Marketing

Sri Lanka Retail Forum 2018 inauguration today

Views - 12 Wednesday, 17 October 2018 00:00

‘Sri Lanka Retail Forum 2018’, organised by the Sri Lanka Retailers Association (SLRA), an approved association of the Ceylon Chamber of Commerce, will be inaugurated this evening (17 October) at the Cinnamon Grand, Colombo, with Prime Minister,


New President of Asia Marketing Federation Rohan shares way forward

Views - 7 Wednesday, 17 October 2018 00:00

Senior marketer and corporate manager Rohan Somawansa was unanimously elected as the President of the prestigious Asia Marketing Federation (AMF) for the period of 2018-2020 at its AGM in Guangzhou, China last week. Somawansa presently holds the posi


New academic and professional personalities appointed to lead SLIM Education

Views - 9 Wednesday, 17 October 2018 00:00

There are several committees, which support the cause of educational development in SLIM and among them the Board of Study and Education Reforms Committee plays a vital role. The Board of Study and the Education Reforms Committee of the Sri Lanka Ins


Inaugural SLIM Marketers Quiz 2018 tomorrow

Views - 4 Wednesday, 17 October 2018 00:00

The pioneer in marketing education and national level events in Sri Lanka, SLIM, the national body for marketing in Sri Lanka unveils the pioneering quiz competition for Marketers in Corporates and associations. The SLIM Marketers Quiz will take plac


Maliban gets global recognition at ‘Prestigious Brands of Asia 2018-19’ for 2nd consecutive year

Views - 3 Wednesday, 17 October 2018 00:00

Inspiring goodness for over 60 years, Maliban Biscuits Manufactories Ltd., Sri Lanka’s most trusted and renowned biscuit manufacturer, was bestowed with thecoveted international ‘Prestigious Brands of Asia 2018/19’ Award by Heralds Global & BAR


Advertising with purpose

Views - 162 Friday, 12 October 2018 00:00

By Madushka Balasuriya Sri Lanka’s advertising industry is one of extremes, wildly careening from the cringeworthy to the sublime. Recently JAT Paints fell on the right side of this scale with the launch of its Petal Paints line, which takes discar


Lipton Ceylonta takes home Bronze at Effies Awards with JWT Sri Lanka

Views - 11 Friday, 12 October 2018 00:00

Despite increasing tea prices in a highly saturated and price sensitive product in Sri Lanka, which made it difficult to gain market share, Unilever Sri Lanka took home a Bronze Award for their ‘Escape with Ceylonta’ campaign along with their cre


SLIM Education Portfolio – Serving the nation by producing professional marketers

Views - 9 Tuesday, 9 October 2018 00:00

SLIM, the national body for marketing in Sri Lanka, has made its mark in the fraternity by creating professional marketers through its internationally recognized educational product portfolio. Ranging from certificate courses and diplomas from variou


Experts from Asian region come together at Sri Lanka Retail Forum 2018 to discuss future of industry

Views - 17 Tuesday, 9 October 2018 00:00

Asia’s retail landscape is changing, with stronger economic growth in the region, investment from big consumers in the world and increased connectivity in the region. Sri Lanka Retail Forum 2018 will bring together experts from the Asian region to


Leo Burnett wins Sri Lanka’s first D&AD Impact Pencil for Petal Paint

Views - 10 Tuesday, 9 October 2018 00:00

Leo Burnett Sri Lanka, the only D&AD awarded agency in Sri Lanka, has earned the distinction of winning Sri Lanka’s first ever coveted ‘Wood Pencil’ at the D&AD Impact awards in London, in the Environmental Sustainability category for its Petal


Interbrand releases 2018 Best Global Brands Report

Views - 29 Monday, 8 October 2018 00:00

Interbrand, the world’s largest and most influential brand consultancy, on Friday announced the Best Global Brands for 2018. Apple, Google and Amazon are the three most valuable brands, with luxury and retail as the two dominant sectors.


