UltraTech Cement named principal sponsor of SLC Super 4s 2013

Saturday, 17 August 2013 00:00 - - {{hitsCtrl.values.hits}}

Sri Lanka Cricket Association (SLC) has welcomed UltraTech Cement Limited as the principal sponsor for Inter Provincial T20 Tournament to be held in Colombo. The leading cement brand has been associated with the cricket in India and has decided to extend its association to Sri Lankan cricket too. The brand is also the principal sponsor for the on air coverage of the Tournament. UltraTech Cement Lanka CEO Kiran Redkar said, “Cricket in Sri Lanka is truly a national game, transcending geography, age and gender. Since UltraTech Cement shares the similar values, the association is sure to be a winning combination. Driven by a team of professionals and strategic thinkers, UltraTech as a champion brand places great emphasis on all things Sri Lankan. Hence, this is an honour to play a part in nurturing Sri Lankan Cricket.” Sri Lanka Cricket SLPL Director Ajit Jayasekara said, “We are extremely delighted with the association with UltraTech cement. They have extended their support to the Sri Lankan cricket for the first time and we hope that the journey will continue.” UltraTech Cement Limited and its subsidiaries have an annual capacity of 52 million tonnes, making it among the top 10 producers of cement globally. In Sri Lanka, UltraTech Cement was launched in 2000 and is a premium leading brand known for its superior quality with consistency with USP of single source supply.

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