Monday Jul 21, 2025
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From left: Sri Lanka Test Captain Dhananjaya de Silva, Abans Chief Marketing Officer Dr. Chathura Jayawardena and Bangladesh Test Captain Najmul Hossain Shanto
Abans PLC, the exclusive authorised partner for LG in Sri Lanka, has once again padded up in full support of the nation’s most beloved game in time to become the title sponsor of the Bangladesh tour of Sri Lanka 2025. LG – Abans, through this initiative, is extending its full support towards the pulse of a cricket-loving nation.
Spanning two Tests, three ODIs, and three T20Is, the month-long clash between Sri Lanka and Bangladesh began on 17 June and promises to be a stirring blend of competition and celebration, culminating on 16 July. With matches hosted across the island, the series is poised to deliver edge-of-the-seat drama, and nostalgia in equal measure.
Delivering nostalgia is the farewell of a legend. Angelo Mathews, with 119 Test caps to his name, steps onto the pitch in whites for the final time. As the nation holds its breath and the outfield echoes with memory LG and Abans stand tall in the background, as storytellers of Sri Lankan cricket’s evolving journey.
The cricketing camaraderie of LG – Abans stretches back decades. Flashback to the LG – Abans Triangular Series in 2001, where Sanath Jayasuriya’s brilliance lit up local hearts. Fast forward to 2003, and fans were winning World Cup safaris, LG flat-screens, and more, all courtesy of Abans’ innovative promotions during the ICC World Cup. Then came 2012, and with it, the unforgettable LG – Abans T20 Walk, where over 2,000 fans rallied through Colombo in joyous anticipation of the ICC T20 World Cup.
Now, more than just sponsorship, LG and Abans are reshaping the spectator experience. From interactive fan promotions to curated match day hospitality, the company aspires to make this series not something fans watch, but something they live. Whether it’s a rural child dreaming by a dusty pitch, or a diehard Colombo loyalist waving the lion flag, the message is the same: you are part of this.
This sense of inclusivity doesn’t stop at the stadium gates. Through ongoing CSR initiatives, LG and Abans have infused resources into grassroots programs that nurture cricketing potential in rural communities, turning quiet villages into breeding grounds for future stars.
As the first ball is bowled and Angelo Mathews lifts his bat one last time, LG and Abans goes beyond just being seen on banners or TV screens, it’s seen in the spirit of a crowd that believes in more than just cricket. LG - Abans believes in moments, in unity, and in legacy.
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