Marketing

CTC recognises star performers at annual Pinnacle Awards 2019

Views - 8 Friday, 15 February 2019 00:00

In felicitation of the company’s most outstanding Trade Marketing Executives (TMEs) and distributors, the Ceylon Tobacco Company PLC (CTC) organised The Pinnacle Awards 2019, an annual event held to celebrate their achievements. The Pinnacle Awards


SLIM Nielsen Peoples’ Awards – where the choices of the people are all that matter

Views - 5 Friday, 15 February 2019 00:00

Following the announcement of the launch of the SLIM Nielsen Peoples’ Awards program for the 13th consecutive year, SLIM President Pradeep Edward and Vice President Roshan Fernando shared the history, purpose and process of the only awards campaign


Interbrand India celebrates 5-year anniversary with top 5 branding assignments in its portfolio

Views - 9 Friday, 15 February 2019 00:00

Interbrand, the world’s largest and most influential brand consultancy, has marked its five-year anniversary in India with a series of crucial partnerships to secure its status as the country’s top brand consultancy. Ashish Mishra, Head of Inter


Interpublic beats profit, revenue estimates as client spending rises

Views - 4 Friday, 15 February 2019 00:00

REUTERS: Interpublic Group beat Wall Street estimates for quarterly earnings and revenue on Wednesday, as the US advertising company benefited from higher client spending worldwide. Interpublic, home to Madison Avenue icon McCann, has been spending


After all, customers too are humans!

Views - 151 Thursday, 14 February 2019 01:44

Desire to be cared for is a universal human need. We all yearn for it from the ‘womb’ to the ‘tomb’. Caring is an absolutely essential requirement that all human beings need, and it is something that can be easily given by the sensible use of


SLIM Digis Awards recognises aspiring digital marketing corporations

Views - 6 Wednesday, 13 February 2019 09:29

The Sri Lanka Institute of Marketing (SLIM) is making arrangements to reward local enterprises that have contributed significantly to the promotion of its digital marketing awards program.


Wendesiya’s lucky winner drives home latest Honda Dio DX Scooter

Views - 26 Wednesday, 13 February 2019 00:00

‘Wendesiya’, the highly successful reverse bidding online portal that offers unbeatable gifts for its winners, recently announced the first lucky winner for the year 2019 from the recently concluded competition. The competition was conducted in p


Chartered Institute of Marketing Sri Lanka Region first Talking Point Program for 2019 today

Views - 111 Wednesday, 13 February 2019 00:00

The Chartered Institute of Marketing Sri Lanka Region will be hosting its first Talking Point Program for this year under the theme ‘Step up Sri Lanka’ on Wednesday, 13 February from 6 p.m. onwards at the Union Ballroom, Hilton Colombo Residences


First ever SLIM Study Centre Awards honours excellence in accredited Study Centres

Views - 20 Wednesday, 13 February 2019 00:00

The Sri Lanka Institute of Marketing (SLIM) organised an award ceremony to celebrate the excellence of its various study centres on 24 January at Waters Edge. The event was hosted by the National Institute of Marketing where several SLIM Study Centre


Interbrand Best Sri Lankan Brands 2018 to be announced in March

Views - 200 Monday, 11 February 2019 00:02

Interbrand, one of the world’s largest and most influential brand consultancy, will announce its Best Indian Brands and Best Sri Lankan Brands in March. The ranking, which identifies the most valuable brands in India and Sri Lanka, is modelled on


Colombo welcomes new generation corporate communications agency–News Publisher

Views - 22 Monday, 11 February 2019 00:00

News Publisher, a modern era corporate communications agency, driven by industry veterans who have mastered the pros of an agency offering, officially launched in January 2019 in Colombo, Sri Lanka. Offering a host of expertise to further industry ma


SLIM launches ‘Certificate in Entrepreneurial Marketing’

Views - 20 Monday, 11 February 2019 00:00

The Sri Lanka Institute of Marketing (SLIM) launched its latest educational program, the ‘Certificate in Entrepreneurial Marketing’ (CEM) on an impressivenote at a ceremony held recently at the BMICH, Colombo. The opening ceremony was well-attend


Chartered Institute of Marketing Sri Lanka Region to hold first Talking Point Program of 2019 on 13 Feb

Views - 98 Friday, 8 February 2019 00:00

The Chartered Institute of Marketing Sri Lanka Region will be hosting its first Talking Point Program for this year under the theme ‘Step up Sri Lanka’ on 13 February from 6 p.m. onwards at the Union Ballroom, Hilton Colombo Residences. It will b


An exceedingly good solution: Looking back on 30 years of brand valuation

Views - 19 Friday, 8 February 2019 00:00

It’s 1988 and the world looks very different to the world of 2018. Dell Computers have only just been rolled out to the market, Blackrock Asset Management has just been founded, Die Hard is the year’s biggest blockbuster and the concept of a Worl


Gucci pulls polo neck after ‘blackface’ claims

Views - 22 Friday, 8 February 2019 00:00

PARIS, AFP: Gucci pulled a black polo neck sweater from its shops Thursday after it sparked comparisons with racially offensive golliwog and “blackface” imagery. The “balaclava jumper” can be pulled up to the eyes with the mouth visible thr


Osaka sponsor withdraws controversial commercial

Views - 20 Friday, 8 February 2019 00:00

TOKYO (Reuters): Japanese noodle company Nissin removed a controversial commercial following a dispute over the skin colour of a cartoon character depicting tennis player Naomi Osaka. The commercial depicted Osaka, whose father is Haitian and mother


