Marketing

HPS at Adfest 2019

Views - 23 Tuesday, 26 March 2019 00:00

The leading marketing communication company Holmes Pollard & Stott is at Adfest 2019 in Pattaya, Thailand. The company is being represented by Executive Creative Director Rohan Piyadasa, one of the most talented creative personalities in Sri Lanka, a


FITIS workshop on ‘Solutions Selling in Turbulent Times’

Views - 29 Tuesday, 26 March 2019 00:00

Federation of Information Technology Industry Sri Lanka (FITIS) has organised a workshop on ‘Solutions Selling in Turbulent Times’ on 3 April from 9.00 a.m. to 5.00 p.m. at Bartleet House, Colombo-2. The objective of the program is to educate the


DFCC Bank Official Banking Partner at first-ever SLIM Digital Awards in Sri Lanka

Views - 22 Tuesday, 26 March 2019 00:00

DFCC Bank proudly announces its status as Official Banking partner for the Sri Lanka Institute of Marketing (SLIM)’s first-ever Digital Awards, to be held on 26 March. Slated as the largest and most important digital awards in the country, the cere


Munchee wins SLIM-Nielsen People’s Export Brand of the Year

Views - 83 Tuesday, 26 March 2019 00:00

Munchee, the flagship brand of Ceylon Biscuits Limited (CBL), has won the prestigious ‘People’s Export Brand of the Year’ award at the recently concluded SLIM-Nielsen People’s Awards 2019. Annually highlighting and recognising the profound im


IAA Sri Lanka Chapter President Tharaka Ranwala highlights Sri Lanka at IAA World Congress

Views - 29 Tuesday, 26 March 2019 00:00

Playing a prominent role at the 44th IAA World Congress held in Kochi, India, IAA Sri Lanka Chapter President Tharaka Ranwala put the spotlight on IAA’s local chapter in Sri Lanka, and shared his strategic plans to ensure a dynamic tenure at the fo


SLIM Digis set to take nation by storm

Views - 60 Tuesday, 26 March 2019 00:00

SLIM Digis Awards 2018 ceremony celebrates Sri Lanka’s finest digital marketing work, innovation and talent, while recognising the region’s growing influence on the global digital industry. This is the first time the national marketing body has s


Interbrand announces Best Indian Brands 2019: Celebrate brave growth amidst change

Views - 48 Thursday, 21 March 2019 01:35

Interbrand, the world’s largest and most influential brand consultancy, has released its 2019 Best Indian Brands Report, the definitive guide to the Top 40 brands in India. Now in its sixth year, the Best Indian Brands Report complements Interbran


SLIM hits a homerun, with four prestigious awards at ‘Great Manager Awards’

Views - 109 Thursday, 21 March 2019 01:33

The national body for marketing in Sri Lanka, SLIM, bags yet another great win by securing an award for a ‘Company with Great Managers’ and three managers were awarded as ‘Great Managers’ at the prestigious ‘The Great Manager Awards 2018’


SLISM launches first Digital Customer Experience Management conference

Views - 94 Thursday, 21 March 2019 01:31

The Sri Lanka Institute of Service Management (SLISM) announced the inauguration of Sri Lanka’s first one-day ‘Digital Customer Experience Management Exchange’ (Conference), scheduled to be held on Thursday 4 April at Shangri-La, Colombo. The e


McLaren extend F1 partnership with Coca Cola

Views - 19 Monday, 18 March 2019 00:00

MELBOURNE (Reuters): Former champions McLaren have extended a partnership with Coca Cola after agreeing a short-term deal last year, the British-based Formula One team announced on Saturday. The deal with will be used to promote multiple Coca Cola dr


Two week long AMDT Festival of Creativity kicks off

Views - 58 Monday, 18 March 2019 00:00

AMDT School of Creativity, Sri Lanka’s highly-renowned institute for Creativity and Arts launches their ‘Festival of Creativity’ for the second consecutive year, fuelled by the purpose bridging the demands of the nation’s rapidly rising Creat


