Marketing

Facebook tests augmented reality ads

Views - 5 Tuesday, 17 July 2018 00:00

Reuters: Facebook Inc. said last week it is testing augmented reality advertisements on its News Feed ahead of the holiday shopping season in the United States. The ads will let users virtually interact with different products - from trying on Michae


Top Twitter users lose 2% of followers on average as policy changes

Views - 2 Tuesday, 17 July 2018 00:00

San Francisco (Reuters): A Twitter Inc. policy change last week to increase the service’s credibility cost its 100 most popular users about 2% of their followers, on average, according to social media data firm Keyhole. Twitter is no longer countin


Research firm Second Curve debuts in Sri Lankan market

Views - 5 Tuesday, 17 July 2018 00:00

Humans are innovative creatures, always brewing new ideas, which are essential to our survival as a species. But as we evolve, so do our lifestyles and wants, manifesting over the last few decades in the form of consumerism. However consumerism, too,


SLIM announces Brand Excellence Awards 2018

Views - 88 Tuesday, 17 July 2018 00:00

By Rahel Kirinde SLIM yesterday announced the 17th edition of its Brand Excellence Awards, to be held in November. Brand custodians around the country were called on to submit entries before August 15, and requested to participate in the special work


IAA Sri Lanka Chapter hosts Media Mantra 2018

Views - 4 Tuesday, 17 July 2018 00:00

Accentuating its new positioning and commitment to education within the Sri Lanka market, the International Advertising Association (IAA) Sri Lanka Chapter recently held a workshop called ‘Media Mantra – To Win in a Connected World’ at Citrus W


SLIM signs MOU with XpressJobs.lk

Views - 13 Wednesday, 11 July 2018 00:00

The signing of an MOU between SLIM and XpressJobs.lk took place at SLIM Home recently with a view of opening up job


CIM Sri Lanka’s 4th Talking Point highlights digital transformation

Views - 300 Wednesday, 11 July 2018 00:00

The Chartered Institute of Management Sri Lanka held its fourth Talking Point recently, themed ‘Digital Transformation


CIM SL organises leadership seminar for Royal College prefects

Views - 11 Wednesday, 11 July 2018 00:00

The Chartered Institute of Marketing, Sri Lanka in collaboration with EDEX Careers organised a special leadership seminar on 13


How algorithms have added a scientific twist to marketing

Views - 9 Wednesday, 11 July 2018 00:00

AdWeek: Pablo Picasso, when discussing calculating machines said, “But they are useless. They can only give you answers


Interpublic to buy Acxiom’s marketing solutions division for $2.3 b

Views - 8 Tuesday, 10 July 2018 00:00

Reuters: US advertising firm Interpublic Group of Companies Inc. said yesterday it would buy data mining firm Acxiom Corp’s marketing solutions business for $2.3 billion in cash. The sale means that Little Rock, Arkansas-based Acxiom will part ways


FIFA sanctions Swedish FA for breach of media, marketing rules

Views - 7 Tuesday, 10 July 2018 00:00

SOCHI, Russia (Reuters): FIFA has fined the Swedish Football Association SFr 70,000 ($ 71,000) and warned it for breaching media and marketing regulations during the World Cup, the governing body said on Friday. FIFA said that it had previously asked


Anthony Chelvanathan makes Cannes history

Views - 10 Tuesday, 10 July 2018 00:00

Anthony Chelvanathan made history by being the first-ever Sri Lankan to serve on the jury at the prestigious Cannes Lions International Festival of Creativity. Anthony joined a world-class panel of judges who evaluated and awarded the best work pres


SLRA-Sensei Lanka conduct ‘Leadership Excellence for Retail & Allied Professionals’ program

Views - 37 Thursday, 5 July 2018 00:00

The Sri Lanka Retailers’ Association (SLRA) Retail Academy, in partnership with Sensei Lanka, recently conducted its second consecutive ‘Leadership Excellence for Retail and Allied Professionals’ – a four-month training program complete with


Websites and online advertisers test limits of European privacy law

Views - 15 Tuesday, 3 July 2018 00:00

San Francisco (Reuters): Businesses engaged in online advertising are taking divergent approaches to a new European data protection law, with some shutting services to ensure compliance while others test the limits of what regulators will allow, a Re


Why are marketers blind to shopper marketing – II

Views - 181 Tuesday, 3 July 2018 00:00

Whether you are a brand manager in a FMCG company or retailer, creative agency or media practitioner – if you don’t win with shoppers, you don’t win. One the basic building blocks for developing an effective shopper marketing campaign is ‘Dat


Is it time to kill the consumer?

Views - 158 Tuesday, 3 July 2018 00:00

Remember the film WALL-E? I seem to remember it better and better every day now.The film painted a dystopian picture of a future Earth, inundated with garbage; and a small colony of obese humans confined to their loungers as they were plied continuou


Google killing off DoubleClick, AdWords names in rebranding of ad products

Views - 7 Monday, 2 July 2018 00:00

LOS ANGELES (Variety.com): Google is retiring its two most-recognised advertising brand names - DoubleClick and AdWords - as part of a broad rebranding of its ad products.


