing

Views - 600 Thursday, 20 July 2017 00:02

Senior marketing professional and brand builder Hasrath Munasinghe was presented a special felicitation for contributions made to the Sri Lankan Marketing discipline at the Sri Lanka Marketing, HR and CSR Leadership Awards presented by the CMO Asi


Colombo City Centre wins top marketing award at Golden Globe Tigers 2017

Views - 631 Thursday, 20 July 2017 00:01

Colombo City Centre, an upcoming mixed-use venture developed by the Abans Group in collaboration with SilverNeedle Hospitality, attained the coveted award for ‘Brand Excellence in Social Media and Digital Marketing (Retail & Real Estate)


Bates COO Sheron Jayasundara wins Top 50 Professional & Career Women Gold Award for Advertising

Views - 611 Wednesday, 19 July 2017 00:00

Balancing a demanding job with child-rearing and running the home smoothly is the daunting task that most working women have to face. Sheron Jayasundara, the Chief Operating Officer of Bates Strategic Alliance has performed this task with such adm


Seven Media Group named Best Content Agency of the Year

Views - 624 Wednesday, 19 July 2017 00:00

Seven Media Group received another accolade when it was named The Best Content Agency of the Year at the Golden Globe Tigers held recently.  The award was in recognition of their work carried out for various brands across many industries. T


Countdown to Effie Awards 2016 begins

Views - 430 Wednesday, 19 July 2017 00:00

The momentous day when the winners of the prestigious Effies Awards 2016 will be announced is getting closer and there’s both anticipation and tension in the air as the advertising industry waits anxiously for the results.  Effie Awar


World’s top guru Ron Kaufman enlightens Sri Lankans on service leadership

Views - 506 Wednesday, 19 July 2017 00:00

Etching an exciting new milestone for Sri Lanka’s business fraternity, the Sri Lanka Institute of Marketing (SLIM) yesterday presented an enlightening experience with the world’s No. 1 guru in customer service, Ron Kaufman, at the Wat


SLIM confers CIM achievers with Certificates of Excellence

Views - 402 Wednesday, 12 July 2017 09:38

The Sri Lanka Institute of Marketing (SLIM), being the national body for marketing is the longest servicing accredited study centre for CIM studies in Sri Lanka. By winning world prizes over the years many students have added immense cre


Amazon wins India’s approval to invest in domestic food retail

Views - 391 Wednesday, 12 July 2017 09:36

MUMBAI (Reuters): Online retail giant Amazon.com Inc has secured approval to stock and sell food and groceries in India, potentially expanding its business in the fast-growing economy where it is in a pitched battle with home-grown rival Flipkart.


CIM empowers Sri Lankan marketers to take on digital transformation

Views - 486 Wednesday, 12 July 2017 09:36

The CIM Sri Lanka Annual conference this year is themed, ‘Digital Transformation – are you ready?’ The theme this year has been triggered by the understanding of the harsh reality that most businesses are not yet ready f


(Block) chain reaction: A new model for marketing?

Views - 399 Wednesday, 12 July 2017 09:34

What does blockchain technology have to do with marketing? Potentially a lot What does blockchain technology have to do with marketing? Potentially a lot In the financial sector right now there’s one word on everyone


CMA conference on digitisation: Lessons from entrepreneurs and government departments

Views - 675 Tuesday, 11 July 2017 00:00

  Digital Transformation: For several years now, it has been recognised as an imperative for business. Those slow to adapt are facing the prospect of a generation of customers for whom a digital and connected world is the nor


Courageous leadership

Views - 543 Tuesday, 11 July 2017 00:00

By Professor Todd Henshaw I was teaching leadership at a French telecom company several years ago, and the CEO visited on the last day of the program to take presentations from participants focused on a question he had provided them earlier in t


Massive demand for Ron Kaufman Live in Sri Lanka

Views - 503 Tuesday, 11 July 2017 00:00

  The Sri Lanka Institute of Marketing is urging corporates and marketers to take speedy action in availing themselves of the foremost global service expertise that will be available to Sri Lanka when Ron Kaufman conducts a c


Google to stop scanning Gmail for ad targeting

Views - 341 Tuesday, 11 July 2017 00:00

AFP: Google said Friday it would stop scanning the contents of Gmail users’ inboxes for ad targeting, moving to end a practice that has fueled privacy concerns since the free email service was launched. A Google statement said Gmail users


