SLCB unveils MICE training program for regional hoteliers in Kandy, Nuwara Eliya regions

Awarding of certificates 

Group work in progress

All participants at the end of the program  

The Sri Lanka Convention Bureau Kandy,(SLCB) launched a Meetings, Incentives, Conferences, Exhibitions & Events  (MICE) training program for hoteliers in Kandy and Nuwara Eliya regions on 6 June 2023 to promote business industry events and foster MICE tourism. 

The SLCB, the state institute under the Ministry of Tourism with the prime objective of promoting Sri Lanka as a venue for MICE, organised the event. The one day training program aimed to equip conference and meeting planners with necessary tools and processes in attracting and promoting business events, and thereby developing talent in the industry. The training was held at the Mahaweli Reach Hotel.

The training session focused on the importance of developing Sri Lanka as a premier MICE destination coupled with leisure. With the mechanism in play to capture the MICE segment at the point of applying for visa, SLCB targets 10% of the total tourist arrivals to be MICE. 

The training was conducted by prominent personalities from the hospitality and event Industry comprising, Trevin Gomez, Ziyan Ameen and Gihan De Silva. A Panel discussion on the current status of MICE and new trends was conducted with the participation of the President Kandy Hoteliers’ Association, Rodney Armstrong, General Manager Grand Kandyan Hotel, Thusith Samaraweera, General Manager Grand Hotel, Suresh Abbas, General Manager Earls Regency, Asanka Kariyawasam, and moderated by the President of Sri Lanka Association of Professional Conference Organisers (SLAPCEO) Imran Hassan. Group work and presentations by participants was an incentive for learning and at the end of the program a certificate of participation was issued to all participants.