Marketing

WPP to splash out to reboot world’s biggest ad group

Views - 7 Friday, 14 December 2018 00:00

London (Reuters): WPP will invest to hire new creative staff and reduce costs by cutting offices and jobs under a plan by new boss Mark Read to steer the world’s biggest advertising group back to growth. A company veteran who replaced founder Mart


SLIM holds Graduation Ceremony 2018 in grand style

Views - 6 Friday, 14 December 2018 00:00

The Graduation Ceremony of the Sri Lanka Institute of Marketing held at the Nelum Pokuna Mahinda Rajapaksa Theatre recently ended on an impressive note. With 47 years of experience under its belt, SLIM is the premier Institute for marketing educatio


Seven Media Group wins 7 awards including Best Digital Media Agency at SLT ZeroOne Awards 2018

Views - 8 Friday, 14 December 2018 00:00

Seven Media Group received yet another accolade when they were presented 7 awards including the Best Digital Agency for Government Institutions and NGO’s at the SLT ZeroOne Awards 2018.  Seven Media Group received the coveted awards for demonstrat


Sarva Colombo partners ‘Death to Dengue’ campaign

Views - 8 Friday, 14 December 2018 00:00

Sarva Colombo recently had the opportunity to put its expertise as “growth experts” to good use by joining hands with other agents of change in support of the ‘Death to Dengue’ initiative. This civil society-led campaign is the brainchild of


Ogilvy Media and Neo@Ogilvy win Bronze at Campaign Agency of the Year Awards 2018

Views - 12 Tuesday, 11 December 2018 00:34

Ogilvy Media, premier media agency, and Neo@Ogilvy, a leading digital agency in Sri Lanka, were awarded the ‘Rest of South Asia Media Agency of the Year – Bronze’ and the ‘Rest of South Asia Digital Agency of the Year – Bronze’ respective


Rocco’s secures Bronze for Brand of the Year at SLIM Brand Excellence Awards 2018

Views - 13 Tuesday, 11 December 2018 00:33

Rocco’s, a restaurant famous for its pizzas and Italian fare, won the Bronze Award – Brand of the Year, SME category at the SLIM Brand Excellence Awards 2018 ceremony held for the 17th consecutive year at the Shangri-La recently. SLIM Brand Ex


DentsuGrant’s Sampath Bank team wins ‘Achiever of the Year’ award

Views - 16 Monday, 10 December 2018 00:00

The highly successful Dentsu South Asia Conference was held amidst much fanfare at the Hilton Hotel in Colombo. The highlight of the conference was the Awards Night where the most successful teams were celebrated. DentsuGrant Sri Lanka were immensely


ComBank provides Internet Payment Gateway to online retail giant Daraz

Views - 19 Monday, 10 December 2018 00:00

The Commercial Bank of Ceylon has been appointed the Internet Payment Gateway (IPG) service provider to Daraz, South Asia’s premier online shopping market, to enable seamless online transactions for its large base of shoppers. The online payment p


Who is he?

Views - 14 Monday, 10 December 2018 00:00

Red could mean Santa, but then the current political landscape would have you thinking otherwise! Does it point to the coming (or rather the return) of a political heavyweight? One way or the other, this arresting hoarding teaser is grabbing plenty


Idea Group of Companies’ i-Roof ‘Best Innovative Brand of the year’ at SLIM Brand Excellence 2018

Views - 7 Monday, 10 December 2018 00:00

Idea Group of Companies offered the innovative roofing product ‘i-Roof’ to the marketplace. The brand ‘i-Roof’ was conferred as the ‘Best Innovative Brand of the Year’ at SLIM Brand Excellence – 2018. ‘SLIM Brand Excellence 2018’ wa


‘The Battle of Brain Champs’: SLIM Marketers Quiz 2018

Views - 13 Monday, 10 December 2018 00:00

The inaugural SLIM Marketers Quiz 2018, titled ‘The Battle of Brain Champs’, proved an exciting event with several corporate contestants pitting their intelligence against one another. Lanka Hospitals PLC Group Chief Executive Officer (GCEO) D


Leo Burnett wins Campaign Agency of the Year South Asia accolade for 7th consecutive year

Views - 10 Friday, 7 December 2018 00:00

Team Leo Burnett Sri Lanka celebrates its commendable victory of winning Campaign Agency of the Year South Asia awards for the seventh year in a row, every year consecutively since 2012, with a Silver for Creative Agency of the Year for 2018. The Ca


GroupM and Mindshare win Double Gold at Campaign Asia 2018 Awards!

