Department of Marketing Management, University of Kelaniya joins SAP University Alliance Program

Friday, 4 July 2014 00:32 - - {{hitsCtrl.values.hits}}

Department of Marketing Management (DMM), University of Kelaniya, proudly announces their newest collaboration with the SAP-University Alliance Program (SAP-UAP). SAP – UAP opens up a world of SAP to innumerable undergraduates worldwide. This newest collaboration of DMM provides university faculty members and students with a competitive edge through exposing them to tools and resources needed to teach/learn how technology enables business process integration to obtain strategic advantage. This invaluable opportunity will equip the marketing undergraduates with a unique skill set which will add immediate value to the marketplace. The SAP University Alliances program is a global initiative with more than 1,300 member institutions in over 70 countries worldwide. Through this program, SAP provides opportunities for both academics as well as students to experience the SAP technologies and learning contents.

The program enables universities to integrate SAP software into the university curricular and offer hands on experience for the students to become industry ready graduates. With this initiative, the University of Kelaniya becomes the first university in Sri Lanka to offer the SAP-UAP program. This mega step is taken by DMM under the Quality Innovation Grant (QIG) of Higher Education for Twenty-first Century (HETC) project of the World Bank which was granted to DMM recently after an intense competition among Sri Lankan public universities. DMM was established in 1998 as a unit under the Department of Commerce and Financial Studies and then received the departmental status on 2005 and currently it has around 400 undergraduate students. So far, DMM has produced more than 800 marketing graduates for the industry. As the first initiative of the SAP-UAP program, DMM members successfully completed the SAP-Train the Trainer Program, with the help of Professor Paul Hawking from Victoria University of Australia. With that DMM is now ready to train its marketing undergraduates of the University of Kelaniya to obtain hands on experience with a state-of-the art ERP software and be career ready graduates with a “strategist” mind set who is capable of driving organisations to success.