Marketing

Renowned speaker-trainer Tim Wade to inspire local marketers

Views - 23 Thursday, 8 November 2018 00:32

Following its unprecedented success of organising two colossal events this year, SLIM will host yet another major event, in collaboration with international motivational coach, Tim Wade. SLIM will proudly present Tim Wade for the first time in Sri La


Facebook referred to EU watchdog over targeting, fake ads

Views - 16 Thursday, 8 November 2018 00:31

LONDON (Reuters): Britain’s information watchdog has asked Facebook’s lead European regulator to investigate how the company targets, monitors and shows adverts to users, saying it was concerned about some practices at the world’s biggest socia


PremierPR completes 12 years in public relations

Views - 26 Monday, 5 November 2018 00:00

PremierPR, the public relations company dedicated to corporate public relations has completed 12 years in helping companies to take their key messages to the public through mainstream national newspapers, online as well as electronic media. PremierPR


Arimac Digital unveils ‘WynkAR’: Augmented reality platform to transform advertising industry

Views - 38 Monday, 5 November 2018 00:00

In a bid to revolutionise the advertising and digital communications industry, Arimac Digital recently unveiled WynkAR – the country’s one and only augmented reality platform available to smartphone to blur the line between offline and online adv


SLIM holds certification ceremony in splendid manner

Views - 13 Monday, 5 November 2018 00:00

Sri Lanka Institute of Marketing (SLIM) held its certification ceremony on 29 September at BMICH on a grand scale. Awards were conferred on students who successfully completed SLIM programs which included the Preliminary Certificate in Marketing (PCM


SLIM veterans appointed Asia Marketing Federation President and General Secretary

Views - 24 Monday, 5 November 2018 00:00

The Asian Marketing Federation (AMF) has appointed Rohan Somawansa, the past President of the Sri Lanka Institute of Marketing (SLIM), as its new President, while two other prominent marketers from SLIM have been appointed as its General Secretaries.


Influencer marketing: Opening new doors in communication

Views - 329 Monday, 29 October 2018 00:10

Influencer marketing is the idea of partnering with social content creators, those with key audiences on platforms like blogs, Facebook, Twitter, Pinterest, YouTube, Instagram, and Vine, to help satisfy the consumer’s insatiable appetite for storie


Digital is the only certainty and brands must take better note

Views - 75 Tuesday, 23 October 2018 00:00

By Darshana Abayasingha Campaign Asia recently ranked Dentsu Aegis Network (DAN), the multinational media and digital marketing communications company, the Most Creative Agency Network in the Asia Pacific region for the second year running. Speaking


Reinvent yourself before reinventing your industry

Views - 145 Tuesday, 23 October 2018 00:00

For the last 19 years Interbrand has been carrying out its Best Global Brands report. This year, the theme of the study is ‘Activating Brave’, which examines the role that brand strength plays in the transformation of the world’s leading busi


ECCSL Marketing to Europe forum tomorrow

Views - 13 Monday, 22 October 2018 00:00

The European Chamber of Commerce of Sri Lanka will be hosting an event titled ‘Marketing to Europe’ on 23 October, at the Movenpick Hotel Colombo from 8:30 a.m. to 5.00 p.m. (Registration from 8:30a.m. to 9a.m.)


Chartered Institute of Marketing to hold Graduation Ceremony and Membership Investiture 2018

Views - 37 Monday, 22 October 2018 00:00

The Graduation Ceremony and the Membership Investiture of the Chartered Institute of Marketing Sri Lanka is scheduled to be held on 22 October, from 5 p.m. onwards at the Nelum Pokuna Mahinda Rajapakse Theatre. This year 272 students will be graduate


Sri Lanka Retail Forum 2018 inauguration today

Views - 43 Wednesday, 17 October 2018 00:00

‘Sri Lanka Retail Forum 2018’, organised by the Sri Lanka Retailers Association (SLRA), an approved association of the Ceylon Chamber of Commerce, will be inaugurated this evening (17 October) at the Cinnamon Grand, Colombo, with Prime Minister,


New President of Asia Marketing Federation Rohan shares way forward

Views - 31 Wednesday, 17 October 2018 00:00

Senior marketer and corporate manager Rohan Somawansa was unanimously elected as the President of the prestigious Asia Marketing Federation (AMF) for the period of 2018-2020 at its AGM in Guangzhou, China last week. Somawansa presently holds the posi


New academic and professional personalities appointed to lead SLIM Education

Views - 39 Wednesday, 17 October 2018 00:00

There are several committees, which support the cause of educational development in SLIM and among them the Board of Study and Education Reforms Committee plays a vital role. The Board of Study and the Education Reforms Committee of the Sri Lanka Ins


Inaugural SLIM Marketers Quiz 2018 tomorrow

Views - 14 Wednesday, 17 October 2018 00:00

The pioneer in marketing education and national level events in Sri Lanka, SLIM, the national body for marketing in Sri Lanka unveils the pioneering quiz competition for Marketers in Corporates and associations. The SLIM Marketers Quiz will take plac


Maliban gets global recognition at ‘Prestigious Brands of Asia 2018-19’ for 2nd consecutive year

Views - 32 Wednesday, 17 October 2018 00:00

Inspiring goodness for over 60 years, Maliban Biscuits Manufactories Ltd., Sri Lanka’s most trusted and renowned biscuit manufacturer, was bestowed with thecoveted international ‘Prestigious Brands of Asia 2018/19’ Award by Heralds Global & BAR


Advertising with purpose

Views - 207 Friday, 12 October 2018 00:00

By Madushka Balasuriya Sri Lanka’s advertising industry is one of extremes, wildly careening from the cringeworthy to the sublime. Recently JAT Paints fell on the right side of this scale with the launch of its Petal Paints line, which takes discar


