Marketing

Kantar LMRB is now ‘Kantar’

Views - 49 Wednesday, 15 May 2019 02:32

The leading international market research agency, Kantar LMRB, which has operated in Sri Lanka for close to four decades, has announced that effective 2 April all services and offerings will be delivered under the Kantar brand name. In announcing th


Keells bags the most valuable supermarket brand in 2019

Views - 203 Monday, 6 May 2019 00:00

Demonstrating outstanding marketing and financial performance, Keells (formerly Keells Super), was awarded the prestigiousBrandFinance® Most Valuable Supermarket Brand title in 2019. The 16th edition of this annual review was recently released by Br


Dialog awarded Sri Lanka’s Most Valuable Brand by Brand Finance

Views - 54 Monday, 6 May 2019 00:00

Dialog Axiata PLC, Sri Lanka’s premier connectivity provider, had the distinction of being awarded the title Sri Lanka’s Most Valuable Brand 2019 by Brand Finance, the world’s leading independent brand valuation consultancy, at the 16th edition


Ambeon ranked amongst best conglomerate brands in Sri Lanka

Views - 72 Monday, 6 May 2019 00:00

Ambeon, the corporate brand of Ambeon Holdings PLC, a medium-sized conglomerate reputed for its market dominance in the areas of financial services, manufacturing, real estate, technology and strategic investments, has been named among the Top 20 Bes


’Tank man’ video for Leica sparks outcry in China ahead of Tiananmen anniversary

Views - 23 Tuesday, 23 April 2019 00:00

BEIJING, REUTERS: Germany’s Leica Camera AG drew criticism on Chinese social media over a video depicting a news photographer covering the crackdown on pro-democracy protests in and around Beijing’s Tiananmen Square three decades ago. The five-m


PepsiCo results beat as new CEO’s ad push lifts sales

Views - 40 Tuesday, 23 April 2019 00:00

REUTERS: PepsiCo Inc’s quarterly sales and profit beat Wall Street estimates last week, as the beverage maker’s advertising and marketing push helped drive sales of its snacks, sparkling waters and low-sugar sodas globally. PepsiCo said its core


INSEE Sanstha continues winning streak at People’s Awards

Views - 33 Tuesday, 23 April 2019 00:00

INSEE Sanstha, Sri Lanka’s oldest existing cement brand and the most demanded brand produced by the country’s leading cement manufacturer INSEE Cement, made history by being crowned People’s Housing and Construction Brand of the Year for the ei


Dentsu Grant strikes Gold for Sri Lanka, at Goafest Abbys 2019

Views - 26 Tuesday, 23 April 2019 00:00

Dentsu Grant brought home Sri Lanka’s only gold from Goafest Abby Awards 2019, the region’s biggest advertising festival held recently in South Goa. Winning Gold for the ‘Innovative Use of Integrated Media – South Asia’ category for its me


Brand Finance to launch most valuable Sri Lanka brands

Views - 190 Tuesday, 23 April 2019 00:00

Brand Finance Lanka, the pioneering brand valuation and strategy firm which first launched the most valuable Sri Lanka brands in 2004, is gearing up to release its 16th consecutive annual review. In last year’s edition, BOC retained its ranking at


Sri Lanka’s first ‘Digital Customer Experience Management Exchange’ by SLISM

Views - 63 Thursday, 11 April 2019 00:00

The Sri Lanka Institute of Service Management (SLISM) successfully conducted Sri Lanka’s first ‘Digital Customer Experience Management Exchange’ at Shangri-La, Colombo. The event which was sold out, consisted of 300 eminent academic, private a


Omnicom Media Group Sri Lanka wins at first-ever SLIM Digis

Views - 35 Thursday, 11 April 2019 00:00

Omnicom Media Group Sri Lanka’s digital arm, OMG Digital was recognised as a Finalist at the inaugural SLIM Digis, the recent Digital Awards organised by the Sri Lanka Institute of Marketing. Entering the competition under the ‘Retail (Fashion/ C


