Marketing

Sri Lanka’s first ‘Digital Customer Experience Management Exchange’ by SLISM

Views - 19 Thursday, 11 April 2019 00:00

The Sri Lanka Institute of Service Management (SLISM) successfully conducted Sri Lanka’s first ‘Digital Customer Experience Management Exchange’ at Shangri-La, Colombo. The event which was sold out, consisted of 300 eminent academic, private a


Omnicom Media Group Sri Lanka wins at first-ever SLIM Digis

Views - 13 Thursday, 11 April 2019 00:00

Omnicom Media Group Sri Lanka’s digital arm, OMG Digital was recognised as a Finalist at the inaugural SLIM Digis, the recent Digital Awards organised by the Sri Lanka Institute of Marketing. Entering the competition under the ‘Retail (Fashion/ C


Sri Lanka’s most valuable brands to be launched end April

Views - 58 Thursday, 11 April 2019 00:00

Brand Finance Lanka the pioneering brand valuation and strategy firm, which introduced Sri Lanka’s most valuable brands back in 2004, is gearing up to celebrate its 16th consecutive year of publishing the much sought after annual review of brands i


US senators introduce social media bill to ban ‘dark patterns’ tricks

Views - 12 Thursday, 11 April 2019 00:00

WASHINGTON (Reuters): Two US senators introduced a bill on Tuesday to ban online social media companies like Facebook Inc. and Twitter Inc. from tricking consumers into giving up their personal data. The bill from Democrat Mark Warner and Republican


The branding complex

Views - 15 Tuesday, 9 April 2019 00:00

By Tharaka Kodippli Branding isn’t a science, a religion, or an art form. However, to many- in its sheer breadth and depth, branding is just that. At its core, branding is the execution of ideas, data, and strategies. The American Marketing Associ


World number one Osaka signs with Nike

Views - 10 Tuesday, 9 April 2019 00:00

TOKYO (Reuters): World number one Naomi Osaka has agreed a deal with Nike, the sports apparel giant has announced. The Japanese athlete, who had previously been tied to rival Adidas, will first wear Nike gear at the Stuttgart Grand Prix later this mo


Newton Lanka proves its mettle at SLIM Digi 2018

Views - 13 Tuesday, 9 April 2019 00:00

Young, yet empowered by multi-folds of experience in digital content creation, Newton Lanka turned heads and created a buzz when their names were called up five times at the recently concluded SLIM Digi 2018. Newton Lanka won awards for Best Use of M


Digital Me bags Best Digital Marketing Campaign of the year at the SLIM Digis 2018

Views - 95 Tuesday, 9 April 2019 00:00

Digital Me, an emerging Digital Media Company in Sri Lanka, was buzzing after being honoured at the SLIM Digis Awards ceremony held at Waters Edge last week. Digital Me won the prestigious Gold Award for the Best Digital Marketing Campaign of the yea


Ashraff Associates: Seven magnificent years of branding excellence

Views - 107 Tuesday, 9 April 2019 00:00

Recognised and established as one of Sri Lanka’s leading brand communication consultants, Ashraff Associates has strengthened its portfolio of clientele by venturing into emerging industries and avenues where requirements for branding excellence de


Optima Designs celebrates 5 years of solutions that bridge the digital divide

Views - 39 Monday, 1 April 2019 00:00

Optima Designs Ltd., the print design agency with a flair for unconventional design solutions for any and every type of printed matter, proudly celebrated its fifth anniversary on Friday, 22 March. Under the theme ‘Optima Superheroes,’ the Optim


Leo Burnett only Sri Lankan agency awarded at Adfest 2019

Views - 14 Monday, 1 April 2019 00:00

Leo Burnett Sri Lanka took centre-stage at Adfest 2019 in Pattaya – Thailand recently, by winning as many as four coveted awards for its Petal Paint campaign for JAT Holdings in collaboration with Leo Burnett Toronto. The agency was awarded the pre


