Marketing

McDonald’s loses ‘Big Mac’ trademark case to Irish chain Supermac’s

Views - 34 Friday, 18 January 2019 00:00

Reuters: McDonald’s Corp has lost its rights to the trademark “Big Mac” in a European Union case ruling in favor of Ireland-based fast-food chain Supermac’s, according to a decision by European regulators. The judgment, provided to Reuters by


MullenLowe announces digital collaboration with We Are Designers

Views - 213 Friday, 18 January 2019 00:00

MullenLowe, the largest creative-led integrated communications company in Sri Lanka, joined hands with Colombo based 360-degree full service digital agency, We Are Designers, to further strengthen its digital offering. This exclusive partnership come


Success story of a marketing-oriented entrepreneur

Views - 91 Friday, 18 January 2019 00:00

In the present Sri Lankan context more emphasis is on startup businesses due to the fact that the SME sector can help people thrive while enhancing the GDP of the country. Although there is a breed of potential entrepreneurs in Sri Lanka, some strugg


Beyonce drops lawsuit over ‘Feyonce’ items

Views - 29 Friday, 18 January 2019 00:00

LOS ANGELES (Reuters): A lawsuit brought by Beyonce over the sale of ‘Feyonce’ items to engaged couples has been dismissed at the singer’s request, court documents showed on Wednesday. The pop superstar had complained in a 2016 lawsuit that the


eMarketingEye ‘Best Digital Media Agency’ in Travel and Leisure Sector at SLT Zero One Awards 2018

Views - 283 Wednesday, 16 January 2019 00:00

eMarketingEye, the award-winning Sri Lankan Digital Marketing Agency and a pioneer in the industry, was nominated as the ‘Best Digital Media Agency’ in the ‘Travel & Leisure’ sector for the second year running at the SLT Zero One Awards 2018


Ransley Burrows adds creative firepower to Leo Burnett Sri Lanka

Views - 38 Wednesday, 16 January 2019 00:00

Leo Burnett Sri Lanka announced the appointment of Ransley Burrows as Chief Creative Officer with effect from 1 January this year. Owning the distinction of becoming one of the youngest creative directors at 26 years, Ransley brings extensive global


Ultimate customer convenience to drive Asia’s grocery market in 2019

Views - 469 Wednesday, 16 January 2019 00:00

According to IGD, the international grocery research organisation, Asian consumers are exceptionally open to new technology. The year 2019 will see digital and technological innovations in Asia, particularly those helping retailers to differentiate t


Kantar LMRB Household Panel unveiled as Kantar Worldpanel

Views - 51 Friday, 11 January 2019 00:00

The Kantar LMRB Household Panel has been an essential support system to all FMCG Marketers in Sri Lanka for over three decades. In November 2018, Household Panel further enhanced its offering to better cater to the needs of professionals by re-launch


SLIM announces Digi Awards 2018

Views - 107 Friday, 11 January 2019 00:00

Sri Lanka Institute of Marketing has announced its first digital marketing awards ceremony titled SLIM Digi 2018. The event is aimed at celebrating Sri Lanka’s best digital marketing work, innovation and talent, as well as recognise the region’s


Southern Smart Company launches e-commerce facility to enhance market of mosquito net ‘Smart Net’

Views - 27 Friday, 11 January 2019 00:00

Southern Smart Ltd. that manufactures the world-class mosquito net product ‘Smart Net’ celebrating its 21st anniversary launches e-commerce facility at the BMICH. On an invitation by Southern Smart Company Chairman H.M. Bandulasena, www.smartlk.c


NHRDC conducts customer care program at Department of Immigration

Views - 47 Friday, 11 January 2019 00:00

A lecture on ‘Customer Care’ conducted by Dammika Kalapuge was held at the main auditorium of the Department of Immigration and Emigration, with the participation of 170 officers serving at the Department of Immigration and Emigration and the Col


Huawei punishes employees for iPhone tweet blunder

Views - 24 Tuesday, 8 January 2019 00:00

HONG KONG (Reuters): China’s Huawei Technologies has punished two employees for New Year greetings sent on the smartphone maker’s official Twitter account using an iPhone, an internal memo showed. Huawei, whose P-series handsets compete with Appl


SLIM student endorses CIM lecturing prowess of SLIM by winning Sri Lankan prize

Views - 27 Tuesday, 8 January 2019 00:00

Marketing, apart from being a management process, is a way of life. Thus even non-marketers opt to study the subject to gain knowledge to be successful in their professional and personal lives. The Chartered Institute of Marketing (CIM) (UK) is the


SLIM maintains dual crowns at CA and NBEA Awards 2018

Views - 21 Tuesday, 8 January 2019 00:00

With its emphasis on constantly raising the bar and creating benchmarks for the marketing fraternity, the Sri Lanka Institute of Marketing (SLIM) clinched two accolades at the country’s most prestigious awards, which recognise the best practices de


Serena Williams to take Bumble’s woman-first message to Super Bowl

Views - 23 Tuesday, 8 January 2019 00:00

LOS ANGELES (Reuters): Tennis champion Serena Williams will star in a year-long marketing campaign for the Bumble social networking app that will kick off with a message of women’s empowerment during the 3 February Super Bowl, Williams told Reuters


Ogilvy Group’s Redworks makes headway

Views - 21 Tuesday, 8 January 2019 00:00

Redworks, a member of the Ogilvy Group, made significant strides in 2018 with some of its clients winning awards at the recently-concluded 54th CA Annual Report Awards Ceremony. Redworks is the specialised corporate communications arm of the Ogilvy


Sri Lanka’s best performing agency MullenLowe ends 2018 on a record high

Views - 33 Thursday, 3 January 2019 01:41

MullenLowe Sri Lanka ended 2018 on a record high in creative reputation and financial performance. The Sri Lanka office, a recently acquired company by the New York based IPG group was named by Campaign South Asia as the Creative Agency of the Year i


