Marketing

World’s most valuable brand Amazon breaks $ 200 b mark

Views - 34 Thursday, 23 January 2020 00:00

Defending its position as the world’s most valuable brand for the third consecutive year, Amazon has broken the so far unattainable $ 200 billion brand value mark, according to the latest report by the world’s leading independent brand valuation


Sri Lanka at tipping point ?

Views - 1077 Thursday, 23 January 2020 00:00

Let’s accept it, Sri Lanka is in trouble with the economy growing at +2.6%, exports declining for the fifth month in a row to register a marginal +1% growth, tourism declining by -20% and S&P credit rating at B with Negative Outlook, which sure ind


Wijeya Digital Media embraces programmatic advertising technology with AdStudio

Views - 140 Tuesday, 21 January 2020 00:00

Strengthening its position in the digital media arena, Wijeya Newspapers Digital Media Assets entered into a partnership with AdStudio to offer programmatic advertising solutions. Commenting on the partnership, Wijeya Digital Media Director Udesh Gu


Startup XpressJobs receives Rs. 100 m from Emerging Media

Views - 421 Tuesday, 21 January 2020 00:00

Emerging Media, a location-based digital advertising company has invested Rs. 100 million in XpressJobs in exchange of 25% stake of the company. The agreement was signed between Emerging Media Founder and Managing Director Sanjeewa Rajapakshe, Emerg


2020: Safe has never looked so dangerous

Views - 154 Tuesday, 21 January 2020 00:00

While it was never easier to meet your audience, it is becoming near impossible to buy their attention. In this fearsome digital pandemic, the antidote of creativity is going to be more sought after than ever. The alternative is an invisible and expe


Munchee wins SLIM ‘Brand of the Year’ for 7th time

Views - 11 Monday, 20 January 2020 03:29

Munchee, the flagship brand of the Ceylon Biscuits Ltd. (CBL) product portfolio, has yet again clinched the coveted ‘Brand of the Year’ Award at the SLIM Brand Excellence Awards 2019, held at Shangri-La Hotel Colombo recently. Munchee won six awa


Sri Lankans take top seats in Asia Marketing Federation

Views - 8 Monday, 20 January 2020 03:26

The Asian Marketing Federation (AMF) has re-appointed Rohan Somawansa for the second time as its President, while two other prominent corporate personalities, Pradeep Edward and Ruwan Liyanagamage, were appointed Secretary Generals at the recently co


Mobitel partners Nations Group to expand customer outreach

Views - 15 Friday, 17 January 2020 00:00

Sri Lanka’s national mobile service provider Mobitel entered into a partnership with the Nations Group, a leading direct marketing sales company, to expand its sales reach island-wide and increase penetration into new customer segments. Forging ah


HNB Finance website honoured with acclaimed Silver W3 Award in the US

Views - 14 Friday, 17 January 2020 00:00

The website of premier financial institution HNB Finance garnered major international recognition when it claimed silver in the Financial Services category at the prestigious W3 Awards ceremony, held in the United States. The W3 Awards honour digital


Fill and Win Campaign

Views - 10 Friday, 17 January 2020 00:00

In yet another strategic joint promotional initiative, Lanka IOC in association with the Stafford Motor Co. Ltd. kick-started a mega campaign throughout the island nation, beginning on 13 January. Continuing a unique digital and brick and mortar conc


Experience Branding 101

Views - 17 Friday, 17 January 2020 00:00

In a fiercely competitive market, it is imperative to make your brand stand apart. This is where brand experience comes in – a solutions based, experience-driven, and authentic approach with emotive content that will help boost your brand. Join us


YouTube: No. 3 channel with 6.5 million viewers

Views - 984 Thursday, 16 January 2020 00:23

Latest media insight on Sri Lanka reveals that almost 6.5 million people can be reached via the YouTube channel and is currently in third place on reach, next to Derana and Hiru TV channels. This has resulted in brand marketing companies having to mo


2020: Safe has never looked so dangerous

Views - 165 Thursday, 16 January 2020 00:22

By Mohenesh Chamith Buthgumwa While it was never easier to meet your audience, it is becoming near impossible to buy their attention. In this fearsome digital pandemic, the antidote of creativity is going to be more sought after than ever. The altern


Creative guru ‘Guththila’ revolutionises advertising landscape with innovative way forward

Views - 27 Thursday, 16 January 2020 00:19

While the advertising industry has been languishing in the doldrums with slow growth and formulaic creativity, Guththila Advertising has made its mark with its unique brand of creative excellence, backed by a strong results-based focus on the sales c


Google cutting web cookies, ending lucrative tracking tool for advertisers

Views - 8 Thursday, 16 January 2020 00:17

Reuters: Alphabet Inc.’s (GOOGL.O) Google within two years plans to block a common way businesses track online surfers in its Chrome browser, endorsing costly changes to how the Web operates as it tries to satisfy increased privacy demands from use


Quire Sri Lanka and News Publisher partner with CeyEndurance 2020 International Triathlon Series

Views - 17 Thursday, 16 January 2020 00:17

Quire Sri Lanka – Sri Lanka’s only consulting agency (cagency) founded in 2017 and News Publisher – the corporate communications agency credited with Sri Lanka’s first and only press release distribution system, recently partnered with CeyEnd


Markets

Views - 5 Wednesday, 15 January 2020 00:01

Markets


S-lon launches 360° communication campaign themed ‘S-lon inside’

