Marketing

Google gives publishers controls to comply with EU privacy law

Views - 12 Monday, 14 May 2018 00:00

Reuters: Alphabet Inc’s Google has sent online publishers an update to its ad-serving platform, which allows them to select advertising tech vendors that comply with new European data privacy laws, news website Axios reported.


A decade of Brands Annual publications

Views - 25 Monday, 14 May 2018 00:00

Media Services, the publisher of the leading business magazine LMD, released its 10th edition of the Brands Annual recently.


London bans junk food ads on public transport to fight child obesity

Views - 14 Monday, 14 May 2018 00:00

London (Reuters) - London plans to ban junk food advertising on its entire public transport network to tackle child obesity, which is among the highest in Europe, Mayor Sadiq Kahn said on Friday (11 May).


CIM Sri Lanka partners with Serendib Flour Mills

Views - 20 Monday, 14 May 2018 00:00

The Chartered Institute of Marketing (CIM) Sri Lanka and Serendib Flour Mills Ltd. recently renewed a successful working partnership of three years by tying up again for the year 2018.


GroupM appoints Sameer Singh as CEO, South Asia

Views - 17 Wednesday, 9 May 2018 00:00

GroupM has announced the appointment of Sameer Singh (Sam Singh) as CEO of its South Asia operations – including India, Sri Lanka, Bangladesh and Pakistan.


CIM SL’s Second Talking Point for 2018 discusses ‘Role of Digital in PR’

Views - 16 Wednesday, 9 May 2018 00:00

The Chartered Institute of Marketing Sri Lanka hosted its Second Talking Point Program for 2018, titled ‘The Role of Digital in PR’ at the Union Ballroom,


Cyaniq.social: Defining an influencer-led approach to social media marketing

Views - 124 Wednesday, 9 May 2018 00:00

In a relatively short tenure of operation since its launch, Cyaniq.social has successfully championed a new dimension of social


The third law of CEO communication

Views - 115 Wednesday, 9 May 2018 00:00

The third law of CEO Communication is to deal out optimism.


Facebook to use augmented reality to draw ads to Messenger app

Views - 16 Wednesday, 9 May 2018 00:00

Menlo Park (Reuters): Facebook Inc’s Messenger app launched an augmented reality feature on Tuesday to allow people to see products


Comcast to make $ 52.4 b cash bid for Fox

Views - 13 Wednesday, 9 May 2018 00:00

Comcast has officially notified the European Commission that it will make a bid for Sky.


Sri Lanka’s pioneering agency celebrates 60 years of building brands

Views - 106 Wednesday, 25 April 2018 00:00

Dentsu Grant celebrates their milestone 60th Anniversary, marking them as the longest running agency in the country


SLIM NASCO champions career in sales for youth

Views - 16 Wednesday, 25 April 2018 00:00

Placing a career in sales squarely in the limelight, the Sri Lanka Institute of Marketing’s (SLIM) National Sales Congress


Asia Pacific Institute of Digital Marketing extends training to Cambodia

Views - 22 Wednesday, 25 April 2018 00:00

The Asia Pacific Institute of Digital Marketing (APIDM) Sri Lanka’s premier educational institute with an outstanding team of resource


7 reasons why pop-up retail is the new TV

Views - 36 Wednesday, 25 April 2018 00:00

A growing trend in the past few years has been that of the pop-up store. They often appear out of nowhere on our high streets


Verizon sells Yahoo’s Flickr photo-sharing site to SmugMug

Views - 19 Monday, 23 April 2018 00:00

LOS ANGELES (Variety.com): Verizon is shedding another asset from its Oath division: The telco has sold photo-sharing service Flickr – which had been part of Yahoo – to SmugMug.


Ford tells WPP it will take bids from other ad agencies

Views - 16 Monday, 23 April 2018 00:00

LONDON (Reuters): Ford Motor Company said on Saturday it will take bids on some of its advertising managed by WPP, adding to uncertainty around the British ad giant after last week’s exit of founder Martin Sorrell.


SLIM unveils ‘Licence to Sell’ training program

Views - 22 Monday, 23 April 2018 00:00

‘License to Sell’ (LTS) is a program developed by SLIM Trainings to produce trained sales staff to the job market.


