Marketing

SLIM ties up with AIA Sri Lanka

Views - 22 Thursday, 19 April 2018 00:42

The Sri Lanka Institute of Marketing (SLIM), the national body for marketing in Sri Lanka which has been serving the nation for nearly 50 years, signed a Memorandum of Understanding with the AIA Insurance Lanka PLC, which is a part of the largest ind


Hashan appointed General Manager Sales and Marketing at STAR Holdings International

Views - 62 Thursday, 19 April 2018 00:00

STAR Holdings International Ltd., makers of STARLIGHT Brands, Sri Lanka’s emerging force for innovative fabric care, appointed Hashan Travis Haputhanthri to takeover overall operations of Sales and Corporate strategy adding to his previous position


Instagram to allow users to download their data

Views - 16 Wednesday, 18 April 2018 00:04

Reuters: Facebook Inc’s Instagram will soon allow its users to download a copy of all the content they have uploaded on the photo-sharing platform, a spokesman said. The disclosure comes amid global concerns about the privacy of users’ informatio


Australia bags billion-dollar rights deal

Views - 9 Wednesday, 18 April 2018 00:03

Sydney (Reuters): Cricket Australia has signed a new six-year broadcast agreement worth A$1.2 billion ($935 million), the board said, allaying fears of a financial blow in the wake of last month’s ball-tampering scandal in South Africa.


Martin Sorrell quits as head of world’s biggest ad group WPP

Views - 10 Wednesday, 18 April 2018 00:02

LONDON (Reuters) - WPP, the world’s biggest advertising company, entered uncharted territory on Monday without its founder Martin Sorrell whose departure has left it rudderless at a time of swirling industry change. Shares in the group fell 4% aft


LMD releases Brands Annual

Views - 21 Wednesday, 18 April 2018 00:01

Media Services, the publisher of leading business magazine LMD, announced yesterday that the 2018 special edition of the Brands Annual has been released to supermarkets and bookstores across the island. The all-encompassing special issue features Sri


SLIM NASCO to reward excellence in sales performance

Views - 15 Monday, 9 April 2018 00:00

The Sri Lanka Institute of Marketing (SLIM) launched the 18th SLIM National Sales Congress 2018, Sri Lanka’s focal award ceremony which recognises and rewards performances of the local sales force, this week.


Sri Lanka’s most valuable and strongest brands for 2018

Views - 280 Monday, 9 April 2018 00:00

This year’s launch of Brand Finance’s most valuable and strongest brands in Sri Lanka, which is published in LMD’s Brands Annual, provides a comprehensive review of the brand landscape of the country.


Ashraff Associates scores a 6!

Views - 134 Friday, 6 April 2018 00:00

Friday, 6 April, commemorates six years for Ashraff Associates, an agency which has made its mark in Sri Lanka’s highly competitive


Pradeep takes over SLIM leadership with focus on ’’Towards 50 years of excellence’’

Views - 12 Friday, 6 April 2018 00:00

The Sri Lanka Institute of Marketing, incorporated by Act no. 41 of 1980 of the Parliament, elected Pradeep Edward


Interbrand announces Best Korea Brands 2018

Views - 15 Friday, 6 April 2018 00:00

Interbrand, the world’s largest and most influential brand consultancy, has announced Korea’s Top 50 leading brands.


WPP investigates CEO Sorrell for alleged misconduct, which he denies

Views - 11 Friday, 6 April 2018 00:00

LONDON (Reuters) - WPP is investigating an allegation of misconduct against Martin Sorrell, who has built the world’s


Commercial Bank ties with Takas.lk, delivers largest day of sales in eCommerce in Sri Lanka

Views - 436 Friday, 6 April 2018 00:00

Commercial Bank partnered with leading e-Commerce platform, Takas.lk, to give incredible savings to its credit card and debit card base for the months of March and April.


BOC retains prime spot in Sri Lanka’s 100 brand ranking

Views - 549 Wednesday, 4 April 2018 00:00

Brand Finance Lanka, the pioneering brand valuation and strategy firm, celebrated its 15th consecutive year of publishing Sri Lanka’s


Unilever claims major victory at SLIM Nielsen People’s Awards 2018

Views - 20 Wednesday, 4 April 2018 00:00

Unilever Sri Lanka, a company with an 80-year proud history in the country, once again dominated at the recently concluded SLIM Nielsen


Advertisers look to online ads for brand growth: Zenith

Views - 9 Tuesday, 3 April 2018 00:00

Reuters: Money spent on online advertising has risen rapidly, a leading forecaster said, despite talk about firms trimming digital ad budgets as they question the medium’s effectiveness. Zenith, owned by France’s Publicis, forecast that advertise


