Marketing

Interbrand announces new Global CEO

Views - 11 Monday, 22 January 2018 00:00

Interbrand, the world’s largest and most influential brand consultancy, has announced Charles Trevail as its new global Chief Executive Officer, effective 1 January.


YouTube again revises rules to protect advertisers from offensive content

Views - 9 Thursday, 18 January 2018 00:00

SAN FRANCISCO (Reuters): Alphabet Inc’s Google is making its second attempt in less than a year to protect advertisers on its YouTube user channels from being associated with videos featuring violence, gore or bad language. Under the new standards,


Skyrocketing customer expectations: How to keep up and get ahead?

Views - 46 Thursday, 18 January 2018 00:00

By Brian Donn “The key is to set realistic customer expectations, and then not to just meet them, but to exceed them — preferably in unexpected and helpful ways.” – Sir Richard Branson, 2012. Back then managing expectations was the key to cu


Local vs. multinational strategic challenges

Views - 50 Thursday, 18 January 2018 00:00

The article ‘Local brands rising’, which was published last week in the Daily FT aroused considerable feedback and debate which is worth recounting as it broadens the context of this important discussion. The article established that bargaining


MullenLowe and Quantum to reveal Top 10 Consumer Trends for 2018 at CIM Talking Points

Views - 26 Wednesday, 17 January 2018 00:00

Leading integrated communications agency MullenLowe Sri Lanka and premier consumer behaviour specialists company


​Star Holdings registers very own training academy

Views - 127 Wednesday, 17 January 2018 00:00

Star Holdings International Ltd., Sri Lanka’s emerging force for innovative fabric care, has tied up with CIM Sri Lanka


CIM Sri Lanka appoints board for 2018

Views - 326 Wednesday, 17 January 2018 00:00

The Chartered Institute of Marketing Sri Lanka recognised as the first international branch of CIM UK, comprising the largest number


OVIKLO grab two prestige awards in SLIM Brand Excellence 2017

Views - 46 Wednesday, 17 January 2018 00:00

OVIKLO International Ltd, marking its footprint on the country’s logistics industry, has won two coveted awards at the 16th


Connecting brand with business strategy

Views - 14 Wednesday, 17 January 2018 00:00

exchange.cim.co.uk: In the era of social media, analytics and customer experience, what is the role of brand? We explore why it is still a meaningful concept for marketers


ANC Education and CIM in mutually beneficial partnership

Views - 19 Thursday, 11 January 2018 00:00

The ANC Education and the Chartered Institute of Marketing have entered into a partnership with the aspiration to build awareness and share industry know-how and to provide the CIM students who have completed the Professional Diploma in Marketing (Se


Wavemaker opens for business in Sri Lanka

Views - 269 Thursday, 11 January 2018 00:00

Wavemaker, GroupM’s new billion-dollar revenue, media, content and technology agency created from the merger of MEC and Maxus was launched in Sri Lanka. Wavemaker Sri Lanka will open with a team of over 30 professionals spanning across media, con


Star Holdings Int. unveils sales force mission

Views - 76 Tuesday, 9 January 2018 00:00

Star Holdings International Ltd., Sri Lanka’s emerging force for innovative fabric care, dubbed its Sales Force mission as ‘Winning Teams with Winning Brands’ for 18/19, in an occasion where they welcomed M.​M. ​Laf​eer as their newly app


Ashraff Associates rebrands

Views - 104 Tuesday, 9 January 2018 00:00

One of Sri Lanka’s rapidly-emerging boutique advertising agencies, Ashraff Associates is rebranding itself in commemoration of completing five successive years of creative excellence. Founded in 2012, this homegrown idea hub has since gone on to s


Tradefirst celebrates New Year in grand style

Views - 15 Tuesday, 9 January 2018 00:00

Tradefirst Ltd., a leading edge trading company which imports and distributes a wide range of products and machines in the signage and outdoor advertising industry in Sri Lanka, celebrated the New Year with its staff this year in Malaysia. This tour


ACL Cables clinches Gold at SLIM NASCO 2017

Views - 6 Tuesday, 9 January 2018 00:00

ACL Cables PLC, Sri Lanka’s No. 1 cable manufacturer, stamped its dominance yet again showcasing sales excellence by clinching Gold at the prestigious National Sales Congress (NASCO) Awards 2017, organised by Sri Lanka Institute of Marketing (SLIM)


Local brands rising

Views - 123 Tuesday, 9 January 2018 00:00

Ruchi Gunewardene, Managing Director of Brand Finance Lanka and STING Consultants, identifies key trends and opportunities for local brands to outsmart global counterparts


Unilever and Nestlé will sidestep supermarkets

Views - 71 Thursday, 4 January 2018 00:51

LONDON (Reuters Breakingviews): Self-preservation will force Unilever and Nestlé to bypass supermarket shelves. The duo are caught between grocers striking tougher bargains, new ways of shopping that make marketing less effective, and activist inves


2018 hot consumer trends: Technology turns human

Views - 24 Thursday, 4 January 2018 00:00

STOCKHOLM: Body language, facial expression and intonation will augment voice and touch to control consumer interaction with tech devices, easing adaption in an ever-increasing pace of technological change, said Ericsson in a new report.


