Hameedia ties up with NOC SL and CGA SL as Team Sri Lanka’s Official Clothing Partner for upcoming international sporting events

Thursday, 20 August 2026 00:03 - - {{hitsCtrl.values.hits}}

Hameedia Head of Design and Business Development Mikail Hameed (left) exchanges the MoU with National Olympic Committee of Sri Lanka (NOCSL) Chairman Asanga Seneviratne

Hameedia has been appointed the Official Clothing Partner for Team Sri Lanka, following the signing of a Memorandum of Understanding (MoU) with the National Olympic Committee of Sri Lanka (NOC) and the Commonwealth Games Association (CGA) of Sri Lanka. The signing ceremony was held on 11 August 2026 at Olympic House, formalising a partnership that will see Hameedia dress Team Sri Lanka’s athletes and officials at upcoming international sporting events.

The agreement was signed on behalf of Hameedia by, Head of Design and Business Development Mikail Hameed, together with the management board of the National Olympic Committee. The signing ceremony was also attended by Marketing and Business Development – Hameedia Women Habiba Hameed, Husn Brand Manager Asma Hussain, and Hameedia Head of Marketing Kasun Weerasinghe. Representing the NOC SL and CGA SL were NOC/CGA Sri Lanka President Asanga Seneviratne, NOC/CGA Sri Lanka Secretary General Rifdy Fahmy, NOC Sri Lanka Chairman of Marketing and Sponsorship Committee Dilshan Mohamed, Team Sri Lanka for the 7th Asian Indoor and Martial Arts Games Riyadh 2026 Chef de Mission Danuna Tilakaratne, and NOC Sri Lanka Games Committee and Athletes Commission Chairman Niluka Karunaratne OLY.

Under the partnership, Hameedia will design and produce official team apparel for Team Sri Lanka, beginning with the Asian Indoor and Martial Arts Games 2026 and continuing through the Commonwealth Youth Games 2027.

Hameedia Head of Design and Business Development Mikail Hameed said, “Being named the Official Clothing Partner for Team Sri Lanka is a proud moment for us. It reflects the trust placed in Hameedia’s craftsmanship and design capability, and we look forward to bringing that same standard of quality and pride to our athletes as they represent the country on the international stage.”

This partnership marks a significant milestone for Hameedia, extending the brand’s presence beyond retail and tailoring into national sporting representation. Hameedia will continue to work closely with the National Olympic Committee in the lead-up to each event, ensuring Team Sri Lanka is outfitted with apparel that reflects both national pride and Hameedia’s legacy of quality craftsmanship.

With this partnership, Hameedia reaffirms its commitment to supporting Sri Lankan talent on the global stage, further strengthening its position as a brand synonymous with heritage, craftsmanship, and national pride. For more information, visit www.hameedia.com or follow Hameedia on social media.