Thursday Oct 16, 2025
Thursday Oct 16, 2025
Tuesday, 7 October 2025 00:54 - - {{hitsCtrl.values.hits}}
Gamer.LK, Sri Lanka’s premier Video Games and Esports company, was recognised once again at the SLIM Digis 2.5 Awards, winning the Gold Award in the Gaming, Gamification and Esports category at the 2025 edition.
The Gold Award was presented for the campaign “NDB Avurudu Dupatha”, produced by Gamer.LK for National Development Bank PLC (NDB). Presented under the Gaming, Gamification and Esports category, which honours campaigns that leverage gamified experiences and the wider gaming ecosystem, the accolade highlights how Gamer.LK successfully engaged a hard-to-reach digital audience through interactive gaming content. Joining the campaign, Manitha “Maniya” Abeysiriwardena, Sadun “Gaming Sadu” Dilakshan and 16 other streamers from Gamer.LK’s streamer network live-streamed the story-based campaign to their audiences. By tapping into authentic gaming culture and delivering measurable engagement for the brand, the “NDB Avurudu Dupatha” set a benchmark for how video games and gamification can be effectively integrated into mainstream marketing.
Gamer.LK also conceptualised and executed the campaign “Clean Up Mr. Claws” for CLEAR by Unilever Sri Lanka., which received a Merit Award at this year’s SLIM DIGIS. The campaign transformed the usual 30-second cinema advertisement sit-through into a gamified experience, allowing audiences to interact with the content rather than passively watch. By merging entertainment with brand messaging, the activation created a unique connection with movie-goers, leaving a lasting impression while delivering tangible engagement results.
The SLIM DIGIS Awards are organised annually by the Sri Lanka Institute of Marketing (SLIM) and celebrate excellence in digital marketing by recognising the most innovative and effective campaigns across industries.
Gamer.LK Founder and InGame Esports CEO Raveen Wijayatilake said: “These awards once again demonstrate the strength of Gaming and Esports as a credible and effective marketing channel in Sri Lanka. Over the past decade, Gamer.LK has grown into an international Esports and video gaming agency, executing campaigns across multiple regions of the world. While our global footprint continues to expand, it is especially rewarding to partner with leading Sri Lankan brands and be recognised for the work in our home market.”
With these wins, Gamer.LK said it continues to reinforce its position as a pioneer in Gaming, Gamification and Esports-driven marketing. Over the years, the agency has been recognised at the SLIM DIGIS with multiple Awards, including the coveted Grand Prix Gold Award, further underscoring its track record of delivering impactful, innovative campaigns that connect brands with audiences in meaningful ways.
