Marketing

CTC continues to win big at prestigious National Sales Congress Awards 2017

Views - 0 Friday, 24 November 2017 00:00

The Ceylon Tobacco Company PLC (CTC) recently won three accolades at the annual National Sales Congress Awards (NASCO) 2017 organised by the Sri Lanka Institute of Marketing (SLIM).


Hameedia team sweeps Modern Retail sector at SLIM-NASCO 2017 Awards

Views - 0 Friday, 24 November 2017 00:00

The team from Hameedia, Sri Lanka’s leading menswear specialist, won multiple awards at the Sri Lanka Institute of Marketing (SLIM) National Sales Congress 2017.


CBL bags 6 awards including 3 Golds at NASCO 2017

Views - 8 Thursday, 23 November 2017 00:00

Ceylon Biscuits Ltd. (CBL), one of the largest fast moving consumer goods (FMCG) conglomerates in the food manufacturing industry in Sri Lanka, was among the top winners at the recently concluded SLIM National Sales Congress Awards 2017 (NASCO) in th


SLIM Marketers Summit 2017 a resounding success

Views - 22 Wednesday, 22 November 2017 00:00

The Marketers Summit 2017 held recently by the Sri Lanka Institute of Marketing (SLIM) at Waters Edge concluded on a successful note.


MRSSL kicks off Advanced Market Research Workshop with global experts

Views - 25 Wednesday, 22 November 2017 00:00

With the objective of enhancing the knowledge and skills of industry personnel and assisting professionals in the marketing arena to understand the impact of research in their business decision-making, the Market Research


Second Curve to pioneer next generation market research

Views - 9 Wednesday, 22 November 2017 00:00

Second Curve Ltd. was formally launched at the 16th SLIM Brand Excellence Awards, held on 21 November at the BMICH.


16th SLIM Brand Excellence Awards today

Views - 30 Tuesday, 21 November 2017 00:00

The Sri Lanka Institute of Marketing (SLIM) is hosting the 16th SLIM Brand Excellence Awards at the BMICH today (21 November).


SLIM NASCO 2017 rewards top sales professionals in the nation

Views - 20 Tuesday, 21 November 2017 00:00

The National Sales Congress (NASCO) 2017 organised by the Sri Lanka Institute of Marketing (SLIM) drew to a successful conclusion recently at Eagle’s Lakeside, Colombo,


Gold for Wurth Salesman at NASCO 2017

Views - 9 Tuesday, 21 November 2017 00:00

For the third consecutive year, Wurth grabbed the Gold for sales in the Automotive Sector at the 2017 National Sales Congress (NASCO), at the gala awards ceremony last week.


ATSL Telesoft selects Cyaniq for rebranding and communication strategy development

Views - 38 Tuesday, 21 November 2017 00:00

Cyaniq, the content specialised communication consultancy, was awarded the integrated communication and brand positioning project for ATSL Telesoft, a member of the Access Group, ahead of its global broadbasing effort.


New Digital Director at Leo Burnett Sri Lanka

Views - 19 Tuesday, 21 November 2017 00:00

Leo Burnett Sri Lanka, the local office of Leo Burnett Worldwide, recently announced the appointment of Neeraj Karambelkar as the agency’s new Digital Director.


Brands are assets with potential to grow businesses if managed well: Interbrand

Views - 14 Monday, 20 November 2017 00:06

Today, business leaders widely accept the importance of strong brands and the significant value they can play in enhancing business


BBDO Lanka nominated once again for ‘Rest of South Asia Creative Agency of the Year’

Views - 56 Monday, 20 November 2017 00:02

BBDO Lanka has once again been nominated for ‘Rest of South Asia Creative Agency of the Year’ by Campaign Asia-Pacific for its Agency of the


Unilever and MullenLowe most awarded partnership at Effies

Views - 27 Friday, 17 November 2017 00:00

Unilever Sri Lanka and MullenLowe Sri Lanka continued to prevail as the most awarded partnership in the history of the Effies in Sri Lanka.


SLIM Brand Excellence 2017: Drive the importance of branding

Views - 76 Friday, 17 November 2017 00:00

On 21 November, Sri Lanka’s best brands will come together for the highly anticipated Brand Excellence Awards,


Ceylinco Life’s star sales personnel win 5 awards at NASCO 2017

Views - 11 Friday, 17 November 2017 00:00

Ceylinco Life has once again emerged with flying colours in salesmanship, with five of the company’s sales personnel winning awards at the 2017 National Sales Congress (NASCO) Awards presented by the Sri Lanka


Publicis Groupe to return to Cannes Lions Ad Fest in 2019

Views - 8 Friday, 17 November 2017 00:00

Los Angeles (Variety.com)L Publicis Groupe will be coming back to the Croisette after all starting with the 2019 Cannes Lions - after skipping next year’s global advertising-industry confab.


