Marketing

SLIM doubles entries for Effie Awards this year

Views - 8 Monday, 13 August 2018 00:05

SLIM has yet again managed to raise the bar. The 10th edition of Effie Awards is gathering momentum with the highest number of participant entries ever received in its decade long history. SLIM this year recorded close to 130 entries, which is more t


C.W. Mackie signs MOU with SLIM

Views - 13 Monday, 13 August 2018 00:04

The FMCG arm of C.W. Mackie PLC/Scan Products recently entered into a Memorandum of Understanding with Sri Lanka Institute of Marketing (SLIM), with the aim of professionally qualifying their sales force with a Diploma in Sales.


SLIM gears up to host NASCO Awards for 18th consecutive year

Views - 4 Monday, 13 August 2018 00:03

SLIM–National Sales Congress (NASCO) Awards 2018 is set to recognise and reward the nation’s top sales forces and most outstanding sales performers for the 18th consecutive year. The most anticipated annual event in Sri Lanka’s sales fraternity


Vision 8 Academy completes 100 Customer Relationship Management, Cross Selling training programs

Views - 44 Monday, 13 August 2018 00:01

Customer Relationship Management (CRM) is a broad approach for creating, maintaining and expanding customer relationships. CRM is the business strategy that aims to understand, anticipate, manage and personalise the needs of current and potential cus


CIM Sri Lanka to host Talk Point today on ‘Building and sustaining a brand – A captain’s viewpoint’

Views - 14 Monday, 13 August 2018 00:00

The Chartered Institute of Marketing Sri Lanka will be hosting its fifth Talking Point Program for this year under the theme ‘Building and sustaining a brand – A captain’s viewpoint’ on 13 August from 6 p.m. onwards at the Union Ballroom, Hil


Leo Burnett MasterClass program kicks off for another year at ‘University of Advertising’

Views - 9 Monday, 6 August 2018 00:00

Leo Burnett has announced the commencement of its MasterClass program from 18 July at its office in Colombo.


PromoLanka Marketing awarded ‘Brand Leadership in Sri Lanka’

Views - 8 Monday, 6 August 2018 00:00

PromoLanka Marketing Ltd. – Sri Lanka’s premier hospitality solutions provider – walked away with top honours after being awarded the ‘Brand Leadership Award’ at the esteemed Best Brand Awards presented by the CMO Asia Council.


Sarva Colombo spearheads cult branding

Views - 40 Monday, 6 August 2018 00:00

Sarva Colombo recently concluded its recent Inspiration Session on ‘Cult Branding – The key to growth in tough economic times’ for clients, friends and members of the marcom community.


SLIM-PCM, celebrating 30 years in Sri Lanka, has 3rd inauguration for 2018

Views - 8 Monday, 6 August 2018 00:00

Marketers are an innovative breed of people who endeavour in anticipating, forecasting and fulfilling people’s needs and wants profitably.


Top Cola brand crashing globally; lesson for Sri Lanka

Views - 3240 Friday, 20 July 2018 00:00

We have heard the age old adage, if a brand is not in line to the trends of a customer, they will cease to exist over time.


The race to be the king of retail

Views - 882 Friday, 20 July 2018 00:00

It’s been a turbulent and challenging couple of decades in developed markets with the physical act of shopping being


Publicis sales tumble; CEO doubles down on his strategy

Views - 13 Friday, 20 July 2018 00:00

PARIS (Reuters): France’s Publicis Groupe SA reported an unexpected drop in second quarter sales yesterday


Facebook tests augmented reality ads

Views - 9 Tuesday, 17 July 2018 00:00

Reuters: Facebook Inc. said last week it is testing augmented reality advertisements on its News Feed ahead of the holiday shopping season in the United States. The ads will let users virtually interact with different products - from trying on Michae


Top Twitter users lose 2% of followers on average as policy changes

Views - 2 Tuesday, 17 July 2018 00:00

San Francisco (Reuters): A Twitter Inc. policy change last week to increase the service’s credibility cost its 100 most popular users about 2% of their followers, on average, according to social media data firm Keyhole. Twitter is no longer countin


Research firm Second Curve debuts in Sri Lankan market

Views - 50 Tuesday, 17 July 2018 00:00

Humans are innovative creatures, always brewing new ideas, which are essential to our survival as a species. But as we evolve, so do our lifestyles and wants, manifesting over the last few decades in the form of consumerism. However consumerism, too,


SLIM announces Brand Excellence Awards 2018

Views - 125 Tuesday, 17 July 2018 00:00

By Rahel Kirinde SLIM yesterday announced the 17th edition of its Brand Excellence Awards, to be held in November. Brand custodians around the country were called on to submit entries before August 15, and requested to participate in the special work


IAA Sri Lanka Chapter hosts Media Mantra 2018

Views - 15 Tuesday, 17 July 2018 00:00

Accentuating its new positioning and commitment to education within the Sri Lanka market, the International Advertising Association (IAA) Sri Lanka Chapter recently held a workshop called ‘Media Mantra – To Win in a Connected World’ at Citrus W