CIM Sri Lanka to empower marketers on ‘Digital Transformation’

Views - 647 Tuesday, 11 July 2017 00:00

  The Chartered Institute of Marketing (CIM) Sri Lanka is all set to hold its 17th Annual Conference titled ‘Digital Transformation’ early next week, bringing together more than 450 professional and business commu


Vivendi receives anti-trust board approval to acquire majority stake in Havas

Views - 260 Tuesday, 11 July 2017 00:00

Los Angeles (Variety.com): Vivendi has obtained the approval of France’s anti-trust board to complete its acquisition of a 59.2% stake in Havas, the advertising and communication group, from Bollore Group at a premium 9.25 euros ($ 10.52) pe


SLIM inaugurates National Diploma in Sales Management

Views - 341 Monday, 10 July 2017 00:11

Sri Lanka Institute of Marketing (SLIM) had its inaugural session of the National Diploma in Sales Management (NDSM) for 2017 at SLIM’s Kithulwatte branch.  SLIM Vice President Pradeep Edward NDSM, a one-year diplom


MEC and Maxus announce Newco Sri Lanka leadership

Views - 338 Monday, 10 July 2017 00:10

Tim Castree, Global CEO of MEC and GroupM’s NewCo has announced that Namalie Herath, General Manager, MEC Sri Lanka will take on the role of CEO of the newly combined MEC and Maxus NewCo agency in Sri Lanka when it launches in January 2018.&


Shevanthie de Alwis adjudged one of the world’s 100 most influential marketers

Views - 1933 Monday, 10 July 2017 00:09

In 2016, Shevanthie de Alwis was adjudged by the world market in congress as one of the world’s 100 most influential marketers. Not an easy feat to achieve in a global arena, where markets morph at lightning speed, giving even the most exper


Inspiring insights from last year’s Effie gold winners

Views - 526 Friday, 30 June 2017 00:00

The advertising industry in Sri Lanka is now poised to compete in one of the most exciting events in the advertising calendar – Effie Awards 2016. As the day draws closer it is opportune to talk to the Gold winners of the previous year and g


SLIM etches new milestone with Ron Kaufman’s visit

Views - 517 Friday, 30 June 2017 00:00

Etching an exciting new milestone for Sri Lanka’s business fraternity, the Sri Lanka Institute of Marketing (SLIM) prepares to welcome the world’s No. 1 guru in service, Ron Kaufman to Sri Lanka on 18 and 19 July. With less than one


CIM Sri Lanka partners with Montrela Consultants

Views - 697 Tuesday, 27 June 2017 00:00

From left: Montrela Consultants Marketing Consultant Jordan Noah, Montrela Consultants  Business Development Manager Rushini Ferdinando, Montrela Consultants Managing Director Yusri Abdullah, CIM Sri Lanka Chairman Brian Selvanayagam,  C


ZEPPELIN re-launches website to enhance customer experience

Views - 863 Tuesday, 27 June 2017 00:00

Pioneers & Purveyors of fine Corporate Gifts Zeppelin Advertising Services Pvt Ltd (Since 1982), announced the launch of its newly revamped website. Quick and easy access to essential information and features with a better understanding of the


Today's Columnists

Is Sri Lanka ready for the 2025 growth agenda?

Tuesday, 19 September 2017

The other day the President and Prime Minister launched the 2025 vision for Sri Lanka which was incidentally the third policy statement of the Government since coming to power in 2015. My view is that the continuous changes to policy is important and


Venerable villainy of mercenary monks

Tuesday, 19 September 2017

The picture says it all. The ‘Silredi Sirakaruwan Mudaganime Aramudala’ was not demonstration of piety. It was a bold repudiation of the rule of law by a cabal of venerable villains, brazenly insisting that we Sinhala Buddhists submit to a rule b


Government has accepted jurisdiction of the International Court of Justice over Sri Lanka

Tuesday, 19 September 2017

At the ongoing September 2017 sessions of the UN Human Rights Council, the UK has written to the President of the Council to assert that a long standing dispute it has with the Mauritius cannot be referred to the International Court of Justice becaus


Vision 2025: Part 1: Need for moving from a wish list to a concrete plan

Monday, 18 September 2017

The Unity Government released its newest economic policy statement titled V2025 – the marketing tag for the goals it has set for realisation from 2017 to 2025 – two weeks ago.


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