SLIM reaches yet another milestone: Celebrating 20 years in the hill country

Views - 45 Monday, 18 March 2019 00:00

The Sri Lanka Institute of Marketing (SLIM) has been in the forefront of educating and promoting the fraternity in all aspects of the profession. As the National body for Marketing in Sri Lanka SLIM has progressively been spreading its reach to diffe


SL to have South Asia’s first Epica Awards to recognise and reward local creative talent

Views - 36 Monday, 18 March 2019 00:00

The Sri Lankan Chapter of the Association of Accredited Advertising Agencies (4As) has partnered with the globally renowned Epica Awards to launch a special edition of the awards for the first time in Sri Lanka. The Sri Lankan Epica Awards Event wil


SLIM invites marketers to make proactive efforts to be inclusive and #Balanceforbetter

Views - 27 Wednesday, 13 March 2019 00:00

As part of the diversity and inclusion efforts of the institute, the Sri Lanka Institute of Marketing has organised a forum for marketers in line with International Women’s Day. As this year’s IWD theme #Balanceforbetter outlines; a balanced worl


Dentsu Aegis Network promotes Ashish Bhasin to expanded Greater South cluster CEO

Views - 20 Wednesday, 13 March 2019 00:00

Dentsu Aegis Network, the global media and marketing communications conglomerate, has promoted Ashish Bhasin, currently Chairman and CEO, Dentsu Aegis Network – South Asia to the expanded role of CEO, Dentsu Aegis Network Greater South and Chairman


Dhammika Kalapuge reveals service secrets that bring repeat sales

Views - 103 Wednesday, 13 March 2019 00:00

The leading educational and inspirational trainer in facilitating ‘service quality’ programs, Dhammika Kalapuge presents yet another in the one-day program series titled ‘Service for Sales Excellence’ on Wednesday, 27 March at The Kingsbury.


SLIM Digis to raise the bar in digital prowess recognition

Views - 181 Wednesday, 13 March 2019 00:00

Sri Lanka Institute of Marketing, the national body of marketing in Sri Lanka and the organiser of Sri Lanka’s most acclaimed and reputed awards ceremonies – such as SLIM Brand Excellence awards, SLIM-Nielsen Peoples awards, SLIM NASCO awards


CICRA Campus inaugurates Executive Masters’ in Mass Communication

Views - 18 Friday, 8 March 2019 00:00

Addressing a long-felt need in Sri Lanka’s media and communications industry, CICRA’s campus in Colombohas announced the inauguration of an Executive Master’s degree programme in Mass Communication in collaboration with the Asia e-University (A


Emerging Media outdoor digital media partner for SO Sri Lanka IRONMAN 70.3 Colombo

Views - 44 Friday, 8 March 2019 00:00

Emerging Media Ltd. believes in connecting brands and businesses with people by combining the use of technology, insights, creativity and analytical expertise. Emerging Media gives clients the ultimate brand experience in the digital space with indoo


SLIM Diploma in Strategic Brand Management students conduct brand launch in Colombo

Views - 62 Friday, 8 March 2019 00:00

A brand launch initiated by SLIM took place on 2 February from 8:30 a.m. onwards at four local supermarkets around Colombo. The full day event was organised as a part of the practical project for the brand launch of the Diploma in Strategic Brand Man


12 power points about the evolving Sri Lankan consumer that will shape your brand and biz

Views - 76 Friday, 8 March 2019 00:00

As Sri Lanka steps-up to middle income status, Sri Lankans are stepping up to new opportunities and challenges. Based on their experience in working with brands and interacting with consumers on a regular basis, Breakthrough Business Intelligence Ltd


SLRA to launch ‘Retail Academy’ this year to build Sri Lanka’s retail capacity

Views - 35 Monday, 4 March 2019 00:00

Recognising the needs of the industry, Sri Lanka Retailers’ Association (SLRA) is planning to launch a retail institute which will create widespread opportunity for youth to enter the vibrant retail industry with professional qualifications. The SL