Sri Lanka’s most valuable brands to be launched end April

Views - 83 Thursday, 11 April 2019 00:00

Brand Finance Lanka the pioneering brand valuation and strategy firm, which introduced Sri Lanka’s most valuable brands back in 2004, is gearing up to celebrate its 16th consecutive year of publishing the much sought after annual review of brands i


US senators introduce social media bill to ban ‘dark patterns’ tricks

Views - 26 Thursday, 11 April 2019 00:00

WASHINGTON (Reuters): Two US senators introduced a bill on Tuesday to ban online social media companies like Facebook Inc. and Twitter Inc. from tricking consumers into giving up their personal data. The bill from Democrat Mark Warner and Republican


The branding complex

Views - 70 Tuesday, 9 April 2019 00:00

By Tharaka Kodippli Branding isn’t a science, a religion, or an art form. However, to many- in its sheer breadth and depth, branding is just that. At its core, branding is the execution of ideas, data, and strategies. The American Marketing Associ


World number one Osaka signs with Nike

Views - 27 Tuesday, 9 April 2019 00:00

TOKYO (Reuters): World number one Naomi Osaka has agreed a deal with Nike, the sports apparel giant has announced. The Japanese athlete, who had previously been tied to rival Adidas, will first wear Nike gear at the Stuttgart Grand Prix later this mo


Newton Lanka proves its mettle at SLIM Digi 2018

Views - 29 Tuesday, 9 April 2019 00:00

Young, yet empowered by multi-folds of experience in digital content creation, Newton Lanka turned heads and created a buzz when their names were called up five times at the recently concluded SLIM Digi 2018. Newton Lanka won awards for Best Use of M


Digital Me bags Best Digital Marketing Campaign of the year at the SLIM Digis 2018

Views - 123 Tuesday, 9 April 2019 00:00

Digital Me, an emerging Digital Media Company in Sri Lanka, was buzzing after being honoured at the SLIM Digis Awards ceremony held at Waters Edge last week. Digital Me won the prestigious Gold Award for the Best Digital Marketing Campaign of the yea


Ashraff Associates: Seven magnificent years of branding excellence

Views - 127 Tuesday, 9 April 2019 00:00

Recognised and established as one of Sri Lanka’s leading brand communication consultants, Ashraff Associates has strengthened its portfolio of clientele by venturing into emerging industries and avenues where requirements for branding excellence de


Optima Designs celebrates 5 years of solutions that bridge the digital divide

Views - 57 Monday, 1 April 2019 00:00

Optima Designs Ltd., the print design agency with a flair for unconventional design solutions for any and every type of printed matter, proudly celebrated its fifth anniversary on Friday, 22 March. Under the theme ‘Optima Superheroes,’ the Optim


Leo Burnett only Sri Lankan agency awarded at Adfest 2019

Views - 27 Monday, 1 April 2019 00:00

Leo Burnett Sri Lanka took centre-stage at Adfest 2019 in Pattaya – Thailand recently, by winning as many as four coveted awards for its Petal Paint campaign for JAT Holdings in collaboration with Leo Burnett Toronto. The agency was awarded the pre


Dentsu wins Network of the Year at ADFEST 2019 for third year running

Views - 28 Thursday, 28 March 2019 01:27

Dentsu was crowned Network of the Year for the third year in a row with 45 Lotuses at ADFEST 2019, held from 20-23 March in Pattaya, Thailand. Dentsu Inc. was awarded Agency of the Year for the seventh time, while Group Company BWM Dentsu Sydney wa


Mastercard’s Raja named World Federation of Advertisers President

Views - 55 Thursday, 28 March 2019 01:25

The World Federation of Advertisers (WFA) has announced a new leadership team and elected Mastercard’s Chief Marketing and Communications Officer, Raja Rajamannar, as its new President. He will serve a two-year term as WFA President, with the optio


