Marketing

Global advertising expenditure to grow 4.5% in 2018

Views - 12 Tuesday, 25 September 2018 00:00

Reuters: Global advertising expenditure is predicted to reach $ 581 billion at the end of 2018, with most of the growth coming from sponsored content in search engines and social media ads, according to industry forecaster Zenith. Zenith, owned by Fr


FPA Sri Lanka installs smart condom machines

Views - 127 Tuesday, 25 September 2018 00:00

FPA Sri Lanka collaborates closely with the Ministry of Health on HIV prevention and elimination in Sri Lanka and access to condoms is seen as a major initiative that will promote safe sex and reduce the incidence of HIV/STDs and unwanted pregnancies


Comcast outbids Fox with $40 b winning offer for Sky

Views - 7 Tuesday, 25 September 2018 00:00

LONDON (Reuters): Comcast beat Rupert Murdoch’s Twenty-First Century Fox in the battle for Sky on Saturday after offering 30.6 billion pounds ($40 billion) in a dramatic auction to decide the fate of the pay-television group. The US cable giant bid


J. Walter Thompson’s Laojee campaign honoured with Sumathi Commercial of The Year Award

Views - 14 Tuesday, 25 September 2018 00:00

In the backdrop of building ethnic tension in 2017, Unilever’s Laojee commercial chose to tackle the issue of race with a moving depiction of inter-racial marriage and family acceptance; turning a divisive moment in time into an opportunity for Sri


“Driving Tomorrow’s Retail Today” to be explored at Sri Lanka Retail Forum 2018

Views - 77 Tuesday, 25 September 2018 00:00

Sri Lanka’s retail industry comes together to identify new trends and map out new strategies at its premier knowledge event, Sri Lanka Retail Forum 2018, which is to be held 17 and 18 October at Cinnamon Grand, Colombo. Sri Lanka Retail Forum provi


The authentic brand: Staying true, being great – Part 2

Views - 20 Friday, 21 September 2018 00:00

By Michel Nugawela Strongly authentic brands like Siddhalepa and Dilmah are powerful role models for sustaining relevance and remain attractive decades after they were created. They have a profound understanding of their reason for being – the inwa


Global leader in customer data science to speak at Sri Lanka Retail Forum 2018

Views - 22 Friday, 21 September 2018 00:00

Sri Lanka’s retail industry comes together to identify new trends and map out new strategies at its premier knowledge event, Sri Lanka Retail Forum 2018, which is to be held 17 and 18 October at Cinnamon Grand, Colombo. The Forum is organised by S


CBL big winner at SLIM NASCO once again

Views - 16 Friday, 21 September 2018 00:00

Ceylon Biscuits Ltd. (CBL), one of Sri Lanka’s largest FMCG conglomerates, was once again a big winner at the recent SLIM National Sales Congress (NASCO) Awards 2018. Having been recognised over and over again since the launch of SLIM NASCO 18 year


CDB continues winning streak at NASCO Awards

Views - 47 Friday, 21 September 2018 00:00

Proving yet again that CDB’s sales team remains an unparalleled force in sales leadership, Citizens Development Business Finance PLC (CDB) once more gained three prestigious awards at the annual NASCO Awards held at BMICH recently. A Gold award and


Bairaha Annual Sales Conference 2017/2018 ends on high note

Views - 9 Friday, 21 September 2018 00:00

Bairaha Farms PLC, Sri Lanka’s pioneer and leading chicken processors and suppliers, recently held its first ever national sales conference, the Bairaha Farms PLC Annual Sales Conference for 2017/2018, at The Kingsbury Hotel, Colombo. The sales con


LAUGFS Gas receives double win at SLIM NASCO 2018

Views - 8 Friday, 21 September 2018 00:00

Setting the benchmark high as the nation’s fastest growing energy service provider, LAUGFS Gas received two awards at the prestigious National Sales Congress (NASCO) 2018 organised by SLIM. These include the Silver Award in the National Sales Manag


Team MullenLowe wins Young Spikes Digital Competition

Views - 36 Wednesday, 19 September 2018 00:00

Leyanvi Mirando and Malithi Jayasinghe of MullenLowe Sri Lanka will be representing Sri Lanka at the upcoming Young Spikes 2018 held in Singapore. The duo beat 19 other teams in the digital category at the recently concluded Sri Lankan leg of the You


Enfection leads the way in Digital Content Marketing at Asian Games 2018

Views - 205 Wednesday, 19 September 2018 00:00

Colombo-based digital marketing agency, Enfection, has announced a creative content partnership with Canon Asia for the Asian Games 2018. This partnership makes Enfection the first Sri Lankan agency to be chosen to represent a regional powerhouse suc


DI and its digital agency Digibrush win big at WebAwards 2018

Views - 10 Wednesday, 19 September 2018 00:00

The official website of Ceylon Leather Products Ltd. (www.di.lk) has been recognised as the best website in the ‘fashion or beauty’ category at the prestigious WebAwards 2018. DI’s digital agency Digibrush, an experienced provider of integrated


Branding for start-ups

Views - 358 Wednesday, 19 September 2018 00:00

Ruchi Gunewardene, Managing Director of Brand Finance Lanka and Lulu Raghavan, Managing Director of Landor Mumbai provide branding insights for those entrepreneurs who are in the start-up phase of their businesses


Runipon.com: Coupon platform open for merchant registration

Views - 37 Monday, 17 September 2018 00:00

On every Friday evening, vast numbers of discounted leaflets occupied your gate-letterbox and also many received them by clipping from the Sunday newspapers.


Sri Lanka Retail Forum 2018 from 17-18 Oct.

