Fourth Industrial Revolution: Implications for tourism in SL

Views - 4935 Tuesday, 16 February 2016 00:06

Davos analysis positive In the backdrop of a looming global recession brewing from China, Sri Lanka Tourism has set a target of being the number revenue earner for Sri Lanka by 2020. If we strictly evaluate from a resource availabil

Marketing a political candidate: Is it right?

Views - 2298 Tuesday, 9 February 2016 00:10

Given my passion for the discipline of marketing, I have experienced that watching closely how a political candidate is marketed is the best way to understand the changing best practices in marketing.  Right now, my attention is on the US p

Sri Lanka must target $ 50 b in exports with TPP agreement

Views - 2531 Tuesday, 2 February 2016 00:01

Way back in 2005 when Sri Lanka export revenue crossed the $ 6 billion mark, many of us were elated with the performance but little did we know that after almost 10 years we as a country are struggling, with the number just doubling to $ 12.5 bill

10 insights Ricardo Haussman must know about Sri Lanka 

Views - 3262 Tuesday, 19 January 2016 00:53

I guess anyone’s dream will be to study at Harvard and get a rub off this power brand on their personality, be it formal education or executive education. There were two lecturers who made a mark during my experience at Harvard – Profe

Modi lessons for Sri Lankan economy post-Harvard analysis

Views - 2585 Tuesday, 12 January 2016 00:01

As a passionate practitioner of marketing, I have this love to admire good marketing practice. Good marketing practice involves the management of the ups and downs of a brand life across time, which is where Indian Premier Narendra Modi scores str

Why hurt brand SL whilst inching to launch a nation brand building campaign?

Views - 3029 Tuesday, 5 January 2016 00:02

The Sri Lanka Economic Forum is a strong start Going well for Sri Lanka Whilst Sri Lanka is having challenges internally, given the coalition Government at play, and having to manage the shocks from the world economy, the fact of the mat

When will Sri Lanka move from talk to action?

Views - 2636 Tuesday, 29 December 2015 00:03

Financial hub in 2016? Tea Hub in 2016? Software to be $1 billion? Global tourism campaign in 2016? What’s wrong? Whilst Sri Lanka has been very optimistic in the last ten years, more precisely the

Give life to Budget 2016 with marketing thinking

Views - 3036 Tuesday, 22 December 2015 00:02

Given that the Budget 2016 has come to a close with a mandate of over a hundred-plus, now the challenge is implementation. This can happen only if a strong private partnership exists and each of us agrees to take the country forward. 2016 will be

Tourism marketing; more powerful than we think?

Views - 2810 Tuesday, 15 December 2015 00:01

Budget proposal 2016 The budget proposal of abolishing the TDL that wiped off almost a billion rupees from the marketing budget of Sri Lanka Tourism and the directing of the rest of the funds to the treasury sure shook the industry. Whilst there

SL must absorb Budget 2016 shocks to be competitive in the future

Views - 2800 Tuesday, 8 December 2015 00:03

Budget proposal on tea a case in point Given the exposure to policymaking in the Sri Lankan economy under the NCED banner, Budget 2016 is the recommended treatment that the Sri Lanka economy requires, subject to a few exceptions. But a poi

Jaffna must be made a production city in the backdrop of UNP manifesto

Views - 3134 Tuesday, 1 December 2015 00:05

Given that I was responsible for the conceptualisation of the first post war industrial zone – Atchchuvely – way back in 2008 and subsequently together with Industrial Development Board (IDB) and United Nations (UNOPS) funded by the Go

The Top 15 from the market oriented Budget 2016, challenge is execution!

Views - 3259 Tuesday, 24 November 2015 00:05

Further to the Economic Policy statement made by the Prime Minister in early November, which was essentially an external market oriented export-led policy statement, in my view the Budget 2016 further gave details to the overall strategy of brand

Recession in 2016 globally; should Sri Lanka do nation brand building?

Views - 3721 Tuesday, 17 November 2015 01:39

Whilst the third generation economic reforms is exactly what Sri Lanka requires supported by deeper structural policy reforms, the challenge we are up against is to evaluate the operating environment and the impact it can have on the success of su

Seven All Black lessons for 3rd generation economic reforms

Views - 11428 Tuesday, 10 November 2015 00:18

We have been privy to very strong share of media on the All Blacks performance at the World Rugby championships 2015. A particular piece that caught my eye was ‘All Blacks have the world at their feet but could fail to realise the potential&

Ceylon Tea requires a strong marketing drive

Views - 2193 Tuesday, 10 February 2015 01:11

In this age, the lifeline of the world is the brands that a company owns. If we examine the tea industry, it’s strange but the top 10 destinations for Ceylon Tea in the 1960s, 1985 and in 2010 are continuously changing. Every 15 years the industry

Sri Lanka must beat Estonia

Views - 2499 Tuesday, 27 January 2015 00:01

Since 8 January we have seen how Sri Lanka has unleashed a new attitude to the world. My mind went to the words of nation brand building expert Simon Anholt, who said: “If a country doesn’t like its image – and most countries don’t – then t

Why not an FTA with Brazil?

