Marketing

Responsible and purpose-led marketing: Necessary building blocks to drive sustainable growth

Views - 254 Thursday, 5 December 2019 00:00

Today, consumers are increasingly aware of the social and environmental issues facing the world, seeking brands and businesses that will take a stand and act on these issues versus those that don’t. Organisations that will do more good for the plan


Emerging Media honoured with 2019 CMO ‘Entrepreneur of the Year Award’

Views - 6 Thursday, 5 December 2019 00:00

Emerging Media Ltd. Founder and Managing Director Sanjeewa Rajapakshe was presented with the prestigious accolade of ‘Entrepreneur of the Year’ (advertising, marketing and PR) at the recently-concluded Asian Leadership Awards ceremony, presented


Publicis Groupe Sri Lanka appoints Sanjay Chaudhari as CEO

Views - 108 Thursday, 5 December 2019 00:00

Publicis Groupe announced the appointment of Sanjay Chaudhari as CEO of Publicis Groupe, Sri Lanka. Arosha Perera has stepped down as CEO of Leo Burnett, Sri Lanka. As CEO, Publicis Groupe, Sanjay will take on the reins of all Publicis Groupe agencie


Facebook in EU antitrust crosshairs over data collection

Views - 6 Thursday, 5 December 2019 00:00

Brussels (Reuters): EU antitrust regulators are investigating how Facebook collects and monetises its data, the European Commission said on Monday, opening a second front on top of an existing probe into the social media giant’s online marketplace.


TikTok accused in California lawsuit of sending user data to China

Views - 6 Thursday, 5 December 2019 00:00

SAN FRANCISCO (REUTERS): A California college student has accused popular video-sharing app TikTok in a class-action lawsuit of transferring private user data to servers in China, despite the company’s assurances that it does not store personal dat


Amal Cabraal on purpose-led marketing, marketplace disruption and brands beyond borders

Views - 99 Wednesday, 4 December 2019 01:22

Tonight is about excellence and about recognition. It’s about awards and about celebrating and not about long speeches. But, I have been asked to share with you some thoughts on our industry, which I will do, but do so in brief. As we all compete


On the road to digital: 365 days of Isobar Sri Lanka

Views - 139 Wednesday, 4 December 2019 01:20

Sharing the role and my take on the direction of the digital ecosystem in Sri Lanka, it is of my strong view that local brands must differentiate the delivery and focus of their content now more than ever. The journey of the first 365 days at Isobar


Twitter makes global changes to comply with privacy laws

Views - 11 Wednesday, 4 December 2019 01:19

SAN FRANCISCO (REUTERS): Twitter Inc is updating its global privacy policy to give users more information about what data advertisers might receive and is launching a site to provide clarity on its data protection efforts, the company said on Monday.


Chamber Academy workshop on digital marketing to boost business

Views - 17 Wednesday, 4 December 2019 01:18

The Chamber Academy will host an intensive full-day training program on how digital marketing can boost business on 5 December, from 8.30 a.m. to 4.30 p.m. at the Ceylon Chamber of Commerce. It will be conducted by a well-renowned resource person Tr


Rs. 1.6 b spent on ‘education marketing’ this year

Views - 60 Monday, 2 December 2019 00:00

The seventh annual International Schools of Sri Lanka (TISSL) staged a conference on education, themed ‘Leading in Turbulent Times’ at Marriott Resort and Spa in Weligama. The elite cross-section of academics and educational business personaliti


Stress-free shopping experience

Views - 115 Monday, 2 December 2019 00:00

The supermarket consumers have experienced long queues, negative responses from the staff, and concerns of privacy. There have been complaints and concerns from the consumers regarding instances where the items have been duplicated and or some unwant


Creating perceived value is crucial to brand success

Views - 87 Monday, 2 December 2019 00:00

I had an uncle who always wore a mundu (sarong) and shirt. That was his standard attire for as long as I could remember and I never saw him wear anything else outside. He would not wear T-shirts, suits, coats, or even pants. Much later in life, I mu


CBL Munchee crowned ‘Asia Marketing Company of the Year 2019’ for second consecutive time

Views - 12 Thursday, 28 November 2019 03:20

Ceylon Biscuits Ltd. (CBL), the market leader and manufacturer of the well-loved Munchee Biscuits, was awarded the ‘Asia Marketing Company of the Year 2019’ for the second consecutive year at the Asia Marketing Excellence Awards ceremony held in


Leading clothing brand Emerald produces two award-winners at SLIM NASCO 2019

Views - 13 Thursday, 28 November 2019 03:17

Menswear specialist and Sri Lanka’s leading clothing brand Emerald produced two of SLIM NASCO’s emerging superstars this year, as sales professionals Madura Premarathne and Jeewan Rathnayaka bagged two prestigious awards alongside other super ach


What do retailers do in a crisis? – Sri Lanka Retail Forum 2019

Views - 19 Tuesday, 26 November 2019 00:00

For retailers, effective crisis management can be the difference between ensuring ongoing success and business failure. Crisis management is a crucial part for every business and must be prepared to deal with any crisis at any time. It can be too lat


News Publisher awarded ‘Most Influential Content Marketer’ at World Marketing Congress 2019

Views - 17 Tuesday, 26 November 2019 00:00

News Publisher, a new generation corporate communications agency, founded by Fiona Nanayakkara, was recently presented with the award for ‘The Most Influential Content Marketer 2019’ at the Content Summit and Award hosted by the World Marketing C


‘Shaping the future with tech’: Sri Lanka Retail Forum 2019

Views - 28 Monday, 25 November 2019 01:07

We are living in an age where technology is running the world. There are numerous innovations that are being aimed at improving the efficiency of life. Since the beginning of the internet era, new technologies have been invented at a rate that no one


