Brand Finance Lanka releases annual index of most valuable brands

Thursday, 21 April 2022 04:00 - - {{hitsCtrl.values.hits}}

Sri Lanka’s 100 most valuable brands increased value by a mere 1%
This is a lower growth in brand value than last year
Dialog maintains its No. 1 position for the fourth consecutive year
Results with analysis in LMD’s Brands Annual 2022

Chairman Ruchi Gunewardene

Managing Director Aliakber Alihussain

Brand Finance Lanka, the pioneering brand valuation and strategy firm, yesterday released its 19th consecutive annual review of Sri Lanka’s 100 most valuable brands.

Announcing the release, Brand Finance Lanka Chairman Ruchi Gunewardene said: “Even though we saw total brand value increase by 1% this year, it is only marginal, and we have a long way to go before we can get back to the 2019 base year and begin to show healthy growth again.”

Dialog retained its most valuable brand position for the fourth consecutive year, ranked just ahead of Bank of Ceylon.

Brand Finance Lanka’s newly appointed Managing Director Aliakber Alihussain said: “The year under review has been one of the most challenging for brands with no respite in sight with multiple issues being faced. Looking ahead, the internal economic issues of Sri Lanka coupled with the external challenges of the Ukraine-Russia war will put Sri Lankan brands under the utmost stress test, which means stronger the brand, greater likelihood it can weather the storm.”

The comprehensive review provides details on the methodology and analysis of publicly listed consumer product and service brands and is published in LMD’s Brands Annual 2022. For online report, go to www.brandirectory.com

Brand stability in a tumultuous environment