Publicis responds to ad market upheaval with push into consulting

Views - 10 Tuesday, 3 April 2018 00:00

LONDON (Reuters): France’s Publicis is responding to upheaval in the advertising market with a stepped-up drive to become a consulting partner to global advertisers online, banking on the new strategy to reverse sluggish growth and boost profits. T



Facebook crisis could bust digital-ad duopoly

Views - 14 Tuesday, 3 April 2018 00:00

LONDON (Reuters Breakingviews): Facebook’s crisis could turn digital advertising’s duopoly into a triopoly. Marketers spooked by a data-handling scandal are threatening to pull money from the social network, which together with Google parent Alph


Interbrand releases first-ever best Asian Brands Report

Views - 10 Tuesday, 3 April 2018 00:00

For the first time, Interbrand has released a comprehensive analysis of the best brands in Asia, compiling insights from Best Japan Brands, Best China Brands, Best Korea Brands and Best India Brands, while also examining how brands are growing within


Playboy deletes Facebook Pages, citing user-data scandal and ‘sexually repressive’ policies

Views - 39 Monday, 2 April 2018 00:00

Los Angeles (Variety.com): Playboy is leaving Facebook - for good, it says - with the social giant’s latest user-privacy scandal being the straw that broke the camel’s back for the media company.


Link Natural commences identity transformation to celebrate 35 years

Views - 42 Monday, 2 April 2018 00:00

Link Natural Products recently partnered with Brand Finance and Landor to capture its new vision for the next phase of growth. This was done by codifying the brand DNA for the purpose of its internal and external stakeholders.


Coca-Cola’s valued distributors congregate at Partner Distributor Convention

Views - 15 Monday, 2 April 2018 00:00

Coca-Cola Beverages Sri Lanka Ltd. (CCBSL) recently hosted its annual Distributor Partner Convention, recognising its longstanding distributors and rewarding top performances at a gala event of fellowship.


At 25 years, Bates Strategic Alliance envisions the future

Views - 17 Monday, 2 April 2018 00:00

Bates Strategic Alliance reputed as a pioneer in Integrated Marketing Communications and Public Relations now driving strongly in Digital,


Pradeep Edward elected as new SLIM President

Views - 419 Friday, 30 March 2018 00:00

The Sri Lanka institute of Marketing, incorporated by Act no. 41 of 1980 of the Parliament, elected Mr Pradeep Edward


Shift sends 10 young professionals for AdFest 2018

Views - 11 Friday, 30 March 2018 00:00

Pioneer digital communications agency Shift kick-started their 10th anniversary celebrations by sending a team of young professionals


SLIM calls on Sri Lanka’s sales personnel to put their best foot forward at NASCO 2018

Views - 36 Friday, 30 March 2018 00:00

The Sri Lanka Institute of Marketing (SLIM) has created a sense of anticipation by announcing the National Sales Congress


Sri Lanka Retail Academy to conduct 1st HR Breakfast Forum on 3 April

Views - 18 Friday, 30 March 2018 00:00

The Sri Lanka Retailers’ Association (SLRA) www.slra.lkis to holda breakfast forum titled ‘Is your HR future driven?’


Masters Advertising takes on a new look

Views - 13 Wednesday, 28 March 2018 00:00

Masters Advertising has been at the forefront of advertising for 55 years. With expertise in all things advertising, Masters


Advertisers look to online ads for brand growth: Zenith

Views - 11 Wednesday, 28 March 2018 00:00

Reuters - Money spent on online advertising has risen rapidly, a leading forecaster said, despite talk about firms trimming


Today's Columnists

Has the ‘colonial diarchy’ come to Sri Lanka again?

Friday, 20 April 2018

For the last three four months, Sri Lanka has not been moving forward as it should have been. The most affected are the economy


The glyphosate story – CKDu, food security and national economy

Thursday, 19 April 2018

We in Sri Lanka have a history to be proud of. According to our historical record, the golden age of Sri Lankan agriculture production centres around Polonnaruwa during reign of King Parakramabahu the Great (1153-1186 AD).


President is powerless to remove the Prime Minister

Thursday, 19 April 2018

Some commentators have persistently advanced the proposition that, notwithstanding the 19th Amendment to the Constitution, the President’s power to remove the Prime Minister is intact. It is a view that relies on a literal reading of the Sinhala te


The ‘Trafficbathgoda’ town of Kiribathgoda

Thursday, 19 April 2018

Getting through Kiribathgoda town particularly in the evening after work is a real nightmare. Even the morning is equally bad, creating a huge pileup of vehicles along the main road. In particular, in the evening, to move from Tyre Corporation Junct


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