Thursday Oct 16, 2025
Thursday Oct 16, 2025
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From left: Bang in the Middle – Delhi Co-Founder Naresh Gupta, LePub – Singapore Executive Creative Director Stephan Schwarz, MullenLowe – Sri Lanka Chief Technology Officer and Director of AI/MarTech Services Dr. Sohan Dharmarajah, Mediacom Ltd., – Bangladesh Executive Creative Director Taufique Mahmud and Impact BBDO – UAE Associate Creative Director Sarah Forbes
Dr. Sohan Dharmarajah at BrandGuff 2025
MullenLowe Sri Lanka Chief Technology Officer and Director of AI/MarTech Services Dr. Sohan Dharmarajah, took centre stage as a featured speaker at BrandGuff 2025, a branding and marketing conference held recently at The Plaza, Lalitpur.
BrandGuff, recognised for bringing together global thought leaders, serves as a platform to explore the trends, technologies, and strategies shaping the future of branding and marketing. This year’s event gathered leading international and Nepali experts to discuss the challenges and opportunities facing brands in fast-changing markets.
In his keynote, Dr. Dharmarajah highlighted that speed, experimentation, and risk-taking are essential to brand excellence and innovation. He shared how MullenLowe Sri Lanka leverages technology to deliver breakthrough brand experiences, setting new benchmarks for the industry.
Dr. Dharmarajah said, “In today’s fast-paced market, brands must boldly experiment and embrace emerging technologies such as AI and open-source tools. Success lies not only in meeting expectations but in exceeding them by creating seamless experiences across multiple touch points. Whether it’s AI-generated commercials or gamified apps that engage communities, the key is a willingness to dive in, experiment, and innovate.”
He also showcased examples of AI-driven sustainability initiatives from zero-waste fashion design to simulation-based optimisation models demonstrating the transformative potential of technology in marketing.
Dr. Dharmarajah’s role as a regional spokesperson at BrandGuff 2025 underscores Sri Lanka’s growing influence in digital marketing innovation, spotlighting the country’s creative and technological capabilities on an international stage. At MullenLowe Sri Lanka, he leads LoweTech, the Group’s dedicated technology vertical, which drives innovation and change for clients with the foresight to embrace the future of branding.
