Marketing

SLIM Marketing Roks 2017 grand finale concludes successfully

Views - 422 Friday, 18 August 2017 00:01

SLIM Marketing Roks, the vibrant marketing program for schoolchildren, innovated by the Sri Lanka Institute of Marketing (SLIM), had its grand finale recently at the BMICH. Marketing Roks is a power-packed and educative project designed by SLIM


Key insights on digital transformation shared at CIM Annual Conference

Views - 448 Friday, 18 August 2017 00:00

By Charumini de Silva The Chartered Institute of Marketers’ flagship event, the CIM Annual Conference 2017 held on the theme of ‘Digital Transformation’, held for the 17th consecutive year, focused on strategy, tactics, action,


Engage, not sell: Embracing the millennial consumer

Views - 438 Thursday, 17 August 2017 00:16

By Madu Ratnayake Millennials, the generation born from the early 1980s to the early 2000s, are driving a major paradigm shift in the business-consumer relationship.  Currently numbering 2.4 billion people according to the Deloitte Millen


Eagerly awaited Effie Awards 2016 to be held soon

Views - 414 Thursday, 17 August 2017 00:14

Winners of the prestigious Effie Awards 2016 will be announced in September and the advertising industry is now waiting in eager anticipation for the results. Effie Awards are recognised as the global symbol of marketing communication effectivenes


PIMA holds evening discussion on neuromarketing and consumer neuroscience

Views - 533 Wednesday, 16 August 2017 00:00

A cream of regional experts on neuroscience and marketing in Sri Lanka and India who lead diversified conglomerates shared their experiences and insights on one platform on the topic of ‘Get neuro minded’ by creating a paradigm shift i


SLIM’s PCM holds 3rd inauguration

Views - 474 Wednesday, 16 August 2017 00:00

Preliminary Certificate in Marketing (PCM) the foundation course of marketing conducted by Sri Lanka Institute of Marketing (SLIM) had its third inauguration for the current year in July and the fresh intake is now on.   PCM is the gateway


Tharanga Vithanage of Hyundai Lanka among Top 50 Brand Leaders of CMO Asia

Views - 495 Wednesday, 16 August 2017 00:00

Tharanga Vithanage, Head of Sales and Marketing, Hyundai Lanka was recognised amongst Asia’s Top 50 Brand Leaders at the eighth CMO Asia Awards for Excellence in Branding and Marketing, held in Singapore recently. This title recognises her


Sri Lanka: Top 20 market globally for consumer goods

Views - 518 Wednesday, 16 August 2017 00:00

The Sri Lanka Pro Foods exhibition seminar was staged at BMICH under the theme ‘Export Food Trade: Gaps, Potentials and Way Forward’. Coral Holdings Ltd. President/Group CEO Dr. Rohantha Athukorala highlighted that Sri Lanka has been r


eMarketingEye bags 19 wins at Horizon Interactive Awards

Views - 472 Wednesday, 16 August 2017 00:00

  Registers wins several other categories beyond ‘Travel & Tourism’  eMarketingEye (www.emarketingeye.com), the award-winning Sri Lankan digital marketing agency and a pioneer in the industry, bagge


CIM Sri Lanka introduces youth to powerful planning tools and true value of sportsmanship

Views - 468 Tuesday, 15 August 2017 00:18

  The Chartered Institute of Marketing (CIM) Sri Lanka introduced the students of leading international schools to a powerful marketing planning model and the integral role sportsmanship plays in building a successful future. The program


Young Members Forum to hold workshop on ‘Marketing & Digitalization’

Views - 635 Tuesday, 15 August 2017 00:16

The Young Members Forum (YMF) of the Ceylon Chamber of Commerce, which works towards shaping the younger generation to become future leaders, will hold a workshop under the title ‘Marketing & Digitalization’.  The workshop w


