Marketing

The Disruption Agency TBWA ranked No. 1 in Sri Lanka by Campaign Brief Asia

Views - 392 Tuesday, 31 October 2017 00:00

One of the premier creative power houses in the country, TBWA\Sri Lanka has been ranked the number one Creative Agency in Sri Lanka by Campaign Brief Asia.


Watawala Tea Ceylon’s Ran Kahata wins Gold at Effies

Views - 15 Monday, 30 October 2017 00:00

Watawala Tea Ceylon Ltd. (WTCL), the consumer arm of Sunshine Holdings saw Ran Kahata, Sri Lanka’s most economical quality tea brand, come up tops to win Gold at the recently concluded International Effie Awards 2017, held at Water’s Edge Battara


SLIM holds Certification Ceremony 2017

Views - 17 Monday, 30 October 2017 00:00

Sri Lanka Institute of Marketing (SLIM) held its Certification Ceremony recently to recognise and award students who have successfully completed the SLIM programs; Preliminary Certificate in Marketing (PCM), Certificate in Pharmaceutical Marketing (P


Publicis Groupe expands its presence to Sri Lanka by launching Saatchi & Saatchi

Views - 16 Thursday, 26 October 2017 00:00

Publicis Groupe, the world’s third largest communications company recently extended its presence to Sri Lanka by launching Saatchi & Saatchi, a full service, integrated communications company that operates on the philosophy that ‘Nothing is Impos


CIM SL hosts 3rd Talking Point Program on ‘Re-igniting Conversation on Brand Relevance’

Views - 57 Tuesday, 24 October 2017 00:00

The Chartered Institute of Marketing Sri Lanka concluded its third Talking Point Program under the thought provoking topic ‘Is Branding Losing its Relevance?’ The keynote speaker was Imal Fonseka, Group CEO, Fairway Holdings Ltd. while the panel


Retail industry poised to take off: SLRA Chairman

Views - 169 Monday, 23 October 2017 00:00

Sri Lanka Retailers Association Chairman Hussain Sadique last week declared that the country’s retail sector was poised to take off, with the industry body planning a host of initiatives.


CIM Future Marketers’ Conference 2017 on 21 Oct.

Views - 28 Thursday, 19 October 2017 00:00

The Future Marketers’ Conference is the flagship event organised by the Student Committee of the Chartered Institute of Marketing Sri Lanka. This year’s conference is the sixth consecutive full day conference which will be held on 21 October at t


Leo Burnett Sri Lanka named ‘Agency of the Year’ at Effie Awards

Views - 15 Thursday, 19 October 2017 00:00

Leo Burnett Sri Lanka, the local office of the global advertising network Leo Burnett Worldwide, was recently named the Agency of the Year at this year’s Effie Awards Program. Leo Burnett Sri Lanka added credentials to its standing as Sri Lanka’


Dove faces PR disaster over ad that showed black woman turning white

Views - 17 Thursday, 19 October 2017 00:00

LONDON (Reuters): A social media outcry over an advertisement for Dove body wash which showed a black woman removing her top to reveal a white woman has escalated into a public relations disaster for the Unilever brand. The 3-second video clip, poste


Fidelity tests virtual reality for customer service training

Views - 9 Thursday, 19 October 2017 00:00

NEW YORK (Reuters): Fidelity Investments is testing virtual reality technology to train customer service representatives in its call centres across the United States. The company’s innovation unit Fidelity Labs said in a blog post on Friday that it


SLIM signs MOU with JAT Holdings to conduct Diploma in Professional Selling Program

Views - 10 Thursday, 19 October 2017 00:00

JAT Holdings Ltd. entered into an agreement with SLIM, the national body for marketing via a MOU with the intent of enhancing effective performances of the former’s sales staff with the SLIM – Diploma in Professional Selling (DPS) program. The MO


BBDO Lanka strikes Gold for Janashakthi at Effies

Views - 165 Thursday, 19 October 2017 00:00

BBDO Lanka took home a Gold and a Finalist award for its two entries at the Effie Awards Sri Lanka held recently at the Water’s Edge. It was awarded a Gold award in the Insurance category for its ‘Guiding Light for Life’ campaign for Janashakth


Sri Lanka Retailers’ Association launches Loyalty Card

Views - 271 Thursday, 19 October 2017 00:00

A loyalty program to recognise and reward employees and staff in the retail sector was launched by the Sri Lanka Retailers’ Association (SLRA) recently. This program is in appreciation of the services rendered to the retail industry by all levels


Golden Effie evening for Ogilvy Sri Lanka

Views - 23 Thursday, 19 October 2017 00:00

The Phoenix Ogilvy Group ended the 2016 Effie Awards Sri Lanka with an overall group tally of 10 medals including 4 Gold, 2 Bronze and 4 Finalist awards. Topping the list, was the Clogard ‘Say it Fresh’ campaign for Hemas Manufacturing Ltd. which


Insights celebrate decade in advertising

Views - 9 Tuesday, 17 October 2017 00:00

Insights Advertising, an integrated marketing and communications agency completed their 10th year of successful operations in the field of creative solutions in media. Founded by four creative heads; Nalin, Indu, Chaminda and Sharman in September 200


Star Holdings launches creative and media arm Razor International

Views - 73 Tuesday, 17 October 2017 00:00

Star Holdings International Ltd., Sri Lanka’s innovative fabric care company ceremonially opened its internal creative and media arm Razor International.