Views - 23 Friday, 7 December 2018 00:00

GroupM Sri Lanka became the country’s most awarded media agency in 2018, successfully adding two more Gold awards to its collection at the Campaign Asia Agency of the Year Awards held in Mumbai on 4 December. The Rest of South Asia Media Agency of


MullenLowe Sri Lanka awarded Campaign South Asia Creative Agency of the Year Gold

Views - 34 Friday, 7 December 2018 00:00

MullenLowe Sri Lanka was awarded the Gold in the ‘Rest of South Asia Creative Agency of the Year’ category at the Campaign South Asia Agency of the Year Awards 2018 held recently in Mumbai, India. This accolade is a result of the consistency with


EY research shows consumer-facing companies risk irrelevance due to lack of transformation plans

Views - 10 Friday, 7 December 2018 00:00

Consumer-facing companies must change how they are transforming their businesses and take bold steps in order to remain relevant to the data and technology-enabled smart consumer, according to EY FutureConsumer.Now research that identified five busin


BBDO Lanka wins Agency of the Year at Campaign Asia-Pacific awards

Views - 35 Thursday, 6 December 2018 00:09

BBDO Lanka bids goodbye to the year 2018 by being recognised as one of the most creative agencies in the region at the Campaign Asia-Pacific Agency of the Year 2018 awards, marking the end of another year of spectacular awards success.


Interbrand appoints Borja Borrero to lead design operations in India and Sri Lanka

Views - 11 Thursday, 6 December 2018 00:08

Interbrand, the world’s largest and most influential brand consultancy, has announced the appointment of Borja Borrero, Chief Creative Director at Interbrand for EMEA (Western Europe) and Latin America to lead design operations for the India and Sr


SLIM Brand Excellence rejuvenated and energised with new look and feel: Dinesh Nalliah

Views - 23 Monday, 3 December 2018 00:41

Q: Along with the re-launch of SLIM Brand Excellence, what changes have been made this year? A: A number of critical changes had been made that have made a significant impact on the prestigious event. In keeping with the vision of inculcating a brand


“Orange is not just a colour, it’s an attitude”: Dulinda

Views - 15 Monday, 3 December 2018 00:38

Q: Ikon had a successful start; how has it progressed since then? A: It’s been an amazing 18 months for all of us at Ikon! From just two we have grown into a team of 30 individuals providing full-scale digital media services to all our clients. Ou


New Glomark identity for Softlogic by Interbrand

Views - 43 Monday, 3 December 2018 00:34

Interbrand, the world’s largest and most influential brand consultancy, has developed the brand identity and brand strategy for Softlogic’s Glomark supermarket chain, which launched its first store at Delkanda in November and has plans to open a


Leo Burnett the only Sri Lankan agency to win metal at Epica Awards 2018

Views - 17 Monday, 3 December 2018 00:32

Leo Burnett Sri Lanka alongside Leo Burnett Toronto was bestowed with two coveted metals at the celebrated Epica Awards held recently. The agency won Silver for ‘Product Design’ and a Bronze for ‘Household Maintenance’ categories for its cam


Sri Lanka Retailers’ Association’s 2nd Annual General Meeting to be held today

Views - 40 Tuesday, 27 November 2018 00:12

The Sri Lanka Retailers’ Association (SLRA), the apex association for the retail industry, is to hold its second Annual General Meeting this evening (27 November) at Hotel Ramada. Sidath Kodikara, CEO of Cargills Food Company and current Vice Chair


eMarketingEye celebrates multiple wins at W3 Awards and Davey Awards

Views - 289 Tuesday, 27 November 2018 00:12

eMarketingEye (www.emarketingeye.com), the award-winning Sri Lankan digital marketing agency and a pioneer in the industry, bagged another set of international awards for a number of websites designed and developed for Travel and Hospitality industry


