Marketing

BBDO Lanka wins Agency of the Year at Campaign Asia-Pacific awards

Views - 66 Thursday, 6 December 2018 00:09

BBDO Lanka bids goodbye to the year 2018 by being recognised as one of the most creative agencies in the region at the Campaign Asia-Pacific Agency of the Year 2018 awards, marking the end of another year of spectacular awards success.


Interbrand appoints Borja Borrero to lead design operations in India and Sri Lanka

Views - 43 Thursday, 6 December 2018 00:08

Interbrand, the world’s largest and most influential brand consultancy, has announced the appointment of Borja Borrero, Chief Creative Director at Interbrand for EMEA (Western Europe) and Latin America to lead design operations for the India and Sr


SLIM Brand Excellence rejuvenated and energised with new look and feel: Dinesh Nalliah

Views - 42 Monday, 3 December 2018 00:41

Q: Along with the re-launch of SLIM Brand Excellence, what changes have been made this year? A: A number of critical changes had been made that have made a significant impact on the prestigious event. In keeping with the vision of inculcating a brand


“Orange is not just a colour, it’s an attitude”: Dulinda

Views - 48 Monday, 3 December 2018 00:38

Q: Ikon had a successful start; how has it progressed since then? A: It’s been an amazing 18 months for all of us at Ikon! From just two we have grown into a team of 30 individuals providing full-scale digital media services to all our clients. Ou


New Glomark identity for Softlogic by Interbrand

Views - 95 Monday, 3 December 2018 00:34

Interbrand, the world’s largest and most influential brand consultancy, has developed the brand identity and brand strategy for Softlogic’s Glomark supermarket chain, which launched its first store at Delkanda in November and has plans to open a


Leo Burnett the only Sri Lankan agency to win metal at Epica Awards 2018

Views - 47 Monday, 3 December 2018 00:32

Leo Burnett Sri Lanka alongside Leo Burnett Toronto was bestowed with two coveted metals at the celebrated Epica Awards held recently. The agency won Silver for ‘Product Design’ and a Bronze for ‘Household Maintenance’ categories for its cam


Sri Lanka Retailers’ Association’s 2nd Annual General Meeting to be held today

Views - 58 Tuesday, 27 November 2018 00:12

The Sri Lanka Retailers’ Association (SLRA), the apex association for the retail industry, is to hold its second Annual General Meeting this evening (27 November) at Hotel Ramada. Sidath Kodikara, CEO of Cargills Food Company and current Vice Chair


eMarketingEye celebrates multiple wins at W3 Awards and Davey Awards

Views - 335 Tuesday, 27 November 2018 00:12

eMarketingEye (www.emarketingeye.com), the award-winning Sri Lankan digital marketing agency and a pioneer in the industry, bagged another set of international awards for a number of websites designed and developed for Travel and Hospitality industry


Sri Lanka Retailers’ Association holds 2nd Annual General Meeting

Views - 142 Friday, 23 November 2018 00:00

The Sri Lanka Retailers’ Association (SLRA) is to hold its second Annual General Meeting on 27 November at Hotel Ramada. Hussain Sadique, Group Director of Hameedia and Leonard Perera, Founder Convenor and Head of Business of SLRA founded the Sri L


eChannelling awarded ‘Online Brand of the Year – Silver’ accolade at SLIM Brand Excellence Awards

Views - 47 Friday, 23 November 2018 00:00

eChannelling PLC, the largest doctor channelling network in Sri Lanka, stole the limelight at the SLIM Brand Excellence Awards held at Shangri-La Hotel on 15 November by winning the ‘Online Brand of the Year – Silver’ award. Over the years, eC


TBWA - Sri Lanka revamps with new outlook

Views - 35 Friday, 23 November 2018 00:00

TBWA\Sri Lanka, one of Sri Lanka’s longstanding and leading advertising agencies, revamped their workspace recently, introducing a creative and uplifting ambience to their office. To mark this fresh start and to also celebrate their recent success


EFL signs new five-year, 595m stg deal with Sky Sports

Views - 24 Friday, 23 November 2018 00:00

MANCHESTER, England (Reuters): The English Football League (EFL), which includes the second-tier Championship and two lower divisions, has signed a new five-year broadcasting rights deal with Sky Sports worth 595 million pounds ($764.99 million), it


EU turns eye to ‘fake’ Google shopping rivals

Views - 26 Friday, 23 November 2018 00:00

BRUSSELS (AFP): The EU’s top competition enforcer said Brussels was taking a closer look at allegations that Google had helped introduce false price comparison sites to answer a historic ruling against the search engine giant. “Oh yes indeed,”


Shalendra Mendis appointed GroupM Sri Lanka’s new Digital Media Director

Views - 439 Friday, 16 November 2018 00:00

In a move to further strengthen the company’s digital media strategies, GroupM, Sri Lanka’s leading media investment management and consolidation agency, has announced the appointmentof Shalendra Mendis as Director of Digital Media. With many Sri


SLIM Brand Excellence awards tonight

Views - 159 Friday, 16 November 2018 00:00

The 17th edition of SLIM Brand Excellence will take place today, 16 November, at the Shangri-La Hotel, Colombo. The Chief Guest of the evening will be Deshamanya Lalith De Mel, the first Sri Lankan on the main board of a top 100 company in the UK. Th


Dentsu Aegis Sri Lanka disrupts country’s ad industry once again with Isobar launch

Views - 128 Thursday, 15 November 2018 00:10

Dentsu Grant Group disrupted the country’s ad industry last year with the introduction of the globally renowned Dentsu Aegis Network, and will disrupt the industry once again as they reinvent Sri Lanka’s r


