‘adidas’ opens Kandy’s first “pure performance” sports store

Monday, 27 June 2011 00:00 -     - {{hitsCtrl.values.hits}}

The central hill capital Kandy got its first ever “pure performance sports store” recently as the ‘adidas’ name came to the Kandy City Centre amid great fan fare and excitement.

Enjoying a strategic location on Level three of the well patronised Kandy City Centre, the store displays the latest ‘adidas’ collection of sport apparel, footwear and accessories and caters to a new and discerning clientele in Kandy and surrounding areas.

Deputy Managing Director of Hameedia Hussain Sadique said, “adidas is already the most popular and inspired sports brand in this country with an exclusive Flagship Store in Havelock Town and branded stores at the Crescat Boulevard, Majestic City and Sri Jayawardenepura Kotte. As the sole distributor for the Adidas brand in Sri Lanka, Hameedia is proud to bring these world class products to hundreds of new customers in and around Kandy. In fact this is the fifth ‘adidas’ sports store in Sri Lanka. ‘adidas’ is indeed the King of Sporting Footwear and Apparel around the world. It is thus fitting indeed that this King of Sporting Footwear and Apparel is now present in the bustling central hill capital.

To mark this historic occasion adidas also invited a team of six each from Girls’ High School Kandy, St. Anthony’s College, Kingswood College, Dharmaraja College and Trinity College Kandy to take part in adventure-based sporting activities under the theme “Impossible is Nothing” over the weekend.

The Kandy City Centre came to a standstill as it took on a festive ambiance to mark this event as ‘adidas flash mobs’ took the public areas of the KCC by storm. Hundreds of visitors were entertained to their dancing and entertaining at various times during the day.

‘adidas’ Product and Corporate Sales Manger - Milad Jayman said, “This store is fully equipped to take specific orders to supply customised footwear based on the athletes requirement and foot type since adidas footwear are primarily designed to enhance performance, reduce injury and improve durability.”

“With this new sports performance store, adidas now opens a whole new range of opportunities to hundreds of new customers in areas around Kandy such as Peradeniya, Kundasale, Matale, Teldeniya and the entire Central province. These are populated areas with a lot of school children and sportsmen and sportswomen. The new ‘adidas pure performance store’ affords them the opportunity of shopping at leisure without having to go all the way to Colombo,” Sadique added.