Sri Lanka Retail Forum 2017 on 13 September

Views - 556 Tuesday, 15 August 2017 00:15

The Sri Lanka Retail Forum 2017 is scheduled to take off on 13 September in Colombo, under the theme ‘Winning the New Consumer: Energizing Retail’.  The forum will be the retail industry’s premier event. The Sri Lanka Reta


CIM Sri Lanka celebrates academic achievements at 25th graduation ceremony

Views - 598 Friday, 11 August 2017 00:00

The Chartered Institute of Marketing Sri Lanka concluded its graduation and the membership investiture for the year 2017 recently. CIM Sri Lanka marked its 25th graduation ceremony recognising 134 students who completed their Postgraduate Diploma


Two young professionals from Leo Burnett Sri Lanka selected to join The Leaders Studio by Publicis G

Views - 444 Friday, 11 August 2017 00:00

Wasim Akram and Rinesh Jayarathne, two dynamic young professionals from Leo Burnett Sri Lanka, were recently selected to join The Leaders Studio, a program created by the Publicis Groupe, for innovative new-world thinkers and creators.  The


Union Bank’s Rajiv David amongst Asia’s Top 50 Brand Leaders

Views - 524 Friday, 11 August 2017 00:00

Rajiv David – Senior Manager, Marketing at Union Bank was recognised amongst Asia’s Top 50 Brand Leaders at the 8th CMO Asia Awards for Excellence in Branding and Marketing, held in Singapore recently. This title recognises his effor


Union Bank wins big at the CMO Asia Awards 2017

Views - 494 Friday, 11 August 2017 00:00

Union Bank was conferred three prestigious awards for excellence at the CMO Asia Awards 2017, concluded in Singapore recently.   These accolades were presented at two awards ceremonies held on 1st and 2nd August 2017. At the CMO Social Medi


Sarva Inspiration Session highlights digital innovation

Views - 571 Tuesday, 8 August 2017 00:00

Sarva Integrated recently concluded yet another Inspiration Session titled ‘Market Updates: Being a digital transformer in a connected world’.  The session featured Saliya Withana, CEO of Enfection, a newly-formed digital market


Lankan consumers to spend more on discretionary items: Nielsen

Views - 651 Tuesday, 8 August 2017 00:00

     By Shehana Dain Amidst the challenging economic condition global research firm Nielsen last week declared optimism for growth in Sri Lankan companies engaged in home improvement and premium Fast Moving Consume


Cloud-based 99RetailStreet ‘Unorganised Retail’ platform now in Sri Lanka

Views - 528 Tuesday, 8 August 2017 00:00

  99RetailStreet, a Cloud-based Common Commerce Platform provides services to ‘Kades’, individual pharmacies and other small retailers.  The 99RetailStreet solution helps the ‘Unorganised Retail&rsquo


The end of the Chief Marketing Officer

Views - 711 Tuesday, 8 August 2017 00:00

    It’s the end of an era at The Coca-Cola Company with the retirement of its Chief Marketing Officer, Marcos De Quinto a former colleague with whom I used to work, whilst he headed marketing for the South East and


Sri Lanka’s first - ever Colombo International Shopping Festival in October

Views - 371 Tuesday, 8 August 2017 00:00

The Sri Lanka Retailers’ Association (SLRA) www.slra.lk under the patronage of the Ministry of Tourism Development and Christian Religious Affairs and in collaboration with the Sri Lanka Tourism Promotion Bureau (SLTPB) www.srilanka.travel i


Phoenix Ogilvy Planning Head wins top WPP Award

Views - 497 Thursday, 3 August 2017 00:24

Ajinkya Pawar, the Planning Head of Phoenix Ogilvy Ltd., Colombo, won the prestigious WPP Atticus Awards 2016.  WPP Atticus Awards honour original published thinking in marketing and communications services.  It is a highly coveted awa