Sri Lanka Retailers’ Association holds 2nd Annual General Meeting

Views - 98 Friday, 23 November 2018 00:00

The Sri Lanka Retailers’ Association (SLRA) is to hold its second Annual General Meeting on 27 November at Hotel Ramada. Hussain Sadique, Group Director of Hameedia and Leonard Perera, Founder Convenor and Head of Business of SLRA founded the Sri L


eChannelling awarded ‘Online Brand of the Year – Silver’ accolade at SLIM Brand Excellence Awards

Views - 20 Friday, 23 November 2018 00:00

eChannelling PLC, the largest doctor channelling network in Sri Lanka, stole the limelight at the SLIM Brand Excellence Awards held at Shangri-La Hotel on 15 November by winning the ‘Online Brand of the Year – Silver’ award. Over the years, eC


TBWA - Sri Lanka revamps with new outlook

Views - 17 Friday, 23 November 2018 00:00

TBWA\Sri Lanka, one of Sri Lanka’s longstanding and leading advertising agencies, revamped their workspace recently, introducing a creative and uplifting ambience to their office. To mark this fresh start and to also celebrate their recent success


EFL signs new five-year, 595m stg deal with Sky Sports

Views - 11 Friday, 23 November 2018 00:00

MANCHESTER, England (Reuters): The English Football League (EFL), which includes the second-tier Championship and two lower divisions, has signed a new five-year broadcasting rights deal with Sky Sports worth 595 million pounds ($764.99 million), it


EU turns eye to ‘fake’ Google shopping rivals

Views - 16 Friday, 23 November 2018 00:00

BRUSSELS (AFP): The EU’s top competition enforcer said Brussels was taking a closer look at allegations that Google had helped introduce false price comparison sites to answer a historic ruling against the search engine giant. “Oh yes indeed,”


Shalendra Mendis appointed GroupM Sri Lanka’s new Digital Media Director

Views - 339 Friday, 16 November 2018 00:00

In a move to further strengthen the company’s digital media strategies, GroupM, Sri Lanka’s leading media investment management and consolidation agency, has announced the appointmentof Shalendra Mendis as Director of Digital Media. With many Sri


SLIM Brand Excellence awards tonight

Views - 126 Friday, 16 November 2018 00:00

The 17th edition of SLIM Brand Excellence will take place today, 16 November, at the Shangri-La Hotel, Colombo. The Chief Guest of the evening will be Deshamanya Lalith De Mel, the first Sri Lankan on the main board of a top 100 company in the UK. Th


Today's Columnists

Reaping relevant results: Reflections on ‘Mind before Action’

Monday, 17 December 2018

The recent political turbulence that shattered the prestige edifices of governance proved several fundamental points. For me, one such is the need to have holistic thinking with emphasis on far reaching implications before taking a crucial decision.


The quality of some justice

Monday, 17 December 2018

We must, if we are rational beings and not mindless beasts, treat the herd instinct with due vigour. In the week before the Incarnation of the Son of God, a Son of the Soil seems fit for Crucifixion. The UNP’s sleek bloodhounds, some crossover SLFP


JVP’s task ahead

Monday, 17 December 2018

Ranil Wickremesinghe has reclaimed his Prime Ministership, not because he deserved it but because of President Sirisena’s impulsive irrationality driven by hunger for power and because of a determined commitment by JVP, TNA and Muslim parliamentari


If the new regime fails to uphold democratic good governance, society will bark loud and bite

Monday, 17 December 2018

Let the leaders of the new regime clearly realise that the civil society and citizen voters are watching with eyes open, ears attentive, and minds alert, and the body ready to spring into mindful strategic action to establish whether the much hard-fo


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