StanChart extends $30 m/year Liverpool sponsorship

Tuesday, 23 July 2013 00:59 - - {{hitsCtrl.values.hits}}

REUTERS: Asia-focused bank Standard Chartered has extended its sponsorship of Liverpool Football Club for two years, continuing one of the most lucrative deals in English sport. Standard Chartered, which is based in London but makes almost all its money in Asia, the Middle East and African regions, where Liverpool has a strong following, has been the club’s shirt sponsor since July 2010. The original deal was worth about 20 million pounds ($ 30 million) a season. Financial details of the extension were not released, but a person familiar with the matter said the terms were broadly similar, with potential top-ups if the club is successful. The deal will run until at least the end of the 2015/16 season.

Discover Kapruka, the leading online shopping platform in Sri Lanka, where you can conveniently send Gifts and Flowers to your loved ones for any event including Valentine ’s Day. Explore a wide range of popular Shopping Categories on Kapruka, including Toys, Groceries, Electronics, Birthday Cakes, Fruits, Chocolates, Flower Bouquets, Clothing, Watches, Lingerie, Gift Sets and Jewellery. Also if you’re interested in selling with Kapruka, Partner Central by Kapruka is the best solution to start with. Moreover, through Kapruka Global Shop, you can also enjoy the convenience of purchasing products from renowned platforms like Amazon and eBay and have them delivered to Sri Lanka.