Ogilvy Sri Lanka appoints Rajiv Menon as Chief Executive Creative Officer

Views - 484 Thursday, 3 August 2017 00:23

Phoenix Ogilvy, Ogilvy & Mather Worldwide’s flagship advertising agency in Sri Lanka, has announced the appointment of Rajiv R. Menon as Chief Executive Creative Officer.  This is Menon’s second stint with Ogilvy, the first


SLIM kicks off Brand Excellence Awards 2017

Views - 1046 Thursday, 27 July 2017 00:08

From left - SuranjithSwaris, Vice President, Sri Lanka Institute of Marketing (SLIM); Dinesh Nalliah, Head of Judging Panel – SLIM Brand Excellence 2017; KarthikElangovan, President, SLIM and Nuwan Gamage, Project Chairman, SLIM Brand Excell


Minodh de Sylva felicitated by CMO Asia

Views - 617 Thursday, 27 July 2017 00:06

Minodh de Sylva   Retail marketing professional Minodh de Sylva was felicitated by CMO Asia at the recently concluded ‘Best Employer Brands in Sri Lanka 2017’ awards ceremony held at the Taj Samudra Hotel,


Audi pulls ‘sexist’ China ad after public outcry

Views - 622 Thursday, 27 July 2017 00:06

AFP: German automaker Audi has apologised over an advertisement it aired in China that was slammed as sexist for showing a bride-to-be being roughly examined like a piece of livestock. The Chinese-language spot for Audi’s used-car division


Interpublic’s results disappoint

Views - 643 Thursday, 27 July 2017 00:05

Reuters: Advertising company Interpublic Group on Tuesday reported surprisingly weak quarterly results, hurt by tepid client spending in the United States. Shares of New York-based Interpublic, one of the world’s “Big Four” adv


Omnicom reports better than expected quarter results

Views - 698 Monday, 24 July 2017 00:05

Reuters: Omnicom Group Inc reported better-than-expected quarterly results as the No. 1 US advertising company benefited from higher spending from businesses in Europe and the United Kingdom. That helped allay some concerns about growth abroad f


ClickNshop.lk goes omni channel with new customer experience centre

Views - 928 Monday, 24 July 2017 00:04

The new ClickNshopCentre   Lfinity Ltd., a subsidiary of LAUGFS Holdings, recently unveiled their E-commerce experience centre at No. 125, Maya Avenue, Colombo 6. The Group Managing Director Thilak De Silva joined the manageme


SLIM Speech Idol Season 3 finale on 27 July

Views - 680 Monday, 24 July 2017 00:03

Organised by the Sri Lanka Institute of Marketing (SLIM) together with SLIM Toastmasters Club, SLIM Speech Idol, the National Speech Contest, will hold its Season 3 finale on 27 July at the Sri Lanka Foundation Institute in Colombo. SLIM Speech


Today's Columnists

Is Sri Lanka ready for the 2025 growth agenda?

Tuesday, 19 September 2017

The other day the President and Prime Minister launched the 2025 vision for Sri Lanka which was incidentally the third policy statement of the Government since coming to power in 2015. My view is that the continuous changes to policy is important and


Venerable villainy of mercenary monks

Tuesday, 19 September 2017

The picture says it all. The ‘Silredi Sirakaruwan Mudaganime Aramudala’ was not demonstration of piety. It was a bold repudiation of the rule of law by a cabal of venerable villains, brazenly insisting that we Sinhala Buddhists submit to a rule b


Government has accepted jurisdiction of the International Court of Justice over Sri Lanka

Tuesday, 19 September 2017

At the ongoing September 2017 sessions of the UN Human Rights Council, the UK has written to the President of the Council to assert that a long standing dispute it has with the Mauritius cannot be referred to the International Court of Justice becaus


Vision 2025: Part 1: Need for moving from a wish list to a concrete plan

Monday, 18 September 2017

The Unity Government released its newest economic policy statement titled V2025 – the marketing tag for the goals it has set for realisation from 2017 to 2025 – two weeks ago.


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