Marketing

Leo Burnett Sri Lanka celebrates 19 years of building powerful brands and meaningful partnerships

Views - 7 Monday, 2 July 2018 00:00

Leo Burnett Sri Lanka, the local office of the global advertising network Leo Burnett Worldwide recently celebrated its 19th anniversary of operations in Colombo.


Prestigious fine art brand Derwent appoints new distributor in Sri Lanka

Views - 5 Monday, 2 July 2018 00:00

Sri Lankan artists aspiring to transcend depth, colour and precision in their work now have the choice of the revered British fine art brand Derwent, with the appointment of Thef:;llstop as the brand’s new distributor.


eMarketingEye bags 12 awards at The Communicator Awards

Views - 172 Monday, 2 July 2018 00:00

eMarketingEye, the award-winning Sri Lankan digital marketing agency and a pioneer in the industry, continued its trend of winning prestigious awards on the international stage by bagging 12 wins at the 2018 edition of The Communicator Awards.


SLIM creates more opportunities for Effie contestants this year

Views - 7 Monday, 2 July 2018 00:00

Effie Awards Sri Lanka, organised by SLIM and celebrating its 10th milestone this year is all set to make an indent in the pages of Effie history, by introducing a series of new prerequisites in line with the Global blueprint, that will make a signif


CIM, CIM Sri Lanka launch postgraduate qualification to address skills gap in intl. marketing

Views - 22 Friday, 29 June 2018 00:10

The Chartered Institute of Marketing (CIM) and CIM Sri Lanka have launched a Postgraduate Diploma in Professional Marketing, a new qualification for marketers operating internationally. The course equips marketing leaders overseas with the skills to


DentsuGrant creative joins global workshop in Japan

Views - 25 Friday, 29 June 2018 00:00

TOKYO, Japan: DentsuGrant’s Tara Weerasinghe just spent an exciting few days in Tokyo earlier this month representing Sri Lanka and her agency at the Dentsu Young Innovators Workshop 2018.


SLIM launches ‘Certificate in Services Marketing’ for first time in Sri Lanka

Views - 17 Friday, 22 June 2018 00:00

The pioneer in the field of marketing and the best innovator in marketing education in Sri Lanka, SLIM, launched the latest


Sarva Colombo strengthens team to incite further growth for their clients

Views - 149 Friday, 22 June 2018 00:00

Sarva Colombo announced the strategic expansion of its team with a few key members to enhance its position as a total


Interbrand announces Best China Brands 2018

Views - 24 Wednesday, 20 June 2018 00:00

Interbrand, the world’s largest and most influential brand consultancy, has announced its Best China Brands ranking for 2018


Facebook releases new privacy safeguards after ceding to pressure from advertisers

Views - 15 Tuesday, 19 June 2018 00:00

WASHINGTON (Reuters): Facebook is installing new controls it says will better inform its members about the way companies are targeting them with advertising, the latest step to quell a public outcry over the company’s mishandling of user data. Star


How brands create business value

Views - 299 Tuesday, 19 June 2018 00:00

For many organisations the brand is an invisible asset that is often not a part of discussions at board meetings. Since the brand is not reflected on the balance sheet, management and owners entirely overlook it and the responsibility of managing it


German fans less aware of sponsors but will spend more

Views - 12 Wednesday, 13 June 2018 09:00

BERLIN (Reuters): German soccer fans will spend more on World Cup memorabilia, including Adidas replica shirts, than during the 2014 tournament, although official FIFA sponsorship is losing its impact, a survey published on Wednesday (6 June) said.


Sales professionals from 116 organisations vying for SLIM-NASCO Awards 2018

Views - 23 Wednesday, 13 June 2018 09:00

The Sri Lanka Institute of Marketing’s (SLIM) 2018 edition of the National Sales Congress (NASCO) has recorded the highest-ever participation in the history of NASCO. This year, over 750 entries have been regist


John Mattone captivates full house at SLIM’s Knowledge Forum

Views - 234 Wednesday, 13 June 2018 00:01

The world’s number one authority on Intelligent Leadership and the coach of Steve Jobs, John Mattone, yesterday captivated a full house at the Knowledge Forum in a session titled ‘Intelligent leadership: Elevating the status quo’ organised by t


SLRA and CCC striving to revitalise Sri Lankan retail landscape

Views - 24 Friday, 8 June 2018 00:00

The Sri Lanka Retailers’ Association (SLRA) recently signed a memorandum of understanding with the Ceylon Chamber of Commerce


Limited seats available for John Mattone workshop

Views - 25 Friday, 8 June 2018 00:00

SLIM proudly presents the coach of Steve Jobs, John Mattone in Sri Lanka for an exclusive intelligent leadership workshop on 12 and 13 June.


