LG heads for Formula One exit

Monday, 25 November 2013 00:17 - - {{hitsCtrl.values.hits}}

REUTERS: South Korean-based consumer electronics group LG has announced the end of a five-year global partnership deal with Formula One. A statement, issued on behalf of the world’s second biggest television maker ahead of this weekend’s season-ending Brazilian Grand Prix, said LG would be “refocusing its sponsorship strategy towards regional platforms from 2014 onwards”. LG signed a deal with Formula One’s commercial supremo Bernie Ecclestone in November 2008 to be a technology partner with the company’s branding on the international broadcast feed and timekeeping systems. Rolex are now Formula One’s official timekeeper after announcing a deal last December.

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