Marketing

Ogilvy PR Sri Lanka wins top Asia Pacific award for Right to Information campaign

Views - 11 Friday, 22 September 2017 00:00

Ogilvy Public Relations Sri Lanka succeeded in finishing ahead of 1,200 of the best award entries from across the Asia Pacific region at the SABRE APAC Awards held in Hong Kong recently.


CIM Sri Lanka to hold its third Talking Point Program for this year on ‘Is Branding Losing its Relev

Views - 7 Friday, 22 September 2017 00:00

The Chartered Institute of Marketing (CIM) Sri Lanka will be hosting its third Talking Point Program for this year on 27 September at the Union Ballroom, Hilton Colombo Residences from 6 p.m. onwards.


10 Sri Lankan youth to attend Spikes Asia 2017

Views - 132 Friday, 22 September 2017 00:00

A team of 10 young creative personnel has been selected to represent Sri Lanka at the annual Young Spikes 2017 and Cheil Young Creative Academy at Spikes Asia 2017 next week in Singapore.


Eminent Jury Panel evaluates Effie entries

Views - 6 Friday, 22 September 2017 00:00

The round one and two judging of entries for Effie Awards 2016 has been completed by members of the Jury Panel led by Imal Fonseka, the iconic marketer who is Head of the Jury


Experts make case for why branding is essential for biz success

Views - 337 Wednesday, 20 September 2017 00:00

Experts believe that rapidly-expanding business dynamics call for crucial restructuring of corporate branding strategy and insisted that brands in the new millennium will need to be responsible and responsive to consumers and other stakeholders.


Pinterest growth quickens with international appeal; monthly users top 200 m

Views - 7 Tuesday, 19 September 2017 00:00

AFP: Pinterest has announced it has topped 200 million monthly users as growth at the online bulletin board picks up speed, especially outside the United States.


Ad world’s bling days may be over

Views - 10 Tuesday, 19 September 2017 00:00

London (Reuters Breakingviews): The advertising world’s bling days may be over. Revenues are stagnant and could stay that way given agencies’ over-exposure to slow-growing developed economies. That would force ad executives to wear the same hair


TBWA\Sri Lanka: Only awarded Sri Lankan agency at AD STARS  

Views - 0 Tuesday, 19 September 2017 00:00

TBWA\Sri Lanka continued its winning streak and was once again the only agency to be awarded metal at the prestigious AD STARS 2017 annual advertising festival, which took place in Busan, Korea recently. TBWA\Sri Lanka, recognised with 1 Silver and 5


Premium products put Apple’s brand value at risk

Views - 21 Friday, 15 September 2017 00:00

On its 10th anniversary since the launch of the first iPhone, Apple Inc. set out a vision to create an “entirely screen” experience in its newest product. One so immersive the device itself disappears. And so intelligent it can respond to a tap,


Kantar unveils Sri Lanka’s Top 10 FMCG brands based on LMRB Household Panel

Views - 195 Friday, 15 September 2017 00:00

The latest Brand Footprint Study by Kantar World panel is now launched, recognising the Top 10 FMCG Brands on the basis of 12 month performance based on Kantar LMRB Household Panel, the iconic study which monitors consumer purchase behaviour of FMCG


North America ad spending growth tops Europe amid slowdown in UK

Views - 2 Friday, 15 September 2017 00:00

Reuters: Growth in North American advertising spending in 2017 is being lifted by Canada’s buoyant economy and is outpacing growth in Western and Central Europe where Britain’s political and economic uncertainty has weighed, a leading forecaster


SLIM holds 2nd inauguration of Post Graduate Diploma in Marketing for 2017

Views - 6 Friday, 15 September 2017 00:00

The Sri Lanka Institute of Marketing (SLIM) had its second inauguration of the Post Graduate Diploma in Marketing (PGDIM) program for the current year in July at the Sri Lanka Institute of Tourism and Hotel Management.


Facebook to clamp down on who can cash in on ads

Views - 4 Friday, 15 September 2017 00:00

COLOGNE, Germany (Reuters) - Facebook has tightened its rules on who can make money from advertising on its network, responding to criticism that it is too simple for providers of fake news and sensational headlines to cash in.


Lankan born globally acclaimed creative expert to visit Leo Burnett

Views - 505 Thursday, 14 September 2017 00:00

Anthony Chelvanathan, the globally recognized, Sri Lankan born Group Creative Director of Leo Burnett Canadais set to visit Sri Lanka to share his valuable expertise with the local Leo Burnett team. During his visit, Anthony will conduct a series of


CIM Sri Lanka networking event concludes on high note

Views - 12 Wednesday, 13 September 2017 00:00

The Chartered Institute of Marketing Sri Lanka hosted its second networking event for the year with key cricket icons – Cricket Superstar Aravinda De Silva, Ranjit Fernando, Cricket Commentator, Roshan Abeysinghe and Cricket Administrator Mohan De


How your firm can reignite sales growth

Views - 10 Wednesday, 13 September 2017 00:00

knowledge.insead.edu: Connecting with a fundamental consumer concern can give your brand purpose and create a platform for long-term profitable growth.


IAA set to present ‘Good vs. Gold’ featuring Leo Burnett Toronto’s Group Creative Director Anthony C

Views - 8 Wednesday, 13 September 2017 00:00

The International Advertising Association (IAA) Sri Lanka Chapter is set to present ‘Good vs. Gold’, an inspiring session featuring the globally acclaimed Group Creative Director of Leo Burnett Toronto, Anthony Chelvanathan.


