SLCB organises forum on role of digital marketing in advancing business and MICE Events

Monday, 9 June 2025 00:33 - - {{hitsCtrl.values.hits}}

Part of the audience

Speakers presenting

SLCB Chairman Dheera Hettiarachchi addressing the audience

The Sri Lanka Convention Bureau (SLCB) successfully organised an educational session titled “Connecting digital marketing for successful business/MICE Events” on 26 May at the Sri Lanka Institute of Tourism and Hotel Management Auditorium.

This educational initiative attracted approximately 100 participants, comprising industry professionals and digital marketing enthusiasts, all keen to explore the strategic integration of digital marketing into the Meetings, Incentives, Conferences, and Exhibitions (MICE) sector.

The proceedings commenced with a welcome address delivered by Sri Lanka Convention Bureau Chairman Dheera Hettiarachchi. In his remarks, Hettiarachchi underscored the transformative potential of digital marketing in enhancing Sri Lanka’s global competitiveness as a premier destination for MICE tourism.

Distinguished speakers, Digital Marketing Association of Sri Lanka Vice President and SheLovesData Sri Lanka Chapter Lead Gayathri Seneviratne, and Digital Marketing Association of Sri Lanka Secretary and Roar AdX Client Success Meta Asp Vice President Udara Dharmasena led the technical sessions, providing in-depth perspectives and actionable insights on embedding digital marketing practices within the MICE framework.

Seneviratne and Dharmasena held the audience’s attention with an insightful exploration of the changing world of digital marketing and its crucial influence on the success of contemporary events. Their dynamic presentations and interactive dialogues provided attendees with valuable knowledge on using digital tools to boost event awareness, foster greater audience interaction and maximise overall effectiveness.

An interactive question-and-answer segment followed, during which participants engaged dynamically with the speakers. The event concluded with closing remarks by Sri Lanka Convention Bureau Manager Research, Development and Training Kumudu Hennedige.

The Sri Lanka Convention Bureau continues to dedicate itself to supporting educational programs that strengthen the skills of industry professionals and enhances Sri Lanka’s reputation as a leading hub for MICE and business events. The next MICE Tourism educational session is scheduled to held in Hambantota on 25 June targeting the hoteliers in the Deep South region.