Wednesday, 9 October 2013 00:02
Recognised as the largest rewards scheme in the country in terms of the number of prize recipients amounting to more the 83,000 so far, the third edition of Dialog Lord of the Reload (LOR) held the third of its grand awards ceremonies at the Dialog Future World on Darley Road on 7 October.
Lord of the Reload produces not only a grand prize winner of Rs. 1 million every month, but produces a Rs. 100,000 winner every day as well as 1,100 daily spot cash prize winners.
So far Dialog Lord of the Reload has generated three millionaires and 130 ‘Laskshapathi’ winners and cumulatively given out Rs. 550 lakhs worth of prize money. This ample amount of prize winners was generated across the country covering the every district. The award ceremony for the month of July saw Heshani Thakshila Kulathunge from Anuradhapura walking away with the Rs. 1 million grand prize for the monthly draw.
“LOR has been another fantastic promotion which has certainly seen very strong interest and anticipation from millions of our customers every month,” Azwan Khan, Group Chief Operating Officer at Dialog Axiata PLC said.
“LOR being recognised as Sri Lanka’s largest rewards scheme clearly demonstrates Dialog’s commitment to turn every customer experience into one that is delightful and more importantly, rewarding every time.”
He also stressed that due to the positive response from the consumers the Lord of the Reload promotion will be extended for the next three months with a larger prize pool and rewarding more and luckier customers. All together the promotion will generate over 175,000 winners this year and give away Rs. 75 m as prizes.
All prepaid and postpaid Dialog mobile customers are eligible for this draw and qualify automatically. Every 50 rupee Reload or recharge or every 50 rupees paid on your monthly bill gives you one entry to the draw. Every 100 rupees you spend also gives you an additional winning chance or bonus entry. For example, Rs. 100 gives you three entries into the draw. This edition of the Dialog Lord of the Reload commenced on 15 May 2013.