Marketing

Wijeya Digital’s Umair Wolid listed among the 100 Smartest Digital Marketing Leaders

Views - 185 Thursday, 22 February 2018 00:00

Wijeya Digital Media Marketing Head (Content and Digital Media) Umair Wolid was listed among 100 Smartest Digital Marketing Leaders at the World Digital Marketing Congress and Awards held in Mumbai earlier in February. The World Digital Marketing Co


CIM Sri Lanka partners with First Capital Holdings

Views - 22 Thursday, 22 February 2018 00:00

Renewing a successful working partnership of three consecutive years, a Memorandum of Understanding (MOU) was signed between The Chartered Institute of Marketing (CIM) Sri Lanka and First Capital Holdings PLC, committing to goals mutually benefiting


DentsuGrant Sri Lanka joins the Dentsu Aegis Network Regional Conference in Hyderabad

Views - 16 Thursday, 22 February 2018 00:00

The Dentsu Aegis Network (DAN) recently held its trail-blazing annual conference in Hyderabad, India. The conference saw an in-depth sharing of knowledge on market dynamics, unique networking opportunities, an in-depth discussion on emerging industry


Branding Sri Lanka’s Knowledge Industry

Views - 67 Thursday, 22 February 2018 00:00

Sri Lanka’s small scale and limited resources present a challenge when it comes to playing in the global manufacturing arena. However, the country has been able to overcome this barrier by providing quality products to world markets, with tea, spic


CIM Talking Point highlights 10 trends to watch out for in 2018 and beyond

Views - 29 Wednesday, 21 February 2018 00:00

The Chartered Institute of Marketing (CIM) Sri Lanka, in its first Talking Point program for this year, took a deep dive


zMessenger Sri Lanka’s sole nominee for Festival of Media APAC Awards 2018

Views - 138 Tuesday, 20 February 2018 00:00

zMessenger, the multiple-award winning full spectrum digital solutions agency in Sri Lanka, has been nominated for the Festival of Media APAC Awards 2018. The nominated campaign comes under the category ‘Best Not-For-Profit Campaign’ of the award


“Customers don’t go online, they live online!”

Views - 39 Tuesday, 20 February 2018 00:00

Internationally renowned digital marketing agency Volt Lab believes this to be the hard truth which could not be more accurate in this day and age. We are now living in a digital era – the new media age where relevant information is the key curren


SLIM Nielsen People’s Awards on 9 March

Views - 15 Wednesday, 14 February 2018 00:00

In 2006 two giants in Sri Lanka’s marketing sector came together to initiate the only awards program in the country


Leo Burnett’s Murtaza A. Tajbhoy first Sri Lankan to win the IAA Champion Award

Views - 138 Wednesday, 14 February 2018 00:00

Leo Burnett Sri Lanka Chief Strategy Officer Murtaza A. Tajbhoy was awarded the IAA Champion Award. He is the first Sri Lankan


​Star Holdings Intl. partners CIM Sri Lanka

Views - 95 Wednesday, 14 February 2018 00:00

STAR Holdings Inter-national Ltd., Sri Lanka’s emerging force for innovative fabric care, tied up with the prestigious Chartered Institute of Marketing


Unilever threatens online ad cuts to clean up internet

Views - 10 Wednesday, 14 February 2018 00:00

London (Reuters): Consumer goods giant Unilever, one of the world’s biggest advertisers, has threatened to pull investment


Amazon – Prime spot in Brand Finance Global 500 ranking

Views - 34 Friday, 9 February 2018 00:00

Amazon is the world’s most valuable brand, ahead of Apple and Google, according to the latest Brand Finance Global 500 report


Leo Burnett to make a mark in advertising industry with Arosha Perera at the helm

Views - 107 Friday, 9 February 2018 00:00

Leading advertising agency, Leo Burnett’s new CEO Arosha Perera expressed confidence to make a mark in the industry


Certification ceremony for the inaugural Digital Marketing Batch of SLIM held

Views - 13 Friday, 9 February 2018 00:00

Today’s world requires a successful career man or woman to be at the top of their game to reach the pinnacle of success


Truck ad using Martin Luther King speech draws backlash

Views - 4 Tuesday, 6 February 2018 00:00

ATLANTA (Reuters): A TV commercial shown during the Super Bowl that used the voice of the late Martin Luther King Jr. to advertise pickup trucks has been criticised by viewers who found it insulting to the memory of the revered civil rights leader. T


Alphabet cracks $100b in annual revenue as advertising soars

Views - 9 Tuesday, 6 February 2018 00:00

Reuters: Google parent Alphabet Inc surged past $ 100 billion in yearly revenue powered by soaring sales of pricey online ads, but reported a fourth-quarter loss due to a $ 9.9 billion one-time tax-related charge. Alphabet on 1 February reported a ne


Brand Finance Lanka sends team to Global Forum

Views - 100 Tuesday, 6 February 2018 00:00

Brand Finance the well known strategy and valuation firm launched its Global Most Valuable 500 Brands in London last Friday. This event took place amongst a distinguished audience at BAFTA in Piccadilly, which included a lineup of speakers who presen


