Purple Software launches high-impact TOS Builder for travel agents

Purple Software, a Sri Lankan software development company, has launched TOS Builder, which it says will transform the travel industry by providing travel agents with a feature-rich platform designed to boost sales, increase conversion rates, and enhance itinerary creation efficiency. 

Its unique features include automatic tour costing, B2B Tour Agent Collaboration, pre-defined content, and integrated AI. TOS Builder streamlines operations for travel agencies, saving valuable time while increasing customer engagement. 

Designed specifically to address the inefficiencies of manual itinerary creation, TOS Builder enables travel agents to generate detailed, costed-itineraries in minutes, a process that traditionally takes hours using Word and Excel. TOS Builder disrupts this status quo by offering Automatic Tour Costing, which instantly calculates pricing with integrated supplier rates, eliminating human errors. B2B Tour Agent Collaboration allows agents to seamlessly connect with partners to co-create and share itineraries for their customers. TOS Builder has a Pre-Defined Content Library, which provides access to a rich database of attractions, hotels, and activities for faster itinerary building. And this is all AI-powered for personalisation, ensuring that each itinerary is tailor-made to individual preferences and increasing client satisfaction by 30%.

TOS Builder developer Purple Software CEO and Director Thisaru Mahadurage said: “Our aim at Purple Software is to develop cost-effective, practical, high-impact software solutions. With TOS Builder, we created a well-structured, visually appealing itinerary-generating product that would allow the travel industry to provide its customers with an easy-to-understand product that would significantly influence booking decisions. TOS Builder’s professional-looking templates and pricing tools help agencies present clean and precise proposals, leading to a 25% increase in bookings. Our platform doesn’t just save time; it transforms how agencies operate, helping them close deals faster. Our upcoming features will gamify sales performance, introducing leaderboards and incentive-based rankings to motivate teams and accelerate customer engagement.”

“Many agencies currently use expensive international platforms, draining foreign exchange from the country,” added Purple Software COO and Director Shazeen Siraj. “By choosing TOS Builder, Sri Lankan travel agencies aren’t just upgrading their tools; they’re investing in the future of the local tourism industry. TOS Builder is a homegrown solution; travel businesses can retain capital in Sri Lanka, strengthening the local economy. As TOS Builder expands globally, we aim to attract foreign revenue back into Sri Lanka, reinforcing the nation’s position as a hub for travel technology innovation. This is a product we can all be proud of and support. At Purple Software, we deeply understand business efficiency and digital transformation. We consistently deliver products that streamline operations and boost profitability across various industries.”

Unlike costly enterprise software, TOS Builder is priced for accessibility, with an introductory plan starting at just $ 8.99 per user/month, a fraction of the cost of manual labour and inefficiencies. This budget-friendly model will ensure that even small and mid-sized agencies can compete at a higher level, giving you financial security and the power to compete in the market.

Sri Lankan tour operators can access TOS Builder at an exclusive discounted rate for a limited period. Early adopters will also receive priority onboarding and training. TOS Builder is a Sri Lankan-developed SaaS platform that revolutionises tour operations through AI-driven itinerary creation, automated costing, and collaborative tools. Designed to boost sales, efficiency, and customer satisfaction, it empowers travel businesses to thrive in a competitive market.