Andy Murray causes stir with ‘sponsorship gaffe’

Saturday, 20 December 2014 00:00 -     - {{hitsCtrl.values.hits}}

Andy Murray caused quite a stir by posing for a seemingly innocuous photo with a fan, but he’s certainly not the only sports star to make an apparent ‘sponsorship blunder’. The photo of Murray, which was posted by a fan on Twitter, apparently revealed significant news for the British tennis hero after the prolonged rumours regarding a big new apparel deal. The former Wimbledon champion was shown wearing a skin-tight top made by American sports clothing brand Under Armour, and in the eyes of many reporters it was confirmation of a big decision he had made. As reports continued to fly around that the US company had made an unexpected move for his primary clothing deal, the image appeared to add substance to the speculation. Simon Briggs, the tennis correspondent of the Telegraph, noted, “unless the logo is deliberately faint, it looks as if Murray has made an unsuccessful attempt to cover it up”. According to the Daily Mail, the finances of this new deal are likely to be short of the estimated $4 million annual payment from Adidas, partly because Murray is understood to want to continue using their shoes. Murray has been in intensive off-season training in his usual base of Miami after a mixed season which has seen him take numerous big decisions with his coaching team and schedule - plus, of course, getting engaged to long-term girlfriend Kim Sears.