Lipton Ceylonta takes home Bronze at Effies Awards with JWT Sri Lanka

Views - 26 Friday, 12 October 2018 00:00

Despite increasing tea prices in a highly saturated and price sensitive product in Sri Lanka, which made it difficult to gain market share, Unilever Sri Lanka took home a Bronze Award for their ‘Escape with Ceylonta’ campaign along with their cre


SLIM Education Portfolio – Serving the nation by producing professional marketers

Views - 17 Tuesday, 9 October 2018 00:00

SLIM, the national body for marketing in Sri Lanka, has made its mark in the fraternity by creating professional marketers through its internationally recognized educational product portfolio. Ranging from certificate courses and diplomas from variou


Experts from Asian region come together at Sri Lanka Retail Forum 2018 to discuss future of industry

Views - 28 Tuesday, 9 October 2018 00:00

Asia’s retail landscape is changing, with stronger economic growth in the region, investment from big consumers in the world and increased connectivity in the region. Sri Lanka Retail Forum 2018 will bring together experts from the Asian region to


Leo Burnett wins Sri Lanka’s first D&AD Impact Pencil for Petal Paint

Views - 32 Tuesday, 9 October 2018 00:00

Leo Burnett Sri Lanka, the only D&AD awarded agency in Sri Lanka, has earned the distinction of winning Sri Lanka’s first ever coveted ‘Wood Pencil’ at the D&AD Impact awards in London, in the Environmental Sustainability category for its Petal


Interbrand releases 2018 Best Global Brands Report

Views - 40 Monday, 8 October 2018 00:00

Interbrand, the world’s largest and most influential brand consultancy, on Friday announced the Best Global Brands for 2018. Apple, Google and Amazon are the three most valuable brands, with luxury and retail as the two dominant sectors.


Interbrand’s Best Global Brands 2018 to be announced shortly

Views - 15 Friday, 5 October 2018 00:00

Interbrand Global CEO Charles Trevail rang the closing bell at the NYSE yesterday and kicked off the final countdown of Interbrand Best Global Brands 2018, the definitive guide to the world’s Top 100 global brands. Interbrand Best Sri Lankan Brands


Advertising guru Das shares creative insights with Publicis Communications teams

Views - 11 Friday, 5 October 2018 00:00

India’s renowned and highly awarded Chief Creative Officer Leo Burnett South Asia Rajdeepak Das recently conducted a training for all Publicis Communications units in Colombo. Raj, who joined Leo Burnett India in 2014, has a body of work that refl


Marketing to millennials: Challenges and opportunities

Views - 104 Friday, 5 October 2018 00:00

By Dhamitha Pathirana Millennials are undoubtedly altering today’s business models due to their profound impact on marketing and brands. More importantly the focus is towards the ASEAN Millennials due to the future potential. ASEAN countries is hom


Intense and holistic 3-day learning experience for 70 Ogilvyians

Views - 11 Friday, 5 October 2018 00:00

70 of Ogilvy Group Sri Lanka’s members, drawn from different disciplines, including Advertising, Activation, Digital, Media and Public Relations attended three days of intense workshops and activities at the ‘Good to Great’ training program hel


Sri Lanka Retail Forum 2018, challenging the status-quo

Views - 37 Thursday, 4 October 2018 00:00

The retail industry’s premier knowledge event, Sri Lanka Retail Forum, is to be held 17 and 18 October at Cinnamon Grand Colombo. With the theme of ‘Towards a Dynamic & Evolving Retail Sector’, the Retail Forum brings an important opportunity t


No injunction for Beyoncé over ‘Feyoncé’ knockoffs: US judge

Views - 7 Thursday, 4 October 2018 00:00

NEW YORK (Reuters): One letter can make all the difference. A federal judge rejected Beyoncé’s request for a permanent injunction to stop a Texas company catering to people engaged to be married from selling dozens of shirts, tank tops, hoodies an


SLIM Brand Excellence 2018 shines spotlight on SME sector

Views - 30 Tuesday, 2 October 2018 00:00

SLIM made history 16 years ago by introducing the first awards ceremony dedicated to recognising and rewarding the best brands and brand custodians. Today the awards campaign that began with 26 entries has far exceeded the expectations of its founde


Champs of HNBA felicitated at SLIM NASCO

Views - 16 Tuesday, 2 October 2018 00:00

Recognising the outstanding performance in the field of sales, champs of HNB Assurance PLC (HNBA) were awarded at the recently-held National Sales Congress (NASCO) organised by the Sri Lanka Institute Marketing (SLIM). From HNBA’s representatives,


Today's Columnists

Xi Jinping: China’s story of Moses

Wednesday, 12 December 2018

Xi Jinping’s story resembles the story of Moses in many ways. Moses (Prophet Musa as known to Muslims) though an Israeli, was adopted by the Egyptian Pharaoh. Moses was known as the Prince of Egypt, until he fell out of favour with the Pharaoh and


We don’t want an executive presidency

Wednesday, 12 December 2018

The executive presidency was established in 1978. Since then there has never been as much hope for its abolishment as there is right now. It however still requires many actors to come together to work towards its abolishment. The 20th as brought to


What is next for middle-income Asia and Sri Lanka?

Wednesday, 12 December 2018

Decades of sustained economic growth have left the Asia Pacific with few lower-income countries. Absolute poverty levels are and will continue to keep falling. This is cause for celebration. But it also requires a new partnership between countries an


Why didn’t they tell the President?

Tuesday, 11 December 2018

The President appears to believe that he still possesses the full executive powers he derived from the Constitution when he was elected to his office in January 2015. Three months later, he sat during a tumultuous session in Parliament, and witnessed


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