Friday, 5 July 2013 00:00
Singapore-based Tiger Airways has changed its name to Tigerair.
Explaining the reason behind the brand refresh Tiger Airways Holdings Group CEO Koay Peng Yen said: “We have initiated a series of changes since late last year and this brand identity should be seen as a reinforcement of our commitment towards a better and bolder Tigerair.”
The leaping tiger that used to be the main element of Tigerair’s logo has made way for a contemporary grey rounded font typography, with blushing orange accents.
Koay said: “Leisure travel is all about accumulating great experiences and memories. We hope that the new Tigerair can represent relaxation, joy and adventure in the hearts on our customers.”
To celebrate its rebranding, Tigerair ferried 100 students from Metta School, a school for students with mild intellectual disabilities, along with 50 caregivers, on a dedicated flight to Penang, made possible through a partnership with the National Trades Union Congress (NTUC). About 80% of the students who participated in the trip have never been on an aircraft before.