Dentsu wins Network of the Year at ADFEST 2019 for third year running

Views - 18 Thursday, 28 March 2019 01:27

Dentsu was crowned Network of the Year for the third year in a row with 45 Lotuses at ADFEST 2019, held from 20-23 March in Pattaya, Thailand. Dentsu Inc. was awarded Agency of the Year for the seventh time, while Group Company BWM Dentsu Sydney wa


Mastercard’s Raja named World Federation of Advertisers President

Views - 46 Thursday, 28 March 2019 01:25

The World Federation of Advertisers (WFA) has announced a new leadership team and elected Mastercard’s Chief Marketing and Communications Officer, Raja Rajamannar, as its new President. He will serve a two-year term as WFA President, with the optio


Metal Factor to host Spikes Asia Festival Director Joe Pullos in Sri Lanka for first time

Views - 12 Thursday, 28 March 2019 01:24

Spikes Asia Festival Director Joe Pullos is set to visit Sri Lanka and share his industry expertise at an exclusive program, organised by Metal Factor in collaboration with the International Advertising Association (IAA) Sri Lanka chapter. The engag


Digibrush conquers digital marketing space with 7 awards in 6 months

Views - 287 Thursday, 28 March 2019 01:22

Hailed as one of the fastest growing digital and design agencies in Sri Lanka, Digibrush continues to make a mark in the digital marketing industry with a growing family of creative and intellectually driven individuals bringing mind and talent into


NGage launches agency with ‘Festival for Our Planet’

Views - 25 Wednesday, 27 March 2019 00:00

With a strong focus on social cohesion and environmental advocacy, Sri Lanka’s pioneering Integrated Marketing Communications Agency now rebranded as NGage Strategic Alliance (formerly known as Bates Strategic Alliance) launched its NGage Goodvocac


Pradeep successfully steers SLIM to another grand slam fiscal year 2018

Views - 19 Wednesday, 27 March 2019 00:00

SLIM as the national body for marketing in Sri Lanka has concluded another very successful year with Pradeep Edward as the President of 2018/2019. Below are excerpts of an interview with Pradeep Edward on the success of the year 2018:


‘What’s Next’: A forum on ‘Changing Environment, Changing Strategies’

Views - 80 Wednesday, 27 March 2019 00:00

With consumer needs being fragmented and competition to engage them being steep, Nielsen Lanka recently held a discussion in Colombo on developing effective sales and marketing strategies in a changing environment and in tailoring business intelligen


HPS at Adfest 2019

Views - 11 Tuesday, 26 March 2019 00:00

The leading marketing communication company Holmes Pollard & Stott is at Adfest 2019 in Pattaya, Thailand. The company is being represented by Executive Creative Director Rohan Piyadasa, one of the most talented creative personalities in Sri Lanka, a


FITIS workshop on ‘Solutions Selling in Turbulent Times’

Views - 18 Tuesday, 26 March 2019 00:00

Federation of Information Technology Industry Sri Lanka (FITIS) has organised a workshop on ‘Solutions Selling in Turbulent Times’ on 3 April from 9.00 a.m. to 5.00 p.m. at Bartleet House, Colombo-2. The objective of the program is to educate the


DFCC Bank Official Banking Partner at first-ever SLIM Digital Awards in Sri Lanka

Views - 14 Tuesday, 26 March 2019 00:00

DFCC Bank proudly announces its status as Official Banking partner for the Sri Lanka Institute of Marketing (SLIM)’s first-ever Digital Awards, to be held on 26 March. Slated as the largest and most important digital awards in the country, the cere


Munchee wins SLIM-Nielsen People’s Export Brand of the Year

Views - 41 Tuesday, 26 March 2019 00:00

Munchee, the flagship brand of Ceylon Biscuits Limited (CBL), has won the prestigious ‘People’s Export Brand of the Year’ award at the recently concluded SLIM-Nielsen People’s Awards 2019. Annually highlighting and recognising the profound im


IAA Sri Lanka Chapter President Tharaka Ranwala highlights Sri Lanka at IAA World Congress

