Marketing

Ogilvy’s young talent take on the international creative stage

Views - 12 Friday, 14 June 2019 00:00

Sanoj Fernando and Pavithra Sandaruwani from Ogilvy Media, and Nonim Yasith Dayaratne and Tharushi Sarathchandra from Geometry Global, two companies under the Ogilvy Group Sri Lanka, emerged winners at this year’s Young Lions competition in Colombo


Dankotuwa most loved houseware brand in Sri Lanka

Views - 8 Friday, 14 June 2019 00:00

Dankotuwa Porcelain PLC, renowned for its luxurious and elegant porcelain tableware was adjudged as the most loved houseware brand this year by Brand Finance. Globally recognised for its luxurious and elegant porcelain tableware – one with remarkab


Two Burnetters to fly Sri Lankan flag high at Cannes

Views - 11 Wednesday, 12 June 2019 00:00

Two young Burnetters from Leo Burnett Sri Lanka, part of the globally acclaimed agency Leo Burnett Worldwide are set to represent the island at the upcoming Cannes Lions International Festival of Creativity. Kaishika Rodrigo and Aneeka Seneviratne e


HighVoltagePR marks three years of success

Views - 36 Wednesday, 12 June 2019 00:00

Offering unsurpassed PR services to the nation, with affordability, creativity and quality which bring expected results to their clients, HighVoltagePR has reached heights and kept its promises, with the agency now pushing into its third successful y


SLIM expands marketing education across the island

Views - 14 Monday, 10 June 2019 00:00

The national body for marketing in Sri Lanka, the Sri Lanka Institute of Marketing (SLIM), has partnered with several provincial educational institutes in a bid to extend marketing education to all regions of the country. The tremendous growth and de


Newton Lanka continues winning streak with awards at ACEF 2019

Views - 189 Monday, 10 June 2019 00:00

Newton Lanka Ltd., a young, innovative and highly motivated digital agency, brought home two awards from the Eighth Global Customer Engagement Awards 2019 held recently in Mumbai, India. The agency bagged Gold in the Creativity Category for a campaig


SLIM NDSM grooms confidence of sales professionals

Views - 16 Monday, 10 June 2019 00:00

There was an era when a successful salesman was defined as an individual who could sell a refrigerator to an Eskimo. But now the whole concept has evolved and a modern-day sales professional is an ambassador of a company who possesses a socially resp


SLIM NASCO Awards: Ultimate seal of sales excellence opens entries for 2019 edition

Views - 17 Monday, 10 June 2019 00:00

The most anticipated event in Sri Lanka’s annual corporate calendar, the National Sales Congress (NASCO) 2019, organised by Sri Lanka Institute of Marketing (SLIM), is inviting applications for the SLIM NASCO 2019 awards. As the premier event dedic


Seven Media Group, the first Sri Lankan agency to receive recognition from Facebook

Views - 19 Tuesday, 4 June 2019 00:00

Seven Media Group, a 100% homegrown and Sri Lankan-owned agency, received recognition from Facebook at the Facebook Asia Pacific Partner Summit 2019 held recently in Singapore. This was in recognition for the social value created by Seven Media Grou


SLIM’s PCM, the stepping stone for your corporate career

Views - 21 Tuesday, 4 June 2019 00:00

Marketers are an innovative breed of people who endeavour to anticipate, forecast and fulfil people’s needs and wants profitably. Therefore, they help enhance the standard of living in society. Youngsters who yearn to enter the fascinating world of


JAT Holdings eyes ‘#AChairWorthFightingFor’ in its latest digital campaign

Views - 21 Tuesday, 4 June 2019 00:00

Isobar Sri Lanka, the digital agency from the house of Dentsu Aegis Network (DAN), and its creative arm Response, have partnered with JAT Holdings to launch the latter’s latest digital campaign, ‘#AChairWorthFightingFor’. For the record, Dents


