Columnists,Marketing

Find out where he is going – In pursuit of the consumer journey

Views - 10 Monday, 21 October 2019 00:00

I remember very clearly the excitement of buying our very first TV set. My dad and mum excitedly chatted about it. They spoke to all their friends who had TV sets at their homes. My dad virtually had an analysis of brands and what his friends said we


Implementation slippage drives down Sri Lanka’s brand value

Views - 3 Monday, 21 October 2019 00:00

The 2019 Nation Brand Report released by Brand Finance in London last week shows that Sri Lanka’s nation brand rank has dropped two places compared to 2018 from 59 to 61, with an 8% decrease in brand value to $ 76.3 billion. Brand value, which hea


Story telling is at the heart of brand building

Views - 124 Wednesday, 16 October 2019 01:07

Who does not love a good story? There is something about people and stories – I love and still do recall the fine detail of stories from years ago – of Tintin and Captain Haddock of Blistering Barnacles fame, of Asterix and his Menhirs and how ef


TBWA\Sri Lanka Lights up Spikes Asia 2019 with unprecedented 5-award win

Views - 33 Monday, 14 October 2019 00:00

TBWA\Sri Lanka did the country proud at the recently-concluded Spikes Asia 2019 by winning five awards to become the most awarded agency. This marks the biggest ever win for Sri Lanka by a single agency at the renowned ad festival. The Agency was in


Sustainable social entrepreneurship and social value creation through marketing capabilities

Views - 223 Monday, 14 October 2019 00:00

Many entrepreneurs engage in business expecting profit and enhanced their performance of business. As entrepreneurship is facing dramatic competitive environment globally, entrepreneurs need a change in these days in their marketing efforts to enjoy


Knowledge-sharing session on global marketing

Views - 8 Monday, 14 October 2019 00:00

The Postgraduate and Mid-Career Development Unit of the Faculty of Management and Finance, University of Colombo has joined hands with the private sector to organise a series of guest lectures for their postgraduate students. While the faculty has m


NGage Young Spikes duo clinches PR Bronze at Spikes Asia

Views - 23 Monday, 7 October 2019 01:21

Two young professionals from NGage Strategic Alliance brought honour to Sri Lanka and their agency by winning the Bronze Award in the Young Spikes PR Competition held during Spikes Asia 2019 which concluded in Singapore recently.


Ogilvy strikes Gold for Sri Lanka at Young Spikes Asia 2019

Views - 21 Wednesday, 2 October 2019 00:00

The Phoenix Ogilvy Group’s Hansaka Wickramasinghe and Dinali Rajapakse have brought glory to the Sri Lankan communications industry by winning Gold in the ‘Media’ category at the Young Spikes competition, which is an integral part of the Spikes


Triad continues international winning spree

Views - 45 Wednesday, 2 October 2019 00:00

A truly Sri Lankan agency Triad recently won coveted Silver and Bronze awards at Spikes Asia 2019 for its Life Chant campaign, launched in partnership with the Public Health Department of the Colombo Municipal Council. Life Chant won a Silver award i


Strategic marketing to presidential candidate

Views - 30 Wednesday, 2 October 2019 00:00

Author Lewie Diasz last week presented his book on ‘Strategic Marketing’ to UNF presidential candidate Sajith Premadasa.


Revitalising retail through ‘Shop for Sri Lanka’ campaign

Views - 16 Wednesday, 2 October 2019 00:00

Sri Lankan retailers have organised themselves to harness the collective resources of the retail industry, and promote innovation and growth even further, while providing consumers with the best deals in the country. To do so, the Sri Lanka Retailers


Young leaders from Shift attend FastTrack in Malaysia

Views - 7 Tuesday, 1 October 2019 00:10

Two young professionals from Shift recently participated at FastTrack – a professional excellence leadership development program – held from 11 to 13 September in Kuala Lumpur, Malaysia. The seventh edition of this three-day program was organise


Osaka laughs off ‘too sunburned’ comment with plug for sponsor’s sunscreen

Views - 11 Tuesday, 1 October 2019 00:08

TOKYO (Reuters): Japanese tennis player Naomi Osaka has laughed off comments by a Japanese comedy duo who said she was “too sunburned” and “needed some bleach”, turning the tables with a plug for Japanese cosmetic giant Shiseido that is one o


Just #hashtag it

Views - 209 Monday, 30 September 2019 00:40

I used to love tuning into shortwave radio. I was what was then called a Dxer. Someone who tuned into remote radio stations which no one has heard before and listened to its content, then arduously wrote a letter to the said station, reporting on its


Facebook tightens political advert rules for Singapore

Views - 18 Monday, 30 September 2019 00:39

SINGAPORE, (AFP): Facebook last week introduced strict criteria for political ads on the social network in Singapore to prevent the spread of misinformation as the city-state gears up for elections. Faced with criticism the site has been used to mani


SLIM Effie 2019 Gala event rewards best mar com ideas in Sri Lanka

Views - 28 Thursday, 26 September 2019 02:03

The 11th Edition of the Sri Lankan Effie Awards, organised by the Sri Lanka Institute of Marketing (SLIM), concluded on a high note recently, showcasing the strength of local talent. Held on 30 August at Waters Edge, the gala event hosted over 400 p


NGage becomes first marcom agency to be recognised as a Great Place to Work

Views - 102 Thursday, 26 September 2019 02:02

NGage Strategic Alliance, the 26-year pioneer in integrated marketing communications and PR, has been certified as a Great Place To Work by the global program that conducts assessments of workplaces for being exemplary in employee Trust, Pride and Ca


Leo Burnett’s Selonica Perumal recognised at Top 50 Professional & Career Women Awards