YouTube hit with another ad scandal, even as P&G returns to the platform

Views - 16 Monday, 23 April 2018 00:00

LOS ANGELES (Variety.com): The timing is certainly awkward: Procter & Gamble, a top-spending marketer, announced that it is resuming ad spending on YouTube – coming amid a new report the Google-owned video giant served ads for hundreds of advertise


WPP says no follow-up requests from UK watchdog over CEO investigation

Views - 10 Monday, 23 April 2018 00:00

LONDON (Reuters): WPP has had no further requests for information from Britain’s financial watchdog after answering initial questions about the firm’s investigation into Martin Sorrell, its recently departed chief executive, a company spokesman s


Cyaniq Global announces appointment of new Chief Executive ahead of expansion initiative

Views - 78 Monday, 23 April 2018 00:00

Cyaniq, the specialised writing service and full-scope communications consultancy recently announced the appointment of content strategist Rohitha Perera as the company’s new Chief Executive.


A modern update to David Ogilvy’s advertising Bible

Views - 15 Monday, 23 April 2018 00:00

For many people, and for many years, “Ogilvy on Advertising” was somewhat of a Bible on advertising.


SLIM ties up with AIA Sri Lanka

Views - 53 Thursday, 19 April 2018 00:42

The Sri Lanka Institute of Marketing (SLIM), the national body for marketing in Sri Lanka which has been serving the nation for nearly 50 years, signed a Memorandum of Understanding with the AIA Insurance Lanka PLC, which is a part of the largest ind


Hashan appointed General Manager Sales and Marketing at STAR Holdings International

Views - 158 Thursday, 19 April 2018 00:00

STAR Holdings International Ltd., makers of STARLIGHT Brands, Sri Lanka’s emerging force for innovative fabric care, appointed Hashan Travis Haputhanthri to takeover overall operations of Sales and Corporate strategy adding to his previous position


Instagram to allow users to download their data

Views - 28 Wednesday, 18 April 2018 00:04

Reuters: Facebook Inc’s Instagram will soon allow its users to download a copy of all the content they have uploaded on the photo-sharing platform, a spokesman said. The disclosure comes amid global concerns about the privacy of users’ informatio


Australia bags billion-dollar rights deal

Views - 13 Wednesday, 18 April 2018 00:03

Sydney (Reuters): Cricket Australia has signed a new six-year broadcast agreement worth A$1.2 billion ($935 million), the board said, allaying fears of a financial blow in the wake of last month’s ball-tampering scandal in South Africa.


Martin Sorrell quits as head of world’s biggest ad group WPP

Views - 16 Wednesday, 18 April 2018 00:02

LONDON (Reuters) - WPP, the world’s biggest advertising company, entered uncharted territory on Monday without its founder Martin Sorrell whose departure has left it rudderless at a time of swirling industry change. Shares in the group fell 4% aft


LMD releases Brands Annual

Views - 66 Wednesday, 18 April 2018 00:01

Media Services, the publisher of leading business magazine LMD, announced yesterday that the 2018 special edition of the Brands Annual has been released to supermarkets and bookstores across the island. The all-encompassing special issue features Sri


SLIM NASCO to reward excellence in sales performance

Views - 23 Monday, 9 April 2018 00:00

The Sri Lanka Institute of Marketing (SLIM) launched the 18th SLIM National Sales Congress 2018, Sri Lanka’s focal award ceremony which recognises and rewards performances of the local sales force, this week.


Sri Lanka’s most valuable and strongest brands for 2018

Views - 1118 Monday, 9 April 2018 00:00

This year’s launch of Brand Finance’s most valuable and strongest brands in Sri Lanka, which is published in LMD’s Brands Annual, provides a comprehensive review of the brand landscape of the country.


Ashraff Associates scores a 6!

Views - 150 Friday, 6 April 2018 00:00

Friday, 6 April, commemorates six years for Ashraff Associates, an agency which has made its mark in Sri Lanka’s highly competitive


Today's Columnists

A 10-point guide on bank credit facilities that suit your business best

Tuesday, 19 June 2018

As a businessman when you visit a bank seeking credit facilities you are faced with a lot of banking jargon with which you are often not conversant. You tend to learn about them only when you start utilising such facilities. Further, if are young and


Dilemma 2: The Public Service

Tuesday, 19 June 2018

“The job of no minister, no official was secure for a day. Corrupt fools succeeded corrupt oafs in the highest positions in the land, and fools were removed to make room for imbeciles” – The Shadow of the Winter Palace, the Drift to Revolution


Craving a world with free migration of Homo sapiens

Monday, 18 June 2018

During the discussion time following the presentation of a paper by former diplomat Tamara Kunanayakam on the invasion of Sri Lanka’s economic policymaking by neoliberal economic thinkers two weeks ago, Colombo University’s economics don Lalithas


Sigmoid Curve and Sri Lanka: Significant signals

Monday, 18 June 2018

Sri Lanka, often named as the ‘Wonder of Asia,’ has many citizens wondering what is going on.


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