Interbrand’s Best Global Brands 2018 to be announced shortly

Views - 8 Friday, 5 October 2018 00:00

Interbrand Global CEO Charles Trevail rang the closing bell at the NYSE yesterday and kicked off the final countdown of Interbrand Best Global Brands 2018, the definitive guide to the world’s Top 100 global brands. Interbrand Best Sri Lankan Brands


Advertising guru Das shares creative insights with Publicis Communications teams

Views - 7 Friday, 5 October 2018 00:00

India’s renowned and highly awarded Chief Creative Officer Leo Burnett South Asia Rajdeepak Das recently conducted a training for all Publicis Communications units in Colombo. Raj, who joined Leo Burnett India in 2014, has a body of work that refl


Marketing to millennials: Challenges and opportunities

Views - 59 Friday, 5 October 2018 00:00

By Dhamitha Pathirana Millennials are undoubtedly altering today’s business models due to their profound impact on marketing and brands. More importantly the focus is towards the ASEAN Millennials due to the future potential. ASEAN countries is hom


Intense and holistic 3-day learning experience for 70 Ogilvyians

Views - 8 Friday, 5 October 2018 00:00

70 of Ogilvy Group Sri Lanka’s members, drawn from different disciplines, including Advertising, Activation, Digital, Media and Public Relations attended three days of intense workshops and activities at the ‘Good to Great’ training program hel


Sri Lanka Retail Forum 2018, challenging the status-quo

Views - 21 Thursday, 4 October 2018 00:00

The retail industry’s premier knowledge event, Sri Lanka Retail Forum, is to be held 17 and 18 October at Cinnamon Grand Colombo. With the theme of ‘Towards a Dynamic & Evolving Retail Sector’, the Retail Forum brings an important opportunity t


No injunction for Beyoncé over ‘Feyoncé’ knockoffs: US judge

Views - 7 Thursday, 4 October 2018 00:00

NEW YORK (Reuters): One letter can make all the difference. A federal judge rejected Beyoncé’s request for a permanent injunction to stop a Texas company catering to people engaged to be married from selling dozens of shirts, tank tops, hoodies an


SLIM Brand Excellence 2018 shines spotlight on SME sector

Views - 9 Tuesday, 2 October 2018 00:00

SLIM made history 16 years ago by introducing the first awards ceremony dedicated to recognising and rewarding the best brands and brand custodians. Today the awards campaign that began with 26 entries has far exceeded the expectations of its founde


Champs of HNBA felicitated at SLIM NASCO

Views - 9 Tuesday, 2 October 2018 00:00

Recognising the outstanding performance in the field of sales, champs of HNB Assurance PLC (HNBA) were awarded at the recently-held National Sales Congress (NASCO) organised by the Sri Lanka Institute Marketing (SLIM). From HNBA’s representatives,


Madison Avenue ad-buying practices under Federal scrutiny

Views - 15 Tuesday, 2 October 2018 00:00

Los Angeles (Variety.com): The opaque nature of media buying practices is under new scrutiny, with federal prosecutors in Manhattan believed to have opened an investigation into the matter, according to a report in The Wall Street Journal, and issuin


Storybook Founder/CEO Subhash Pinnapola to judge at Spikes Asia 2018

Views - 14 Friday, 28 September 2018 00:00

Ad industry veteran and Founder/CEO of Storybook Subhash Pinnapolawas elected as a jury member for Asia Pacific’s most inspiring creative festival, Spikes Asia 2018. Along with other panel members from 18 countries across the region, Subhash lauds


Phoenix Ogilvy the most effective communications group at 2017 Effies

Views - 21 Friday, 28 September 2018 00:00

The Phoenix Ogilvy Group became the most recognised communications group at the recent 2017 Effie Awards Sri Lanka with a collective tally of 22 medals. Leading the list was the campaign for Hemas and their Velvet body lotions which received the high


