SLCB hosts educational session on connecting digital marketing for MICE/business events

Digital Marketing Association of Sri Lanka President Umair Wolid who is also the CMO of Meta Asp at Roar AdX along with latter’s Vice President Client Success Udara Dharmasena conducting the session

The Sri Lanka Convention Bureau (SLCB) hosted a transformative educational session aimed at bridging the gap between digital marketing strategies and successful MICE (Meetings, Incentives, Conferences, and Exhibitions) and Business Events on 27 March at the auditorium of the Sri Lanka Institute of Tourism and Hospitality Management.

Led by esteemed industry experts Digital Marketing Association of Sri Lanka President Umair Wolid who is also the CMO of Meta Asp at Roar AdX along with the latter’s Vice President Client Success Udara Dharmasena, the session covered the background of digital marketing in detail, providing attendees with invaluable insights into global trends and innovative strategies tailored specifically for the events industry.

Wolid and Dharmasena captivated the audience with their comprehensive overview of digital marketing’s evolving landscape and its vital role in shaping the success of modern-day events. Through engaging presentations and interactive discussions, attendees gained a deeper understanding of how to leverage digital platforms to enhance event visibility, engagement, and overall impact.

The event attracted over 100 participants, including industry members and students pursuing degrees in event management and hospitality management.

Sri Lanka Convention Bureau Manager Research, and Development and Training Kumudu Hennedige said: “We are pleased to have hosted this kind of an educational session focused on the connection of digital marketing and event management. The enthusiastic participation highlighted the industry’s growing recognition of the importance of mixing digital strategies into event planning and execution. We extend our sincere gratitude to Wolid and Dharmasena for their invaluable contributions and look forward to continuing to empower industry professionals with the knowledge and tools needed to thrive in today’s competitive landscape.”

The Sri Lanka Convention Bureau remains committed to facilitating educational initiatives that empower industry professionals and elevate Sri Lanka’s position as a premier destination for MICE and Business Events.