Twitter, Facebook launch tools to track advertising

Views - 8 Monday, 2 July 2018 00:00

Reuters: Twitter Inc. on Thursday made it easier for users to identify political campaign ads and know who paid for them, as social media platforms faced the threat of US regulation over the lack of disclosure on such spending.


Leo Burnett Sri Lanka celebrates 19 years of building powerful brands and meaningful partnerships

Views - 6 Monday, 2 July 2018 00:00

Leo Burnett Sri Lanka, the local office of the global advertising network Leo Burnett Worldwide recently celebrated its 19th anniversary of operations in Colombo.


Prestigious fine art brand Derwent appoints new distributor in Sri Lanka

Views - 5 Monday, 2 July 2018 00:00

Sri Lankan artists aspiring to transcend depth, colour and precision in their work now have the choice of the revered British fine art brand Derwent, with the appointment of Thef:;llstop as the brand’s new distributor.


eMarketingEye bags 12 awards at The Communicator Awards

Views - 130 Monday, 2 July 2018 00:00

eMarketingEye, the award-winning Sri Lankan digital marketing agency and a pioneer in the industry, continued its trend of winning prestigious awards on the international stage by bagging 12 wins at the 2018 edition of The Communicator Awards.


SLIM creates more opportunities for Effie contestants this year

Views - 7 Monday, 2 July 2018 00:00

Effie Awards Sri Lanka, organised by SLIM and celebrating its 10th milestone this year is all set to make an indent in the pages of Effie history, by introducing a series of new prerequisites in line with the Global blueprint, that will make a signif


CIM, CIM Sri Lanka launch postgraduate qualification to address skills gap in intl. marketing

Views - 19 Friday, 29 June 2018 00:10

The Chartered Institute of Marketing (CIM) and CIM Sri Lanka have launched a Postgraduate Diploma in Professional Marketing, a new qualification for marketers operating internationally. The course equips marketing leaders overseas with the skills to


DentsuGrant creative joins global workshop in Japan

Views - 19 Friday, 29 June 2018 00:00

TOKYO, Japan: DentsuGrant’s Tara Weerasinghe just spent an exciting few days in Tokyo earlier this month representing Sri Lanka and her agency at the Dentsu Young Innovators Workshop 2018.


SLIM launches ‘Certificate in Services Marketing’ for first time in Sri Lanka

Views - 13 Friday, 22 June 2018 00:00

The pioneer in the field of marketing and the best innovator in marketing education in Sri Lanka, SLIM, launched the latest


Sarva Colombo strengthens team to incite further growth for their clients

Views - 141 Friday, 22 June 2018 00:00

Sarva Colombo announced the strategic expansion of its team with a few key members to enhance its position as a total


Interbrand announces Best China Brands 2018

Views - 21 Wednesday, 20 June 2018 00:00

Interbrand, the world’s largest and most influential brand consultancy, has announced its Best China Brands ranking for 2018


Facebook releases new privacy safeguards after ceding to pressure from advertisers

Views - 11 Tuesday, 19 June 2018 00:00

WASHINGTON (Reuters): Facebook is installing new controls it says will better inform its members about the way companies are targeting them with advertising, the latest step to quell a public outcry over the company’s mishandling of user data. Star


How brands create business value

Views - 295 Tuesday, 19 June 2018 00:00

For many organisations the brand is an invisible asset that is often not a part of discussions at board meetings. Since the brand is not reflected on the balance sheet, management and owners entirely overlook it and the responsibility of managing it


German fans less aware of sponsors but will spend more

Views - 11 Wednesday, 13 June 2018 09:00

BERLIN (Reuters): German soccer fans will spend more on World Cup memorabilia, including Adidas replica shirts, than during the 2014 tournament, although official FIFA sponsorship is losing its impact, a survey published on Wednesday (6 June) said.


Today's Columnists

No other country can better understand the preciousness of free trade than SL

Thursday, 19 July 2018

The year 2018 marks the 40th anniversary of China’s reform and opening-up and also the 17th anniversary of China’ accession to the World Trade Organization (WTO). In 2001, China acceded to the WTO, which marked a new historic stage of reform and


Development of national housing and Employees’ Provident Fund

Thursday, 19 July 2018

‘Singapore’ has become a buzzword in the media circles today. Media speak is centred round many issues. Extradition of the fugitive Central Bank Governor appointed to the post on a recommendation by our PM, now missing and reportedly taken refuge


Sri Lanka stepping up its pursuit of trade-led growth

Wednesday, 18 July 2018

“We were a trading nation since the era of ancient kings,” Prime Minister Ranil Wickremesinghe reminded Parliament


To hang or not to hang!

Tuesday, 17 July 2018

President Maithripala Sirisena dropped a bombshell out of the blues last week, sans all ‘maître’ (loving-kindness) when he launched a coup de main on drug offenders. He threatened to use his powers to place his signature to execute the death sen


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