Sri Lanka wins Gold at Campaign AOY 2025

DC Group Co-Founder and Managing Partner Arjun Jeger (left) and  Co- Founder and Creative Chairman Prasad Karunarathne

• DC Group becomes first-ever South Asian Digital Innovation Agency Winner

DC Group, Sri Lanka’s leading independent digital and creative powerhouse, has made history by becoming the first Sri Lankan agency ever to win Gold – Digital Innovation Agency of the Year (South Asia) at the prestigious Campaign Agency of the Year Awards 2025.

In a landmark moment for the country’s creative and digital industry, DC Group also secured Gold – Digital Innovation Agency of the Year (Rest of South Asia), making it a double-Gold victory and positioning the homegrown agency among the region’s top innovators.

Hosted in Mumbai, the Campaign AOY Awards are among Asia-Pacific’s most respected benchmarks of creative excellence, effectiveness, culture, and innovation. Competing against leading network agencies and regional giants, DC Group’s dual triumph marks a breakthrough for Sri Lanka on the global stage.

For a country often overshadowed by larger regional markets, DC Group’s achievement marks a breakthrough - spotlighting Sri Lanka’s capability to produce world-class digital innovation.

Founded in 2017 from a 100 sq. ft. room with no legacy clients and no traditional advertising pedigree, DC Group has grown into one of Sri Lanka’s most influential independent digital groups.

DC Group Co-Founder and Managing Partner Arjun Jeger said: “This is more than an award. It’s a milestone for Sri Lankan creativity and digital innovation. For a homegrown agency to be named South Asia’s best in digital innovation shows the world that Sri Lanka can compete — and win — at the highest level.”

Co-Founder and Creative Chairman Prasad Karunarathne said:  “This win belongs to every Sri Lankan who believes in pushing boundaries. Our journey wasn’t built on legacy or inheritance — it was built on culture, creativity, and the courage to challenge what an agency can be. Winning two Gold awards on a South Asian stage is proof that independent agencies from Sri Lanka can stand shoulder-to-shoulder with the biggest names in the region.”

 “Innovation isn’t about having the biggest budgets. It’s about the strongest ideas, the right people, and a unified team — and that is what defines DC,” h eadded.

DC Group’s recognition comes at a time when the agency has expanded across creative, production, performance, data, martech, events, influencer networks, and reputation management — all connected through their proprietary Fluid Networks Model.

This model breaks down traditional silos by integrating strategy, creative, content, creator ecosystems, media, and martech into a single, agile operating system — giving brands a seamless, end-to-end digital innovation partner.

DC Group attributes its success to a team that believed in the vision long before recognition arrived. Many team members left established global network agencies and large brands to join the independent startup — contributing to its culture, innovation, and growth.

“We owe this achievement to our incredible team, our clients, our partners, and our families who supported us at every step. This is just the beginning for DC — and for Sri Lanka,” Jeger added.

Campaign’s Agency of the Year Awards are among the most prestigious honours in the global advertising and marketing industries. Spanning APAC, EMEA, the US, and the Middle East, the awards recognise excellence in creativity, leadership, innovation, culture, and business performance.

DC Group is Sri Lanka’s leading independent digital innovation group, offering integrated services across creative, production, media, martech, performance, influencer and creator networks, events, and reputation management. Founded in 2017, DC Group now operates across Sri Lanka, Nairobi and London.