Leo Burnett wins prestigious Network Excellence Award

Views - 29 Friday, 8 February 2019 00:00

Continuing to shine amongst its global offices, Leo Burnett Sri Lanka and Toronto recently won the coveted White Pencil for Creative Excellence for HumanKind thinking at the network’s 21st Worldwide Agency of the Year Awards. The prestigious accol


‘SLIM Marketing Roks’ ready to roll

Views - 24 Wednesday, 6 February 2019 00:00

‘SLIM Marketing Roks’ is a power-packed and educative project designed by the Sri Lanka Institute of Marketing (SLIM), with a view to creating awareness among students on marketing and entrepreneurship. It further encourages them to give free rei


Ceylon Agro Industries recognises hard work of its sales force

Views - 22 Wednesday, 6 February 2019 00:00

Over 275 members of the dynamic sales force of Ceylon Agro Industries Ltd.– Pima Group Sri Lanka gathered together recently at the Hotel Ramada in Seeduwa, for the annual National Sales Conference. The primary focus of the conference was to recogn


Buzzoole creates influencer marketing benchmark to help industry with measurement and metrics

Views - 21 Wednesday, 6 February 2019 00:00

Influencer marketing platform Buzzoole has launched what it claims to be the industry’s first-ever benchmarking report, in an attempt to address common measurement issues around the effectiveness of influencer campaigns. Until now there has been no


75 countries launch WTO e-commerce talks

Views - 18 Wednesday, 6 February 2019 00:00

DAVOS, Switzerland (AFP): Ministers from 75 countries launched talks towards drawing up global e-commerce rules amid growing calls for technology to be more closely regulated internationally. The talks were announced by the EU’s top trade official,


ICC welcomes breakthrough in WTO e-commerce talks

Views - 20 Wednesday, 6 February 2019 00:00

ICC has welcomed a ministerial statement issued today announcing the start of formal WTO talks to establish global rules for e-commerce. The statement, supported by some 75 governments, represents a major step forward in efforts within the WTO to en


PIMA partners with zMessenger

Views - 21 Wednesday, 6 February 2019 00:00

An MOU was signed between the PIM Alumni Association and zMessenger, the No. 1 digital marketing entity in Sri Lanka recently, with Postgraduate Institute of Management Director Prof. Ajantha Dharmasiri signing on behalf of the PIM Alumni Association


SLIM Nielsen People’s Awards celebrates 13 years as the voice of the people

Views - 21 Wednesday, 6 February 2019 00:00

It’s that time of the year again, when the voices of the people announce the nation’s top brands and services. The SLIM Nielsen People’s Awards will take place on 27 February at Waters Edge. The awards are a unique concept where the citizens of


Make your organisations rainforests not plantations

Views - 50 Wednesday, 30 January 2019 00:01

I have been a part of many round table discussions on innovation and disruption and noticed that the topic is of interest to many. However, we end up talking solely about technology. We need to remember that technology cannot innovate or disrupt –


SLIM evening forum on 30 Jan. for sales and marketing professionals

Views - 30 Monday, 28 January 2019 00:58

SLIM, the national body for marketing in Sri Lanka is organising an evening forum exclusively for sales and marketing professionals on 30 January 2019 at the Hilton Residences (JAIC Hilton). CPM or Certified Professional Marketer status is conferred


More than 95,000 data breach complaints since EU GDPR rules kicked in

Views - 20 Monday, 28 January 2019 00:57

BRUSSELS (Reuters): Europe’s data protection regulators have received more than 95,000 complaints about possible data breaches, eight months after the adoption of a landmark EU privacy law, the European Commission said on Friday. The General Data P


STAX Digital Customer Experience audit helps better understand digital maturity

Views - 43 Tuesday, 22 January 2019 00:00

In today’s fast-changing market landscape, customer intimacy is critical for every company’s success. While people and processes are important, digital maturity is fast becoming the differentiator in getting traction in a crowded market place. ST


Top 9 trends of marketing in Asia 2019 launched in Sri Lanka

Views - 43 Tuesday, 22 January 2019 00:00

Marketing is a way of life and an evolving subject. In the present digital era, the subject of marketing has evolved with rapid adaptation to cater to changing business scenarios in diverse regions of the world. Today, not only products and services,


Kantar Worldpanel enhances consumer panel in Sri Lanka

Views - 36 Friday, 18 January 2019 00:00

Kantar Worldpanel, the global expert in shoppers’ behaviour, announces the successful enhancement of the FMCG consumer panel service in Sri Lanka. In a joint initiative with Kantar LMRB, 300 new households have been added to the existing panel whic


Today's Columnists

MMDA, ACJU, politicians and women

Saturday, 16 February 2019

It is 10 years since Justice Saleem Marsoof (JSM) and his committee was appointed to review and make recommendations to reform the Muslim Marriage and Divorce Act (MMDA), passed originally in 1951 and amended in 1954, 1955, 1965 and 1969 before becom


President Trump looked for the failed idea of a wall

Saturday, 16 February 2019

The talks over the “Wall of Trump” between the US-Mexico Border Security broke down with Congressional leaders over the weekend. After the renewed call for a wall at his second State of the Union, President Donald Trump attended a political rally


‘The Man Who Would Be King’: Remembering Anura Bandaranaike on his 70th birth anniversary

Friday, 15 February 2019

‘The Man Who Would Be King’ is the title of a long tale written by Rudyard Kipling in 1888. This very popular story was made into a successful film starring Sean Connery, Michael Caine and Christopher Plummer by the well-known director John Husto


Of pseudo-democrats, discipline and the coming death of liberty?

Friday, 15 February 2019

I despair of our politicos and would-be politicians. Not that they are not all honourable men. From the honourable prime minister to the former defence secretary discharging his duty honourably after premature retirement! But that honour often dresse


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