Friday Dec 12, 2025
Friday Dec 12, 2025
Thursday, 11 December 2025 05:34 - - {{hitsCtrl.values.hits}}
MullenLowe Sri Lanka has been awarded Gold as Rest of South Asia’s Creative Agency of the Year at the Campaign Agency of the Year Awards 2025, held recently at the ITC Maratha Hotel in Mumbai.
The recognition marks a defining moment in a year shaped by breakthrough ideas, ambitious brands and a renewed surge in economic activity across the country.
The agency entered 2025 guided by a clear creative vision and strengthened by its expansive category knowledge across 43 clients, 33 sectors and 111 brands. A renewed leadership structure, strategic talent acquisitions and the integration of AI-enabled tools created an environment where creativity, learning and commercial impact worked in unison. This shift supported the agency’s role as a brand custodian embedded in client ambition, helping strengthen long-standing relationships while contributing to consistent new business momentum.
MullenLowe Group Sri Lanka Executive Chairman Thayalan Bartlett said: “MullenLowe Sri Lanka has consistently featured among the top rankings at global, regional and local levels. Our success and growth trajectory are deeply rooted in a people-first, creative-centred culture. We continue to attract some of the industry’s finest talent, supported by a strong commitment to upskilling through focused training. Coupled with an expansive and diverse brand portfolio, this has significantly enriched our knowledge repository and strengthened both our creative and strategic capabilities.”
The agency’s creative rise was further strengthened through a series of growth accelerators that supported brand ambitions in a recovering economy. Fever, its AI-enabled production studio, and LoweGo, its subscription-based design unit, expanded its ability to serve modern marketers at speed and scale. The leadership blueprint evolved in parallel with new appointments across strategy, finance and digital, including the addition of a Digital Transformation Director who will guide the next phase of the agency’s evolution.
Training played a pivotal role throughout the year as the agency continued to strengthen its creative prowess. The top 30 creative minds took part in an intensive international workshop in Baku where they explored practical AI applications, planned structured integration timelines and aligned on immediate and mid-term creative priorities, building a unified understanding of how technology can elevate human imagination. This momentum carried into the work of the Creative Council which guided teams to push strong ideas into even stronger outcomes, creating a culture where creative quality rose in a steady, deliberate rhythm throughout the year. The agency’s collective focus on elevating creative quality enabled teams to refine their ideas with greater depth, resulting in its highest Effie points haul in a decade with major wins across Unilever’s Closeup, Atlas and Eno.
MullenLowe Group Sri Lanka Senior Vice President and Executive Creative Director Harendra Uyanage said: “This recognition reflects the imagination, discipline and hunger of a team that never stops stretching its creative boundaries. Our people move culture forward because they operate as a different breed, driven by a spirit that transforms every brief into an opportunity. Creativity fuels our brands and this win is a tribute to a team that brings remarkable energy and purpose to everything they do.”
The Creative Agency of the Year title formed part of a broader pattern of recognition that reflected steady creative progress across multiple platforms.
Thayalan Bartlett received a commendation as Agency Head of the Year in South Asia at the Campaign Asia Awards, while MullenLowe Sri Lanka was also named Most Effective Agency of the Year at the Effie Awards 2024. The agency’s work continued to resonate strongly across the industry, gaining meaningful recognition at Dragons of Sri Lanka where it secured one Gold, one Silver and three Merit awards, as well as two Silver, five Bronze and two Merit awards at SLIM Digis 2025.
MullenLowe’s achievements in 2025 reaffirm its Vision 2030 ambition to become Sri Lanka’s most commercially impactful creative company, strengthened by its people, its knowledge and its drive for transformative ideas. MullenLowe Group Sri Lanka (MLG) is Sri Lanka’s largest integrated brand communications company and operates eight independent strategic business verticals, spanning Mainstream, Digital, Activations, MarTech, Media and Public Relations. MLG’s Sri Lanka office consists of 110 staff, serves 43 of the nation’s top corporates, manages 111 brands across 33 categories, including 80% of the top 10 and 50% of the top 20 most advertised categories in the country making it a company with prolific cross category knowledge. Ranked among the world’s top 100 agencies and APAC’s top 20, MLG is Sri Lanka’s Effie Agency of The Year and a consistent local awards leader for over a decade. It operates as a full member affiliate of MullenLowe Worldwide (recently merged with Omnicom) combining unmatched global knowledge and experience with local insight to deliver end-to-end brand solutions.
Campaign’s Agency of the Year Awards stand among the most respected honours in global advertising and marketing. Spanning APAC, EMEA, the US and the Middle East, the programme recognises outstanding creativity, leadership, innovation, culture and business performance.