Survey Research Lanka shifts gears into overdrive with new CEO

Views - 13 Friday, 28 September 2018 00:00

Survey Research Lanka Ltd. was established as an independent marketing and social research consultancy 29 years ago. Despite many lucrative and tempting offers to partner multinational and regional giants, the company refused to take the predictable


SLIM: Serving the nation through national-level events

Views - 9 Friday, 28 September 2018 00:00

As the national body for marketing, the Sri Lanka Institute of Marketing (SLIM) organises six national level events annually, which focus on various aspects of marketing and a range of market segments, with the ultimate aim of positioning the field o


MullenLowe Sri Lanka ‘Most Effective Agency of the Year’ at the Effies

Views - 29 Thursday, 27 September 2018 01:16

MullenLowe Sri Lanka was recognised as the ‘Most Effective Agency of the Year’ at the 2017 Effie Awards held at the Water’s Edge recently. The Sri Lanka office of IPG’s MullenLowe Group emerged as the most awarded agency of the evening, walki


Dentsu Aegis Network’s Leah Marikkar Bazalgette to represent Colombo at LIA 2018 Awards Jury Board

Views - 26 Thursday, 27 September 2018 01:15

Leah Marikkar Bazalgette, Executive Director at Dentsu Aegis Network SL (DAN), has been nominated as a member of ‘The NEW and Social Influences’ jury at the global renowned 2018 London International Awards (LIA). The event is a global annual fest


CIM Sri Lanka-SLIM joint forum

Views - 41 Thursday, 27 September 2018 01:15

The Chartered Institute of Marketing Sri Lanka together with Sri Lanka Institute of Marketing (SLIM) will be hosting a joint forum under the theme ‘Economy 2019 – A Legislative and Corporate Viewpoint’on 27 September from 6 p.m. onwards at the


Global spending on digital marketing nears $ 100 b: Study

Views - 8 Tuesday, 25 September 2018 00:00

FRANKFURT (Reuters): Spending on digital marketing grew by 44% last year in the United States and Britain to $ 52 billion, a study has found, estimating that global outlays on such tactics are approaching $ 100 billion. In contrast to placing online


Global advertising expenditure to grow 4.5% in 2018

Views - 12 Tuesday, 25 September 2018 00:00

Reuters: Global advertising expenditure is predicted to reach $ 581 billion at the end of 2018, with most of the growth coming from sponsored content in search engines and social media ads, according to industry forecaster Zenith. Zenith, owned by Fr


FPA Sri Lanka installs smart condom machines

Views - 100 Tuesday, 25 September 2018 00:00

FPA Sri Lanka collaborates closely with the Ministry of Health on HIV prevention and elimination in Sri Lanka and access to condoms is seen as a major initiative that will promote safe sex and reduce the incidence of HIV/STDs and unwanted pregnancies


Today's Columnists

Finishing the job of ending poverty in South Asia

Thursday, 18 October 2018

“I have a four-year-old son back in my village. I want to make a better life for him,” says Sharmin Akhtar, a 19-year-old employee in one of Dhaka’s many flourishing garment factories. Like thousands of other poor women, Sharmin came down to B


Depreciating rupee: Avoiding a money-go-round

Wednesday, 17 October 2018

Sri Lanka’s excessive reliance on foreign capital to finance investment under favourable external financial conditions is now leading to disruptions, as those conditions change in a decisive interest rate tightening phase in the United States. As U


Responsible water stewardship in Sri Lanka

Wednesday, 17 October 2018

Unlike many of our regional neighbours, Sri Lanka is blessed with an abundant water table. However, many companies do not feel the full value of this precious resource due to the limited regulation and monitoring of fresh water extraction for busines


Economy in disarray, banks flourishing; can this be true?

Wednesday, 17 October 2018

It is earlier reported that the growth in bank credit accelerated in August despite the tight credit and money conditions and rising non-performing loans in the banking sector. It is further reported that the year-on-year (YoY) growth in credit accel


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