SLIM Effie Awards returns, highlighting effectiveness and results

Views - 23 Thursday, 30 May 2019 00:00

By Divya Thotawatte Celebrating and inspiring the advertising industry of Sri Lanka, the 11th edition of the Sri Lanka Institute of Marketing (SLIM) Effie Awards is to be held this year with a new focus – the effectiveness of campaigns, said organi


Leo Burnett, the only Sri Lankan agency to win at ADC Awards

Views - 19 Thursday, 30 May 2019 00:00

Leo Burnett Sri Lanka together with Leo Burnett Toronto recently won several awards at the prestigious Art Director’s Club (ADC) Annual Awards program. The agencies secured a Silver, Bronze and three Merits for their iconic ‘Petal Paint’ campai


SLIM signs MOU with Dreamron Lanka

Views - 26 Monday, 27 May 2019 00:00

The Sri Lanka Institute of Marketing (SLIM) is engaged in training a part of the Dreamron Lanka Ltd. sales staff for the Certificate in Professional Sales Management (CPSM). The program which began on 28 March, has been initiated to provide the CPSM


Mobitel and Leo Burnett’s digital team win 2 ACEF regional awards for suicide prevention campaign

Views - 164 Monday, 27 May 2019 00:00

Mobitel, Sri Lanka’s national mobile service provider, and the digital team of Leo Burnett Sri Lanka, won two coveted awards at The Global Customer Engagement Forum & Awards’ Asian arm (ACEF) awards ceremony held in Mumbai, India, on 25 April. Mo


Eleven young Sri Lankan advertising professionals will vie for Gold at Cannes Young Lions

Views - 122 Monday, 27 May 2019 00:00

The highly-feted Young Lions Competition, which takes place annually at the Cannes Lions International Festival of Creativity in France, every June, will have the best of Sri Lankan creative talent participating at the international competition this


Unilever clinches ‘Best Multinational in Sri Lanka’ title by LMD Brands Annual

Views - 28 Thursday, 23 May 2019 02:17

Unilever Sri Lanka, the manufacturer of the country’s most favourite consumer goods brands was recently crowned as the Best Multinational in Sri Lanka by LMD Brands Annual. As a publication of Media Services, LMD Brands Annual presents and profiles


Edelman holds onto big-budget Samsung mobile business after review

Views - 19 Thursday, 23 May 2019 02:16

Samsung Electronics, which has been hit particularly hard by slumping smartphone sales, has decided to keep its mobile unit’s PR business with Edelman following a competitive agency review, the Holmes Report has learned.Edelman has handled Samsung


Samsung Sri Lanka the Most Loved Electronics Brand 2019

Views - 28 Thursday, 23 May 2019 02:16

Samsung Sri Lanka was ranked the No. 1 Electronics brand by Brand Finance Lanka, in its 16th consecutive review of Sri Lanka’s most valuable brands in LMD’s Brands Annual 2019 Edition of Sri Lanka’s Leadings Brands complied by Brand Finance. Th


WOW.lk ranked Sri Lanka’s most valuable e-Commerce brand under Retail Services

Views - 201 Thursday, 23 May 2019 02:15

WOW.lk has clinched the top spot as Sri Lanka’s most valuable e-Commerce brand in Retail Services, securing a score of 67.50. Being the pioneer e-commerce operator in the country, the company was placed 4th overall in the e-commerce brand category


Suranjith Swaris elected SLIM President for 2019/2020

Views - 260 Thursday, 16 May 2019 00:00

The Sri Lanka Institute of Marketing (SLIM) elected Suranjith Swaris as its 41st President for the year 2019/20, along with a new Council of Management and Executive Committee at its 49th Annual General Meeting, held on 29 March at the Galle Face Hot


eMarketingEye strikes gold with 30 international awards

Views - 363 Wednesday, 15 May 2019 02:39

eMarketingEye (www.emarketingeye.com), the award-winning Sri Lankan digital marketing agency and a pioneer in the industry, bagged a total of 30 awards at two prestigious international award competitions held recently. The awards were for websites de


