Marketing

Verizon sells Yahoo’s Flickr photo-sharing site to SmugMug

Views - 21 Monday, 23 April 2018 00:00

LOS ANGELES (Variety.com): Verizon is shedding another asset from its Oath division: The telco has sold photo-sharing service Flickr – which had been part of Yahoo – to SmugMug.


Ford tells WPP it will take bids from other ad agencies

Views - 17 Monday, 23 April 2018 00:00

LONDON (Reuters): Ford Motor Company said on Saturday it will take bids on some of its advertising managed by WPP, adding to uncertainty around the British ad giant after last week’s exit of founder Martin Sorrell.


SLIM unveils ‘Licence to Sell’ training program

Views - 25 Monday, 23 April 2018 00:00

‘License to Sell’ (LTS) is a program developed by SLIM Trainings to produce trained sales staff to the job market.


YouTube hit with another ad scandal, even as P&G returns to the platform

Views - 18 Monday, 23 April 2018 00:00

LOS ANGELES (Variety.com): The timing is certainly awkward: Procter & Gamble, a top-spending marketer, announced that it is resuming ad spending on YouTube – coming amid a new report the Google-owned video giant served ads for hundreds of advertise


WPP says no follow-up requests from UK watchdog over CEO investigation

Views - 12 Monday, 23 April 2018 00:00

LONDON (Reuters): WPP has had no further requests for information from Britain’s financial watchdog after answering initial questions about the firm’s investigation into Martin Sorrell, its recently departed chief executive, a company spokesman s


Cyaniq Global announces appointment of new Chief Executive ahead of expansion initiative

Views - 90 Monday, 23 April 2018 00:00

Cyaniq, the specialised writing service and full-scope communications consultancy recently announced the appointment of content strategist Rohitha Perera as the company’s new Chief Executive.


A modern update to David Ogilvy’s advertising Bible

Views - 32 Monday, 23 April 2018 00:00

For many people, and for many years, “Ogilvy on Advertising” was somewhat of a Bible on advertising.


SLIM ties up with AIA Sri Lanka

Views - 80 Thursday, 19 April 2018 00:42

The Sri Lanka Institute of Marketing (SLIM), the national body for marketing in Sri Lanka which has been serving the nation for nearly 50 years, signed a Memorandum of Understanding with the AIA Insurance Lanka PLC, which is a part of the largest ind


Hashan appointed General Manager Sales and Marketing at STAR Holdings International

Views - 193 Thursday, 19 April 2018 00:00

STAR Holdings International Ltd., makers of STARLIGHT Brands, Sri Lanka’s emerging force for innovative fabric care, appointed Hashan Travis Haputhanthri to takeover overall operations of Sales and Corporate strategy adding to his previous position


Instagram to allow users to download their data

Views - 29 Wednesday, 18 April 2018 00:04

Reuters: Facebook Inc’s Instagram will soon allow its users to download a copy of all the content they have uploaded on the photo-sharing platform, a spokesman said. The disclosure comes amid global concerns about the privacy of users’ informatio


Australia bags billion-dollar rights deal

Views - 16 Wednesday, 18 April 2018 00:03

Sydney (Reuters): Cricket Australia has signed a new six-year broadcast agreement worth A$1.2 billion ($935 million), the board said, allaying fears of a financial blow in the wake of last month’s ball-tampering scandal in South Africa.


Martin Sorrell quits as head of world’s biggest ad group WPP

Views - 19 Wednesday, 18 April 2018 00:02

LONDON (Reuters) - WPP, the world’s biggest advertising company, entered uncharted territory on Monday without its founder Martin Sorrell whose departure has left it rudderless at a time of swirling industry change. Shares in the group fell 4% aft


LMD releases Brands Annual

Views - 94 Wednesday, 18 April 2018 00:01

Media Services, the publisher of leading business magazine LMD, announced yesterday that the 2018 special edition of the Brands Annual has been released to supermarkets and bookstores across the island. The all-encompassing special issue features Sri


SLIM NASCO to reward excellence in sales performance

Views - 56 Monday, 9 April 2018 00:00

The Sri Lanka Institute of Marketing (SLIM) launched the 18th SLIM National Sales Congress 2018, Sri Lanka’s focal award ceremony which recognises and rewards performances of the local sales force, this week.


Sri Lanka’s most valuable and strongest brands for 2018

Views - 2968 Monday, 9 April 2018 00:00

This year’s launch of Brand Finance’s most valuable and strongest brands in Sri Lanka, which is published in LMD’s Brands Annual, provides a comprehensive review of the brand landscape of the country.


Ashraff Associates scores a 6!