Views - 185 Thursday, 26 September 2019 01:58

Selonica Perumal, Executive Director of Publicis, part of Leo Burnett group Sri Lanka, was recently recognised with the award for Leadership Excellence in the Field of Advertising at the Top 50 Professional & Career Women Awards that took place at th


SLIM joins hands with EDB to conduct awareness program

Views - 22 Wednesday, 25 September 2019 00:00

The Sri Lanka Institute of Marketing (SLIM) in collaboration with the Export Development Board (EDB) conducted an awareness seminar for the applicants of the ‘Erambuma’ credit scheme. SLIM, in keeping with its sustainable approach to business, jo


Young Spikes Digital Category winners from Dentsu Grant off to Spikes Asia

Views - 62 Wednesday, 25 September 2019 00:00

Young talents from Dentsu Grant Group took the spotlight as overall winners of the Digital Category at the recently concluded Young Spikes 2019, the local competition hosted by the Sri Lankan Chapter of the Association of Accredited Advertising Agen


Tech Talk: Connecting with your consumers using tech ideas

Views - 65 Monday, 23 September 2019 02:17

I have always loved star gazing. As a child I would lay on my apartment roof terrace gazing up at the night sky, trying to make some sense of the stars and figure out the constellations. Later as a student, I imagined myself as an astronomer, studyin


Horizon Campus and SLIM sign MoU

Views - 11 Monday, 23 September 2019 02:14

A Memorandum of Understanding (MoU) was signed between Horizon Campus and the Sri Lanka Institute of Marketing (SLIM) recently, with the aim of enabling the two organisations to work in collaboration towards the advancement of higher education and pr


SLT corporate website adjudged ‘Most Popular Corporate Website 2019’

Views - 15 Wednesday, 18 September 2019 00:00

Leading ICT and digital solutions provider Sri Lanka Telecom (SLT) announced that its corporate website www.slt.lk secured the title of ‘Most Popular Corporate Website 2019’ at the prestigious BestWeb.lk Awards 2019. SLT Corporate Branding GM Ro


Leo Burnett successfully concludes yet another Masterclass internship program

Views - 22 Wednesday, 18 September 2019 00:00

Leo Burnett Sri Lanka, part of the globally acclaimed agency Leo Burnett worldwide recently concluded the seventh edition of its Masterclass program, with interns graduating after five weeks of learning, training and receiving world-class exposure at


Dentsu Aegis Network ushers new frontier with launch of Amnet

Views - 24 Tuesday, 17 September 2019 00:00

Dentsu Aegis Network last week ushered in a new frontier in Sri Lanka’s media and data landscape, with the launch of Amnet; the global leader in programmatic advertising, transforming the media, marketing and digital domains in the country. The la


CINEC Campus launches BMgt (Hons) in Retail Marketing and Branding

Views - 18 Tuesday, 17 September 2019 00:00

In a move to fulfil a long-felt need in the retail sector, CINEC Campus is launching a Bachelor of Management (Hons) degree program in Retail Marketing and Branding. As the retail sector is currently enjoying a rapid growth, CEOs are looking for prof


Time to rebrand Sri Lanka: MullenLowe Group CEO comments on most successful agency

Views - 393 Tuesday, 17 September 2019 00:00

By Darshana Abayasingha MullenLowe Lintas Group CEO Virat Tandon is extremely proud of everything achieved by MullenLowe Sri Lanka and avers the agency is in a great place and he believes it is one of the best offices in the South Asian region. He po


SLIM partners PIM and CIM to host inaugural memorial oration of Prof. Uditha Liyanage

Views - 21 Monday, 16 September 2019 00:43

The Sri Lanka Institute of Marketing (SLIM) in a tripartite initiative collaborated with the Post Graduate Institute of Management (PIM) and the Chartered Institute of Marketing (CIM) to commemorate and appreciate the yeoman service rendered to the m


Diploma in Digital Marketing – newest edition of SLIM Education portfolio

Views - 25 Monday, 16 September 2019 00:42

SLIM, keeping abreast of evolving marketing needs, introduced its newest educational program, the Diploma in Digital Marketing, as a succession path of the Certificate in Digital Marketing. The launch was held on the 6 August at the Galle Face Hotel.


CINEC Campus launches BMgt (Hons) in Retail Marketing and Branding

Views - 18 Monday, 16 September 2019 00:40

In a move to fulfil a long-felt need in the retail sector, CINEC Campus is launching a Bachelor of Management (Hons) degree program in Retail Marketing and Branding. As the retail sector is currently enjoying a rapid growth, CEOs are looking for prof


Today's Columnists

Find out where he is going – In pursuit of the consumer journey

Monday, 21 October 2019

I remember very clearly the excitement of buying our very first TV set. My dad and mum excitedly chatted about it. They spoke to all their friends who had TV sets at their homes. My dad virtually had an analysis of brands and what his friends said we


Vote for the candidate with the best team of advisors

Monday, 21 October 2019

It is a tough challenge to be a successful president or prime minister. To craft a socio economic policy that will bring prosperity and to implement it, is a very, very tough ask. Can any of the candidates for president be able to create such a plan


Fixing lending rates and waiving farmer loans: two policies that do not augur well for borrowers

Monday, 21 October 2019

Two policies relating to lending Recently, there were two policy pronouncements relating to lending, one already implemented by the Central Bank and the other being proposed for implementation by the SLPP presidential hopeful, Gotabaya Rajapaksa, tha


Ministry of Tourism: A nation rich in hospitality

Monday, 21 October 2019

GOALS n10 million visitors n$ 18 billion earnings from tourism ACTION PLAN 1. Introduce a Nation Branding Strategy for Sri Lanka focusing on 1. Tourism 2. Exports 3. Governance 4. Culture 5. People 6. Airport, immigration and investment 2. Airpor


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