Saudi Tourism, Accor launch major collaboration

Friday, 2 May 2025 00:00 - - {{hitsCtrl.values.hits}}

The Saudi Tourism Authority (STA) and Accor, a world-leading hospitality group, have signed a landmark memorandum of understanding (MoU) to collaborate across marketing, guest experiences, and global campaigns.

The MoU, signed at the Arabian Travel Market 2025 in Dubai, marks a strategic partnership that will build on Saudi’s emergence as a global tourism powerhouse.

Under the MoU, Accor and STA will co-create targeted marketing campaigns across key international markets, promote Saudi Arabia through digital platforms — including the dedicated Makkah Madinah Portal — and deliver curated guest experiences that inspire loyalty and drive visitation.

The partnership will also drive traffic to ALL.com, strengthen engagement with the ALL – Accor Live Limitless loyalty program, and roll out exclusive new experiences tailored to Saudi’s diverse destinations.

This collaboration aligns with Saudi Vision 2030’s goals, aiming to enhance international demand, grow brand visibility, and drive hotel bookings and loyalty across the country’s expanding hospitality landscape, said a statement.

The agreement strengthens Accor’s commitment to Saudi Arabia, creating significant commercial opportunities, expanding its reach, and elevating guest experiences across its portfolio.

With a network of over 45 operating hotels — representing more than 17,000 rooms across 15 brands — and 44 properties in the pipeline set to add a further 11,000 rooms, Accor is strongly positioned to contribute to Saudi’s bold tourism ambitions and rising global appeal.

Accor Chief Executive Officer – Premium, Midscale and Economy brands for Middle East, Africa and Asia Pacific Duncan O’Rourke said: “Accor’s strategic partnership with the Saudi Tourism Authority reinforces our long-standing presence in the country and our shared commitment to driving tourism growth. Together, we will co-create impactful guest experiences, elevate service offerings, and bring the beauty and diversity of Saudi to a global audience. The opportunity to help shape the Saudi’s tourism landscape from the ground up makes this the ideal time for strategic alignment between STA and Accor.”

Accor’s collaboration with STA spans its growing footprint across Saudi, including hotels in Riyadh, Jeddah, Al Khobar, Makkah, Madinah, and key secondary cities. New openings such as Novotel Khamis Mushait and Novotel Makkah Thakher City will be integrated into marketing campaigns, while landmark developments in Madinah — including Fairmont, Swissôtel, and Novotel properties developed with Rua Al Madinah Holding Company — will further strengthen Saudi’s positioning as a destination of choice for global travellers.

Discover Kapruka, the leading online shopping platform in Sri Lanka, where you can conveniently send Gifts and Flowers to your loved ones for any event including Valentine ’s Day. Explore a wide range of popular Shopping Categories on Kapruka, including Toys, Groceries, Electronics, Birthday Cakes, Fruits, Chocolates, Flower Bouquets, Clothing, Watches, Lingerie, Gift Sets and Jewellery. Also if you’re interested in selling with Kapruka, Partner Central by Kapruka is the best solution to start with. Moreover, through Kapruka Global Shop, you can also enjoy the convenience of purchasing products from renowned platforms like Amazon and eBay and have them delivered to Sri Lanka.