Friday Feb 06, 2026
Friday Feb 06, 2026
Thursday, 5 February 2026 05:19 - - {{hitsCtrl.values.hits}}
The China Cultural Center in Sri Lanka has announced the launch of the ‘Nihao! China’ winter tourism promotion, an initiative designed to showcase the unique and breathtaking winter landscapes of China to the Sri Lankan travel market.
The event will take place tomorrow, 6 February, from 9:30 a.m. to 12:30 p.m. at the Balmoral Ballroom, Kingsbury Colombo.
As tourism recovery gains momentum in 2026, this promotion highlights the vast potential for cooperation between China and Sri Lanka. While Sri Lanka is celebrated for its tropical beauty, China offers a contrasting ‘Ice and Snow Wonders’ experience that includes winter sports, hot spring resorts, and vibrant seasonal festivals. The campaign specifically focuses on the rich tourism resources of Northeast China, including the Jilin, Liaoning, and Heilongjiang provinces.
“China’s unique winter resources are highly attractive to Sri Lankan tourists looking for a deep cultural experience and a seasonal change of pace,” noted the event program.
To facilitate this exchange, the event features a collaborative effort between major industry players. Air China and China Eastern Air will present specialised winter destination travel products, while UnionPay will discuss new measures to facilitate seamless payments for inbound tourists.
Key event highlights include, welcome remarks at the official opening by China Cultural Center in Sri Lanka Director Ni Lisheng, followed by an address from Travel Agents Association of Sri Lanka (TAASL) President Sonali Ranasinghe; Government support highlighted by an insightful address by an official from the Sri Lanka Tourism Promotion Bureau; detailed showcases of the ‘Winter Charm in Northwestern China’ by Lu Peiwen and Dinesh; and experience-sharing from the 2025 China International Travel Mart (CITM) and recent China familiarisation trips.
The event is hosted by the China Cultural Center in Sri Lanka, with Bank of China serving as the Strategic Partner. Co-hosts include Air China, China Eastern Air, UnionPay, and the TAASL.
By strengthening the links between the tourism sectors of both nations, this promotion aims to foster pragmatic cooperation and establish China as a premier, high-quality winter destination for Sri Lankan travellers.