Sri Lanka Retail Forum 2017 kicks off; best minds to share key insights today

Views - 41 Wednesday, 13 September 2017 00:00

Sri Lanka Retail Forum 2017, which was inaugurated last evening, has lined up the 20 best global and local retail industry minds to share their insights, make recommendations and discuss how Sri Lanka can transform itself into a regional retail hub,


Leo Burnett successfully completes fifth Masterclass program for industry interns

Views - 8 Friday, 8 September 2017 00:00

Leo Burnett Sri Lanka, the local office of the globally recognised advertising agency Leo Burnett Worldwide, recently completed the fifth annual Leo Burnett Masterclass program.


Laojee TVC’s social message promotes harmony amongst Sri Lanka’s communities

Views - 17 Friday, 8 September 2017 00:00

Unilever Sri Lanka’s latest Television Commercial (TVC) on ‘Laojee’ tea has garnered attention and respect, breaking through the clutter of media messaging.


CIM Sri Lanka partners with Emerging Media

Views - 8 Thursday, 7 September 2017 00:00

The Chartered Institute of Marketing Sri Lanka entered into a strategic partnership with Emerging Media Ltd., one of the leading digital signage and location based advertising solutions provider. The Memorandum of Understanding (MoU) signed between


CBL holds ‘Annual Distributor Convention and Star Awards Ceremony 2016/17’

Views - 11 Thursday, 7 September 2017 00:00

Ceylon Biscuits Ltd. (CBL) held its ‘Annual Distributor Convention and Star Awards Ceremony 2016/17’ recently at Eagles’ Lakeside Banquet and Convention Hall, Attidiya.


Online shopping is taking off in Southeast Asia, implications for Sri Lanka

Views - 223 Thursday, 31 August 2017 00:00

Bloomberg on 29 August reported seeing an explosion in e-commerce in recent years in Southeast Asia, as consumers become more technology literate.


Sri Lanka Retail Forum 2017 to strategise on energising Sri Lanka’s retail sector

Views - 24 Thursday, 31 August 2017 00:00

The Sri Lanka Retailers Association will hold the Sri Lanka Retail Forum 2017 on 13 September at Cinnamon Grand, Colombo under the title ‘Winning the New Consumer: Energizing Retail‘ in a bid to identify new trends and map out new strategies to h


Bank of Ceylon conferred Master Brand status

Views - 5 Thursday, 31 August 2017 00:00

Bank of Ceylon was conferred the Master Brand status for the year 2017-2018 by the CMO Council Asia at the ceremony held at Taj Samudra Hotel Colombo recently.


Small is a big asset for Sri Lankan brands

Views - 88 Wednesday, 30 August 2017 00:00

With a landmass the size of Ireland, a population equivalent to the capital city of China, and a GDP which is significantly less than the revenue of the TATA Group, Sri Lanka is a small country.


zMessenger expands regional footprint by partnering with Bangladesh company SSD-Tech

Views - 159 Tuesday, 29 August 2017 00:04

Multi-award-winning digital marketing agency in Sri Lanka, zMessenger, recently expanded its services in the region by entering into a partnership with Bangladesh-based multinational technology company, SSD-Tech.  The partnership agreement


Wal-Mart to enter voice-shopping market via Google platform

Views - 44 Tuesday, 29 August 2017 00:02

Chicago (Reuters): Wal-Mart Stores Inc is teaming up with Alphabet Inc’s Google to enter the nascent voice-shopping market, currently dominated by Amazon.com Inc, adding another front to Wal-Mart’s battle with the online megastore. G


DSI launches unique loyalty program with Dialog Star Points

Views - 380 Thursday, 24 August 2017 00:09

DSI recently launched a special loyalty program together with Dialog Star Points, presenting DSI customers with attractive new benefits and deals. Speaking about the program, D. Samson and Sons Ltd. Senior Manager – Marketing Upendra Gunawar


Life Insurance Corporation Lanka unveils new communication campaign

Views - 223 Thursday, 24 August 2017 00:07

Life Insurance Corporation Lanka Ltd. (LIC Lanka), in partnership with the Bartleet Group of Sri Lanka, represents the world’s largest life insurance organisation in the world – LIC of India.  LIC Lanka is a dedicated life insur


Today's Columnists

Turkey could be an additional player in South Asian affairs

Saturday, 23 September 2017

With improvement of ties with Bangladesh after the standoff over the 1971 war crimes trials, and with the strengthening of relations with Pakistan, an economically resurgent and politically ambitious Turkey may become a factor in South Asian affairs


Media Freedom: alive and not so well… is it?

Friday, 22 September 2017

Today the only corpses in sight are those lining the bullpen – critics and social commentators who have fallen asleep at their desks, lulled by a democracy that offers peace but pre-empts justice. Oscar Wilde,


Rise of sustainable electric automobiles and the end of petrol and diesel vehicles

Friday, 22 September 2017

The past three years have been the hottest in recorded history and 2017 is already projected to be hotter than 2016! The cause for this heating up of the planet is clearly due to the excessive burning of fossil fuels.


The cry of ‘export or perish’ becoming real to Sri Lanka

Friday, 22 September 2017

Prime Minister Ranil Wickremesinghe speaking at the International Organization of Securities Commissions (IOSCO) Annual Committee held in Colombo said for Sri Lanka to promote exports and investment, the Government will soon introduce several laws in


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