Marketing

Loops hosts its clients for breakfast with Facebook

Views - 117 Wednesday, 31 July 2019 00:00

Loops hosted ‘Breakfast with Facebook’, an event that introduced its clientele to some insights, tips on planning, unblocking creative potential and new developments on Facebook’s multiple channels and tools. The Facebook presentation was cond


Communicating with the pachyderm

Views - 116 Wednesday, 31 July 2019 00:00

Talking to elephants... needs special skill. Not everyone is a mahout, and everyone would not consider it necessary to have these skills, as most people do not encounter these large beasts in their day to day run-ins. However, if one happens to have


Australia to ‘lift veil’ on Facebook, Google algorithms to protect privacy

Views - 26 Tuesday, 30 July 2019 00:00

SYDNEY (Reuters): Australia said it would establish the world’s first dedicated office to police Facebook Inc. and Google as part of reforms designed to rein in the US technology giants, potentially setting a precedent for global lawmakers. The mo


Arimac Digital wins high honours at Brand Leadership Awards 2019

Views - 20 Tuesday, 30 July 2019 00:00

Home grown, leading end-to-end digital solutions provider, Arimac won high honours at the Brand Leadership Awards, presented by the World Marketing Congress, as one of the best brands in Sri Lanka. Arimac Digital Head of Marketing Tharindu Kanakarat


Serviceform encourages local and Asian consumers to buy online

Views - 50 Tuesday, 30 July 2019 00:00

Serviceform, a platform which engages, interacts with, and leads its website visitors into qualified sales through conversations, was launched at a grand ceremony held on 22 July. With the company’s primary focus on working with real estate, insura


CPM Asia Evening Forum by SLIM tomorrow

Views - 31 Tuesday, 30 July 2019 00:00

The Sri Lanka Institute of Marketing (SLIM) has organised an evening forum exclusively for marketing professionals under the theme ‘Dynamic Challenges in the Emerging Asia’ to be held on 31 July at the Lavender Hall, BMICH from 6 p.m. onwards. S


Grooming entrepreneurs with marketing knowledge: SLIM Certificate in Entrepreneurial Marketing

Views - 20 Tuesday, 30 July 2019 00:00

The Sri Lanka Institute of Marketing (SLIM) held the inauguration ceremony of the Certificate in Entrepreneurial Marketing at the SLIM Business School in Colombo. SLIM President Suranjith Swaris, SLIM Vice President – Education Roshan Fernando and


Keells Food Products recognises outstanding sales leaders at annual sales conference

Views - 23 Monday, 29 July 2019 00:00

Keells Food Products (KFP) recently held their annual sales conference at Hikka Tranz by Cinnamon with the participation of the islandwide sales team to recognise and award its most outstanding sales leaders in appreciation for their dedication and a


Abans becomes Official Career Partner for SLIM students

Views - 24 Monday, 29 July 2019 00:00

The national body of marketing in Sri Lanka, SLIM, joined hands for the first time with the Abans Group, and welcomed the leading conglomerate as the official career partner of the institute. The monumental signing of the Memorandum of Understanding


Holmes Pollard and IKON team up to offer 360 degree communication solutions

Views - 18 Monday, 29 July 2019 00:00

In the quest to provide clients total advertising solutions, leading ad agency Holmes Pollard & Stott (HP&S) has teamed up with IKON, the country’s fastest growing digital media agency. The partnership between them will see IKON handling the digita


wOw.lk wins for Excellence in Branding and Marketing at Golden Globe Tigers 2019

Views - 106 Monday, 29 July 2019 00:00

wOw.lk recently clinched the award for Excellence in Branding and Marketing at the recently concluded sixth edition of the Golden Globe Tiger Awards 2019. As a first-time contender, wOw.lk was declared the winner in the category of Internet Business


Has your brand found its true purpose?

Views - 331 Monday, 29 July 2019 00:00

Kushil Gunasekera was just another boy in Seenigama, albeit one from a privileged family. His father was a prominent lawyer and they owned property and riches. Like any young boy he had many friends in his village and they would play together all the


Enter Gen Z: Asia’s retail market in turmoil

Views - 248 Thursday, 25 July 2019 00:45

In retail business, the concept of convenience used to mean providing a product or a service within a reasonable walk or drive, perhaps on the way home from work or in a town nearby. Traditionally, companies bundle similar products and services withi


Digital marketing basics for entrepreneurs

Views - 35 Tuesday, 23 July 2019 00:00

The importance of Digital Marketing has drawn the attention of Jump.lk, a new generation media company that’s helping Sri Lankans to jumpstart their lives. Jump.lk will be conducting a beginner’s workshop on Digital Marketing for Entrepreneurs w


Rinaz Rafaideen wins ‘Marketing Professional of the Year’

Views - 52 Tuesday, 23 July 2019 00:00

Rinaz Rafaideen from Colombo City Centre has been awarded the ‘Marketing Professional of the Year’ at The Golden Globe Tigers Awards for Excellence & Leadership in Branding and Marketing at Taj Samudra Hotel, on 17 July. The award which is the mo


NGage Strategic Alliance wins recognition for Brand Leadership

Views - 28 Tuesday, 23 July 2019 00:00

The Mumbai-based World Marketing Congress which has been conducting their annual CMO Asia programs to recognise Asian organisations, brands and individuals that have demonstrated excellence in their fields as Best Brands, Best Employers and Women Lea


