Monday Nov 17, 2025
Monday Nov 17, 2025
Friday, 24 October 2025 00:10 - - {{hitsCtrl.values.hits}}
The Sri Lankan delegation
Promoting Sri Lanka as a global travel destination
Visitors at the Sri Lankan stall
Meeting industry stakeholders and counterparts
Sri Lanka Tourism showcased its vibrant offerings at Luxperience 2025, one of the luxury travel trade events in the Asia-Pacific region, held from 7 to 10 October 2025 at the International Convention Centre (ICC), Sydney. The Sri Lanka Pavilion attracted exceptional attention from global buyers, luxury travel agents, and hoteliers, further strengthening the island’s positioning as a premier luxury travel destination.
A total of 14 leading Sri Lankan travel and hospitality brands joined hands with the Sri Lanka Tourism Promotion Bureau (SLTPB) to represent the country at this event. The participating partners included Pepper Life Ltd., Flameback Eco Lodge, Uga, KK Collection, Transco Travels Ltd., Tour Blue Holdings Ltd., Aitken Spence Travels Ltd., Abercrombie & Kent, Magical Isle Holidays Ltd., W15 Collection, Wild Beach Resorts Ltd., Cape Weligama Ltd., Anantara Hotels and Resorts Sri Lanka, and SriLankan Airlines.
Representing the Sri Lanka Tourism Promotion Bureau (SLTPB) at the event were Assistant Director – Marketing (Australia and New Zealand) Chami Lanka Gasanwage and Assistant Director – Design Darshana Charith Kaluthanthri who professionally represented Sri Lanka Tourism and ensured a strong presence for the destination at this prestigious international forum.
Throughout the four-day exhibition, the Sri Lanka delegation conducted over 70 productive meetings directly with travel agents, hoteliers, and tour operators. Including engagements between the participating Sri Lankan companies and international partners, the event recorded more than 1,000 successful B2B meetings, marking one of the most impactful international appearances by Sri Lanka Tourism in recent years.
As per discussions held with Australian travel industry representatives, Sri Lanka continues to emerge as one of the most sought-after “hot bucket” destinations among Australian travellers. The country’s diversity in experiences, from luxury resorts and wellness retreats to wildlife, adventure, and heritage, resonated strongly with the Australian market.
Luxperience 2025 provided an ideal platform to strengthen trade relationships, explore joint promotional campaigns, and enhance visibility for Sri Lanka in the high-spending luxury travel segment. It also served as a valuable opportunity for Sri Lanka Tourism to gain market intelligence, analyse competitor strategies, and engage with new service providers for future global events.
Sri Lanka Tourism’s participation in Luxperience 2025 aligns with its strategic mission to expand market presence in high-value segments and attract discerning travellers seeking authentic, sustainable, and luxury travel experiences. With the resounding success achieved in Sydney, Sri Lanka Tourism looks forward to building stronger partnerships with Australian tour operators and continuing its journey toward positioning Sri Lanka as a world-class luxury destination in the global travel map.