Seminar on Winning Marketing Strategies for Shopping Malls

Views - 33 Tuesday, 13 November 2018 00:00

Acclivity Training announced that an eminent panel of speakers was coming together to elaborate on Winning Marketing Strategies for Shopping Malls at a day seminar on 16 November, at Cinnamon Lakeside. A spokesperson for Acclivity Training said that


CIM Sri Lanka celebrates academic achievements at 26th graduation ceremony

Views - 38 Tuesday, 13 November 2018 00:00

The Chartered Institute of Marketing Sri Lanka, concluded its Graduation and the Membership Investiture 2018 recently. The event was graced by University of Colombo Vice Chancellor Professor Lakshman Dissanayake. This year’s 26th graduation ceremo


SLIM Brand Excellence: A gateway to global sphere of brands

Views - 103 Monday, 12 November 2018 00:00

As the curtain comes up on one of its major events, the SLIM Brand Excellence Awards, the luminaries of the country’s national body for marketing apprised the public on the role of the organisation and the successful re-launch of its event for 2018


Renowned speaker-trainer Tim Wade to inspire local marketers

Views - 39 Thursday, 8 November 2018 00:32

Following its unprecedented success of organising two colossal events this year, SLIM will host yet another major event, in collaboration with international motivational coach, Tim Wade. SLIM will proudly present Tim Wade for the first time in Sri La


Facebook referred to EU watchdog over targeting, fake ads

Views - 20 Thursday, 8 November 2018 00:31

LONDON (Reuters): Britain’s information watchdog has asked Facebook’s lead European regulator to investigate how the company targets, monitors and shows adverts to users, saying it was concerned about some practices at the world’s biggest socia


PremierPR completes 12 years in public relations

Views - 29 Monday, 5 November 2018 00:00

PremierPR, the public relations company dedicated to corporate public relations has completed 12 years in helping companies to take their key messages to the public through mainstream national newspapers, online as well as electronic media. PremierPR


Arimac Digital unveils ‘WynkAR’: Augmented reality platform to transform advertising industry

Views - 95 Monday, 5 November 2018 00:00

In a bid to revolutionise the advertising and digital communications industry, Arimac Digital recently unveiled WynkAR – the country’s one and only augmented reality platform available to smartphone to blur the line between offline and online adv


SLIM holds certification ceremony in splendid manner

Views - 20 Monday, 5 November 2018 00:00

Sri Lanka Institute of Marketing (SLIM) held its certification ceremony on 29 September at BMICH on a grand scale. Awards were conferred on students who successfully completed SLIM programs which included the Preliminary Certificate in Marketing (PCM


SLIM veterans appointed Asia Marketing Federation President and General Secretary

Views - 48 Monday, 5 November 2018 00:00

The Asian Marketing Federation (AMF) has appointed Rohan Somawansa, the past President of the Sri Lanka Institute of Marketing (SLIM), as its new President, while two other prominent marketers from SLIM have been appointed as its General Secretaries.


Influencer marketing: Opening new doors in communication

Views - 499 Monday, 29 October 2018 00:10

Influencer marketing is the idea of partnering with social content creators, those with key audiences on platforms like blogs, Facebook, Twitter, Pinterest, YouTube, Instagram, and Vine, to help satisfy the consumer’s insatiable appetite for storie


Digital is the only certainty and brands must take better note

Views - 80 Tuesday, 23 October 2018 00:00

By Darshana Abayasingha Campaign Asia recently ranked Dentsu Aegis Network (DAN), the multinational media and digital marketing communications company, the Most Creative Agency Network in the Asia Pacific region for the second year running. Speaking


Reinvent yourself before reinventing your industry

Views - 154 Tuesday, 23 October 2018 00:00

For the last 19 years Interbrand has been carrying out its Best Global Brands report. This year, the theme of the study is ‘Activating Brave’, which examines the role that brand strength plays in the transformation of the world’s leading busi


ECCSL Marketing to Europe forum tomorrow

Views - 17 Monday, 22 October 2018 00:00

The European Chamber of Commerce of Sri Lanka will be hosting an event titled ‘Marketing to Europe’ on 23 October, at the Movenpick Hotel Colombo from 8:30 a.m. to 5.00 p.m. (Registration from 8:30a.m. to 9a.m.)


Chartered Institute of Marketing to hold Graduation Ceremony and Membership Investiture 2018

Views - 64 Monday, 22 October 2018 00:00

The Graduation Ceremony and the Membership Investiture of the Chartered Institute of Marketing Sri Lanka is scheduled to be held on 22 October, from 5 p.m. onwards at the Nelum Pokuna Mahinda Rajapakse Theatre. This year 272 students will be graduate


Today's Columnists

No more stones to break Sri Lankan bones

Friday, 19 April 2019

Trial by fire is not a new ordeal to Christian community. It predates Notre Dame and Nazism by millennia. In fact, a decade or so before Nero torched believers to light Roman avenues, Jewish religious leaders put Jesus-followers to the test as the Ch


Wounding the social psyche

Friday, 19 April 2019

In this article, I intend to discuss the serious wounds inflicted on the psyche of Sri Lankan society, which have not received adequate attention, but need immediate cure, for they might develop into a dangerous cancer if not treated without further


What 5G could be to Game of Thrones (and vice versa)

Friday, 19 April 2019

We will be hearing a lot about these two seemingly unrelated topics this month. In a hurriedly but meticulously organised event, Dialog Axiata recently demonstrated 5G applications for the first time in South Asia. 5G will be commercially available


On time – Only for a week! A must-change!

Thursday, 18 April 2019

We are in April and the month where we witness the declaration of a new year as per our traditional practice. It is that period of time when a huge majority of our population, which certainly can be counted in millions, intends to act in unison and q


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