Views - 166 Friday, 6 April 2018 00:00

Friday, 6 April, commemorates six years for Ashraff Associates, an agency which has made its mark in Sri Lanka’s highly competitive


Pradeep takes over SLIM leadership with focus on ’’Towards 50 years of excellence’’

Views - 20 Friday, 6 April 2018 00:00

The Sri Lanka Institute of Marketing, incorporated by Act no. 41 of 1980 of the Parliament, elected Pradeep Edward


Interbrand announces Best Korea Brands 2018

Views - 36 Friday, 6 April 2018 00:00

Interbrand, the world’s largest and most influential brand consultancy, has announced Korea’s Top 50 leading brands.


WPP investigates CEO Sorrell for alleged misconduct, which he denies

Views - 29 Friday, 6 April 2018 00:00

LONDON (Reuters) - WPP is investigating an allegation of misconduct against Martin Sorrell, who has built the world’s


Commercial Bank ties with Takas.lk, delivers largest day of sales in eCommerce in Sri Lanka

Views - 489 Friday, 6 April 2018 00:00

Commercial Bank partnered with leading e-Commerce platform, Takas.lk, to give incredible savings to its credit card and debit card base for the months of March and April.


BOC retains prime spot in Sri Lanka’s 100 brand ranking

Views - 654 Wednesday, 4 April 2018 00:00

Brand Finance Lanka, the pioneering brand valuation and strategy firm, celebrated its 15th consecutive year of publishing Sri Lanka’s


Unilever claims major victory at SLIM Nielsen People’s Awards 2018

Views - 31 Wednesday, 4 April 2018 00:00

Unilever Sri Lanka, a company with an 80-year proud history in the country, once again dominated at the recently concluded SLIM Nielsen


Advertisers look to online ads for brand growth: Zenith

Views - 15 Tuesday, 3 April 2018 00:00

Reuters: Money spent on online advertising has risen rapidly, a leading forecaster said, despite talk about firms trimming digital ad budgets as they question the medium’s effectiveness. Zenith, owned by France’s Publicis, forecast that advertise


Publicis responds to ad market upheaval with push into consulting

Views - 19 Tuesday, 3 April 2018 00:00

LONDON (Reuters): France’s Publicis is responding to upheaval in the advertising market with a stepped-up drive to become a consulting partner to global advertisers online, banking on the new strategy to reverse sluggish growth and boost profits. T



Facebook crisis could bust digital-ad duopoly

Views - 21 Tuesday, 3 April 2018 00:00

LONDON (Reuters Breakingviews): Facebook’s crisis could turn digital advertising’s duopoly into a triopoly. Marketers spooked by a data-handling scandal are threatening to pull money from the social network, which together with Google parent Alph


Interbrand releases first-ever best Asian Brands Report

Views - 22 Tuesday, 3 April 2018 00:00

For the first time, Interbrand has released a comprehensive analysis of the best brands in Asia, compiling insights from Best Japan Brands, Best China Brands, Best Korea Brands and Best India Brands, while also examining how brands are growing within


Playboy deletes Facebook Pages, citing user-data scandal and ‘sexually repressive’ policies

Views - 45 Monday, 2 April 2018 00:00

Los Angeles (Variety.com): Playboy is leaving Facebook - for good, it says - with the social giant’s latest user-privacy scandal being the straw that broke the camel’s back for the media company.


Link Natural commences identity transformation to celebrate 35 years

Views - 53 Monday, 2 April 2018 00:00

Link Natural Products recently partnered with Brand Finance and Landor to capture its new vision for the next phase of growth. This was done by codifying the brand DNA for the purpose of its internal and external stakeholders.


Coca-Cola’s valued distributors congregate at Partner Distributor Convention

Views - 45 Monday, 2 April 2018 00:00

Coca-Cola Beverages Sri Lanka Ltd. (CCBSL) recently hosted its annual Distributor Partner Convention, recognising its longstanding distributors and rewarding top performances at a gala event of fellowship.


Today's Columnists

In the desert of Tamil films, actor Sivaji Ganesan was an oasis

Saturday, 22 September 2018

‘Indian Film,’ first published in 1963 and co-authored by former Columbia University Professor Erik Barnouw and his student Dr. Subrahmanyam Krishnaswamy, is considered a seminal study of the evolution and growth of Indian cinema. The book is cit


Imran may turn blind eye to blasphemy law and persecution of Ahmadiyyas

Saturday, 22 September 2018

There are clear signs that Pakistan’s freshly minted Prime Minister, Imran Khan, will make a sincere effort to reduce corruption and maladministration in the domestic sphere. In foreign affairs he is likely to make a brave attempt to mend fences wi


The rate of exchange, capital flight and the Central Bank

Friday, 21 September 2018

The Central Bank (CBSL) exists for the sole purpose of price stability. Its controls on the financial system and monetary policy exist to maintain price stability. As put forth many times by the Governor, the failing of the CBSL to control inflation


Red flag over the Sri Lankan Navy

Friday, 21 September 2018

Shocking story Rusiripala, a former banker in Sri Lanka, who has taken to writing in Daily FT, is perturbed by the red flag I have raised (Daily FT article 18 September) over the shocking charge that our Navy had operated a ransom gang that had abduc


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