Marketing

Leo Burnett launches the 7th edition of Masterclass internship

Views - 7 Tuesday, 20 August 2019 00:00

Leo Burnett Sri Lanka, part of the globally-acclaimed agency Leo Burnett worldwide, recently launched the 7th edition of its Masterclass program – a multi-disciplinary five-week internship that is designed to nurture the next generation of creative


Project Chairman Ahamed Aroos discusses SLIM Brand Excellence 2019

Views - 8 Tuesday, 20 August 2019 00:00

The SLIM Brand Excellence Awards 2019 was launched at a press conference held on 20 June. For the past 17 years the SLIM Brand Excellence Awards have served as a platform upon which brands, marketers, brand custodians and entrepreneurs gain recogniti


Trendvertising: The new world of communication in a hashtag world

Views - 136 Tuesday, 20 August 2019 00:00

Rahul Bose, an Indian actor, caught a lot of attention for a video post that went viral, where he complained about the price of bananas during his stay at a five-star hotel in Mumbai. As he explained in his story – he went to the gym at his hotel w


SLIM ignites nation to transform today’s uncertainty into tomorrow’s opportunities

Views - 318 Monday, 19 August 2019 00:26

SLIM Ignite 2020 was held in a spectacular manner at the BMICH, with the voices of legends speaking on behalf of the spark of change. The direction was set towards ultimate prosperity by establishing the right tone for top professionals in the corpor


Resilient to change: Building a legacy brand

Views - 209 Thursday, 15 August 2019 00:22

It is a pleasure to be here today. I would like to take this opportunity to thank Professor Uditha’s family, the oration guidance committee and the oration operations committee for inviting me to speak at the inaugural oration to celebrate his work


Swarovski latest luxury brand to apologise to China

Views - 11 Thursday, 15 August 2019 00:00

BEIJING, AFP: Austrian jewellery company Swarovski apologised Tuesday for “hurting the feelings” of Chinese people after calling Hong Kong a separate country on its website, becoming the latest luxury brand to come under fire in China. The apolo


Chartered Institute of Marketing appoints new head for Sri Lanka and Maldives

Views - 33 Thursday, 15 August 2019 00:00

The Chartered Institute of Marketing (CIM), the world’s leading professional body for marketing, has appointed Onalie Dissanayake to head up CIM in Sri Lanka and the Maldives. Onalie will lead a newly established office in Colombo supporting Sri L


Cyaniq partners with Mylinex to launch ‘Broadkast’ 

Views - 111 Thursday, 15 August 2019 00:00

Specialised corporate and marketing communications consultancy Cyaniq Global partnered with mobile technology solutions provider Mylinex International to unveil ‘Broadkast’ a rich content broadcast platform set to reimagine the future of mass med


Adstudio, Sri Lanka’s first programmatic advertising eco system debuts

Views - 259 Thursday, 15 August 2019 00:00

Digital X, a programmatic and data marketing company in Sri Lanka which brings innovation to digital marketing through real time bidding, data and technology, launched its novel full-stack programmatic advertising ecosystem, AdStudio, at an exclusive


Anamchara introduces Narrator for leaders and brands

Views - 69 Tuesday, 13 August 2019 00:15

Anamchara will launch Narrator on 19 August at the Colombo Hilton. The company’s suite of narrative design products for leaders, businesses, and brands relies on a proprietary methodology to crafting strategies and stories that influence relationsh


BDO Partners to power SLIM’s Effie and Brand Excellence Awards as Official Audit Partner

Views - 16 Tuesday, 13 August 2019 00:13

One of Sri Lanka’s leading professional service firms, BDO Partners has partnered with the Sri Lanka Institute of Marketing (SLIM) to power the Effie Awards Sri Lanka 2019 and Brand Excellence 2019 as theOfficial Audit Partner. An agreement was si


‘This is me, and here is what I need’

Views - 370 Friday, 9 August 2019 00:00

Today, 9 August, the first-ever Biannual Professor Uditha Liyanage Memorial Speech will be delivered by Deshamanya Dr. Mahesh Amalean at the PIM. The event is organised by the PIM, SLIM and CIM. On his fifth death anniversary, it is opportune to ref


Remembering a management sage, four years later

Views - 375 Friday, 9 August 2019 00:00

By Prof. Ajantha S. Dharmasiri Time has passed by. Four years have gone after the sad demise of my mentor. A lot has been said by now about this legendary marketing sage, since his untimely departure in August 2015. The Postgraduate Institute of Man


South India Media Summit 2019 kicks off in Chennai on Friday

Views - 36 Wednesday, 7 August 2019 00:00

Following the success of the first edition of South India Media Summit – 2018, Fourth Dimension Media is all set to roll out the second edition which is set to showcase South India in a global light with the exceptional line-up of speakers and topi


Redefining the power of consumer segments

Views - 33 Wednesday, 7 August 2019 00:00

It is evident that the social, economic and the cultural fabric is changing in Sri Lanka and our consumer is rapidly changing. The gradual upgradation in the standard of living, the evolving urban and rural consumer mindset and increasing purchasing


Unilever SL’s Nilushi Jayatileke addresses CCC Council for Business with Britain breakfast seminar

Views - 34 Wednesday, 7 August 2019 00:00

Unilever Sri Lanka’s Marketing Director of Beauty and Personal Care, Nilushi Jayatileke recently delivered an address at a breakfast seminar organised by the Council for Business with Britain of the Ceylon Chamber of Commerce. This informative sess


Google to allow rival search engines to compete on Android – at a price

Views - 25 Wednesday, 7 August 2019 00:00

BRUSSELS/BENGALURU (Reuters): Alphabet Inc.’s Google will allow rivals to compete to be the default search engines on new Android devices in Europe, but they will have to pay for the privilege. In its latest proposal to ward off fresh EU antitrust


