Koach Hub lands in Brunei; partners Dash FA to launch nation’s first tech-enabled academy

Thursday, 24 July 2025 00:02 - - {{hitsCtrl.values.hits}}

In a landmark move for football development in Brunei, global sports tech company Koach Hub has officially launched its operations in the Sultanate through a groundbreaking partnership with Dash Football Academy (Dash FA).

The announcement was made at a formal launch event held at the Football Association of Brunei Darussalam (FABD) Headquarters, in the presence of the FABD General Secretary and other key officials and stakeholders from Brunei’s football ecosystem, highlighting the strong institutional support for tech-driven football development in the country.

Through this partnership, Dash FA becomes the first football academy in Brunei to integrate sports technology into its operations – setting a new standard for player development, coaching efficiency, and talent tracking in the region. With Koach Hub’s digital platform, coaches, players, and parents will now benefit from structured training plans, performance data, and seamless communication tools.

“We’re incredibly excited to partner with Dash FA, a forward-thinking academy that shares our vision of using innovation to unlock the next generation of football talent,” said Koach Hub CEO Tariq Cassim. “Brunei is full of untapped potential, and we’re honoured to play a role in supporting its football ecosystem.”

Dash FA Founder and Technical Director Pengiran Mohd Shahrom bin Pengiran Haji Ismail added: “This is a major milestone for both our academy and the country. At Dash FA, we’ve always believed in doing things differently. Partnering with Koach Hub allows us to elevate our coaching standards, better engage with our players and their families, and stay ahead in a game that’s constantly evolving. We are proud to lead the way as Brunei’s first tech-enabled academy.”

Launched in 2022, Koach Hub is a sports tech company with a presence in over 15 countries, revolutionising the way grassroots academies operate. The platform brings structure and insight to what has traditionally been an informal and fragmented space, helping coaches spend less time on admin and more time focusing on development.

The Koach Hub–Dash FA collaboration promises to be a game-changer not only for the academy but also for the broader football community in Brunei. With the increasing emphasis on structured development, data, and digital tools in modern football, this partnership sets a new benchmark for how grassroots academies can evolve in the digital age.

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