RIDE Energy Drink announces partnership with Sri Lanka Cricket

Wednesday, 11 June 2025 00:02 - - {{hitsCtrl.values.hits}}

RIDE, Sri Lanka’s leading locally made energy drink, has announced its partnership as the official energy drink partner of Sri Lanka Cricket at an event held on 4 June at the Kingsbury Hotel, Colombo.

The partnership with SLC represents a significant step forward in RIDE’s growth, reinforcing its position as the leading, locally produced energy drink brand in the country under the renewed brand promise of ‘Real Energy.’

The partnership also supports RIDE’s ambition to enter global markets, given Sri Lanka Cricket’s stature as a powerful ambassador for the country on the international stage. More than a sponsorship, this collaboration is a celebration of energy, performance, and a shared passion for excellence.

Commenting on the partnership, Cargills Food and Beverage Ltd. Managing Director Arjuna Kumarasinghe said, “Cricket is deeply rooted in Sri Lankan culture. It is part of daily life and connects communities across the country. Our purpose for RIDE is simple. We bring energy to Sri Lankans whenever, wherever, and whoever they are. Partnering with Sri Lanka Cricket, who embody passion, resilience, and unity, perfectly reflects this purpose.”

“We are pleased to welcome RIDE as our Official Energy Drink Partner – a partnership we greatly value. I am confident that through this collaboration with Sri Lanka Cricket, Cargills will be able to elevate its energy drink brand to its desired markets,” said SLC CEO Ashley de Silva.

The event brought together key figures from both cricket and business, including SLC Assistant Secretary Chryshantha Kapuwatte,; National Test captain Dhananjaya de Silva; ODI and T20I captain Charith Asalanka; cricket legend and head coach Sanath Jayasuriya, and Women’s team captain Chamari Athapaththu. Players from the men’s and women’s national teams were also in attendance, alongside senior management from leading supermarket chains, star hotels, and top restaurant groups. RIDE is produced and marketed by Cargills Food and Beverage Ltd., a subsidiary of Cargills (Ceylon) PLC.

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