Friday Oct 03, 2025
Friday Oct 03, 2025
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From left: INSEE Cement General Manager Retail Sales Mahesh Dharmawardana, Brand Manager Craig Alles, General Manager - Insee Concrete Dishan Shaminda, General Manager – Marketing Gayani Perera, Chief Operating Officer Thusith Gunawarnasuriya, Commercial Director Safeekhan Siddeeque, Head of Industrial Sales Buddhika Madusanka and Manager - Corporate Communications Dinesh Liyanage
INSEE Cement’s flagship brand, INSEE Sanstha Cement, has been featured as a case study in the firstever Sri Lanka edition of Essentials of Modern Marketing (EOMM) by globally renowned marketing pioneer, Prof. Philip Kotler.
The prestigious publication was launched recently, in collaboration with Kotler Impact Inc. and Deyo Consultancy and Advisory.
Being the first country in the EOMM global series with a dedicated edition marks a milestone, showcasing the nation’s marketing innovation and brand excellence globally.
INSEE Sanstha Cement’s inclusion captures the brand’s enduring legacy of over 55 years and its key role in shaping Sri Lanka’s post-independence infrastructure development. INSEE Sanstha Cement is the first locally produced Portland Composite Cement (PCC) and has been closely tied to the nation›s growth story since independence.
The brand has consistently introduced global technologies tailored to local requirements, maintaining consumer trust. Today, INSEE Sanstha Cement continues as the nation›s most iconic cement brand, manufactured at Sri Lanka›s only fully integrated cement facility at Puttalam.
The milestone highlights INSEE Sanstha Cement›s marketing excellence jointly with the nation›s most respected brands, positioning it on an international platform. Through Prof. Kotler›s influential publication, Sri Lankan innovation and business excellence gain international visibility and credibility. The achievement also showcases Sri Lanka’s marketing sophistication to a worldwide audience, strengthening INSEE Santha’s brand equity and reinforcing industry leadership.
INSEE Cement Chief Operating Officer Thusith Gunawarnasuriya said: “We are truly honoured that INSEE Sanstha Cement, our flagship brand with a legacy of over 55 years, has been recognized in Prof. Philip Kotler’s EOMM Sri Lanka edition. The recognition reflects the enduring trust placed in the brand by generations of Sri Lankans, and the commitment of our teams to continuously innovate, inspire, and set new benchmarks in the industry. As we celebrate this milestone, we strengthen our mission to build progress and contribute to the growth and resilience of the nation.”
“The acknowledgement reaffirms INSEE Cement’s unwavering commitment to innovation, sustainability, and nation-building, values that firmly establish our role as the backbone of Sri Lanka’s construction and infrastructure growth. We extend our heartfelt gratitude to all stakeholders, including customers, masons, technical officers, engineers, and contractors, for their continued support, trust, and loyalty towards the INSEE Sanstha brand, he added.