Views - 25 Thursday, 2 January 2020 03:05

S-lon Lanka Ltd., a flagship company affiliated to the Capital Maharaja Organisation Ltd., recently embarked on its latest communication campaign ‘S-lon inside’. The new thematic campaign ‘S-lon inside’ ensures consumers the happiness they d


Integrity Associates wins  at SLIM Brand Excellence Grand Awards

Views - 12 Thursday, 2 January 2020 03:03

Integrity Associates Ltd. recently won Gold award for the Best Local SME Brand of the Year 2019 at the SLIM Brand Excellence Grand Awards Ceremony. Integrity Associates had been providing high quality service for the past 15 years and winning the SLI


Markets

Views - 17 Wednesday, 25 December 2019 00:25

Markets


SLIM wins Gold award for second consecutive year at Annual Report Awards Ceremony 2019

Views - 12 Monday, 23 December 2019 00:00

The Sri Lanka Institute of Marketing competed in the 55th Annual Report Awards conducted by the Institute of Chartered Accountants of Sri Lanka and was rewarded with a Gold award for the second consecutive year in the Not for Profit Organisations, wh


Keells wins multiple awards for the year 2019

Views - 20 Monday, 23 December 2019 00:00

Year 2019 has been one of many wins for Keells supermarkets, immediately following the transformation of the brand in 2018. It has gained several accolades including Most Valuable Supermarket Brand by Brand Finance for opening the chain’s 100th sto


eMarketingEye wins Gold in ICT Services Sector at National Business Excellence Awards 2019

Views - 88 Monday, 23 December 2019 00:00

eMarketingEye, the multifaceted award-winning digital marketing agency in Sri Lanka wins big at the National Business Excellence Awards 2019 held on 13 December at The Hilton Colombo which was organised by the National Chamber of Commerce of Sri La


SLIM Knowledge Week concludes successfully

Views - 12 Monday, 23 December 2019 00:00

SLIM concluded yet another fruitful and rewarding series of workshops with the annual Knowledge Week. Knowledge Week 2019 included James Taylor Live in Sri Lanka, the Marketers Summit 2019 and Brand Week. This five-day program included 16 local and


ACL Cables wins prestigious Gold at SLIM NASCO 2019

Views - 12 Monday, 23 December 2019 00:00

Sri Lanka’s No. 1 cable manufacturer, ACL Cables PLC secured a prestigious Gold Award at the National Sales Congress (NASCO) Awards 2019, organised by Sri Lanka Institute of Marketing (SLIM) during a gala function held at the BMICH recently. Stamp


Driving growth at the frontlines: Airtel Sales team wins at SLIM NASCO 2019

Views - 18 Monday, 23 December 2019 00:00

Airtel Lanka’s continuous investments in training and skills development led to two of their best sales team members winning Gold and Bronze Awards at the recently concluded SLIM NASCO Awards 2019. Airtel Lanka Senior Territory Executive Bishrul Su


Kelani Cables presents employees CEO’s Awards for Sales Excellence

Views - 15 Monday, 23 December 2019 00:00

Kelani Cables PLC, Sri Lanka’s number one producer of secure electrical and communication cable, honoured its outstanding sales persons with the CEO’s Award for the seventh time at the Ananthaya Hotel, Chilaw, with the participation of Kelani Cab


The new wave of global Sri Lankan brands

Views - 551 Thursday, 19 December 2019 01:16

A country’s economic prosperity and sustainability is often associated with the ownership of powerful brands. Many of the world’s most valuable brands are owned by companies headquartered in the USA: Amazon, Apple, Google, Microsoft, Coca-Cola, D


GOATING – 2025 marketing

Views - 315 Thursday, 19 December 2019 01:08

When I published my philosophy ‘Travis Brandsology’ in 2012, I introduced a word called “Brand marketing”. Most of the marketers called me and indicated “your word seems funny” and laughed at my invention. Within a year I saw this word a


Mobitel dominates Online category at SLIM Brand Excellence Awards 2019

Views - 14 Wednesday, 18 December 2019 02:56

Mobitel, reiterated its dominance as an enabler of the nation that strives to digitally empower the society through info-com and knowledge, when its subsidiaries, mCash and eChannelling, walked away with honours at the 2019 SLIM Brand Excellence Awar


Today's Columnists

Research and Development: Is it essential for Sri Lanka?

Thursday, 23 January 2020

Not long ago, on the day of our 71st Independence Day celebrations, the Army for the first time in our history paraded a locally built Multi-Barrel rocket launcher. It was never revealed that the Sri Lanka Army had an R&D wing named Center for Resear


Our heritage is Kandyan law; not Roman Dutch law as Rathana Thero thinks

Thursday, 23 January 2020

There were four bills presented by private members to the Parliament on 8 January (one bill is to be presented) which were already advertised in the gazette. They were to repeal the Kandyan Marriage and Divorce Act No. 44 of 1952; to repeal the Musli


Sri Lanka at tipping point ?

Thursday, 23 January 2020

Let’s accept it, Sri Lanka is in trouble with the economy growing at +2.6%, exports declining for the fifth month in a row to register a marginal +1% growth, tourism declining by -20% and S&P credit rating at B with Negative Outlook, which sure ind


The importance of business incubators for emergence of new businesses

Thursday, 23 January 2020

The new Government is poised to enter an arena in the development of entrepreneurship in the country which most of the developed countries have succeeded at the initial stages as well as in continuous efforts. The appointment of the new chairman and


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