SLIM signs MOU with XpressJobs.lk

Views - 18 Wednesday, 11 July 2018 00:00

The signing of an MOU between SLIM and XpressJobs.lk took place at SLIM Home recently with a view of opening up job


CIM Sri Lanka’s 4th Talking Point highlights digital transformation

Views - 338 Wednesday, 11 July 2018 00:00

The Chartered Institute of Management Sri Lanka held its fourth Talking Point recently, themed ‘Digital Transformation


CIM SL organises leadership seminar for Royal College prefects

Views - 17 Wednesday, 11 July 2018 00:00

The Chartered Institute of Marketing, Sri Lanka in collaboration with EDEX Careers organised a special leadership seminar on 13


How algorithms have added a scientific twist to marketing

Views - 11 Wednesday, 11 July 2018 00:00

AdWeek: Pablo Picasso, when discussing calculating machines said, “But they are useless. They can only give you answers


Interpublic to buy Acxiom’s marketing solutions division for $2.3 b

Views - 8 Tuesday, 10 July 2018 00:00

Reuters: US advertising firm Interpublic Group of Companies Inc. said yesterday it would buy data mining firm Acxiom Corp’s marketing solutions business for $2.3 billion in cash. The sale means that Little Rock, Arkansas-based Acxiom will part ways


FIFA sanctions Swedish FA for breach of media, marketing rules

Views - 8 Tuesday, 10 July 2018 00:00

SOCHI, Russia (Reuters): FIFA has fined the Swedish Football Association SFr 70,000 ($ 71,000) and warned it for breaching media and marketing regulations during the World Cup, the governing body said on Friday. FIFA said that it had previously asked


Anthony Chelvanathan makes Cannes history

Views - 14 Tuesday, 10 July 2018 00:00

Anthony Chelvanathan made history by being the first-ever Sri Lankan to serve on the jury at the prestigious Cannes Lions International Festival of Creativity. Anthony joined a world-class panel of judges who evaluated and awarded the best work pres


SLRA-Sensei Lanka conduct ‘Leadership Excellence for Retail & Allied Professionals’ program

Views - 39 Thursday, 5 July 2018 00:00

The Sri Lanka Retailers’ Association (SLRA) Retail Academy, in partnership with Sensei Lanka, recently conducted its second consecutive ‘Leadership Excellence for Retail and Allied Professionals’ – a four-month training program complete with


Websites and online advertisers test limits of European privacy law

Views - 19 Tuesday, 3 July 2018 00:00

San Francisco (Reuters): Businesses engaged in online advertising are taking divergent approaches to a new European data protection law, with some shutting services to ensure compliance while others test the limits of what regulators will allow, a Re


Why are marketers blind to shopper marketing – II

Views - 228 Tuesday, 3 July 2018 00:00

Whether you are a brand manager in a FMCG company or retailer, creative agency or media practitioner – if you don’t win with shoppers, you don’t win. One the basic building blocks for developing an effective shopper marketing campaign is ‘Dat


Is it time to kill the consumer?

Views - 168 Tuesday, 3 July 2018 00:00

Remember the film WALL-E? I seem to remember it better and better every day now.The film painted a dystopian picture of a future Earth, inundated with garbage; and a small colony of obese humans confined to their loungers as they were plied continuou


Google killing off DoubleClick, AdWords names in rebranding of ad products

Views - 9 Monday, 2 July 2018 00:00

LOS ANGELES (Variety.com): Google is retiring its two most-recognised advertising brand names - DoubleClick and AdWords - as part of a broad rebranding of its ad products.


Twitter, Facebook launch tools to track advertising

Views - 11 Monday, 2 July 2018 00:00

Reuters: Twitter Inc. on Thursday made it easier for users to identify political campaign ads and know who paid for them, as social media platforms faced the threat of US regulation over the lack of disclosure on such spending.


Today's Columnists

Identifying traitors: I cannot wait until Dr. Padeniya presents his point scheme

Tuesday, 21 August 2018

Cause for excitement I am excited! A way of identifying and measuring a traitor is soon to be unveiled; by no less than the President of the GMOA! Hasn’t he also qualified in some department of neurology? All the more reason to justify my excitemen


The evils of translocating wild elephants

Tuesday, 21 August 2018

The subject of translocating wild elephants has been a much-debated topic recently, after the Department of Wildlife Conservation (DWLC), acting on the orders of the Minster for Wildlife, wanted to move the only two wild elephants habituating the Sin


Climate scientists cheating us to a $ 12 b/year economic loss in 2050

Monday, 20 August 2018

Local news media carried the disturbing pronouncement by World Bank economists to the effect that Sri Lanka will become an extremely hot territory with 30C temperature rise and $ 12 billion per year economic loss by 2050.


Singapore miracle – How SL could benefit from trade with Singapore

Monday, 20 August 2018

According to a media report released by President’s Media Division, a committee of experts has been appointed by the President to examine and report on ‘the practical impact and use of the proposed officer policy guidelines and recommendations on


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