Ogilvy Media’s young talent to represent Sri Lanka at Cannes Lions Festival

Views - 27 Friday, 8 June 2018 00:00

Ogilvy Media’s Dulanjali Dilrukshi and Sanoj Fernando will be representing Sri Lanka in the Young Lions Media competition


Brand as an anchor for global governance

Views - 139 Wednesday, 6 June 2018 00:00

As Sri Lankan companies and brands nurture global ambitions, they are faced with a plethora of choices – and challenges.


Sorrell plots comeback with new listed company after WPP exit

Views - 12 Wednesday, 6 June 2018 00:00

Reuters - Martin Sorrell is staging a comeback just six weeks after he was ousted from WPP, using the same formula


Sri Lanka has a lot of homework to do in terms of marketing: SLIM President

Views - 55 Friday, 1 June 2018 00:01

Pradeep Edward was elected the 40th President of the Sri Lanka Institute of Marketing at the recently-held Annual


Unilever and Mindshare’s Team Unilever win top global digital honours

Views - 509 Friday, 1 June 2018 00:00

Unilever Sri Lanka and Mindshare’s Team Unilever, a unit of GroupM Media Ltd. Sri Lanka, bagged the Gold Award


Bates-Burson duo first to represent Sri Lanka PR industry at Cannes Young Lions

Views - 55 Friday, 1 June 2018 00:00

Two young, creative IMC professionals from Bates Strategic Alliance’s Burson-Marsteller affiliated Public Relations’


Interbrand announces Best Japan Brands 2018

Views - 20 Thursday, 31 May 2018 00:00

Interbrand, the world’s largest and most influential brand consultancy, has announced Japan’s Top 40 Best Global Brands (brands with an overseas sales ratio over 30%) and Japan’s Top 40 Best Domestic Brands for 2018 (brands with an overseas s


Nine young professionals to represent SL at Cannes Lions Festival in France

Views - 84 Thursday, 31 May 2018 00:00

By Shannon Jayawardena Nine young professionals from the marketing communications industry are to represent Sri Lanka at the Cannes Lions Festival of Creativity in France next month. The representatives are the winners of this year’s local competi


Cyaniq.social set to host Sri Lanka’s first Instagram Collaborator Forum

Views - 261 Monday, 28 May 2018 00:00

With the rising popularity of the Instagram platform in Sri Lanka, Cyaniq.social, a premier proponent of the platform has announced plans to host the platform’s first Collaborator Forum in Sri Lanka on 22 June at the Galle Face Hotel.


Granton employees shine at Annual Achievers’ Night

Views - 40 Monday, 28 May 2018 00:00

Granton Group – a pioneer in innovative marketing, hosted its annual awards ceremony – The Granton – Innovage Achievers’ Night recently in recognition of the outstanding performance and service excellence of the employees who have played an i


SLIM inaugurates Strategic Brand Management Diploma for 2018

Views - 24 Monday, 28 May 2018 00:00

Diploma in Strategic Brand Management (DSBM) is the foremost strategic branding qualification in Sri Lanka introduced by the Sri Lanka Institute of Marketing (SLIM), the national body for marketing.


Money for nothin’ and pay for what you watch?

Views - 61 Friday, 25 May 2018 00:00

After nearly four decades of introduction of TV in Sri Lanka we still continue to enjoy watching free TV frequencies, compared


SLIM announces 2017 edition of Effie Awards

Views - 60 Friday, 25 May 2018 00:00

Sri Lanka Institute of Marketing (SLIM) on Monday announced the deadlines for the Effie Awards 2017 which would be held in Sri Lanka for the 10th consecutive year.


East West Marketing honours top performers in the sales force

Views - 23 Friday, 25 May 2018 00:00

East West Marketing (EMW), a subsidiary of Nawaloka Holdings honoured and rewarded high performers in the sales


Today's Columnists

Identifying traitors: I cannot wait until Dr. Padeniya presents his point scheme

Tuesday, 21 August 2018

Cause for excitement I am excited! A way of identifying and measuring a traitor is soon to be unveiled; by no less than the President of the GMOA! Hasn’t he also qualified in some department of neurology? All the more reason to justify my excitemen


The evils of translocating wild elephants

Tuesday, 21 August 2018

The subject of translocating wild elephants has been a much-debated topic recently, after the Department of Wildlife Conservation (DWLC), acting on the orders of the Minster for Wildlife, wanted to move the only two wild elephants habituating the Sin


Climate scientists cheating us to a $ 12 b/year economic loss in 2050

Monday, 20 August 2018

Local news media carried the disturbing pronouncement by World Bank economists to the effect that Sri Lanka will become an extremely hot territory with 30C temperature rise and $ 12 billion per year economic loss by 2050.


Singapore miracle – How SL could benefit from trade with Singapore

Monday, 20 August 2018

According to a media report released by President’s Media Division, a committee of experts has been appointed by the President to examine and report on ‘the practical impact and use of the proposed officer policy guidelines and recommendations on


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