Facebook begins adding its name to some screens on Instagram

Views - 23 Wednesday, 7 August 2019 00:00

Reuters: Facebook Inc. started adding its name to some screens on its Instagram photo-sharing platform this week, one of the first links it has given users to its ownership of the popular platform. The move comes as the world’s largest social media


Sri Lanka’s PR Wire wins Gold at 9th PR World Awards 2019

Views - 215 Tuesday, 6 August 2019 00:57

Sri Lanka’s PR Wire has won the prestigious PR World Awards at the ninth annual PR World Awards. PR Wire was able to secure the momentous Gold Award for the second time, with the first in 2015, and once again emerging victorious with close competit


Ribelz Integrated and TVS win ‘Best Digital Marketing Campaign’ at Golden Globe Tigers

Views - 26 Tuesday, 6 August 2019 00:56

Ribelz Integrated and TVS clinched the award for the ‘Best Digital Marketing Campaign’ at the Golden Globe Tigers Awards held recently at the Taj Samudra. Ribelz’s digital strategy for TVS helped the brand’s market share growth through effect


Seven Media ‘Amplify Forum’ with Facebook

Views - 27 Tuesday, 6 August 2019 00:56

Seven Media organised the first-ever ‘Amplify Forum’ on 29 July at Mövenpick Hotel. The event exclusive to clients and partners of Seven Media Group in Sri Lanka was held with representation from Facebook. The theme of the evening was ‘Acceler


Emerging Media wins 2019 ‘Brand Leadership’ Award for Outdoor Signage

Views - 90 Tuesday, 6 August 2019 00:55

Emerging Media Ltd. was awarded the prestigious 2019 ‘Brand Leadership’ award from the World Marketing Congress for its innovative outdoor display solutions for brilliant business advertising, and overall excellence in the integrated audio/visual


Sri Lanka on the brink of new social reformation

Views - 354 Monday, 5 August 2019 00:20

The Market Research Society of Sri Lanka will be introducing its new SEC (socio-economic) Measure, which takes into account a third dimension, which is a lifestyle indicator. The new SEC classification will be launched at the event organised on 13 Au


Dentsu Grant Group launches Amnet operations in Sri Lanka

Views - 34 Monday, 5 August 2019 00:00

Dentsu Grant Group has announced the launch of Amnet, the programmatic expert from Dentsu Aegis Network, in Sri Lanka. Amnet is a trusted source for programmatic buying and audience management solutions. Amnet comprises a team of programmatic expert


TAC recognised as Social Media Agency of the Year

Views - 100 Monday, 5 August 2019 00:00

Boutique creative agency TAC (Tharindu Ameresekere Consulting) was recognised as the Social Media Agency of the Year at the recent Sri Lanka Leadership Awards 2019, held at Hotel Taj Samudra. TAC has been in operations for over six years and has stea


Ads matter

Views - 186 Monday, 5 August 2019 00:00

Many young people join advertising because they thinks it’s glamorous. The models, the films, the photo shoots – they think this is an exciting, glitzy industry. Once they are in the industry, some get frustrated. And leave. When I applied for my


Fitness is fast becoming a bragworthy social currency in Sri Lanka

Views - 27 Wednesday, 31 July 2019 00:00

By Ruwan Algewattage While going through your Instagram feed, have you observed how ‘fit-fluencers’ are trying to woo you with their online coaching discounts, healthy eating habits, newly launched activewear brand or with their in-home training


Loops hosts its clients for breakfast with Facebook

Views - 117 Wednesday, 31 July 2019 00:00

Loops hosted ‘Breakfast with Facebook’, an event that introduced its clientele to some insights, tips on planning, unblocking creative potential and new developments on Facebook’s multiple channels and tools. The Facebook presentation was cond


Communicating with the pachyderm

Views - 116 Wednesday, 31 July 2019 00:00

Talking to elephants... needs special skill. Not everyone is a mahout, and everyone would not consider it necessary to have these skills, as most people do not encounter these large beasts in their day to day run-ins. However, if one happens to have


Australia to ‘lift veil’ on Facebook, Google algorithms to protect privacy

Views - 26 Tuesday, 30 July 2019 00:00

SYDNEY (Reuters): Australia said it would establish the world’s first dedicated office to police Facebook Inc. and Google as part of reforms designed to rein in the US technology giants, potentially setting a precedent for global lawmakers. The mo


Today's Columnists

Trendvertising: The new world of communication in a hashtag world

Tuesday, 20 August 2019

Rahul Bose, an Indian actor, caught a lot of attention for a video post that went viral, where he complained about the price of bananas during his stay at a five-star hotel in Mumbai. As he explained in his story – he went to the gym at his hotel w


Company Law intertwined with Income Tax – Understanding the nexus! Part II

Tuesday, 20 August 2019

A comparison and analysing the impact of corresponding provisions of Companies Act No. 7 of 2007 and Inland Revenue Act No. 24 of 2017 reveals invaluable insights corporate management must be aware of in day-to-day management activities as well as st


Will ‘10 February’ be repeated?

Tuesday, 20 August 2019

Whilst Sri Lanka is in election mode, the thought crossing every Sri Lankans mind is, ‘Will the 10 February 2018 elections behaviour be repeated?’ given the head-start that ‘Brand Gota’ has got. Whilst many are speculating who will be the fig


Shanta Devarajan: Economist who cannot get disconnected from his motherland

Monday, 19 August 2019

For me, Shanta Devarajan, formerly the Acting Chief Economist of the World Bank Group succeeding the Nobel Laureate Paul Romer and presently Professor at Georgetown University, USA, was a legend by himself. When I met him in early part of the new mil


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