Australia unveils sports program around cricket to boost trade and investment

Tuesday, 1 July 2014 00:00 - - {{hitsCtrl.values.hits}}

The Australian Trade Commission in Colombo recently launched the Match Australia business networking program for the ICC Cricket World Cup 2015, hosted by Australia and New Zealand. Match Australia is the Australian Government International Sports Business Program, created to connect Australian businesses with global partners through major sporting events.

Match Australia provides the platform to welcome international partners to Australia during the tournament and to introduce them to Australian businesses offering world class capabilities. During the ICC World Cup (14 February-29 March 2015) Match Australia will promote Australian capability and enhance business opportunities across trade, investment, education and tourism with Sri Lanka. The Australian Trade Commission, in partnership with Australian State and Territory governments, will host Srilankan business delegations during the tournament to do business and network with Australian business leaders during cricket matches of this leading international sporting event. A range of tailored business matching activities for visiting Srilankan business leaders can also be arranged while attending the tournament. For more information about Match Australia visit: www.austrade.gov.au/matchaustralia.