Oracle partners with EZY Racing at Colombo Night Races
Thursday, 12 December 2013 00:00
Sri Lanka’s premier Motor Racing Team, EZY Racing will once again light up the streets of Colombo in black and red, together with another world leader, this time none other than Oracle Business Intelligence, who will partner with them at this iconic motor racing event on 14 and 15 December, around the streets of Fort and Galle Face.
Incorporated in 2010, as Sri Lanka’s first and only dedicated motor racing company focusing purely on the sport, the EZY Motor Racing Corporation’s prime focus is to take Sri Lankan motor racing to new heights by providing a professional platform for racing drivers to enhance their careers, while equally providing a rewarding platform for their sponsoring partners to make their branding investments worthwhile.
Oracle Business Intelligence tools help organisations gain more insight, across more data, and drive better outcomes in every aspect of their business. They provide a broad set of capabilities for reporting, analysis, modelling, forecasting and it is the only solution that makes business intelligence actionable by providing business ability to initiate actions directly from their dashboards.
The EZY Racing team will launch their 2014 designs together with the Oracle branding at the Colombo Night Race, where their race drivers and riders comprising Dilan Seneviratne, Sajaad Zuhair, Shrian Samuels and the 9 and 10 year old brothers Aaron and Jaden Gunawardane, will brighten the streets with Oracle and EZY Racing’s colourful branding.
“Since our inception three years ago, EZY Racing has successfully developed a brand that has attracted a very strong followership. Our ability to develop this attraction and following for EZY Racing is the greatest value we provide our drivers and sponsor partners, as they know that they are guaranteed of visibility and brand awareness when they partner with us. Oracle’s partnership with us was structured on the same fundamentals as this provides Oracle Business Intelligence the ability to capture the attention of a country wide audience which includes their technology buyers and users”, said EZY Racing Founder/CEO Shafraz Hamzadeen.
Oracle together with EZY Racing will be hosting the most luxurious corporate gathering in this year’s night race when they host the EZY Racing Lounge at the Sky Lounge, Kingsbury, where they will be hosting 150 of the Sri Lanka’s leading corporates, enabling them to have the best view of the race through ‘Oracle Intelligent View’ which provides 60% of the race track view. EZY Racing, who currently have a 36,000 strong following of dedicated fans on their Facebook fan page (www.fb.com/ezyracing), believes this new partnership along with the EZY Racing Lounge, would provide Oracle Business Intelligence the perfect platform to drive for market leadership with their launch in January.