Sri Lanka Tourism holds 3rd consumer promotion event in Cologne, Germany

Wednesday, 8 October 2025 00:06 - - {{hitsCtrl.values.hits}}

The Embassy of Sri Lanka in Berlin, in collaboration with the Sri Lanka Tourism Promotion Bureau (SLTPB), hosted a tourism promotional event in Cologne, Germany on 27 September 2025.

The event was part of Sri Lanka’s ongoing efforts to promote the island nation as a premier travel destination among German and European tourists. Cologne is the fourth-most populous city of Germany and the largest city of the German state of North Rhine-Westphalia.

The event was held in conjunction with the celebration for World Tourism Day 2025 and forms part of Sri Lanka’s continued efforts to increase its visibility in German market which is one of Sri Lanka’s top source countries for inbound tourism. In a bid to bring Sri Lanka’s tourism attractions to a wider audience including families, the promotional event was held at the Neumarkt Galerie, a prominent shopping arcade in the heart of Cologne. Visitors to the event experienced captivating traditional Sri Lankan dance performances that brought alive the rhythms and colours of Sri Lanka in Cologne.

Visitors could also savour a selection of authentic Sri Lankan sweetmeats, offering a taste of the island’s rich culinary heritage. The visitors were also offered information on Sri Lanka’s diverse tourism offerings, including pristine beaches, cooler hilly regions, ancient heritage sites and wildlife. Adding a digital twist to the festivities, the event also featured an Instagram Post Competition where the visitors were encouraged to share their best moments from the event on Instagram using a dedicated hashtag. The winner of the competition received a complimentary return air ticket from Cologne to Colombo sponsored by Turkish Airlines.

Germany is traditionally the 4th largest tourist source market for Sri Lanka. In 2025, at the end of August, approximately 100,000 German travellers have visited Sri Lanka. The promotion in Cologne was the 3rd in a series of consumer promotions targeting the German speaking markets organised by the Embassy of Sri Lanka in Berlin, in collaboration with the SLTPB. Previous consumer promotions for the German speaking markets were held in Berlin and Zurich. Country consumer promotions allow for direct engagement with the potential travellers inspiring them to discover Sri Lanka. In addition to engaging with thousands of consumers on-site, consumer promotions can create visibility across German travel media and German-speaking platforms, amplifying Sri Lanka’s presence in these key markets.