Spanish social media influencers’ team concludes familiarisation trip to Sri Lanka

Tuesday, 24 June 2025 02:07 - - {{hitsCtrl.values.hits}}

Spain is one of the fastest growing summer markets for Sri Lanka Tourism. The Spanish market is being focused on this year in consideration of market trends and the increase in popularity of Sri Lanka. This social media influencer FAM trip was organised as part of Sri Lanka Tourism’s strategy to promote and market Sri Lanka as a preferred destination in the Spanish market.

A group of social media influencers arrived in Sri Lanka on an invitation extended by the Sri Lanka Tourism Promotion Bureau and the Sri Lanka Embassy in France on 30 May, concluding the trip on 6 June. While exploring Sri Lanka, the influencers shared the highlights of their journey through digital and social media platforms such as Instagram, Facebook, and YouTube. The group toured various iconic locations including Sigiriya, Kandy, Nuwara Eliya, Polonnaruwa, Colombo, and Bentota.