SLIM to strengthen UA staff with Certificate in Professional Selling program

Views - 27 Tuesday, 23 July 2019 00:00

In the latest of its educational and training collaborations with the corporate sector, the Sri Lanka Institute of Marketing (SLIM) will offer a scholarship to the top performing insurance agents of Union Assurance (UA). This scholarship will provide


Mobitel CEO talks about success story in winning ‘Service Brand of the Year’ award

Views - 38 Tuesday, 23 July 2019 00:00

SLIM conducted an exclusive interview with Mobitel Ltd. Chief Executive Officer Nalin Perera. “At Mobitel we really care. We care for the people and the country. Ours is a customer-centric work ethic. Customers are our top priority. Our work begins


SLIM IGNITE 2020: ‘Thriving marketing in economic turbulence’

Views - 291 Monday, 22 July 2019 00:00

A national forum under the theme IGNITE 2020 will be held on 25 July from 6 p.m. onwards at BMICH bringing together marketing professionals, expert marketers and business corporate personalities in an all-star event designed to inspire fresh thinking


What’s your story? Every good brand tells one clearly

Views - 141 Monday, 22 July 2019 00:00

My earliest childhood memories are of being told beautiful stories. Some stories made me laugh. Some made me cry. But after hearing each story my appetite for them kept on increasing. I would pester members of my family to tell more of them, ones tha


Timing is everything

Views - 349 Monday, 15 July 2019 00:48

Imagine this scene – the boy totally in love decides to take the plunge and propose to her. He sets up everything perfectly. The ring, the restaurant, the menu and the post proposal music to celebrate. Everything is manicured to a fine detail. But


Delay in promoting consumer demand for Sri Lanka poses severe ramifications

Views - 315 Monday, 15 July 2019 00:44

The delay in implementing the tourism public relations and digital marketing campaign in the 10 core markets is extremely concerning. Before the attacks, when tourism was doing relatively well, not promoting the destination adequately resulted in an


Can the oldest tree in the world teach us to build a resilient brand?

Views - 199 Monday, 15 July 2019 00:39

A resilient brand A resilient brand is described and illustrated by many marketers as the ability for a brand to withstand or recover quickly from difficult conditions. For example, ‘a resilient brand can be compared to a long-lived tree – type o


New SLIM President Suranjith Swaris discusses future of SLIM

Views - 41 Tuesday, 9 July 2019 00:25

I joined the Sri Lanka Institute of Marketing in 2002, when I was looking to begin a career in Sales and Marketing. The Postgraduate Diploma in Marketing at SLIM served as my introduction to the field. After my graduation, I joined SLIM as a member o


Facebook’s Instagram expands ads to Explore feeds

Views - 32 Monday, 8 July 2019 00:00

WASHINGTON (AFP): Instagram said last week it planned to launch advertising on its Explore page, expanding marketing opportunities on the Facebook-owned, visual-focused social network. In the coming months, ads will appear on the Explore feed, where


Lexduco Exclusive Housing and construction partner for SLIM Brand Excellence Awards 2019

Views - 34 Monday, 8 July 2019 00:00

LexDuco has extended its sponsorship as the Exclusive Housing and Construction Partner for the SLIM Brand Excellence Awards 2019 for the 4th consecutive year. The SLIM Brand Excellence Awards is a celebration of brand excellence at national level and


11 things that make a good client

Views - 441 Monday, 8 July 2019 00:00

In my 20-25 years of being in advertising, I have seen many articles and lots of viewpoints on what makes a good agency. The fact is that very often one of the key reasons behind the success of a good agency are very good clients. But I also realised


Australia regulator sues Samsung, says water resistance ads misleading

Views - 26 Friday, 5 July 2019 00:10

SYDNEY (Reuters): Australia’s competition regulator said on Thursday it is suing the local unit of South Korea’s Samsung Electronics Co Ltd, alleging it misled consumers by promoting its Galaxy smartphones as water resistant. The suit, which if s


Let’s talk to the elephant in the room

Views - 286 Friday, 5 July 2019 00:02

Whilst mass-market campaigns can help brand equity, in Sri Lanka some brands have suffered in terms of their collateral purely due to bad or misguided public relations (PR). Many brands and entities face adversity when crises hit, due to their unpre


WPP in exclusive talks to sell Kantar stake to Bain Capital

Views - 30 Friday, 5 July 2019 00:01

REUTERS: WPP is in exclusive talks to sell a majority stake in its data analytics unit Kantar to private equity firm Bain Capital, it said on Monday, in a $4 billion deal aimed at steering the world’s biggest advertising company back to growth. Th


Today's Columnists

Emerging signals of a US recession

Wednesday, 21 August 2019

US stocks plunge on fears of an economic downturn Last week’s turbulence in financial markets was a reaction to the fresh evidence of a possible recession in the US economy. The Dow Jones Industrials Average dropped a whopping 800 points or 3% last


The 1915 pogrom: Where were all the women?

Wednesday, 21 August 2019

The 1915 anti-Muslim pogrom in Sri Lanka (then Ceylon) is usually analysed through the lenses of ethnicity, religion, or class. Gender – and specifically women – appears to be absent in the narratives on this colonial-era conflict. Such absence i


The meaning of our slogans

Wednesday, 21 August 2019

Sri Lankans undoubtedly are inclined towards slogans, and the time of elections is the high season. They appear everywhere; on walls, bus stands, huge boulders, vehicles and even on the garments worn by the campaigners. Usually we are given somewhat


“Doing something” about social media?

Wednesday, 21 August 2019

Since the tragic terrorist incidents and pogroms of April and May, concerns about social media have been reverberating throughout our society. We are under pressure to “do something,” even without fully understanding the problems we seek to solve


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