Tourism cries for single but joint revival effort

Thursday, 2 May 2019 02:49 -     - {{hitsCtrl.values.hits}}



  • Cabinet appoints five-Minister Sub-Committee to spearhead tourism recovery post-Easter Sunday extremist terror attacks

  • Smaller industry official teams also tasked with different responsibilities 

  • Multiple uncoordinated overtures may hamper faster revival fears industry

  • Industry disappointed over apparent lack of sincere unity in political leadership

  • Notes had to meet President and Prime Minister separately for full discussions

  • Stresses President and PM should have jointly addressed the nation in worst crisis-post war to boost people’s morale, investor and biz confidence

By Nisthar Cassim

The tourism industry is calling for a single yet joint and urgent effort for the crucial revival, fearing multiple overtures by different parties in an uncoordinated way could aggravate the post-Easter Sunday extremist terror attack crisis. 

The appeal comes hot on the heels of the Government deciding to set up a Cabinet Sub-Committee with five Ministers to spearhead the tourism revival on Tuesday. However, some industry sources fear the effort may fall short, given the daunting challenge of urgent and concerted efforts for revival. 

“What we need is one powerful committee with the right people, who will work towards one goal on one single set of recovery and rebuilding strategy,” an industry expert told the Daily FT. “The military should be in that Committee too, as the biggest threat is security, and for the rebuilding process the foundation is safety. The Committee should be professionals, not politicians,” he stressed.

The Cabinet Sub-Committee approved by the Cabinet comprises of Tourism Minister John Amaratunga, Aviation Minister Arjuna Ranatunga, and Finance Minister Mangala Samaraweera. Officials were not available or knowledgeable to comment on the full composition of the Sub-Committee. 

However, industry leaders, who are pressing for a single all-encompassing Committee for a holistic and concerted approach, say such an arrangement must focus on:national security; security covering hotels and tourism attractions; travel advisories; airport management; airline management; PR campaign to disseminate the right messages to all global stakeholders for assurance;marketing and brand communication campaign to build more equity; and help investors/industry with financial support to manage their cash flow for sustainability. 

The industry is also disappointed over the apparent lack of sincerity of unity on the part of the political leadership. This was made evident by tourism industry leaders meeting President Maithripala Sirisena on Monday and Prime Minister Ranil Wickremesinghe on Tuesday separately,though the latter was briefly present at the earlier meeting. 

“In a crisis time like this, it is frustrating to be having to repeat the same concerns at two different meetings to one Government,” lamented a senior industry leader. “Post-Easter Sunday terror attacks, which killed over 250 people (including nearly 50 tourists), and injured hundreds and damaged three star-class hotels, ideally the President and the Prime Minister should have come together and addressed the nation. This gesture in an hour of crisis would have boosted the morale of the people, and investor and business confidence,” he added.

Other industry sources, however, were less critical but satisfied with the outcomes of the two meetings.  In the meeting with President Sirisena,the idea of a Cabinet Sub-Committee was mooted, whilst at the Premier Wickremesinghe’s meeting, smaller industry officials’ committees or teams were tasked with different responsibilities.  

“A quicker revival of tourism entirely depends on how fast we make decisions and implement them.  The international terror group-inspired threat and warnings remain, which makes the recovery process more challenging,” industry sources emphasised. 

As a follow-up to meeting with the Prime Minister and President, the industry will have discussions with State Minister of Finance Eran Wickramaratne, to finalise financial support for tourism industry, and separately receive a security situation update from Defence authorities. Several other follow-up meetings are in the offing as well, leading up to a final discussion with Prime Minister on Monday 6 May, the Daily FT learns.  


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