Facebook to ban cryptocurrency-related ads

Views - 9 Thursday, 1 February 2018 00:00

Reuters: Facebook Inc said on Tuesday it will ban ads promoting financial products and services tied to cryptocurrencies and initial coin offerings. “We’ve created a new policy that prohibits ads that promote financial products and services that


A new year, a new chapter for Leo Burnett Sri Lanka

Views - 14 Thursday, 1 February 2018 00:00

2018 – The year of change Sri Lanka’s iconic agency, Leo Burnett, announces that the agency has embarked on a new chapter in its history with the start of the new year, led by Arosha Perera as its new CEO along with the new management team. The y


Success in India hides weakening outlook for global pay channels in Asia

Views - 5 Thursday, 1 February 2018 00:00

LOS ANGELES (Variety.com): Pay-TV channels operated by global media conglomerates managed 9% earnings growth across Asia in 2017, according to a new study. But without the growth of the India market, they would have shown a 4% decrease. New pay-chann


SLIM holds inauguration ceremony for first CIM intake of 2018

Views - 12 Thursday, 1 February 2018 00:00

The Sri Lanka Institute of Marketing (SLIM), the renowned national marketing body and premier institute for marketing education in Sri Lanka, is dedicated to constantly furthering the boundaries of marketing philosophy in the country. The Chartered I


AIA Sri Lanka Academy inaugurates ‘Executive Development Program’ for sales managers at PIM

Views - 14 Thursday, 1 February 2018 00:00

The AIA Sri Lanka Academy announces the inauguration of ‘The Executive Development Program’ (EDP) at the Post-Graduate Institute of Management (PIM). This is a program designed especially for the internal sales management staff of AIA Insurance.


TBWA\Sri Lanka takes on 2018 with a stronger focus on brand and business building

Views - 0 Monday, 29 January 2018 00:00

Best known for its ‘disruptive’ approaches to brand building, TBWA\Sri Lanka has been a steadfast agency in Sri Lanka’s advertising industry over the past few decades.


CIM Sri Lanka’s first Talking Point program for 2018 today

Views - 29 Monday, 29 January 2018 00:00

The Chartered Institute of Marketing Sri Lanka will be hosting its first Talking Point program for this year under the theme ‘Ten emerging trends that will shape business in 2018’ today at the Union Ballroom of Hilton Colombo Residences from 6.00


MullenLowe attributes 2017 success to “pure growth”

Views - 146 Monday, 29 January 2018 00:00

MullenLowe Sri Lanka, the fully-owned operation of the multibillion-dollar New York-based Inter-Public Group (IPG), completed 2017 on a record high.


South African protesters ransack H&M stores over “racist” ad

Views - 15 Monday, 22 January 2018 00:07

JOHANNESBURG (Reuters) - Protesters angered by a “racist” H&M advertisement ransacked several of the Swedish fashion group’s South African stores recently.


Alleviation Digital grabs FCCISL Silver and Bronze

Views - 10 Monday, 22 January 2018 00:06

Known for their pioneering services in the field of commercial advertising, Alleviation Digital Ltd. was honoured with the Silver Award for Uva province medium category and the Bronze Award for national level medium category at the


Brand Finance on Hemas acquisition of Sri Lanka’s most loved brand Atlas

Views - 160 Monday, 22 January 2018 00:05

Brand Finance Lanka, the pioneering brand valuation and strategy firm, which is in the middle of its analysis of the latest annual compilation of brands which are to be published in April 2018, has listed Atlas as being the No. 1


CIM Sri Lanka to hold first Talking Point Program for this year

Views - 59 Monday, 22 January 2018 00:03

The Chartered Institute of Marketing Sri Lanka will be hosting its first Talking Point Program for this year under the theme ‘Ten Emerging Trends that will shape business in 2018’ on 29 January 2018 at the Union Ballroom, Hilton Colombo Residence


Tata Group awards India communications mandate to Adfactors PR

Views - 18 Monday, 22 January 2018 00:01

Mumbai-based salt-to-software conglomerate, the $100 billion Tata Group, has awarded the mandate to manage its public relations and communications requirements across India to Adfactors PR, India’s largest public relations firm. Adfactors PR Lanka


Today's Columnists

Tamil actor Kamal Haasan stars in new role as political leader

Saturday, 24 February 2018

Srinivasan Kamal Haasan is one of India’s foremost film actors. Known popularly as Kamal, the talented and versatile thespian has not only excelled as an actor onscreen, but has successfully engaged in other cinematic spheres too. The multi-faceted


Yameen’s economic offensive to counter political adversity ahead of presidential poll

Saturday, 24 February 2018

The embattled Maldivian President Abdulla Yameen, who is facing intense political opposition both in and out of the country, hopes to win the September, 2018 presidential election using a combination of political belligerence and a strong economic pr


In the end, there was nothing

Saturday, 24 February 2018

Much more than a storm in a tea cup! To a non-discerning person, it all seemed like the final battle of the counter revolution. President Sirisena was up in smoke trying to oust Prime Minister Ranil Wickremesinghe for no articulated reason. He asked


Shouldn’t Govt. prevent parliamentary system from decay and destruction?

Friday, 23 February 2018

The wrong people teach us the best lessons. As a clever nation, we had always used our ballot and chased the wrong people


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