Marketing

SL to have South Asia’s first Epica Awards to recognise and reward local creative talent

Views - 21 Monday, 18 March 2019 00:00

The Sri Lankan Chapter of the Association of Accredited Advertising Agencies (4As) has partnered with the globally renowned Epica Awards to launch a special edition of the awards for the first time in Sri Lanka. The Sri Lankan Epica Awards Event wil


SLIM invites marketers to make proactive efforts to be inclusive and #Balanceforbetter

Views - 18 Wednesday, 13 March 2019 00:00

As part of the diversity and inclusion efforts of the institute, the Sri Lanka Institute of Marketing has organised a forum for marketers in line with International Women’s Day. As this year’s IWD theme #Balanceforbetter outlines; a balanced worl


Dentsu Aegis Network promotes Ashish Bhasin to expanded Greater South cluster CEO

Views - 17 Wednesday, 13 March 2019 00:00

Dentsu Aegis Network, the global media and marketing communications conglomerate, has promoted Ashish Bhasin, currently Chairman and CEO, Dentsu Aegis Network – South Asia to the expanded role of CEO, Dentsu Aegis Network Greater South and Chairman


Dhammika Kalapuge reveals service secrets that bring repeat sales

Views - 63 Wednesday, 13 March 2019 00:00

The leading educational and inspirational trainer in facilitating ‘service quality’ programs, Dhammika Kalapuge presents yet another in the one-day program series titled ‘Service for Sales Excellence’ on Wednesday, 27 March at The Kingsbury.


SLIM Digis to raise the bar in digital prowess recognition

Views - 165 Wednesday, 13 March 2019 00:00

Sri Lanka Institute of Marketing, the national body of marketing in Sri Lanka and the organiser of Sri Lanka’s most acclaimed and reputed awards ceremonies – such as SLIM Brand Excellence awards, SLIM-Nielsen Peoples awards, SLIM NASCO awards


CICRA Campus inaugurates Executive Masters’ in Mass Communication

Views - 14 Friday, 8 March 2019 00:00

Addressing a long-felt need in Sri Lanka’s media and communications industry, CICRA’s campus in Colombohas announced the inauguration of an Executive Master’s degree programme in Mass Communication in collaboration with the Asia e-University (A


Emerging Media outdoor digital media partner for SO Sri Lanka IRONMAN 70.3 Colombo

Views - 24 Friday, 8 March 2019 00:00

Emerging Media Ltd. believes in connecting brands and businesses with people by combining the use of technology, insights, creativity and analytical expertise. Emerging Media gives clients the ultimate brand experience in the digital space with indoo


SLIM Diploma in Strategic Brand Management students conduct brand launch in Colombo

Views - 27 Friday, 8 March 2019 00:00

A brand launch initiated by SLIM took place on 2 February from 8:30 a.m. onwards at four local supermarkets around Colombo. The full day event was organised as a part of the practical project for the brand launch of the Diploma in Strategic Brand Man


12 power points about the evolving Sri Lankan consumer that will shape your brand and biz

Views - 43 Friday, 8 March 2019 00:00

As Sri Lanka steps-up to middle income status, Sri Lankans are stepping up to new opportunities and challenges. Based on their experience in working with brands and interacting with consumers on a regular basis, Breakthrough Business Intelligence Ltd


SLRA to launch ‘Retail Academy’ this year to build Sri Lanka’s retail capacity

Views - 26 Monday, 4 March 2019 00:00

Recognising the needs of the industry, Sri Lanka Retailers’ Association (SLRA) is planning to launch a retail institute which will create widespread opportunity for youth to enter the vibrant retail industry with professional qualifications. The SL


How to avoid a PR crisis

Views - 42 Monday, 4 March 2019 00:00

With an ever-evolving media landscape and the rise of social media in particular, a PR crisis can have serious repercussions on a brand and business. If proper management protocols are not in place, a small crisis can easily become a full-blown PR di


Advertising Veteran Ranil de Silva receives highest honour at IAA World Congress

Views - 39 Monday, 4 March 2019 00:00

Making Sri Lanka proud, Ranil de Silva, Sri Lanka’s best-known and highly-acclaimed advertising personality, was bestowed with the highest honour at the IAA Inspire Awards – an Honorary Life Membership Award – for his valuable contribution to t


Emerging Media – 10 years of success and innovation

Views - 50 Thursday, 28 February 2019 00:00

Emerging Media Ltd. will be marking its 10 years in business. Since its beginning the company has seized every change and major shift in outdoor digital display LED advertising and other digital platforms; as an opportunity to evolve, reinvent itself


SLIM strikes Gold and SAARC Merit award

Views - 21 Thursday, 28 February 2019 00:00

The Sri Lanka Institute of Marketing (SLIM) struck Gold when it clinched the highest honour under the category ‘Not to profit’ at the 54th Annual Report Awards hosted by The Institute of Chartered Accountants of Sri Lanka, recently. Following th


How marketing can get a seat at the board

Views - 138 Thursday, 28 February 2019 00:00

In today’s digital world where social media can be used to reach wide audiences and engage with them, reaching customers may not be such a challenge. Whilst awareness can be achieved through “boosting techniques” rather than through a brand str


eMarketingEye marks 12 years as Sri Lanka’s leading digital marketing agency

Views - 81 Tuesday, 26 February 2019 00:29

eMarketingEye (www.emarketingeye.com), the award-winning Sri Lankan digital marketing agency and a pioneer in the industry, reached a significant milestone as it celebrated its 12th anniversary recently. During the past year, the company made severa


HNB ties-up Johann Peries and JayanthiKuru-Utumpala as Brand Ambassadors

Views - 27 Tuesday, 26 February 2019 00:28

Celebrity mountaineers Johann Peries and Jayanthi Kuru-Utumpala, the first Sri Lankans to summit Mt. Everest, have inked a partnership with HNB, Sri Lanka’s largest private sector bank, as its Brand Ambassadors. Inspired by the mountaineering duo


