Citrus Leisure partners RateGain’s UNO Direct Stack

• Hospitality group adopts UNO Direct Stack to attract more guests, convert more bookings, and strengthen direct revenue across its portfolio 

RateGain Travel Technologies Ltd., a global leader in AI-powered SaaS solutions for travel and hospitality, has announced a strategic partnership with Citrus Leisure PLC, one of Sri Lanka’s leading publicly listed hospitality groups, to strengthen direct bookings across its hotel portfolio through UNO Direct Stack. 

Through UNO Direct Stack, Citrus Leisure will bring together guest acquisition, digital marketing, website, booking conversion, distribution, and pricing intelligence into a single growth platform – covering every stage of the guest direct booking journey. 

The integrated approach is designed to help Citrus Leisure grow direct revenue, improve conversion, and reduce dependency on third-party channels. The initiative represents one of the most comprehensive direct revenue technology consolidations undertaken by a Sri Lankan hospitality group.

The partnership further reinforces RateGain’s role as a strategic growth partner, helping hotels drive direct revenue growth. By consolidating multiple revenue-generating capabilities with a single technology partner, Citrus will be able to create a more connected digital journey for travelers while reducing the operational complexity associated with fragmented systems and multiple vendors.

Citrus Leisure operates a diverse portfolio comprising Citrus Hikkaduwa, Citrus Waskaduwa, and The Steuart by Citrus in Colombo. Serving both leisure and business travelers across multiple markets, the group will use UNO Direct Stack to gain unified visibility across demand generation, conversion, pricing, and distribution performance. The group’s portfolio comprises Citrus Hikkaduwa, a 90-room beach resort located in Hikkaduwa; Citrus Waskaduwa, a 150-room five-star resort on Sri Lanka’s west coast; and The Steuart by Citrus, a 50-room boutique business hotel situated in the historic heart of Colombo.

Citrus Leisure PLC Executive Director and CEO Chandana Talwatte said: “This partnership reflects our commitment to building a stronger digital foundation for future growth. As traveler expectations continue to evolve, strengthening our direct booking capabilities has become a strategic priority for the group. We recognised the growing need for a more connected, data-driven approach to engaging with the modern traveler, and saw strong alignment in RateGain’s ability to support that vision. We were looking for a partner that could help us better understand guest behavior, optimise our direct growth strategy, and deliver more seamless and personalised experiences across the guest journey. RateGain’s hospitality expertise, integrated technology ecosystem, and commitment to innovation made them a natural choice as we continue to strengthen our direct growth ambitions.” 

RateGain Executive Vice President – APAC and MEA Anurag Jain said: “Hotels today need a more connected, data-driven understanding of their guests to grow direct revenue in a meaningful way. We are delighted to partner with Citrus Leisure as they strengthen their direct booking strategy across the portfolio. By bringing together key capabilities across marketing, conversion, distribution, and pricing intelligence, we look forward to helping the group better understand guest behavior and deliver more personalised experiences for travelers.” 

The partnership strengthens RateGain’s presence in Sri Lanka as hotel groups across the region invest in direct booking strategies to build stronger guest relationships and reduce reliance on fragmented technology stacks.

RateGain Travel Technologies works with over 13,000 customers and over 700 partners across over 160 countries. It is one of the world’s largest processors of electronic transactions, price points, and travel intent data, enabling revenue management, distribution, and marketing teams across hotels, airlines, destination marketing organisations, online travel agents, metasearch companies, package providers, car rentals, travel management companies, cruises, and ferries to drive better business outcomes.

Founded in 2004 and headquartered in India, RateGain works with 33 of the Top 40 Hotel Chains, 4 of the Top 5 Airlines, 7 of the Top 10 Car Rental companies, and leading DMOs, OTAs, and metasearch platforms, including 25 Global Fortune 500 companies, unlocking new revenue every day.