Godrej Consumer Products consolidates global media operations under WPP Media

Monday, 7 September 2026 04:09 - - {{hitsCtrl.values.hits}}

Godrej Consumer Products Ltd., (GCPL), a leading emerging markets FMCG company, has appointed WPP Media as its global media agency partner for its international business spanning Sri Lanka, Bangladesh, Nigeria, South Africa, Indonesia, Argentina and Chile. EssenceMediacom, part of WPP Media, has already been managing GCPL’s media mandate in India since 2025.

The appointment follows a three-month global media pitch process initiated in March 2026 to consolidate GCPL’s media operations outside India under a single global agency group. Media responsibilities across these markets were previously managed independently through locally appointed agencies.

Godrej Household Products Lanka Ltd., Country Head Dileepa Gregory said: “As consumer preferences and the media landscape continue to evolve in Sri Lanka, strengthening how we engage with consumers remains a key priority. Our partnership with WPP Media brings together global capabilities and local market expertise, enabling us to build stronger brands and drive sustainable growth in the market.”

WPP Media South Asia President Client Solutions Priti Murthy said: “We are delighted to strengthen our partnership with Godrej Consumer Products in Sri Lanka. This expanded partnership is a testament to the trust and strong relationship we have built over the years. Sri Lanka is a dynamic market with evolving consumer needs, and we look forward to bringing together our deep local market understanding with WPP Media’s broader capabilities to create more connected and effective marketing solutions. Together, we aim to strengthen GCPL’s brands, deepen consumer engagement and support their growth ambitions in the market.”

WPP Media Global President, Markets and Business Operations Mark Patterson said: “Global growth today is built on the ability to combine scale with local relevance. We are excited to support Godrej Consumer Products as they strengthen their presence across key international markets, leveraging the power of data, technology, creativity, and market expertise. This expanded partnership reflects a shared commitment to delivering integrated marketing solutions that drive meaningful business outcomes and long-term brand growth across regions.”