Gianni Infantino brings vision of new FIFA to Asia

Saturday, 30 April 2016 00:00 - - {{hitsCtrl.values.hits}}

lead-Gianni Reuters: FIFA President Gianni Infantino dangled the carrot of more World Cup spots for Asia during a visit to Seoul this week but while the Swiss was keen to press his case for an enlarged 40-team tournament, he will not try to twist anyone’s arm.

Infantino, who arrived in South Korea earlier in the day to meet with sponsors Hyundai Motor Group, said his visit was aimed at rebuilding trust with corporate partners and presenting his vision of a ‘new FIFA’.

World football’s scandal-hit governing body is in the midst of the worst crisis in its 112-year history, with more than 40 individuals and entities, including many former FIFA officials, charged with corruption-related offences in the United States.

Infantino, elected in February to replace the disgraced Sepp Blatter, told reporters that adding eight more teams to the World Cup from 2026 was “perfectly justified”.

“Football is not only Europe and South America. Football is the world,” he said.

“I’m not a dictator so I can’t impose anything but I’m trying to convince everyone. I believe we have to increase the number of teams... because we have to be more inclusive.”

Asia currently has four automatic spots at the World Cup, with a fifth up for grabs in an inter-confederation playoff, and Infantino said that number could rise to at least six under an expanded format.

FIFA has struggled to find new sponsors since the current crisis erupted and Asia’s financial muscle could see the region play a bigger role.

Hyundai Motor Co. and Kia Motors Corp., South Korea’s two largest automakers and affiliates of the Hyundai conglomerate, have extended their partnership with FIFA until 2022.

China has also shown its ambition on the global football stage with Dalian Wanda Group, the country’s biggest commercial property developer, becoming the first Chinese top level sponsor of FIFA last month.

A source close to the deal said the 15-year sponsorship agreement with Wanda would be worth “hundreds of millions of dollars”.

Infantino said the nature of football took the sport beyond borders to new frontiers and that the organisation could work as a vehicle to bring people together, though his suggestion for a goodwill match between the two Koreas fell somewhat flat.

“FIFA went through a difficult time... but times have changed,” he added. “This is a new FIFA.”

Infantino will next travel to Bangkok on Thursday to take part in the Thai FA’s 100th anniversary celebrations.

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