Views - 13 Tuesday, 26 March 2019 00:00

Playing a prominent role at the 44th IAA World Congress held in Kochi, India, IAA Sri Lanka Chapter President Tharaka Ranwala put the spotlight on IAA’s local chapter in Sri Lanka, and shared his strategic plans to ensure a dynamic tenure at the fo


SLIM Digis set to take nation by storm

Views - 43 Tuesday, 26 March 2019 00:00

SLIM Digis Awards 2018 ceremony celebrates Sri Lanka’s finest digital marketing work, innovation and talent, while recognising the region’s growing influence on the global digital industry. This is the first time the national marketing body has s


Interbrand announces Best Indian Brands 2019: Celebrate brave growth amidst change

Views - 27 Thursday, 21 March 2019 01:35

Interbrand, the world’s largest and most influential brand consultancy, has released its 2019 Best Indian Brands Report, the definitive guide to the Top 40 brands in India. Now in its sixth year, the Best Indian Brands Report complements Interbran


SLIM hits a homerun, with four prestigious awards at ‘Great Manager Awards’

Views - 94 Thursday, 21 March 2019 01:33

The national body for marketing in Sri Lanka, SLIM, bags yet another great win by securing an award for a ‘Company with Great Managers’ and three managers were awarded as ‘Great Managers’ at the prestigious ‘The Great Manager Awards 2018’


SLISM launches first Digital Customer Experience Management conference

Views - 60 Thursday, 21 March 2019 01:31

The Sri Lanka Institute of Service Management (SLISM) announced the inauguration of Sri Lanka’s first one-day ‘Digital Customer Experience Management Exchange’ (Conference), scheduled to be held on Thursday 4 April at Shangri-La, Colombo. The e


McLaren extend F1 partnership with Coca Cola

Views - 15 Monday, 18 March 2019 00:00

MELBOURNE (Reuters): Former champions McLaren have extended a partnership with Coca Cola after agreeing a short-term deal last year, the British-based Formula One team announced on Saturday. The deal with will be used to promote multiple Coca Cola dr


Two week long AMDT Festival of Creativity kicks off

Views - 34 Monday, 18 March 2019 00:00

AMDT School of Creativity, Sri Lanka’s highly-renowned institute for Creativity and Arts launches their ‘Festival of Creativity’ for the second consecutive year, fuelled by the purpose bridging the demands of the nation’s rapidly rising Creat


SLIM reaches yet another milestone: Celebrating 20 years in the hill country

Views - 30 Monday, 18 March 2019 00:00

The Sri Lanka Institute of Marketing (SLIM) has been in the forefront of educating and promoting the fraternity in all aspects of the profession. As the National body for Marketing in Sri Lanka SLIM has progressively been spreading its reach to diffe


Today's Columnists

Poignant pondering on a patriarch

Monday, 22 April 2019

Almost five months have gone. It is with a profound sense of sadness that we experienced the demise of our veteran teacher, respected author, legal luminary, an accomplished ambassador, an eminent public servant and an amazing human being, Dr. Wickre


Enemies of democracy – Part I Demand for a strongman to rule the country

Monday, 22 April 2019

I posed the following question to a group of university students recently: ‘Do you desire to have a strongman to rule Sri Lanka today?’ The students, made up of both genders in the age group of 25 to 35, chorused the answer in the affirmative. Wh


The sad demise of Jet Airways

Monday, 22 April 2019

Jet Airways of India, once the premier full-service carrier of the sub-continent, has ceased operations. “Jet Airways and its Board of Directors have been forced to take this extreme measure, as prolonged and sustained efforts with lenders and auth


No more stones to break Sri Lankan bones

Friday, 19 April 2019

Trial by fire is not a new ordeal to Christian community. It predates Notre Dame and Nazism by millennia. In fact, a decade or so before Nero torched believers to light Roman avenues, Jewish religious leaders put Jesus-followers to the test as the Ch


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