Metal Factor to host Spikes Asia Festival Director Joe Pullos in Sri Lanka for first time

Views - 22 Thursday, 28 March 2019 01:24

Spikes Asia Festival Director Joe Pullos is set to visit Sri Lanka and share his industry expertise at an exclusive program, organised by Metal Factor in collaboration with the International Advertising Association (IAA) Sri Lanka chapter. The engag


Digibrush conquers digital marketing space with 7 awards in 6 months

Views - 317 Thursday, 28 March 2019 01:22

Hailed as one of the fastest growing digital and design agencies in Sri Lanka, Digibrush continues to make a mark in the digital marketing industry with a growing family of creative and intellectually driven individuals bringing mind and talent into


NGage launches agency with ‘Festival for Our Planet’

Views - 39 Wednesday, 27 March 2019 00:00

With a strong focus on social cohesion and environmental advocacy, Sri Lanka’s pioneering Integrated Marketing Communications Agency now rebranded as NGage Strategic Alliance (formerly known as Bates Strategic Alliance) launched its NGage Goodvocac


Pradeep successfully steers SLIM to another grand slam fiscal year 2018

Views - 27 Wednesday, 27 March 2019 00:00

SLIM as the national body for marketing in Sri Lanka has concluded another very successful year with Pradeep Edward as the President of 2018/2019. Below are excerpts of an interview with Pradeep Edward on the success of the year 2018:


‘What’s Next’: A forum on ‘Changing Environment, Changing Strategies’

Views - 94 Wednesday, 27 March 2019 00:00

With consumer needs being fragmented and competition to engage them being steep, Nielsen Lanka recently held a discussion in Colombo on developing effective sales and marketing strategies in a changing environment and in tailoring business intelligen


HPS at Adfest 2019

Views - 19 Tuesday, 26 March 2019 00:00

The leading marketing communication company Holmes Pollard & Stott is at Adfest 2019 in Pattaya, Thailand. The company is being represented by Executive Creative Director Rohan Piyadasa, one of the most talented creative personalities in Sri Lanka, a


FITIS workshop on ‘Solutions Selling in Turbulent Times’

Views - 26 Tuesday, 26 March 2019 00:00

Federation of Information Technology Industry Sri Lanka (FITIS) has organised a workshop on ‘Solutions Selling in Turbulent Times’ on 3 April from 9.00 a.m. to 5.00 p.m. at Bartleet House, Colombo-2. The objective of the program is to educate the


DFCC Bank Official Banking Partner at first-ever SLIM Digital Awards in Sri Lanka

Views - 19 Tuesday, 26 March 2019 00:00

DFCC Bank proudly announces its status as Official Banking partner for the Sri Lanka Institute of Marketing (SLIM)’s first-ever Digital Awards, to be held on 26 March. Slated as the largest and most important digital awards in the country, the cere


Today's Columnists

Implementing SC Orders

Wednesday, 26 June 2019

The Supreme Court on 18 April has ordered six Ministries, their Secretaries and three Government authorities to take immediate several effective measures to be enforced in the design and construction of all parts of new buildings and services the pub


Need for an education revolution: Future of our kids and the nation is at risk – Part I

Wednesday, 26 June 2019

It is said that a country is only good as her people. A country belongs to her people. In a democratic country, people elect the leaders to manage the country on their behalf. Hence, to be hailed as a progressive country, it is paramount for a countr


Universalism versus tribalism

Wednesday, 26 June 2019

The most venerable Warakagoda Sri Gnanarathana Thero Mahanayake of the Asgiriya chapter has announced that his recent remarks, have been misconstrued and distorted. The authenticity of recorded information in cyber space is an inconvenient truth of t


A sermon on stoning

Tuesday, 25 June 2019

It is generally assumed we have passed the Stone Age, the Bronze Age, the Iron Age, the Industrial Age, and the Space Age.After a breath-taking dive in to the Digital Age, we are well on our way to the Age of Automation and Artificial Intelligence. N


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