SLC to launch Merchandising Licencing Program

Thursday, 7 August 2025 01:58 - - {{hitsCtrl.values.hits}}

Sri Lanka Cricket (SLC), is planning to launch a Merchandising Licencing Program aimed at expanding its global brand presence through officially licenced products.

To initiate this program, SLC is calling for Expressions of Interest (EOIs) from qualified and experienced Sports Brand Licencing Agencies with a proven international track record in brand licencing and merchandising.

The selected partner(s), appointed through a transparent and competitive tender process, will serve as the official agent(s) for managing the SLC Merchandising Licencing Program from 2026 to 2032.

The selected Licencing Agent/s will be responsible for identifying and onboarding reputed and recognised vendors to design, develop, distribute, and sell a wide range of officially licensed SLC branded or co-branded products, covering apparel, accessories, collectibles and other relevant products and services.

The primary responsibilities of the Licencing Agent or Agents is to advise SLC on the Licencing Business Model, identify and evaluate potential vendors, lead vendor negotiations, monitor and manage vendor relationships and performance, ensure timely and accurate royalty reporting, revenue collection and also oversee other related aspects of the licencing program etc.

Interested applicants may express interest in one or more of the following capacities, such as Global Market Agent, Territory-Based Agent or Category-Based Agent, such as apparel, accessories and collectibles.

EOIs, which are now published on www.srilankacricket.lk invites EOIs only from organisations that demonstrate proven expertise in sports brand licencing and merchandising, operational capability to manage multi-category, multi-territory programs, and strong networks, infrastructure and vendor relations in relevant markets and financial capability.