Fostering MICE talent – Sri Lanka Convention Bureau and Sabaragamuwa University launch educational drive

Wednesday, 4 June 2025 00:00 - - {{hitsCtrl.values.hits}}

Speaker presenting

Group photo of participants

Presenting of certificates

Students involved in group activity

In a joint effort with Sabaragamuwa University, the Sri Lanka Convention Bureau (SLCB) successfully hosted an engaging educational program designed to elevate Sri Lanka’s profile as a leading destination for international, regional, and local conferences, exhibitions, meetings, and incentive travel.

Held on 21 May at Sabaragamuwa University, the event drew close to 100 enthusiastic undergraduate students—emerging talents who represent the future of the Meetings, Incentives, Conferences and Exhibitions (MICE) industry. The key aim of the initiative was to emphasise Sri Lanka’s strength and potential in the global MICE tourism market while also helping university students build essential industry-related skills. This effort demonstrates SLCB’s ongoing dedication to nurturing young talent and establishing the country as a premier business tourism hotspot.

The session addressed current and relevant topics such as key skills and qualities expected from employees in event management, digital marketing and AI in Event Management, how to create a successful event, and the impact of legacy in hosting events.

The program featured expert-led discussions, engaging presentations and interactive segments by prominent industry figures, including Chandra Wickramasinghe, Dileep Mudadeniya, Felicia Adihetty, and Dr. Shaffaath Amidon. Attendees gained valuable insights into the MICE industry’s career prospects and its vital role in boosting the national economy.

The Sri Lanka Convention Bureau, as the country’s leading MICE authority, remains committed to nurturing local talent while strengthening Sri Lanka’s reputation as a premier destination for business and incentive travel.

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