How to avoid a PR crisis

Views - 90 Monday, 4 March 2019 00:00

With an ever-evolving media landscape and the rise of social media in particular, a PR crisis can have serious repercussions on a brand and business. If proper management protocols are not in place, a small crisis can easily become a full-blown PR di


Advertising Veteran Ranil de Silva receives highest honour at IAA World Congress

Views - 56 Monday, 4 March 2019 00:00

Making Sri Lanka proud, Ranil de Silva, Sri Lanka’s best-known and highly-acclaimed advertising personality, was bestowed with the highest honour at the IAA Inspire Awards – an Honorary Life Membership Award – for his valuable contribution to t


Emerging Media – 10 years of success and innovation

Views - 121 Thursday, 28 February 2019 00:00

Emerging Media Ltd. will be marking its 10 years in business. Since its beginning the company has seized every change and major shift in outdoor digital display LED advertising and other digital platforms; as an opportunity to evolve, reinvent itself


SLIM strikes Gold and SAARC Merit award

Views - 23 Thursday, 28 February 2019 00:00

The Sri Lanka Institute of Marketing (SLIM) struck Gold when it clinched the highest honour under the category ‘Not to profit’ at the 54th Annual Report Awards hosted by The Institute of Chartered Accountants of Sri Lanka, recently. Following th


How marketing can get a seat at the board

Views - 151 Thursday, 28 February 2019 00:00

In today’s digital world where social media can be used to reach wide audiences and engage with them, reaching customers may not be such a challenge. Whilst awareness can be achieved through “boosting techniques” rather than through a brand str


eMarketingEye marks 12 years as Sri Lanka’s leading digital marketing agency

Views - 97 Tuesday, 26 February 2019 00:29

eMarketingEye (www.emarketingeye.com), the award-winning Sri Lankan digital marketing agency and a pioneer in the industry, reached a significant milestone as it celebrated its 12th anniversary recently. During the past year, the company made severa


HNB ties-up Johann Peries and JayanthiKuru-Utumpala as Brand Ambassadors

Views - 36 Tuesday, 26 February 2019 00:28

Celebrity mountaineers Johann Peries and Jayanthi Kuru-Utumpala, the first Sri Lankans to summit Mt. Everest, have inked a partnership with HNB, Sri Lanka’s largest private sector bank, as its Brand Ambassadors. Inspired by the mountaineering duo


Dentsu Grant Group appoints industry veteran Chalaka Gajabahu as Chief Operating Officer

Views - 286 Tuesday, 26 February 2019 00:27

Dentsu Grant Group has appointed Chalaka Gajabahu as Chief Operating Officer (COO), effective from February 2019. The new appointment comes during a time of Dentsu Grant Group completing its transition as part of the parent company DentsuAegis Netwo


Today's Columnists

Religion is a problem in Sri Lanka; can it be a solution?

Saturday, 17 August 2019

Generally, it is expected that religion should be a solution to a problem. Ironically in Sri Lanka religion is the problem. Therefore, what would be the solution? When religion becomes a problem of a country....


Orthodoxy and change: A perennial Muslim issue

Saturday, 17 August 2019

Whether Muslims live as minorities in non-Muslim countries or as majorities in a total of fifty seven countries, the clash of orthodoxy with modern challenges is a perennial issue that bedevils progress on several fronts in these communities.


Making the MCC Compact work for Sri Lanka

Friday, 16 August 2019

It is a sign of these political times that even an apolitical issue like a foreign aid program becomes a hot topic in Sri Lanka. In April 2019, the Board of Directors of the Millennium Challenge Corporation (MCC) approved a compact program for Sri La


Sri Lanka needs a president hungry for success, not power

Friday, 16 August 2019

The late John F. Kennedy described politics as a “noble adventure, an adventure in which one joins hands with the masses for the service of man”. Not that the Kennedys didn’t play “politricks” in their heyday. But playing “politricks” w


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