Setting the benchmark for advertising excellence

Views - 19 Tuesday, 17 October 2017 00:00

Benchmark Innovation is an advertising agency that has continued to dazzle the advertising landscape with its creative prowess. The agency understands the importance of creating relevance through creativity and firmly attributes its success to this w


Sri Lanka’s nation brand value stagnates in Brand Finance’s global survey

Views - 82 Tuesday, 17 October 2017 00:00

The 2017 nation brand report released by Brand Finance in London last week, shows that Sri Lanka has dropped one place in its rankings from 58 to 59, with just a 4% increase in Brand Value to $ 77.0 billion. The global report which is available on th


DIMO engages Interbrand for corporate rebranding

Views - 29 Thursday, 12 October 2017 00:41

Interbrand, the world’s largest and most influential brand consultancy, has begun the repositioning and corporate branding of top conglomerate DIMO.


SLIM NASCO panel concludes tough judging process to emerge with 2017 winners’ list

Views - 64 Thursday, 12 October 2017 00:39

The Sri Lanka Institute of Marketing (SLIM), which organises the much anticipated National Sales Congress (NASCO), announced the conclusion of the judging process to discover 2017’s SLIM NASCO winners.


BBDO Lanka wins Bronze at 2017 Tangrams Effectiveness Awards

Views - 20 Wednesday, 11 October 2017 00:00

Only Sri Lankan agency team to have won at Tangrams in 2017


Leo Burnett the only Sri Lankan agency to be ranked in Campaign Brief Asia’s Top 50 Agencies

Views - 22 Monday, 9 October 2017 00:00

Leo Burnett Sri Lanka has been ranked as one of Asia’s Top 50 Agencies by Campaign Brief Asia, Asia’s most influential creative advertising trade magazine. Leo Burnett Sri Lanka is the only agency from the ‘Rest of South Asia’ geographical ca


Make ‘gastrodiplomacy’ part of nation branding says Rohantha; cites Thai cuisine as classic example

Views - 84 Monday, 9 October 2017 00:00

The Sri Lanka Food Processors Association which consists of members of the leading FMCG companies in Sri Lanka staged the annual general meeting at Kingsbury with the new president appointed being SMACK Chairman/Managing Director Sarath Alahakoon.


‘One Island – One Big Mall’: First Colombo International Shopping Festival in October

Views - 90 Monday, 2 October 2017 00:03

Providing a stepping stone to make Sri Lanka a retail hub and to convert the island to a 365-day destination, Sri Lanka Retailer’s Association (SLRA) will organise the first-ever Colombo International Shopping Festival (CSFI) in


mCash partners with Keells Super to extend unparalleled ease for customers

Views - 26 Monday, 2 October 2017 00:01

Infusing further convenience and ease into its mobile offering, the National Mobile Service Provider Mobitel has partnered with Keells Super outlets to offer mobile users to pay utility bills and make mCash deposits at Keells


Insights to country branding from Australian envoy at CIM CEOs Breakfast Forum

Views - 12 Monday, 2 October 2017 00:00

The Chartered Institute of Marketing Sri Lanka hosted its third CEO Breakfast Forum for the year at the Hilton Colombo Residences, emphasising the importance of building a successful county brand image.


Interbrand releases 2017 Best Global Brands Report

Views - 115 Friday, 29 September 2017 00:00

Interbrand, the world’s largest and most influential brand consultancy, has announced the Best Global Brands for 2017


Two young professionals from Leo Burnett Sri Lanka to compete at Young Spikes

Views - 13 Thursday, 28 September 2017 00:12

Two young professionals from Leo Burnett Sri Lanka, will represent the country at the upcoming Young Spikes Media Competition, which is set to take place in Singapore.


MSL Sri Lanka’s Group Director Caryll Van Dort invited to serve on Spikes Asia jury

Views - 8 Wednesday, 27 September 2017 00:00

MSL Group Sri Lanka’s Caryll Van Dort who leads the agency’s PR arm at Leo Burnett Sri Lanka, has been invited to serve as a member of the Public Relations jury at the prestigious Spikes Asia Festival of Creativity, which will be conducted in Sin


Holmes, Pollard & Stott wins again at Sumathi Awards for Mahajana Sampatha

Views - 33 Wednesday, 27 September 2017 00:00

At the 22nd Sumathi Awards 2017, held on 20 September at the Nelum Pokuna Theatre, Holmes Pollard & Stott won the 2nd Runner up award for their Mahajana Sampatha TV commercial.


Today's Columnists

Constitutional reform – A reply to Dr. Wijeyadasa Rajapaksa

Wednesday, 22 November 2017

The lengthy article by Dr. Wijeyadasa Rajapakshe PC on constitutional reform published in the newspapers recently appears to contain several errors of fact and of law


Ranil’s reluctant tryst with truth

Wednesday, 22 November 2017

Twenty years ago in 1998, Dr. Jayadeva Uyangoda writing in the periodical ‘Frontline’ traced our peculiar path of progress in the 50 years of independence


Omni-Channel Synchroniser for banks and financial institutions: An vision to simplify banking

Wednesday, 22 November 2017

Today, as a society we are noticing a historical shift from cash-based transactions to digitisation of financial transactions, and from the use of traditional banking channels to e-channels.


Extending the net of AML/CFT: The need for public awareness

Tuesday, 21 November 2017

By Press Notice, the Central Bank of Sri Lanka (CBSL) through its Financial Intelligence Unit(FIU), has drawn the attention of the public to “Extraordinary Gazette Notification No. 2015/56 dated April 21, 2017 prescribing


Columnists More