Views - 72 Thursday, 13 September 2018 00:00

Sri Lanka Retail Forum – what has now become the nation’s leading retail sector forum – has returned for a second consecutive year, and registration for the forum opened yesterday (10 September). Owing to the overwhelming success seen at the fo


Japura Marketing Alumni Dinner Dance to create pulsating grooves once again in 2018

Views - 10 Thursday, 13 September 2018 00:00

The Annual Dinner Dance of the Marketing Alumni Association of Sri Jayewardenepura University, ‘Marketing Kings and Queens 2018’ will be held on 15 September from 6.30 p.m. onwards at Solis Hotel, Kotte. The dinner dance is organised by the Alum


People’s Leasing strikes Gold and Bronze once again at ‘SLIM NASCO 2018’

Views - 13 Thursday, 13 September 2018 00:00

People’s Leasing & Finance PLC (PLC), one of the foremost finance companies in Sri Lanka’s non-bank finance sector was conferred with a Gold and two Bronze awards at the 18th edition of the ‘SLIM NASCO 2018’ awards ceremony, held at the BMICH



Allianz showcases strength of salesforce with top wins at SLIM NASCO 2018

Views - 22 Tuesday, 11 September 2018 00:00

Allianz Insurance Lanka Ltd., one of Sri Lanka’s leading insurers, was recognised for its excellence in salesmanship at the recently concluded Sri Lanka Institute of Marketing (SLIM) National Sales Congress (NASCO) Awards 2018. The company made his


Burson duo wins again to represent Sri Lanka at Young Spikes PR contest

Views - 16 Friday, 7 September 2018 00:00

The young duo of creative IMC professionals from Strategic Alliance’s PR arm affiliated to Burson-Marsteller (now Burson Cohn & Wolfe) who were previously selected in June to compete for Sri Lanka at the Cannes Young Lions contest in France, have n


9 young creative Sri Lankans headed to Asia Pacific’s premier creative competition – Spikes Asia

Views - 18 Friday, 7 September 2018 00:00

The eagerly-anticipated Spikes Asia Young Spikes program returns for its 10th edition. Nine young professionals, and one tertiary student from Sri Lanka’s advertising, PR and design industries will represent the country at the annual Young Spikes 2


SLIM launches Certificate in Digital Marketing in Southern region

Views - 26 Friday, 7 September 2018 00:00

The pioneer in marketing education in Sri Lanka, SLIM, officially launched the Certificate in Digital Marketing in the Southern region recently. The event was graced by SLIM President Pradeep Edward, Vice President – Education Suranjith Swaris, CEO


Winning J. Walter Thompson team off to Spikes 2018 in Singapore

Views - 58 Friday, 7 September 2018 00:00

Chalukya Weerakoon and Nethmi Weerawarna, two rising stars from J. Walter Thompson Sri Lanka, part of the world largest communication brand, have been selected to represent Sri Lanka at the upcoming Young Spikes Integrated Competition 2018 held in Se


Sasanka Perera and Jayalath Waidyanatha of Coca-Cola Beverages win big at 2018 SLIM NASCO Awards

Views - 14 Thursday, 6 September 2018 00:32

Sales professionals from Coca-Cola Beverages Sri Lanka Ltd. took centre-stage at the recently-concluded 17th National Sales Congress (NASCO) 2018 Awards, organised by the Sri Lanka Institute of Marketing (SLIM) at the BMICH in Colombo. The Chief Gue


CIM Sri Lanka partners with Montrela Consultants

Views - 126 Wednesday, 5 September 2018 00:00

The Chartered Institute of Marketing Sri Lanka and Montrela Consultants Ltd. recently renewed a successful working partnership of two years by tying up again for the year 2018. The Memorandum of Understanding (MOU) signed between CIM Sri Lanka and Mo


LOLC a big winner at SLIM NASCO 2018

Views - 81 Wednesday, 5 September 2018 00:00

LOLC emerged as one of the biggest winners at this year’s National Sales Congress Awards (NASCO), by securing two prestigious accolades


Union Bank staff wins double for 2nd consecutive year at 18th SLIM NASCO Awards

Views - 17 Wednesday, 5 September 2018 00:00

Union Bank secured two main awards at the National Sales Congress Awards (NASCO), organised by the Sri Lanka Institute


Serendib Flour Mills produces two sales champions at SLIM NASCO 2018 awards

Views - 11 Wednesday, 5 September 2018 00:00

Serendib Flour Mills emerged triumphant at the recently-concluded National Sales Congress (NASCO) 2018, organised


Today's Columnists

IPS’s State of the Economy Report 2018 is a demonstration of its independent analysis of the economy

Monday, 22 October 2018

Economists are at the receiving end of society today when it comes to economic crises. They have been blamed not only for giving confusing advice, but also for failing to predict accurately the oncoming economic catastrophes.


Future competencies for Sri Lankans: Rhetoric and reality

Monday, 22 October 2018

I was humbly happy to be the first Sri Lankan to speak at Fiji Annual HR Convention. It gave me a wonderful opportunity to meet warm people of another island nation. With booming tourism and bountiful natural resources, it appears as one of the most


Challenges in preserving and promoting Pakistan’s Buddhist past

Saturday, 20 October 2018

The international media has been portraying Pakistan as a hotbed of Islamic fundamentalism, especially after the Americans carried out a surgical strike there to kill international terrorist and fugitive, Osama bin Laden.


Government’s cohabitation stuck in the past or what?

Friday, 19 October 2018

The appointment of career judge Nalin Perera as the new Chief Justice, who has served in the judiciary for over 30 years, provides a snapshot into President Maithripala Sirisena’s thought process, amidst various stories of clashes with his coalitio


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