Third Shift Media wins Gold at Dragons of Asia

Wednesday, 22 October 2025 00:06 - - {{hitsCtrl.values.hits}}

Seven years since its inception, Third Shift Media continues to redefine what it means to be a media agency in today’s marketing communications landscape.

The independent Sri Lankan agency has once again been recognised on the international stage, winning a Gold Dragon at the Dragons of Asia Awards 2025, held in Kuala Lumpur, Malaysia, on 10 October – a prestigious regional platform celebrating the most innovative and effective marketing communications campaigns across Asia, marking yet another proud moment for Sri Lankan creativity on the global stage.

This achievement marks another milestone in Third Shift’s journey from a bold local startup to a regional force that is reshaping how media agencies operate. Founded in 2017, the agency has consistently challenged convention by building a new model for collaboration – synergising with fellow agency partners and even extending beyond the industry through partnerships with academia.

Winning Gold alongside leading creative, digital, and other agencies reaffirms Third Shift’s vision of being a media agency that goes beyond the conventional role – creating ideas and media solutions capable of standing among the best in Asia.

Building on its recognition as Best Media Agency in Sri Lanka at the 4A’s Advertising Festival and Best Media Agency in the Rest of South Asia by Campaign Asia in 2024, this latest win reinforces Third Shift’s standing as an independent agency from Sri Lanka driving regional standards of excellence in media and communications.

Third Shift extends its gratitude to Lipton Teas and Infusions, the client behind the winning campaign, and to MTV/MBC Channels Ltd., the campaign’s media partner. The agency also acknowledges the unwavering support of the MTM Group and Shift Group, whose partnership and strength have been instrumental throughout this journey.