Innovation Quotient partners Fonia

 IQ Global Chief Commercial Officer Shafras Faleel (left) and Fonia Group Co-CEO Avi Magdid

• Initiative to launch AI-driven mobile advertising platform, revolutionising ad industry

IQ Global, a leading Sri Lankan-based Digital, Tech, and Business Design solutions provider, and global data-driven marketing powerhouse Fonia, have announced a landmark partnership to introduce Fonia Digital—a cutting-edge AI-powered advertising tool—to the Sri Lankan market, effective (date here).

This strategic alliance is set to fundamentally change how Sri Lankan brands connect with their consumers, delivering unprecedented accuracy and efficiency in mobile marketing and bringing a truly global tool to the island for the first time.

This partnership marks the first time such an advanced global advertising technology is being introduced for the exclusive benefit of Sri Lankan brands. Fonia Digital empowers local enterprises to transcend traditional targeting limitations and reach a more accurate, in-the-moment audience, ensuring marketing budgets are spent effectively and driving a new era of high-ROI advertising.

Since 2014, Innovation Quotient (IQ Global), a brand transformation powerhouse, has bridged the gap between human insight, bold creativity, and technical capability with human-centric solutions. With this partnership, the company takes a major step toward pioneering AI-driven display advertising in Sri Lanka, setting a new benchmark for data-led marketing precision. By introducing AI-driven display technology to the Sri Lankan market for the first time, IQ Global is not just offering a new solution, but ushering in a new era of data-led marketing precision.

IQ Global Chief Commercial Officer Shafras Faleel said: “Our mission at IQ Global has always been to drive inclusive digital transformation by introducing world-class tools to the local ecosystem. Partnering with Fonia allows us to offer a revolutionary AI platform that goes beyond generic targeting empowering Sri Lankan brands to achieve measurable ROI and engage customers at the perfect moment. This is a game-changer for the Sri Lankan advertising industry.”

Fonia Group, through its digital marketing arm Fonia Digital, specialises in executing AI-powered advertising campaigns based on Big Data insights from millions of users worldwide. The platform integrates online and offline behavioral data with advanced AI algorithms to deliver real-time, multi-DSP (Demand-Side Platform) bidding that maximises precision and cost efficiency.

Fonia Group Co-CEO Avi Magdid said:  “The ability to accurately predict consumer intent and deliver personalised advertisements in real-time is the future of marketing. We are excited to partner with IQ Global, who share our vision for digital innovation, to bring the power of Fonia Digital’s AI and Big Data insights to brands in Sri Lanka. This partnership is about enabling hyper-precision targeting and efficiency in a market eager for modern, data-driven solutions.”

Fonia Digital also guarantees brand safety through strict verification controls, ensuring that every message is delivered in trusted, high-impact environments across mobile web and in-app platforms.

Together, IQ Global and Fonia are setting a new standard for smart, data-driven marketing in Sri Lanka, empowering local brands to reach the right audience, at the right time, with precision and confidence and world-class ROI.