Campaign Asia Gold and Silver ranks GroupM as highest award-winning media agency of the year

Views - 42 Thursday, 4 January 2018 00:00

GroupM Sri Lanka became the country’s most awarded media agency in 2017, successfully adding another two medals to its collection at the Campaign Asia Agency of the Year Awards in Mumbai on 5 December, 2017. The Rest of South Asia Media Agency of t


Service marks and service quality of an organisation: A practical perspective

Views - 109 Thursday, 4 January 2018 00:00

The Intellectual Property (IP) Act No 36 of 2003 is the present legal regime governing IP in Sri Lanka. While there are manifold types of IP, “mark” is interpreted as trademark or service mark (S. 101, IP Act 36/2003).


Sri Lanka’s most valuable brands to be published for 15th year

Views - 186 Tuesday, 2 January 2018 00:00

Brand Finance Lanka the pioneering brand valuation and strategy firm, which launched Sri Lanka’s most valuable brands back in 2003, is gearing up to celebrate its 15th consecutive year of publishing its much sought after annual review of brands in


Leo Burnett bids farewell to its MD Ranil de Silva: A leader, a legend and an industry mover and sh

Views - 64 Friday, 29 December 2017 00:00

Leo Burnett Sri Lanka’s iconic leader and world-renowned advertising professional Ranil de Silva will step down from his role after serving as the agency’s Managing Director for the last 18 years.


BBDO Lanka celebrates three big awards in 2017

Views - 36 Friday, 29 December 2017 00:00

BBDO Lanka celebrated its three big wins, and the season, under the theme of ‘Just Clap’ at the Gregory’s Room, Taj Samudra on 15 December.


Maliban shines at World Branding Awards 2017-18

Views - 18 Wednesday, 27 December 2017 00:00

Reiterating its excellence in delivering innovative quality products and services, Maliban Biscuits Manufactories Ltd, Sri Lanka’s most trusted and renowned biscuit manufacturer


Twitter seeks business ad dollars with live news, CEO tweets

Views - 29 Wednesday, 27 December 2017 00:00

Reuters: Twitter Inc is turning its spotlight onto a new demographic in its bid to lure more advertising dollars to its social media platform: deep-pocketed business users.


Google’s Chrome browser will start blocking ads come February

Views - 45 Wednesday, 27 December 2017 00:00

LOS ANGELES (Variety.com): Google is getting ready to bring ad blocking to its Chrome browser: The company will start blocking ads from sites that use intrusive advertising experiences starting February 15, it announced Tuesday.


CIM Sri Lanka appoints board for 2017/2018

Views - 156 Wednesday, 20 December 2017 00:00

The Chartered Institute of Marketing (CIM) Sri Lanka announced the appointment of the board for 2017/2018, at the 22nd Annual General Meeting (AGM) held in Colombo last week.


Hutch clinches Bronze at SLIM NASCO 2017

Views - 32 Wednesday, 20 December 2017 00:00

Hutch, Sri Lanka’s fastest growing broadband mobile telecommunications provider, was recognised at the National Sales Congress (NASCO) 2017 organised by Sri Lanka Institute of Marketing


In tax shift, Facebook to declare ad revenues locally

Views - 13 Monday, 18 December 2017 00:00

AFP: Facebook, in a bow to transparency, has announced it plans to declare certain ad revenues in the country where they are made and not in Ireland, where it has a greater tax advantage.


CIM announces 2017 Board of Trustees

Views - 95 Monday, 18 December 2017 00:00

The Chartered Institute of Marketing has announced the line-up of the Institute’s Board of Trustees for the next 12 months.


Today's Columnists

Tamil actor Kamal Haasan stars in new role as political leader

Saturday, 24 February 2018

Srinivasan Kamal Haasan is one of India’s foremost film actors. Known popularly as Kamal, the talented and versatile thespian has not only excelled as an actor onscreen, but has successfully engaged in other cinematic spheres too. The multi-faceted


Yameen’s economic offensive to counter political adversity ahead of presidential poll

Saturday, 24 February 2018

The embattled Maldivian President Abdulla Yameen, who is facing intense political opposition both in and out of the country, hopes to win the September, 2018 presidential election using a combination of political belligerence and a strong economic pr


In the end, there was nothing

Saturday, 24 February 2018

Much more than a storm in a tea cup! To a non-discerning person, it all seemed like the final battle of the counter revolution. President Sirisena was up in smoke trying to oust Prime Minister Ranil Wickremesinghe for no articulated reason. He asked


Shouldn’t Govt. prevent parliamentary system from decay and destruction?

Friday, 23 February 2018

The wrong people teach us the best lessons. As a clever nation, we had always used our ballot and chased the wrong people


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