Views - 2388 Tuesday, 20 January 2015 00:47

Overall market size on imports worth $ 226 b in Brazil Sri Lanka’s exports to Brazil $ 48 m at 0.021% share Lanka within top 10 importing countries in many product sectors FTA struggling Whilst we can be proud of the export performance,

Marketing pickups and challenge for Sri Lanka

Views - 1840 Tuesday, 13 January 2015 00:01

What Ruchir said When I was watching the election results on 8 January, my mind went back to the oration by the J.P Morgan Managing Director Ruchir Sharma at the Central Bank’s 60th anniversary. The essence of his presentation was that any state l

Mobile to tip the next Sri Lankan president?

Views - 2113 Tuesday, 6 January 2015 02:02

Given the media blackout from today, the challenge will be who gets the share of voice with a potential voter with clever media strategies that can lead to a share of mind and thus lead to a behaviour on 8 January. Whilst traditional media like TV, r

Can the tea industry make Sri Lanka worth $ 100 b?

Views - 2015 Tuesday, 30 December 2014 00:52

Tea poised to cross $ 1.6 b dollar mark in 2014 SL the only country to be awarded Ozone-friendly tea positioning Supply chain issues in tea industry must be addressed Rs. 6.5 b plus marketing spend must be unleashed  We all are aware of

Sri Lanka’s Brand Value to outdo GDP in 2015?

Views - 4438 Tuesday, 16 December 2014 00:52

By Rohantha Athukorala Last week when Brand Finance announced that Sri Lanka’s nation brand value had reached $ 61 billion in 2014, given my responsibilities at a national level on category marketing I was absolutely thrilled as it was not long ag

Marketing a political candidate: Key insights

Views - 3771 Tuesday, 9 December 2014 00:08

This year’s Christmas holidays will be very interesting as the share of voice at every home get-together or party will be the entrenchedly competitive campaigns to the most powerful seat in Sri Lanka. My interest is mainly on the cutting edge marke

Building brand Sri Lanka in 2015

Views - 2316 Tuesday, 2 December 2014 00:12

Last week I was invited to address an international audience on the power of Nation Branding. It was an interesting challenge given that Sri Lanka has had its share of economic success while also being up against the issues that the West has driven t

Obama pick-ups for Lanka’s presidential campaign 2015

Views - 4390 Tuesday, 25 November 2014 00:16

Just imagine a marketing budget on two brands exceeding Rs. 5 billion aimed at getting one brand into the most powerful seat in Sri Lanka. The only thought that will come into a marketer’s mind will be that the most cutting-edge strategies will com

Winning in today’s tough business world

Views - 3423 Tuesday, 18 November 2014 00:11

Winning in today’s competitive business world is among key buzz words whenever I talk to a youngster. Let me capture some pickups that I have experienced in my tenure guiding youngsters in the world of business and marketing. Past failures I

Political marketing: Lessons from Modi

Views - 5634 Tuesday, 11 November 2014 00:15

Given that 2 January was announced by the weekend media to be the presidential elections, my mind took me to the sharpest marketing campaigns that we have seen in South Asia that might be relevant to the Sri Lankan candidates. Let me capture the rele

Sri Lankan marketers see the power of social media

Views - 3474 Tuesday, 4 November 2014 00:24

Last week Sri Lanka witnessed a landmark event when we saw an allegedly controversial advertisement by a top biscuit manufacturer back-benched by the adverse comments on social media. The decision was all the more important given that there was no me

Fish exports to EU: $ 125 m at stake

Views - 3235 Wednesday, 29 October 2014 00:00

The latest data reveals that Sri Lanka’s exports are booming at 14.7% as at end August 2014 with the apparel industry growing at a commanding 18.9%, tea at 12.3%, whilst the top two countries, USA and UK growing at 16.1% and 11.9% respectively. The

Sri Lanka: Get the facts right and then market

Views - 3020 Tuesday, 21 October 2014 00:05

The weekend newspapers were highlighting the decision by EU General Court from Luxemburg stating that the EU has revised the proscription of the LTTE and that appeals be limited to points of law within two months of notification. I was confused on th

‘Made in China’ does not mean poor

Views - 4556 Tuesday, 14 October 2014 01:56

Sri Lanka witnessed the 100,000th Chinese tourist coming into Sri Lanka the other day. Ha Yeon and Chen Yu Hua were welcomed at the BIA airport and apparently they decided to come to Sri Lanka upon seeing the bus branding in Shanghau, which made my m

Today's Columnists

Discipline and the devil’s disciples

Monday, 18 February 2019

That coach who repeatedly slapped a boy under his care has generated a storm of controversy on social media. On one side are aunties, bleeding hearts, civil rights champions et al who are outraged or at the very least shocked or surprised. On the oth

SL growth profile: Arrest moving down the staircase immediately to avoid hard landing on the floor

Monday, 18 February 2019

Strong message in the Sri Lanka Development Update 2019 Sri Lanka Development Update for 2019 was released by the World Bank last week. This document contains a review by the bank’s residential staff of the present state of the country’s economy

Prudential banking and saga of MTD Walkers

Monday, 18 February 2019

The matters referred to in the article under this title published in the Daily FT (15 February) are spotlighted in more detail under this scrutiny. While the general attention of the public remains more focused on recently arrested underworld kingpin

Minister Wijeyadasa Rajapakshe’s empty rant

Monday, 18 February 2019

Minister Wijeyadasa Rajapakshe (WR) has joined President Sirisena’s reckless verbal onslaught on the Constitutional Council (CC) that was set up by the 19th Amendment (Daily Mirror 15 February). I use “verbal onslaught” intentionally since, as

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