CIM appoints new representative to CIM Sri Lanka Board

Views - 45 Tuesday, 14 November 2017 00:00

The Chartered Institute of Marketing (CIM) appointed Teresa Folkes as the CIM representative to the Board of CIM Sri Lanka on 9 October. She takes over the role previously performed by Chris Daly, who has stepped down from


SLIM PCM: ‘Your Future is Secured’

Views - 12 Tuesday, 14 November 2017 00:00

Marketing enthusiasts flocked together for the SLIM PCM (Preliminary Certificate in Marketing) inauguration of the fourth intake of 2017.


MTI’s M&A unit links Grants Advertising with Dentsu Aegis

Views - 8 Monday, 13 November 2017 00:00

MTI Consulting, as part of a regional initiative, is intensifying their Corporate Finance/M&A practice in Sri Lanka.


Ogilvy PR Sri Lanka’s ‘Uncover the Truth’ campaign ranked 6th best in the world

Views - 10 Monday, 13 November 2017 00:00

The Holmes Report has ranked Ogilvy Public Relations Sri Lanka’s ‘Uncover the Truth’ campaign for Transparency International Sri Lanka, as the 6th best PR campaign in the world for 2017, after it won a Gold Award at the SABRE Global Awards, hel


Best Sri Lankan Brands is a global process

Views - 12 Monday, 13 November 2017 00:00

Interbrand’s Sri Lanka partner, MND Chief Executive Officer Michel Nugawela shares key insights. Following are excerpts:


6th CIM Sri Lanka Future Marketers’ Conference ‘Build Beyond Basics’ ends on a high note

Views - 53 Tuesday, 7 November 2017 00:00

The CIM Future Marketers’ Conference 2017 concluded recently with exceptional success. The conference was organised by the CIM Sri Lanka Student Committee and it was revolved around one of the hottest topics in the local context, ‘New Ventures’


Interbrand announces Best Indian Brands 2017

Views - 25 Tuesday, 7 November 2017 00:00

Interbrand, the world’s largest and most influential brand consultancy, has released its 2017 Best Indian Brands Report, the definitive growth guide to the Top 40 brands in India. The Best Indian Brands Report complements Interbrand’s Best Global


Leo Burnett’s Murtaza Tajbhoy first Lankan to win IAA Champion award

Views - 10 Monday, 6 November 2017 00:00

Murtaza Tajbhoy, Chief Strategy Officer of Leo Burnett Sri Lanka, was awarded the IAA Champion award. He is the first Sri Lankan to win this prestigious accolade.


SLIM Marketers Summit 2017 tomorrow

Views - 37 Monday, 6 November 2017 00:00

The Marketers Summit 2017, organised by the Sri Lanka Institute of Marketing (SLIM), will be held tomorrow at Waters Edge from 9.00 a.m. to 5.00 p.m. featuring five renowned speakers in marketing, with emphasis on Understanding the Future Consumer, D


SLIM Brand Excellence 2017: Embracing the philosophy of branding

Views - 173 Thursday, 2 November 2017 00:00

The Sri Lanka Institute of Marketing (SLIM) will be hosting the 16th SLIM Brand Excellence Awards at the BMICH under the theme ‘Exhibit Your Masterpiece’. The highly anticipated event will recognise popular brands vying for awards across 13 conte


Hashan Haputhanthri awards marketing veterans!

Views - 11 Thursday, 2 November 2017 00:00

Changing dynamics of the arena of marketing and branding, embarking on a journey to recognise the best brand entrepreneurs for Sri Lanka, Hashan Travis Haputhanthri signed off yet another innovation in the marketing and branding arena. The heroes of


SLIM Digital Marketing Program’s 2nd inauguration a success

Views - 9 Thursday, 2 November 2017 00:00

The Sri Lanka Institute of Marketing (SLIM) held the second inauguration of its Certificate Course in Digital Marketing (CDM) program for 2017 recently at SLIM Home. Registrations exceeded the expected number, which led to the second inauguration. R


Softlogic Life beats the world at Global Mobile Marketing Awards 2017

Views - 122 Thursday, 2 November 2017 00:00

Sri Lanka’s fastest growing life insurance brand Softlogic Life has become the first ever Sri Lankan brand to emerge winners in the prestigious Global Mobile Marketing Awards for the most innovative mobile messaging campaign in the world. The award


Today's Columnists

Can President Sirisena save the SLFP-MS?

Friday, 24 November 2017

Will the Local Government election prove to be the “great fall” of the Humpty-Dumpty coalition, or will all the Queen’s horses and all the Queen’s men be able to put Yahapalana Humpty together again?


Celebrating top business performance

Friday, 24 November 2017

On Monday, awards to the top rankers of Business Today Top 30 – Best Banks and Companies were presented by Prime Minister Ranil Wickremesinghe. The annual Business Today awards ceremony organised by Business


Ceylon Tea: Time to take the spots off the lion?

Friday, 24 November 2017

It has been made known that the Sri Lanka Tea Board is now finalising plans to embark on an ambitious international promotional program to promote the tea produced in our country. We have no information available


Budget 2018: Will it help realise goals and targets of Vision 2025?

Thursday, 23 November 2017

The Budget 2018, besides being a budget for the forthcoming year, is another declaration of policies and plans of the Government in power. Goals The Sustainable Development Goals (SDG) approved by the UN have been accepted as the goals of Budget 201


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