Saturday Feb 28, 2026
Saturday Feb 28, 2026
Friday, 27 February 2026 00:06 - - {{hitsCtrl.values.hits}}
FitsAir has launched its Dynamic Fare Optimiser (DFO), an advanced pricing solution developed exclusively for travel agents, reinforcing the airline’s commitment to smarter distribution and it’s positioning as Sri Lanka’s “Right Price Airline.”
Introduced at a dedicated launch event in Colombo attended by key industry partners, the DFO enables travel agents to access competitive and accurate fares across FitsAir’s network through real-time pricing optimisation. The solution supports faster decision-making, improved conversion opportunities, and a more seamless booking experience for both agents and customers.
The initiative forms part of FitsAir’s ongoing strategy to strengthen engagement with the travel trade while enhancing operational efficiency through technology-driven solutions. As Sri Lanka’s only privately owned international airline, FitsAir continues to invest in tools that simplify workflows and create greater value for its partners.
The DFO is available exclusively via Travelport+, allowing seamless integration within agents’ existing booking environments and ensuring real-time pricing accuracy within a familiar platform.
This latest innovation reflects FitsAir’s focus on delivering transparency, efficiency, and smarter commercial solutions, empowering travel partners with responsive tools suited to an increasingly dynamic aviation landscape.
With the introduction of the DFO, FitsAir further reinforces its commitment to delivering the right price, every time.