SLIM Forum: ‘Unknown Stories of Known People’ enlighten PCM students

Views - 36 Monday, 25 November 2019 01:05

The forum for the SLIM Preliminary Certificate in Marketing (PCM) 2019 – fourth intake was recently held on a grand scale at the Sri Lanka Institute of Tourism and Hotel Management. Themed ‘Unknown Stories of Known People’, the event was made


Chartered Institute of Marketing welcomes Prince of Wales as Patron

Views - 15 Tuesday, 19 November 2019 00:00

The Prince of Wales has agreed to become the new Patron of the Chartered Institute of Marketing. CIM said Charles, Prince of Wales will take over from Prince Philip, Duke of Edinburgh, who has served as the Institute’s Patron since 1952. CIM’s f


‘Redefining the Customer Experience’: Sri Lanka Retail Forum 2019

Views - 30 Tuesday, 19 November 2019 00:00

Most retailers have to balance catering to a younger customer while balancing an ageing demographic. In this setting, retailers are expected to be relevant, innovative and maintain their standards in customer care. How can retailers ensure that there


Unconventional Guests of Honour

Views - 14 Tuesday, 19 November 2019 00:00

MullenLowe Sri Lanka, the premier strategic communications and advertising agency, recently launched its sister agency LoweLintas. The two agencies, along with three specialist divisions form the MullenLowe Sri Lanka Group, are located in close proxi


CBL clinches multiple awards at 2019 SLIM NASCO

Views - 20 Tuesday, 19 November 2019 00:00

One of Sri Lanka’s largest FMCG conglomerates Ceylon Biscuits Ltd. (CBL) showcased its supremacy in sales professionalism by clinching multiple accolades once again at the annual SLIM National Sales Congress Awards 2019 (NASCO) held recently. Since


Fashion Bug employees secure two accolades at SLIM NASCO 2019

Views - 16 Thursday, 14 November 2019 00:00

Leading retail fashion network, Fashion Bug secured two awards at the recently concluded SLIM NASCO Awards organised by the Sri Lanka Institute of Marketing (SLIM). Territory Manager Mohamed Aslam and Sales Executive Mohamed Saleen were recognised as


Omnicom Media Group Sri Lanka relaunches with new global branding

Views - 27 Thursday, 14 November 2019 00:00

Omnicom Media Group Sri Lanka recently took on a totally new look, showcasing the new worldwide logo with its modern, dynamic interior layout. The celebration of the change coincided with the ‘OMG! It’s Friday’-themed evening, this time with m


Easy Ads merges with Redfly

Views - 11 Thursday, 14 November 2019 00:00

Easy Ads Ltd. that has won the confidence of clients for bringing best returns to its customers through newspaper advertising reached another milestone recently by joining hands with Redfly creative agency that is best known for their successful crea


Promotion on Sri Lanka’s trade and investment in Telangana

Views - 51 Wednesday, 13 November 2019 01:20

The Sri Lanka Deputy High Commission in Chennai, as part of their ‘Economic Diplomacy Promotion of Sri Lanka in Southern India’ organised an event in Hyderabad on 23 October in association with the Federation of Telangana Chamber of Commerce and


Marketing tactics for value management

Views - 36 Wednesday, 13 November 2019 01:15

Marketing tactics, the second component of the marketing architecture, consist of three main elements: differentiation, marketing mix, and selling. Differentiation is the core tactic of the company that describes the uniqueness that it offers to the


Dilmah’s authenticities

Views - 14 Wednesday, 13 November 2019 01:14

1. Pure Ceylon tea leaves The Ceylon tea, named after the geographical region where the tea plant is grown, is an authentic tea from Sri Lanka that benefits from the area’s unique topography and environment. Dilmah claims that it pays special atten


Mobitel’s sales champions win big at SLIM NASCO 2019

Views - 18 Wednesday, 13 November 2019 01:12

Mobitel affirmed its position as the leading mobile service provider in the country at the SLIM NASCO 2019 Awards held on 15 October at the BMICH, with Mobitel’s sales professionals taking centre-stage by winning a haul of prestigious sales awards


Serendib Flour Mills shines at SLIM NASCO 2019 with Gold awards

Views - 23 Thursday, 7 November 2019 00:14

Serendib Flour Mills, the manufacturers of high quality seven-star wheat flour in Sri Lanka, took home three awards – two Golds and one Bronze – at the recently-concluded National Sales Congress (NASCO) 2019 organised by the Sri Lanka Institute o


Today's Columnists

Statesmanship and moral leadership

Friday, 6 December 2019

“The chief task in life is simply this: to identify and separate matters so that I can say clearly to myself which are externals not under my control, and which have to do with the choices I actually control. Where then do I look for good and evil?


Trust science and technology to deliver: Let innovation be the key

Thursday, 5 December 2019

A new leadership for the country is at the helm. One that is known to believe in focus and intent as well as the power of execution. While execution of plans is critical – we have seen awful delays and procrastination over what is important – it


The professional leadership selection committee

Thursday, 5 December 2019

The political storm has subsided. A proven veteran has weathered the storm. He is now entrusted with the utmost responsibility to rebuild the nation and to reposition the country in the Asian economic landscape. Living abroad, I attentively observed


What the private sector needs more than tax cuts

Wednesday, 4 December 2019

Few things have stood out in the first two weeks of the new President. Firstly the significant tax cuts, ranging from reduction in VAT, reintroducing tax exemptions and abolishing other taxes such as NBT and WHT. Secondly the public announcement that


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