Wasaam Ismail appointed as CEO of Loops

Views - 66 Thursday, 3 January 2019 01:38

After serving as General Manager of Loops since January of 2015, Wasaam Ismail took over as CEO with effect from 1 January from Shehan Selvanayagam who will be relinquishing his position as CEO to take on the role of Group Managing Director in order


Marketing plays a key role to build sustainable entrepreneurs

Views - 41 Friday, 21 December 2018 00:00

Creating more and better jobs is an emerging challenge for the Sri Lankan economy. Indeed, it is an issue that concerns a diverse group of stakeholders in the country. For several years now a debate has been raging as to why Sri Lanka does not have


NDB launches first ever seasonal augmented reality campaign in Sri Lanka

Views - 84 Friday, 21 December 2018 00:00

National Development Bank (NDB) has been a benchmark for banks in financially empowering Sri Lanka through nearly four decades of excellence and experience. Through integrity, sincerity, accountability and creativity, NDB has been and aims to continu


NBA teams with Google for All-Star voting

Views - 22 Friday, 21 December 2018 00:00

REUTERS: Fans can vote for the 2019 NBA All-Star Game beginning Christmas Day. The NBA announced a partnership with Google designed to get more fans involved in balloting across multiple platforms. Voting ends on Martin Luther King Jr. Day, (21 Jan


Vodafone uses Smith’s ball- tampering shame in advertisement

Views - 33 Friday, 21 December 2018 00:00

Melbourne (Reuters): Disgraced former Australia captain Steve Smith has tied up with the local arm of Britain’s Vodafone Group in an advertising campaign that leverages the nation’s ball-tampering shame for marketing purposes. Smith, along with f


CMA Sri Lanka signs MOU with SLIM

Views - 39 Wednesday, 19 December 2018 00:00

Institute of Certified Management Accountants of Sri Lanka (CMA Sri Lanka) signed a Memorandum of Understanding with Sri Lanka Institute of Marketing (SLIM) to pursue opportunities for collaboration for CMA members and SLIM members to create synergy


Digibrush dominates digital retail industry with 3 Golds at SLT 01 Awards

Views - 381 Wednesday, 19 December 2018 00:00

In the past decade alone, numerous brands have taken steps towards digitalising their marketing practices. Effectively achieving this however, requires definitive expertise. Enter Digibrush, one of the fastest growing digital agencies in Sri Lanka. E


The Collaborator Network announces partnership, planned entry to cross-media marketing industry

Views - 81 Wednesday, 19 December 2018 00:00

Concluding the quarter on a high note, the Collaborator Network, Sri Lanka’s first social media influencer community announced plans to enter the cross-media marketing industry backed by significant partnerships with a number of local and foreign b


WPP to splash out to reboot world’s biggest ad group

Views - 31 Friday, 14 December 2018 00:00

London (Reuters): WPP will invest to hire new creative staff and reduce costs by cutting offices and jobs under a plan by new boss Mark Read to steer the world’s biggest advertising group back to growth. A company veteran who replaced founder Mart


SLIM holds Graduation Ceremony 2018 in grand style

Views - 59 Friday, 14 December 2018 00:00

The Graduation Ceremony of the Sri Lanka Institute of Marketing held at the Nelum Pokuna Mahinda Rajapaksa Theatre recently ended on an impressive note. With 47 years of experience under its belt, SLIM is the premier Institute for marketing educatio


Seven Media Group wins 7 awards including Best Digital Media Agency at SLT ZeroOne Awards 2018

Views - 37 Friday, 14 December 2018 00:00

Seven Media Group received yet another accolade when they were presented 7 awards including the Best Digital Agency for Government Institutions and NGO’s at the SLT ZeroOne Awards 2018.  Seven Media Group received the coveted awards for demonstrat


Sarva Colombo partners ‘Death to Dengue’ campaign

Views - 32 Friday, 14 December 2018 00:00

Sarva Colombo recently had the opportunity to put its expertise as “growth experts” to good use by joining hands with other agents of change in support of the ‘Death to Dengue’ initiative. This civil society-led campaign is the brainchild of


Ogilvy Media and Neo@Ogilvy win Bronze at Campaign Agency of the Year Awards 2018

Views - 41 Tuesday, 11 December 2018 00:34

Ogilvy Media, premier media agency, and Neo@Ogilvy, a leading digital agency in Sri Lanka, were awarded the ‘Rest of South Asia Media Agency of the Year – Bronze’ and the ‘Rest of South Asia Digital Agency of the Year – Bronze’ respective


Today's Columnists

Discipline and freedom under the reign of Gota

Saturday, 23 February 2019

There’s nothing like a well-crafted marketing slogan for a prospective Presidential candidate. Gotabaya Rajapaksa is emerging more clearly into the daylight as the Opposition’s candidate for executive president. Against a redone image in the back


The chainsaw massacre and other ‘lawful’ horror stories

Friday, 22 February 2019

Admit it. The headline hooked you. Hope you won’t be disappointed. There are no gory scenes featuring dismembered limbs here. However you might read about the long arm of the law being truncated. Perhaps a chilling scene where the mask of the murde


What went wrong with Sri Lanka?

Friday, 22 February 2019

If Sri Lanka wants to get out of the present miserable situation, it needs to make a profound change, a paradigm shift in the way it views at everything including the religious, political and economic issues. Such a change could be made only by loo


Regulating foreign workers now a top priority

Friday, 22 February 2019

Sri Lanka is today facing a domestic labour shortage in some key sectors and industries. While demographic, social attitudes, expansion of the economy and outward labour emigration are contributing to the shortfall. Generally a lack of interest in ce


Columnists More