Manik Amirthanayagam appointed GM of Holmes Pollard & Stott

Views - 25 Wednesday, 15 May 2019 02:33

Manik Amirthanayagam has been appointed as the General Manager of the leading advertising agency Holmes Pollard & Stott. Until recently he was part of the agency’s client service team, playing a notable role in building their brands. In his new


Kantar LMRB is now ‘Kantar’

Views - 35 Wednesday, 15 May 2019 02:32

The leading international market research agency, Kantar LMRB, which has operated in Sri Lanka for close to four decades, has announced that effective 2 April all services and offerings will be delivered under the Kantar brand name. In announcing th


Keells bags the most valuable supermarket brand in 2019

Views - 169 Monday, 6 May 2019 00:00

Demonstrating outstanding marketing and financial performance, Keells (formerly Keells Super), was awarded the prestigiousBrandFinance® Most Valuable Supermarket Brand title in 2019. The 16th edition of this annual review was recently released by Br


Dialog awarded Sri Lanka’s Most Valuable Brand by Brand Finance

Views - 46 Monday, 6 May 2019 00:00

Dialog Axiata PLC, Sri Lanka’s premier connectivity provider, had the distinction of being awarded the title Sri Lanka’s Most Valuable Brand 2019 by Brand Finance, the world’s leading independent brand valuation consultancy, at the 16th edition


Ambeon ranked amongst best conglomerate brands in Sri Lanka

Views - 66 Monday, 6 May 2019 00:00

Ambeon, the corporate brand of Ambeon Holdings PLC, a medium-sized conglomerate reputed for its market dominance in the areas of financial services, manufacturing, real estate, technology and strategic investments, has been named among the Top 20 Bes


’Tank man’ video for Leica sparks outcry in China ahead of Tiananmen anniversary

Views - 20 Tuesday, 23 April 2019 00:00

BEIJING, REUTERS: Germany’s Leica Camera AG drew criticism on Chinese social media over a video depicting a news photographer covering the crackdown on pro-democracy protests in and around Beijing’s Tiananmen Square three decades ago. The five-m


PepsiCo results beat as new CEO’s ad push lifts sales

Views - 37 Tuesday, 23 April 2019 00:00

REUTERS: PepsiCo Inc’s quarterly sales and profit beat Wall Street estimates last week, as the beverage maker’s advertising and marketing push helped drive sales of its snacks, sparkling waters and low-sugar sodas globally. PepsiCo said its core


INSEE Sanstha continues winning streak at People’s Awards

Views - 31 Tuesday, 23 April 2019 00:00

INSEE Sanstha, Sri Lanka’s oldest existing cement brand and the most demanded brand produced by the country’s leading cement manufacturer INSEE Cement, made history by being crowned People’s Housing and Construction Brand of the Year for the ei


Today's Columnists

Is Sri Lanka under the dominance of a powerful cabal?

Saturday, 15 June 2019

There is a saying that “A fish rots from the head”. That is the expression used when a country’s leadership is seen as responsible for violence and unethical behaviour of its supporters and the citizens in general - agitating the majority commu


Behind the scenes

Saturday, 15 June 2019

We see and hear many things happening on the stage. Some we only hear about and do not see. More things are happening without being seen clearly. An observation with extensive view and survey will be the only means of bringing to light the true natur


My way or the Huawei: global battle for 5G dominance and its impact on Sri Lanka

Friday, 14 June 2019

The ongoing battle between the US and the Chinese tech giant Huawei is escalating due to both parties’ eagerness to dominate 5G technology, the next major global technological revolution. It will define the future of the World Wide Web, creating a


Plunder of public property by rulers

Friday, 14 June 2019

While the failure to build the modern nation has been the prime factor that had caused the wretchedness of Sri Lanka, plundering of public property by rulers when they are under their custody can be considered the next vital factor that had exacerbat


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