Thursday Oct 16, 2025
Thursday Oct 16, 2025
Monday, 29 September 2025 00:02 - - {{hitsCtrl.values.hits}}
Power World Gyms, with over three decades of experience in shaping Sri Lanka’s fitness industry, was recently recognised for its outstanding marketing campaign “Every 7 KM, Never Too Far from Being Fit.”
The concept was inspired by Power World’s position as the largest gym network in Colombo and its suburbs. With gyms located within easy reach, the campaign aimed to emphasise accessibility and convenience for anyone looking to stay fit. Using videos, posts and awareness content across social media, the message was brought to life in a relatable and engaging way.
The campaign reached over 4 million users online, marking a 70% increase in reach, and drove a 289% surge in reactions, shares and comments across social platforms. Sign-ups grew by 58%, while overall sales also recorded strong growth during the campaign period. Power World’s social media following expanded steadily, with engagement reflecting a clear positive shift as more people showed interest in the gyms and their offerings.
