Sri Lanka participates in Travel News Market 2019 in Stockholm

Monday, 25 November 2019 00:00 -     - {{hitsCtrl.values.hits}}

Crowd at the fair

Industry participants with the Embassy officials 

The Embassy of Sri Lanka in partnership with the Sri Lanka Tourism Promotion Bureau participated in Travel News Market 2019 held at the Stockholm Waterfront on 7 November. The Travel News Market is considered the most influential B2B event for the travel industry representatives in Sweden, providing an ideal networking platform for the top decision makers, experts and young professionals within the tourism value-added chain. 

This year, the fair attracted 220 exhibitors with approximately 1500 business visitors. Five prominent travel companies represented Sri Lanka tourism industry at the Sri Lanka pavilion, which was declared open by the Sri Lankan Ambassador in Sweden Sudantha Ganegama Arachchi.

Most visitors to the Sri Lanka pavilion indicated that, despite an immediate decline in the tourist arrivals following the Easter Sunday attacks, Sri Lanka is now emerging as a trendy destination. They expressed the necessity of having a dynamic promotional campaign with a particular focus on digital media, reaching out to the majority of Swedish travellers. 

Ambassador Sudantha Ganegama Arachchi was interviewed for the Travel News Market video and by leading travel writers in the industry; his message being that Sri Lanka remains an attractive and safe travel destination open to travellers from all corners of the world.