Dentsu Grant Group appoints industry veteran Chalaka Gajabahu as Chief Operating Officer

Views - 253 Tuesday, 26 February 2019 00:27

Dentsu Grant Group has appointed Chalaka Gajabahu as Chief Operating Officer (COO), effective from February 2019. The new appointment comes during a time of Dentsu Grant Group completing its transition as part of the parent company DentsuAegis Netwo


Prashantha Robertson returns from Global Customer Experience Summit in London

Views - 21 Tuesday, 26 February 2019 00:27

Prashantha Robertson, who was a speaker at the Customer Experience Management in Telecoms Summit at Novotel West, London from 29 to 31 January returned to the island last week.  This premier global summit saw a gathering of over 400 attendees from a


Yukthi presents CEO Communication at Rotary World Convention

Views - 178 Tuesday, 26 February 2019 00:26

CEO Communication Specialist YKG Associates announced that its Managing Director and Lead Trainer Yukthi K. Gunasekera has been selected to train Rotary club leaders from over 200 countries and geographies in CEO Communication at this year’s world


CTC recognises star performers at annual Pinnacle Awards 2019

Views - 54 Friday, 15 February 2019 00:00

In felicitation of the company’s most outstanding Trade Marketing Executives (TMEs) and distributors, the Ceylon Tobacco Company PLC (CTC) organised The Pinnacle Awards 2019, an annual event held to celebrate their achievements. The Pinnacle Awards


SLIM Nielsen Peoples’ Awards – where the choices of the people are all that matter

Views - 23 Friday, 15 February 2019 00:00

Following the announcement of the launch of the SLIM Nielsen Peoples’ Awards program for the 13th consecutive year, SLIM President Pradeep Edward and Vice President Roshan Fernando shared the history, purpose and process of the only awards campaign


Interbrand India celebrates 5-year anniversary with top 5 branding assignments in its portfolio

Views - 31 Friday, 15 February 2019 00:00

Interbrand, the world’s largest and most influential brand consultancy, has marked its five-year anniversary in India with a series of crucial partnerships to secure its status as the country’s top brand consultancy. Ashish Mishra, Head of Inter


Interpublic beats profit, revenue estimates as client spending rises

Views - 11 Friday, 15 February 2019 00:00

REUTERS: Interpublic Group beat Wall Street estimates for quarterly earnings and revenue on Wednesday, as the US advertising company benefited from higher client spending worldwide. Interpublic, home to Madison Avenue icon McCann, has been spending


After all, customers too are humans!

Views - 231 Thursday, 14 February 2019 01:44

Desire to be cared for is a universal human need. We all yearn for it from the ‘womb’ to the ‘tomb’. Caring is an absolutely essential requirement that all human beings need, and it is something that can be easily given by the sensible use of


SLIM Digis Awards recognises aspiring digital marketing corporations

Views - 17 Wednesday, 13 February 2019 09:29

The Sri Lanka Institute of Marketing (SLIM) is making arrangements to reward local enterprises that have contributed significantly to the promotion of its digital marketing awards program.


Wendesiya’s lucky winner drives home latest Honda Dio DX Scooter

Views - 49 Wednesday, 13 February 2019 00:00

‘Wendesiya’, the highly successful reverse bidding online portal that offers unbeatable gifts for its winners, recently announced the first lucky winner for the year 2019 from the recently concluded competition. The competition was conducted in p


Chartered Institute of Marketing Sri Lanka Region first Talking Point Program for 2019 today

Views - 162 Wednesday, 13 February 2019 00:00

The Chartered Institute of Marketing Sri Lanka Region will be hosting its first Talking Point Program for this year under the theme ‘Step up Sri Lanka’ on Wednesday, 13 February from 6 p.m. onwards at the Union Ballroom, Hilton Colombo Residences


First ever SLIM Study Centre Awards honours excellence in accredited Study Centres

Views - 36 Wednesday, 13 February 2019 00:00

The Sri Lanka Institute of Marketing (SLIM) organised an award ceremony to celebrate the excellence of its various study centres on 24 January at Waters Edge. The event was hosted by the National Institute of Marketing where several SLIM Study Centre


Interbrand Best Sri Lankan Brands 2018 to be announced in March

Views - 273 Monday, 11 February 2019 00:02

Interbrand, one of the world’s largest and most influential brand consultancy, will announce its Best Indian Brands and Best Sri Lankan Brands in March. The ranking, which identifies the most valuable brands in India and Sri Lanka, is modelled on


Today's Columnists

No more stones to break Sri Lankan bones

Friday, 19 April 2019

Trial by fire is not a new ordeal to Christian community. It predates Notre Dame and Nazism by millennia. In fact, a decade or so before Nero torched believers to light Roman avenues, Jewish religious leaders put Jesus-followers to the test as the Ch


Wounding the social psyche

Friday, 19 April 2019

In this article, I intend to discuss the serious wounds inflicted on the psyche of Sri Lankan society, which have not received adequate attention, but need immediate cure, for they might develop into a dangerous cancer if not treated without further


What 5G could be to Game of Thrones (and vice versa)

Friday, 19 April 2019

We will be hearing a lot about these two seemingly unrelated topics this month. In a hurriedly but meticulously organised event, Dialog Axiata recently demonstrated 5G applications for the first time in South Asia. 5G will be commercially available


On time – Only for a week! A must-change!

Thursday, 18 April 2019

We are in April and the month where we witness the declaration of a new year as per our traditional practice. It is that period of time when a huge majority of our population, which certainly can be counted in millions, intends to act in unison and q


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